SlideShare a Scribd company logo
Skip
What is SEO?

SEO stands for search
engine optimization.




Why is SEO important for businesses?
Most people who are new to the idea of Internet marketing may think that it is quite easy to
just build a site for their company and draw visitors to it. They will work hard on the graphics,
make sure that their company's vision and products are clearly displayed on the site, and then
expect the visitors to roll in. Unfortunately, in the web environment of today, this is not the
case. Such a site, no matter how beautiful, will probably not even turn up in the first few pages
of hits off of a search engine.


                                                                                         1
Social Media
For Seo
In 2012 and beyond, strong social media sharing
activities will drive SEO results, as well as traditional
techniques.

Provided social accounts include:

 Facebook
 Twitter
 Pinterest
 Tumblr
 Youtube

                                                            2
About Us
We are located in Geneva, Illinois and specialize in
Online Marketing, Branding, Consulting, Web Design
and SEO. As technology continues to advance so
does our talents and experience!


Our Philosophy
Our mission remains providing quality marketing
services and products while maximizing the profits of
our clients. We stand alone in our service thanks to
the philosophy that our clients are our greatest and
most valuable assets.

Why Us?
SEO is the best way to increase your bottom line and get customers to your page. We have the
means to pass along our success and experience to clients.



                                                                                    3
Our Services
                                     Google Analytics
    Google Adwords                   Adwords Analytics

                                    SEO Reports
    1st Page Results
    Target Keywords



                                           Custom Blog
                                           Meta Keywords
                                           Meta Description
           City Page
           Posts                          Other Services
           Directory Submissions
           City Specific URL’s
           Landing Pages


                                                               4
Our Approach




RESEARCH              STRATEGY             CREATE             PROMOTE
Brand Analysis        Marketing Strategy   Website Design     Social Media
Business Objectives   Content Strategy     Video Production   E-mail Marketing
Target Audience       Graphic Design       Print Design       SEO
SEO Research          Domain & Hosting     E-commerce         Web Ads




                                                                        5
Why Social Media ?
As search engines make deals with social sites like Twitter, it’s obvious that
social media affects SEO. But the question really isn’t if social media affects
SEO, it’s more so on how


                             Website       Sharing




Visitors
                                                                      Social Media

THE IMPLICATIONS OF GOOGLE SOCIAL SEARCH
Nowadays, not only are these social recommendations showing up on main
search engine results pages, there’s evidence that they’re displacing results that
would have displayed based on traditional SEO. And that an author’s authority on
social networking sites is influencing traditional SEO.
                                                                            6
Facts




66% of marketers       Directories that     Generating a buzz
and researchers        have traffic and     through an online
believe SEO will       high PageRank will   Social Media
come out on top to     greatly increase a   presence is very
boost sales in 2012.   site’s backlinks.    important.

                                                         7
46%                             27%                       23%                      14%



Audiences today are connected consumers and they Socialize
& engage with businesses through multiple Digital Platforms.


What Does That Mean For SEO?...
With more than 14 billion online searches each month, where your website falls on the search
results page matters. SEO is the essence to your online activity through search engines, and is
something that shouldn’t be taken lightly.




                                                                                        8
379.653 tweets
Every Second




Boosting Organic Search with Twitter
More than 80% of Social Marketers believe that in the future social signals will influence
rankings at both a domain level and page level. Shortlinks contained in a Tweet boost
backlinks and attract more hits in a Google search.

                                                                                         9
Facebook is now challenging and blurring the lines
    between search and social by offering Open Graph
    abilities that tie external websites to internal Facebook
    processes and thus entering the search market.




1                    2                     3


Facebook ‘Likes’ Impact on SEO
1   USER FINDS CONTENT VIA OPEN GRAPH
2   ABILITY TO SHARE USER CONTENT
3   WORD-OF-MOUTH MARKETING ONLINE
                                                       10
Google Adwords Stats

                              $33 billion
Geographical              =   In Google
targeting greatly             ad revenue      97%
increases local                              of Google’s revenue
business.                                    is from advertising



            Google Adwords Match Types
            Not only can you add any relevant keywords, but you
            can target ‘match types’: broad match, phrase match,
            exact match and negative keywords.


                                                            11
Case Study



                                                              320auto




Project Description
Our client www.320auto.com has seen twice the amount of business after
incorporating our SEO services into their online marketing campaign.


                                                                         12
Work With Us
You’ll experience THE difference !
You’re getting the best Exposure & Engagement with your
potential customers.

                     Have      We help your business achieve
                               measurable results through SEO &
                   Control     Social Media.

                                            Benefit from word of mouth
                             Increase       communication amongst your
                     Brand Awareness        customers.


                        Get     Get valuable customer feedback and
                                engagement, and ensure the best
                   Feedback     return on your digital investment.




                                                                  13
5 Step Process
Our plan to get you to the top of Google:




      1   Researching your business and your competition
      2   Understanding your customers and target keywords
      3   Setting up your Adwords and organic optimization
      4   Re-indexing and submitting your website to directories
      5   Getting real results and more business opportunities
                                                                   14
15
Get In Touch
                     www.themarketinggroupinc.com

    twitter.com/themktggroupinc




    facebook.com/pages/The-Marketing-Group-Inc/


                       1 West State Street, Suite 100, Geneva, IL 60134

                    1 888 906 6574

                       info@themarketinggroupinc.com

                                                                          16
Brought to you by :




www.THEMARKETINGGROUPINC.com


  Thank You!




                               Back

More Related Content

What's hot

Introduction to Online marketing strategy
Introduction to Online marketing strategyIntroduction to Online marketing strategy
Introduction to Online marketing strategy
jameslever
 
07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google
07   GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google07   GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google
07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google
Vinoaj Vijeyakumaar
 
SEO from Nimble Media
SEO from Nimble MediaSEO from Nimble Media
SEO from Nimble Media
Nimble Media
 
themes-zd2014-downloads-14-must-have-assets-to-diversify-your-seo-portfolio
themes-zd2014-downloads-14-must-have-assets-to-diversify-your-seo-portfoliothemes-zd2014-downloads-14-must-have-assets-to-diversify-your-seo-portfolio
themes-zd2014-downloads-14-must-have-assets-to-diversify-your-seo-portfolioAndrew Schneider
 
Search Engine Marketing Trends 2021 – Mid-Year Report
Search Engine Marketing Trends 2021 – Mid-Year ReportSearch Engine Marketing Trends 2021 – Mid-Year Report
Search Engine Marketing Trends 2021 – Mid-Year Report
Jomer Gregorio
 
The evolution of SEO
The evolution of SEOThe evolution of SEO
The evolution of SEO
Chris Everett
 
Beyond SEO - Targeted visibility across the web
Beyond SEO - Targeted visibility across the webBeyond SEO - Targeted visibility across the web
Beyond SEO - Targeted visibility across the web
Deep Dish Creative
 
Social Media (SMO) & SEO Interaction
Social Media (SMO) & SEO InteractionSocial Media (SMO) & SEO Interaction
Social Media (SMO) & SEO Interaction
Jose Nunez
 
Search & Social - Adverting Made Better Together
Search & Social - Adverting Made Better TogetherSearch & Social - Adverting Made Better Together
Search & Social - Adverting Made Better Together
Mark Irvine
 
Digital Marketing Full Course | Shaun Mentor
Digital Marketing Full Course | Shaun MentorDigital Marketing Full Course | Shaun Mentor
Digital Marketing Full Course | Shaun Mentor
Shaun Mentor
 
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
Jasmine Sandler
 
digital marketing
digital marketingdigital marketing
digital marketing
DigomindsInternetMar
 
Advance SEO Training - Professional SEO Techniques
Advance SEO Training - Professional SEO TechniquesAdvance SEO Training - Professional SEO Techniques
Advance SEO Training - Professional SEO Techniques
Gaurang Trivedi
 
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter WĂ€hrung?
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter WĂ€hrung?Wie messe ich den Wert meiner LinkedIn Kampagnen in harter WĂ€hrung?
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter WĂ€hrung?
DIE DIGITALE GmbH
 
Jess Gold | Information Architecture Report
Jess Gold | Information Architecture ReportJess Gold | Information Architecture Report
Jess Gold | Information Architecture Report
Jessica Gold
 
Search Powerpoint 3/2/11
Search Powerpoint 3/2/11Search Powerpoint 3/2/11
Search Powerpoint 3/2/11451 Marketing
 
2014 Digital Trends
2014 Digital Trends2014 Digital Trends
2014 Digital Trends
Benu Aggarwal
 
Google adwords keyword research & SEO tools setups
Google adwords keyword research & SEO tools setupsGoogle adwords keyword research & SEO tools setups
Google adwords keyword research & SEO tools setups
Jake Aull
 
Social Media Plan Of Action For Real Estate Brokers
Social Media Plan Of Action For Real Estate BrokersSocial Media Plan Of Action For Real Estate Brokers
Social Media Plan Of Action For Real Estate Brokers
Doug Devitre
 
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generationDigital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
Jamshaid (Jam) Hashmi
 

What's hot (20)

Introduction to Online marketing strategy
Introduction to Online marketing strategyIntroduction to Online marketing strategy
Introduction to Online marketing strategy
 
07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google
07   GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google07   GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google
07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google
 
SEO from Nimble Media
SEO from Nimble MediaSEO from Nimble Media
SEO from Nimble Media
 
themes-zd2014-downloads-14-must-have-assets-to-diversify-your-seo-portfolio
themes-zd2014-downloads-14-must-have-assets-to-diversify-your-seo-portfoliothemes-zd2014-downloads-14-must-have-assets-to-diversify-your-seo-portfolio
themes-zd2014-downloads-14-must-have-assets-to-diversify-your-seo-portfolio
 
Search Engine Marketing Trends 2021 – Mid-Year Report
Search Engine Marketing Trends 2021 – Mid-Year ReportSearch Engine Marketing Trends 2021 – Mid-Year Report
Search Engine Marketing Trends 2021 – Mid-Year Report
 
The evolution of SEO
The evolution of SEOThe evolution of SEO
The evolution of SEO
 
Beyond SEO - Targeted visibility across the web
Beyond SEO - Targeted visibility across the webBeyond SEO - Targeted visibility across the web
Beyond SEO - Targeted visibility across the web
 
Social Media (SMO) & SEO Interaction
Social Media (SMO) & SEO InteractionSocial Media (SMO) & SEO Interaction
Social Media (SMO) & SEO Interaction
 
Search & Social - Adverting Made Better Together
Search & Social - Adverting Made Better TogetherSearch & Social - Adverting Made Better Together
Search & Social - Adverting Made Better Together
 
Digital Marketing Full Course | Shaun Mentor
Digital Marketing Full Course | Shaun MentorDigital Marketing Full Course | Shaun Mentor
Digital Marketing Full Course | Shaun Mentor
 
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...
 
digital marketing
digital marketingdigital marketing
digital marketing
 
Advance SEO Training - Professional SEO Techniques
Advance SEO Training - Professional SEO TechniquesAdvance SEO Training - Professional SEO Techniques
Advance SEO Training - Professional SEO Techniques
 
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter WĂ€hrung?
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter WĂ€hrung?Wie messe ich den Wert meiner LinkedIn Kampagnen in harter WĂ€hrung?
Wie messe ich den Wert meiner LinkedIn Kampagnen in harter WĂ€hrung?
 
Jess Gold | Information Architecture Report
Jess Gold | Information Architecture ReportJess Gold | Information Architecture Report
Jess Gold | Information Architecture Report
 
Search Powerpoint 3/2/11
Search Powerpoint 3/2/11Search Powerpoint 3/2/11
Search Powerpoint 3/2/11
 
2014 Digital Trends
2014 Digital Trends2014 Digital Trends
2014 Digital Trends
 
Google adwords keyword research & SEO tools setups
Google adwords keyword research & SEO tools setupsGoogle adwords keyword research & SEO tools setups
Google adwords keyword research & SEO tools setups
 
Social Media Plan Of Action For Real Estate Brokers
Social Media Plan Of Action For Real Estate BrokersSocial Media Plan Of Action For Real Estate Brokers
Social Media Plan Of Action For Real Estate Brokers
 
Digital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generationDigital marketing mix key strategies to boost your online lead generation
Digital marketing mix key strategies to boost your online lead generation
 

Viewers also liked

3 simple steps for better presentations
3 simple steps for better presentations3 simple steps for better presentations
3 simple steps for better presentations
HandyMarketer
 
Pemilihan dan Pengembangan Media Pembelajaran
Pemilihan dan Pengembangan Media PembelajaranPemilihan dan Pengembangan Media Pembelajaran
Pemilihan dan Pengembangan Media Pembelajaran
Christian Lokas
 
Pemilihan dan Pengembangan Media Pembelajaran
Pemilihan dan Pengembangan Media PembelajaranPemilihan dan Pengembangan Media Pembelajaran
Pemilihan dan Pengembangan Media PembelajaranChristian Lokas
 
Filsafat dan Sejarah Keilmuan MIPA
Filsafat dan Sejarah Keilmuan MIPAFilsafat dan Sejarah Keilmuan MIPA
Filsafat dan Sejarah Keilmuan MIPAChristian Lokas
 
Pendidikan Karakter (New Style)
Pendidikan Karakter (New Style)Pendidikan Karakter (New Style)
Pendidikan Karakter (New Style)Christian Lokas
 
Leading / Kepemimpinan
Leading / KepemimpinanLeading / Kepemimpinan
Leading / KepemimpinanChristian Lokas
 
Bahasa indonesia (Paragraf)
Bahasa indonesia (Paragraf)Bahasa indonesia (Paragraf)
Bahasa indonesia (Paragraf)Christian Lokas
 
Kepemimpinan pendidikan
Kepemimpinan pendidikanKepemimpinan pendidikan
Kepemimpinan pendidikanChristian Lokas
 
Sistem Informasi Manajemen (SIM)
Sistem Informasi Manajemen (SIM)Sistem Informasi Manajemen (SIM)
Sistem Informasi Manajemen (SIM)Christian Lokas
 
Pendidikan karakter
Pendidikan karakterPendidikan karakter
Pendidikan karakterChristian Lokas
 
Sistem Persamaan Linear Dua Variabel
Sistem Persamaan Linear Dua VariabelSistem Persamaan Linear Dua Variabel
Sistem Persamaan Linear Dua VariabelChristian Lokas
 
Penyelesaian Sistem Persamaan Linear Dua Variabel dan Tiga Variabelo
Penyelesaian Sistem Persamaan Linear Dua Variabel dan Tiga VariabeloPenyelesaian Sistem Persamaan Linear Dua Variabel dan Tiga Variabelo
Penyelesaian Sistem Persamaan Linear Dua Variabel dan Tiga VariabeloChristian Lokas
 
30 Definisi Manajemen Menurut Para Ahli
30 Definisi Manajemen Menurut Para Ahli30 Definisi Manajemen Menurut Para Ahli
30 Definisi Manajemen Menurut Para AhliChristian Lokas
 
Carbon and its compound
Carbon and its compoundCarbon and its compound
Carbon and its compoundPiyush Kumar
 

Viewers also liked (17)

Miya01
Miya01Miya01
Miya01
 
3 simple steps for better presentations
3 simple steps for better presentations3 simple steps for better presentations
3 simple steps for better presentations
 
Germany
GermanyGermany
Germany
 
Rain
RainRain
Rain
 
Pemilihan dan Pengembangan Media Pembelajaran
Pemilihan dan Pengembangan Media PembelajaranPemilihan dan Pengembangan Media Pembelajaran
Pemilihan dan Pengembangan Media Pembelajaran
 
Pemilihan dan Pengembangan Media Pembelajaran
Pemilihan dan Pengembangan Media PembelajaranPemilihan dan Pengembangan Media Pembelajaran
Pemilihan dan Pengembangan Media Pembelajaran
 
Filsafat dan Sejarah Keilmuan MIPA
Filsafat dan Sejarah Keilmuan MIPAFilsafat dan Sejarah Keilmuan MIPA
Filsafat dan Sejarah Keilmuan MIPA
 
Pendidikan Karakter (New Style)
Pendidikan Karakter (New Style)Pendidikan Karakter (New Style)
Pendidikan Karakter (New Style)
 
Leading / Kepemimpinan
Leading / KepemimpinanLeading / Kepemimpinan
Leading / Kepemimpinan
 
Bahasa indonesia (Paragraf)
Bahasa indonesia (Paragraf)Bahasa indonesia (Paragraf)
Bahasa indonesia (Paragraf)
 
Kepemimpinan pendidikan
Kepemimpinan pendidikanKepemimpinan pendidikan
Kepemimpinan pendidikan
 
Sistem Informasi Manajemen (SIM)
Sistem Informasi Manajemen (SIM)Sistem Informasi Manajemen (SIM)
Sistem Informasi Manajemen (SIM)
 
Pendidikan karakter
Pendidikan karakterPendidikan karakter
Pendidikan karakter
 
Sistem Persamaan Linear Dua Variabel
Sistem Persamaan Linear Dua VariabelSistem Persamaan Linear Dua Variabel
Sistem Persamaan Linear Dua Variabel
 
Penyelesaian Sistem Persamaan Linear Dua Variabel dan Tiga Variabelo
Penyelesaian Sistem Persamaan Linear Dua Variabel dan Tiga VariabeloPenyelesaian Sistem Persamaan Linear Dua Variabel dan Tiga Variabelo
Penyelesaian Sistem Persamaan Linear Dua Variabel dan Tiga Variabelo
 
30 Definisi Manajemen Menurut Para Ahli
30 Definisi Manajemen Menurut Para Ahli30 Definisi Manajemen Menurut Para Ahli
30 Definisi Manajemen Menurut Para Ahli
 
Carbon and its compound
Carbon and its compoundCarbon and its compound
Carbon and its compound
 

Similar to Seo powerpoint-show

Webinar new seo strategies increased vaue of social marketing for b2 b
Webinar   new seo strategies   increased vaue of social marketing for b2 bWebinar   new seo strategies   increased vaue of social marketing for b2 b
Webinar new seo strategies increased vaue of social marketing for b2 b
olga112
 
The Business Show - Integrated Digital Marketing
The Business Show - Integrated Digital MarketingThe Business Show - Integrated Digital Marketing
The Business Show - Integrated Digital Marketing
Reflect Digital
 
Kick off the old & get started with the new authenticate seo strategy for 2013
Kick off the old & get started with the new authenticate seo strategy for 2013Kick off the old & get started with the new authenticate seo strategy for 2013
Kick off the old & get started with the new authenticate seo strategy for 2013
Blurbpoint
 
What and Why SEO with Right Strategy
What and Why SEO with Right StrategyWhat and Why SEO with Right Strategy
What and Why SEO with Right Strategy
Abdul Malick
 
what-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfwhat-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdf
VanakkamDigital
 
Recent Developments in SEO and Paid Search
Recent Developments in SEO and Paid SearchRecent Developments in SEO and Paid Search
Recent Developments in SEO and Paid Search
Andrew Delamarter
 
Well-Known Advertising Agency Glasgow
Well-Known Advertising Agency GlasgowWell-Known Advertising Agency Glasgow
Well-Known Advertising Agency Glasgow
smarterdigital
 
Endemaj Funds Complete SEO Guide
Endemaj Funds Complete SEO GuideEndemaj Funds Complete SEO Guide
Endemaj Funds Complete SEO Guide
Endemaj Funds
 
Aadhyant
AadhyantAadhyant
Aadhyant
aadhyantcorporate
 
Seo & Social Media for Business (SPD Media Group)
Seo & Social Media for Business (SPD Media Group)Seo & Social Media for Business (SPD Media Group)
Seo & Social Media for Business (SPD Media Group)SPD Media Group
 
How is Link Building Still Relevant to SEO in 2023?
How is Link Building Still Relevant to SEO in 2023?How is Link Building Still Relevant to SEO in 2023?
How is Link Building Still Relevant to SEO in 2023?
NHANCE Digital
 
Digital marketing final
Digital marketing finalDigital marketing final
Digital marketing final
Anurag Golipkar
 
Introduction to Internet Marketing
Introduction to Internet MarketingIntroduction to Internet Marketing
Introduction to Internet Marketing
Adapting Online
 
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICOFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
Andrew Maff
 
SEO for Success: 10 proven strategies to increase traffic and sales
SEO for Success: 10 proven strategies to increase traffic and salesSEO for Success: 10 proven strategies to increase traffic and sales
SEO for Success: 10 proven strategies to increase traffic and sales
Stephen Irvine
 
Digital Marketing.pptx
Digital Marketing.pptxDigital Marketing.pptx
Digital Marketing.pptx
Ankur Kukreti
 
Using Search and Social to Dominate Digital Shelfspace
Using Search and Social to Dominate Digital Shelfspace Using Search and Social to Dominate Digital Shelfspace
Using Search and Social to Dominate Digital Shelfspace
451 Marketing
 
Spd Media For Business Business (Spd)
Spd Media For Business  Business (Spd)Spd Media For Business  Business (Spd)
Spd Media For Business Business (Spd)
SPD Media Group
 
AllFamous Digital Company Profile
AllFamous Digital Company ProfileAllFamous Digital Company Profile
AllFamous Digital Company Profile
Robin Leonard
 

Similar to Seo powerpoint-show (20)

Webinar new seo strategies increased vaue of social marketing for b2 b
Webinar   new seo strategies   increased vaue of social marketing for b2 bWebinar   new seo strategies   increased vaue of social marketing for b2 b
Webinar new seo strategies increased vaue of social marketing for b2 b
 
The Business Show - Integrated Digital Marketing
The Business Show - Integrated Digital MarketingThe Business Show - Integrated Digital Marketing
The Business Show - Integrated Digital Marketing
 
Kick off the old & get started with the new authenticate seo strategy for 2013
Kick off the old & get started with the new authenticate seo strategy for 2013Kick off the old & get started with the new authenticate seo strategy for 2013
Kick off the old & get started with the new authenticate seo strategy for 2013
 
What and Why SEO with Right Strategy
What and Why SEO with Right StrategyWhat and Why SEO with Right Strategy
What and Why SEO with Right Strategy
 
what-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdfwhat-why-seo-with-right-strategy.pdf
what-why-seo-with-right-strategy.pdf
 
Recent Developments in SEO and Paid Search
Recent Developments in SEO and Paid SearchRecent Developments in SEO and Paid Search
Recent Developments in SEO and Paid Search
 
Well-Known Advertising Agency Glasgow
Well-Known Advertising Agency GlasgowWell-Known Advertising Agency Glasgow
Well-Known Advertising Agency Glasgow
 
Endemaj Funds Complete SEO Guide
Endemaj Funds Complete SEO GuideEndemaj Funds Complete SEO Guide
Endemaj Funds Complete SEO Guide
 
Aadhyant
AadhyantAadhyant
Aadhyant
 
Seo & Social Media for Business (SPD Media Group)
Seo & Social Media for Business (SPD Media Group)Seo & Social Media for Business (SPD Media Group)
Seo & Social Media for Business (SPD Media Group)
 
How is Link Building Still Relevant to SEO in 2023?
How is Link Building Still Relevant to SEO in 2023?How is Link Building Still Relevant to SEO in 2023?
How is Link Building Still Relevant to SEO in 2023?
 
Digital marketing final
Digital marketing finalDigital marketing final
Digital marketing final
 
Introduction to Internet Marketing
Introduction to Internet MarketingIntroduction to Internet Marketing
Introduction to Internet Marketing
 
Digital Marketing In Hyderabad
Digital Marketing In HyderabadDigital Marketing In Hyderabad
Digital Marketing In Hyderabad
 
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFICOFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
OFF-PAGE SEO: REDUCING CUSTOMER ACQUISITION COSTS WITH ORGANIC TRAFFIC
 
SEO for Success: 10 proven strategies to increase traffic and sales
SEO for Success: 10 proven strategies to increase traffic and salesSEO for Success: 10 proven strategies to increase traffic and sales
SEO for Success: 10 proven strategies to increase traffic and sales
 
Digital Marketing.pptx
Digital Marketing.pptxDigital Marketing.pptx
Digital Marketing.pptx
 
Using Search and Social to Dominate Digital Shelfspace
Using Search and Social to Dominate Digital Shelfspace Using Search and Social to Dominate Digital Shelfspace
Using Search and Social to Dominate Digital Shelfspace
 
Spd Media For Business Business (Spd)
Spd Media For Business  Business (Spd)Spd Media For Business  Business (Spd)
Spd Media For Business Business (Spd)
 
AllFamous Digital Company Profile
AllFamous Digital Company ProfileAllFamous Digital Company Profile
AllFamous Digital Company Profile
 

Seo powerpoint-show

  • 2. What is SEO? SEO stands for search engine optimization. Why is SEO important for businesses? Most people who are new to the idea of Internet marketing may think that it is quite easy to just build a site for their company and draw visitors to it. They will work hard on the graphics, make sure that their company's vision and products are clearly displayed on the site, and then expect the visitors to roll in. Unfortunately, in the web environment of today, this is not the case. Such a site, no matter how beautiful, will probably not even turn up in the first few pages of hits off of a search engine. 1
  • 3. Social Media For Seo In 2012 and beyond, strong social media sharing activities will drive SEO results, as well as traditional techniques. Provided social accounts include:  Facebook  Twitter  Pinterest  Tumblr  Youtube 2
  • 4. About Us We are located in Geneva, Illinois and specialize in Online Marketing, Branding, Consulting, Web Design and SEO. As technology continues to advance so does our talents and experience! Our Philosophy Our mission remains providing quality marketing services and products while maximizing the profits of our clients. We stand alone in our service thanks to the philosophy that our clients are our greatest and most valuable assets. Why Us? SEO is the best way to increase your bottom line and get customers to your page. We have the means to pass along our success and experience to clients. 3
  • 5. Our Services  Google Analytics Google Adwords  Adwords Analytics SEO Reports  1st Page Results  Target Keywords  Custom Blog  Meta Keywords  Meta Description City Page Posts Other Services  Directory Submissions  City Specific URL’s  Landing Pages 4
  • 6. Our Approach RESEARCH STRATEGY CREATE PROMOTE Brand Analysis Marketing Strategy Website Design Social Media Business Objectives Content Strategy Video Production E-mail Marketing Target Audience Graphic Design Print Design SEO SEO Research Domain & Hosting E-commerce Web Ads 5
  • 7. Why Social Media ? As search engines make deals with social sites like Twitter, it’s obvious that social media affects SEO. But the question really isn’t if social media affects SEO, it’s more so on how
 Website Sharing Visitors Social Media THE IMPLICATIONS OF GOOGLE SOCIAL SEARCH Nowadays, not only are these social recommendations showing up on main search engine results pages, there’s evidence that they’re displacing results that would have displayed based on traditional SEO. And that an author’s authority on social networking sites is influencing traditional SEO. 6
  • 8. Facts 66% of marketers Directories that Generating a buzz and researchers have traffic and through an online believe SEO will high PageRank will Social Media come out on top to greatly increase a presence is very boost sales in 2012. site’s backlinks. important. 7
  • 9. 46% 27% 23% 14% Audiences today are connected consumers and they Socialize & engage with businesses through multiple Digital Platforms. What Does That Mean For SEO?... With more than 14 billion online searches each month, where your website falls on the search results page matters. SEO is the essence to your online activity through search engines, and is something that shouldn’t be taken lightly. 8
  • 10. 379.653 tweets Every Second Boosting Organic Search with Twitter More than 80% of Social Marketers believe that in the future social signals will influence rankings at both a domain level and page level. Shortlinks contained in a Tweet boost backlinks and attract more hits in a Google search. 9
  • 11. Facebook is now challenging and blurring the lines between search and social by offering Open Graph abilities that tie external websites to internal Facebook processes and thus entering the search market. 1 2 3 Facebook ‘Likes’ Impact on SEO 1 USER FINDS CONTENT VIA OPEN GRAPH 2 ABILITY TO SHARE USER CONTENT 3 WORD-OF-MOUTH MARKETING ONLINE 10
  • 12. Google Adwords Stats $33 billion Geographical = In Google targeting greatly ad revenue 97% increases local of Google’s revenue business. is from advertising Google Adwords Match Types Not only can you add any relevant keywords, but you can target ‘match types’: broad match, phrase match, exact match and negative keywords. 11
  • 13. Case Study 320auto Project Description Our client www.320auto.com has seen twice the amount of business after incorporating our SEO services into their online marketing campaign. 12
  • 14. Work With Us You’ll experience THE difference ! You’re getting the best Exposure & Engagement with your potential customers. Have We help your business achieve measurable results through SEO & Control Social Media. Benefit from word of mouth Increase communication amongst your Brand Awareness customers. Get Get valuable customer feedback and engagement, and ensure the best Feedback return on your digital investment. 13
  • 15. 5 Step Process Our plan to get you to the top of Google: 1 Researching your business and your competition 2 Understanding your customers and target keywords 3 Setting up your Adwords and organic optimization 4 Re-indexing and submitting your website to directories 5 Getting real results and more business opportunities 14
  • 16. 15
  • 17. Get In Touch www.themarketinggroupinc.com twitter.com/themktggroupinc facebook.com/pages/The-Marketing-Group-Inc/ 1 West State Street, Suite 100, Geneva, IL 60134 1 888 906 6574 info@themarketinggroupinc.com 16
  • 18. Brought to you by : www.THEMARKETINGGROUPINC.com Thank You! Back