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What is SEO?

SEO stands for search
engine optimization.




Why is SEO important for businesses?
Most people who are new to the idea of Internet marketing may think that it is quite easy to
just build a site for their company and draw visitors to it. They will work hard on the graphics,
make sure that their company's vision and products are clearly displayed on the site, and then
expect the visitors to roll in. Unfortunately, in the web environment of today, this is not the
case. Such a site, no matter how beautiful, will probably not even turn up in the first few pages
of hits off of a search engine.


                                                                                         1
Social Media
For Seo
In 2012 and beyond, strong social media sharing
activities will drive SEO results, as well as traditional
techniques.

Provided social accounts include:

 Facebook
 Twitter
 Pinterest
 Tumblr
 Youtube

                                                            2
About Us
We are located in Geneva, Illinois and specialize in
Online Marketing, Branding, Consulting, Web Design
and SEO. As technology continues to advance so
does our talents and experience!


Our Philosophy
Our mission remains providing quality marketing
services and products while maximizing the profits of
our clients. We stand alone in our service thanks to
the philosophy that our clients are our greatest and
most valuable assets.

Why Us?
SEO is the best way to increase your bottom line and get customers to your page. We have the
means to pass along our success and experience to clients.



                                                                                    3
Our Services
                                     Google Analytics
    Google Adwords                   Adwords Analytics

                                    SEO Reports
    1st Page Results
    Target Keywords



                                           Custom Blog
                                           Meta Keywords
                                           Meta Description
           City Page
           Posts                          Other Services
           Directory Submissions
           City Specific URL’s
           Landing Pages


                                                               4
Our Approach




RESEARCH              STRATEGY             CREATE             PROMOTE
Brand Analysis        Marketing Strategy   Website Design     Social Media
Business Objectives   Content Strategy     Video Production   E-mail Marketing
Target Audience       Graphic Design       Print Design       SEO
SEO Research          Domain & Hosting     E-commerce         Web Ads




                                                                        5
Why Social Media ?
As search engines make deals with social sites like Twitter, it’s obvious that
social media affects SEO. But the question really isn’t if social media affects
SEO, it’s more so on how…

                             Website       Sharing




Visitors
                                                                      Social Media

THE IMPLICATIONS OF GOOGLE SOCIAL SEARCH
Nowadays, not only are these social recommendations showing up on main
search engine results pages, there’s evidence that they’re displacing results that
would have displayed based on traditional SEO. And that an author’s authority on
social networking sites is influencing traditional SEO.
                                                                            6
Facts




66% of marketers       Directories that     Generating a buzz
and researchers        have traffic and     through an online
believe SEO will       high PageRank will   Social Media
come out on top to     greatly increase a   presence is very
boost sales in 2012.   site’s backlinks.    important.

                                                         7
46%                             27%                       23%                      14%



Audiences today are connected consumers and they Socialize
& engage with businesses through multiple Digital Platforms.


What Does That Mean For SEO?...
With more than 14 billion online searches each month, where your website falls on the search
results page matters. SEO is the essence to your online activity through search engines, and is
something that shouldn’t be taken lightly.




                                                                                        8
379.653 tweets
Every Second




Boosting Organic Search with Twitter
More than 80% of Social Marketers believe that in the future social signals will influence
rankings at both a domain level and page level. Shortlinks contained in a Tweet boost
backlinks and attract more hits in a Google search.

                                                                                         9
Facebook is now challenging and blurring the lines
    between search and social by offering Open Graph
    abilities that tie external websites to internal Facebook
    processes and thus entering the search market.




1                    2                     3


Facebook ‘Likes’ Impact on SEO
1   USER FINDS CONTENT VIA OPEN GRAPH
2   ABILITY TO SHARE USER CONTENT
3   WORD-OF-MOUTH MARKETING ONLINE
                                                       10
Google Adwords Stats

                              $33 billion
Geographical              =   In Google
targeting greatly             ad revenue      97%
increases local                              of Google’s revenue
business.                                    is from advertising



            Google Adwords Match Types
            Not only can you add any relevant keywords, but you
            can target ‘match types’: broad match, phrase match,
            exact match and negative keywords.


                                                            11
Case Study



                                                              320auto




Project Description
Our client www.320auto.com has seen twice the amount of business after
incorporating our SEO services into their online marketing campaign.


                                                                         12
Work With Us
You’ll experience THE difference !
You’re getting the best Exposure & Engagement with your
potential customers.

                     Have      We help your business achieve
                               measurable results through SEO &
                   Control     Social Media.

                                            Benefit from word of mouth
                             Increase       communication amongst your
                     Brand Awareness        customers.


                        Get     Get valuable customer feedback and
                                engagement, and ensure the best
                   Feedback     return on your digital investment.




                                                                  13
5 Step Process
Our plan to get you to the top of Google:




      1   Researching your business and your competition
      2   Understanding your customers and target keywords
      3   Setting up your Adwords and organic optimization
      4   Re-indexing and submitting your website to directories
      5   Getting real results and more business opportunities
                                                                   14
15
Get In Touch
                     www.themarketinggroupinc.com

    twitter.com/themktggroupinc




    facebook.com/pages/The-Marketing-Group-Inc/


                       1 West State Street, Suite 100, Geneva, IL 60134

                    1 888 906 6574

                       info@themarketinggroupinc.com

                                                                          16
Brought to you by :




www.THEMARKETINGGROUPINC.com


  Thank You!




                               Back

Seo powerpoint-show

  • 1.
  • 2.
    What is SEO? SEOstands for search engine optimization. Why is SEO important for businesses? Most people who are new to the idea of Internet marketing may think that it is quite easy to just build a site for their company and draw visitors to it. They will work hard on the graphics, make sure that their company's vision and products are clearly displayed on the site, and then expect the visitors to roll in. Unfortunately, in the web environment of today, this is not the case. Such a site, no matter how beautiful, will probably not even turn up in the first few pages of hits off of a search engine. 1
  • 3.
    Social Media For Seo In2012 and beyond, strong social media sharing activities will drive SEO results, as well as traditional techniques. Provided social accounts include:  Facebook  Twitter  Pinterest  Tumblr  Youtube 2
  • 4.
    About Us We arelocated in Geneva, Illinois and specialize in Online Marketing, Branding, Consulting, Web Design and SEO. As technology continues to advance so does our talents and experience! Our Philosophy Our mission remains providing quality marketing services and products while maximizing the profits of our clients. We stand alone in our service thanks to the philosophy that our clients are our greatest and most valuable assets. Why Us? SEO is the best way to increase your bottom line and get customers to your page. We have the means to pass along our success and experience to clients. 3
  • 5.
    Our Services  Google Analytics Google Adwords  Adwords Analytics SEO Reports  1st Page Results  Target Keywords  Custom Blog  Meta Keywords  Meta Description City Page Posts Other Services  Directory Submissions  City Specific URL’s  Landing Pages 4
  • 6.
    Our Approach RESEARCH STRATEGY CREATE PROMOTE Brand Analysis Marketing Strategy Website Design Social Media Business Objectives Content Strategy Video Production E-mail Marketing Target Audience Graphic Design Print Design SEO SEO Research Domain & Hosting E-commerce Web Ads 5
  • 7.
    Why Social Media? As search engines make deals with social sites like Twitter, it’s obvious that social media affects SEO. But the question really isn’t if social media affects SEO, it’s more so on how… Website Sharing Visitors Social Media THE IMPLICATIONS OF GOOGLE SOCIAL SEARCH Nowadays, not only are these social recommendations showing up on main search engine results pages, there’s evidence that they’re displacing results that would have displayed based on traditional SEO. And that an author’s authority on social networking sites is influencing traditional SEO. 6
  • 8.
    Facts 66% of marketers Directories that Generating a buzz and researchers have traffic and through an online believe SEO will high PageRank will Social Media come out on top to greatly increase a presence is very boost sales in 2012. site’s backlinks. important. 7
  • 9.
    46% 27% 23% 14% Audiences today are connected consumers and they Socialize & engage with businesses through multiple Digital Platforms. What Does That Mean For SEO?... With more than 14 billion online searches each month, where your website falls on the search results page matters. SEO is the essence to your online activity through search engines, and is something that shouldn’t be taken lightly. 8
  • 10.
    379.653 tweets Every Second BoostingOrganic Search with Twitter More than 80% of Social Marketers believe that in the future social signals will influence rankings at both a domain level and page level. Shortlinks contained in a Tweet boost backlinks and attract more hits in a Google search. 9
  • 11.
    Facebook is nowchallenging and blurring the lines between search and social by offering Open Graph abilities that tie external websites to internal Facebook processes and thus entering the search market. 1 2 3 Facebook ‘Likes’ Impact on SEO 1 USER FINDS CONTENT VIA OPEN GRAPH 2 ABILITY TO SHARE USER CONTENT 3 WORD-OF-MOUTH MARKETING ONLINE 10
  • 12.
    Google Adwords Stats $33 billion Geographical = In Google targeting greatly ad revenue 97% increases local of Google’s revenue business. is from advertising Google Adwords Match Types Not only can you add any relevant keywords, but you can target ‘match types’: broad match, phrase match, exact match and negative keywords. 11
  • 13.
    Case Study 320auto Project Description Our client www.320auto.com has seen twice the amount of business after incorporating our SEO services into their online marketing campaign. 12
  • 14.
    Work With Us You’llexperience THE difference ! You’re getting the best Exposure & Engagement with your potential customers. Have We help your business achieve measurable results through SEO & Control Social Media. Benefit from word of mouth Increase communication amongst your Brand Awareness customers. Get Get valuable customer feedback and engagement, and ensure the best Feedback return on your digital investment. 13
  • 15.
    5 Step Process Ourplan to get you to the top of Google: 1 Researching your business and your competition 2 Understanding your customers and target keywords 3 Setting up your Adwords and organic optimization 4 Re-indexing and submitting your website to directories 5 Getting real results and more business opportunities 14
  • 16.
  • 17.
    Get In Touch www.themarketinggroupinc.com twitter.com/themktggroupinc facebook.com/pages/The-Marketing-Group-Inc/ 1 West State Street, Suite 100, Geneva, IL 60134 1 888 906 6574 info@themarketinggroupinc.com 16
  • 18.
    Brought to youby : www.THEMARKETINGGROUPINC.com Thank You! Back