Gift Card & Voucher Summit 2012
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Social Commerce keynote presentation and the 2012 Gift Card, Voucher Code and reloadable Summit. By http://www.iirusa.com/
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Gift Card & Voucher Summit 2012
- 1. Social Media into Revenue Convertors Social Commerce “Please feel free to Tweet @wvrknight during this session”
- 3. Online store GroupBuy & Affiliate Social FlashSale network integration Peer to peer sharing Refer a friend discount Ratings & Mobile platform Embedded reviews Facebook store
- 4. Blippar
- 5. Buffer
- 8. Social Success Social Sales Social Marketing Listen and monitor - Brand, Market and Competition Start dialogues – come out and meet people Identify influencers – let people inside, through blog posts, tweets Make it easy for people to share your content – social commerce trust Use tools that share best practice
- 9. Social Success Social Sales Social Marketing Social Customer Service Engage with customers offer a support channel for their issue Encourage ‘one and done’ fast response to tweets & Facebook Automate social listening Maximise your knowledge make it easy for customer- facing people to access your expertise Social-enable your online support portal – rewarding users who help other users Integrate all channels
- 10. The Big News Influence Search Rankings Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
- 11. The Big News Influence Search Rankings Over 90 million people are already using Google+ Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN What we share Matters pages the same way we treat tweeted links. We have NO personal wall data from Facebook
- 14. Best Practice 5 a Day Advice: As an expert you should offer advice LEAD: LISTEN Share: Article, link information that aligns with your business LEAD: EXPERIMENT Engage: Industry. Follow them, re-tweet, engage in conversations Have fun: Be funny - send links to relevant funny articles LEAD: APPLY Special Offer: Send information about a special offer, promotion, event 1 Post a Day Pictures: 3 Images at a time (Facebook) Video: Link to a video you have placed on YouTube Press Release: Take a picture and load or link to online article 1 Blog a Week Add Value: Talk around the business and add value to your audience Competitions & Polls: Find out what your customer want
- 15. Develop LEAD: LISTEN LEAD: EXPERIMENT LEAD: APPLY LEAD: DEVELOP
- 17. F-commerce Converse f-store UK Sell from within the wall 2,789 Likes, 256 Comments
- 19. Facebook Hallmark – Tell Them
- 21. Twitter Tweet Your Savings #AmexWholefoods $20 Credit, Spend $75
- 22. Twitter Buy Me A Beer
- 24. 7 Social Media Top Tips to Take-away Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into PR, email, direct mailing & advertising Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track SEO Create your online voice & communication using your keywords Crowdsource Expand your brand buy utilising pay-it-forward Social Commerce Consumers connect where they buy & buy where they connect Social Sharing Give your consumers the opportunity to curate Mobile Commerce Is your website is mobile compatible - HTML 5 or Responsive
- 25. Consultancy / Training / Mentoring Tell us What You Think