SEO, SEM, Content Marketing, Data-Driven Marketing, Social Media Marketing, Social Media Optimization, E-Mail Direct Marketing, Display Advertising, Online PR, E-Commerce Marketing, Campaign Marketing, Influencer Marketing
7. 6. Social Media Optimization
RSS Feeds
Social
Bookmarking
Social
Networking
Updates
Online
Reputation
Management
8. 8
Blog subscription
newsletters
Follow-up emails
to website
visitors who
downloaded
something
Customer
welcome
emails
7. E-Mail Direct Marketing
Tips or similar
series emails
for customer
nurturing
01 02 03 04
10. Reporter outreach via social media
Engaging online reviews of your company
Engaging comments on your personal website or blog
9. Online PR
11. 10. E-Commerce Marketing
Products Promotion on Social Media
Blog Posts
How-To-Use Videos
Post-Purchase Follow Up
Abandoned Shopping Cart Follow Up
Remarketing
12. 11. Campaign Marketing
Fitting Marketing Campaign Into Marketing Plan
Marketing Campaign Objective and Parameters
Define Success
Due Diligence
Campaign Strategy
Channel-Centric Planning
Harness the Power of Testimonials
Marketing Campaign Budget
13. 12. Influencer Marketing
Account-Based Marketing
Web Personalization to Increase
Website Engagement
Tiered Approach
Segmentation and Targeting
Leverage Paid Ads to Reach
Accounts Across the Web