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Family Business 2.0
The document provides an overview of social networking and Web 2.0, emphasizing its importance for family businesses to build brands, control messages, and strengthen relationships. It outlines practical steps for getting started with social media, including creating profiles, sharing content, and engaging with communities. Additionally, it features various platforms and resources available for family businesses to expand their online presence and manage communications effectively.
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Editor's Notes
- #4 Narrow contentTop hits onlyMonologue
- #5 It’s all about periphery
- #6 Conversation drivenNiche contentQuality of source?
- #8 Can you use the tools and technology to build community and add value
- #9 Video/music is silver lining with MySpaceTagged has been tagged with viral messages, it’s growing but stay away.
- #12 What are you doing?
- #24 Start slowPick one or two sitesLink sites – make it easy to find you.
- #25 Scan the headlinesExpand your peripheryDon’t let yourself become stale
- #26 Twitter – one update per dayFacebook – one personal update per week, more for Fan pageBlogger – once per month
- #27 Tweetburner.comGoogle AnalyticsFacebook stats
- #28 Don’t underestimate your reachRelationships matterSocial and professional is continually blending
- #29 What are people saying about you – Google alertsWhat are people saying in general – what do you like to listen to? Know the basics of each and be a resource for your audience
- #30 Write for your audienceProvide a reason to follow youHow are you building brand value?