SlideShare a Scribd company logo
FLOBILE
EXPERTISE
Our sales funnel
 Keywords Research
 Search Terms Analysis
 On-Page Optimization
 Off-Page Optimization
 Link Building
 Google Analytics
 Google Search Console
 Robots
 Competitor Analysis
 Schema Markup
 Tag Manager
1. Search Engine Optimization (SEO)
Web Analytics
Custom Analytics
A/B Testing
Pay-Per-Click (PPC)
Landing Pages
Search Analytics
2. Search Engine Marketing (SEM)
 Google AdWords
 Paid ads on Facebook
 Promoted Tweets on Twitter
 Sponsored Messages on
LinkedIn
1
2
3
4
5
6
 Blog posts
3. Content Marketing
 Case Studies
 Ebooks and whitepapers
 Infographics
 Online brochures and lookbooks
Remarketing
Optimized
Paid Search
Dynamic
Advertising
Targeted
Email Campaigns
4. Data-Driven Marketing
Facebook
LinkedIn
Google Business
Twitter
Instagram
Snapchat
Pinterest
5. Social Media Marketing
6. Social Media Optimization
RSS Feeds
Social
Bookmarking
Social
Networking
Updates
Online
Reputation
Management
8
Blog subscription
newsletters
Follow-up emails
to website
visitors who
downloaded
something
Customer
welcome
emails
7. E-Mail Direct Marketing
Tips or similar
series emails
for customer
nurturing
01 02 03 04
9
8. Display Advertising
Rich Media Video
Overlays
Interstitials Sponsorship
 Reporter outreach via social media
 Engaging online reviews of your company
 Engaging comments on your personal website or blog
9. Online PR
10. E-Commerce Marketing
 Products Promotion on Social Media
 Blog Posts
 How-To-Use Videos
 Post-Purchase Follow Up
 Abandoned Shopping Cart Follow Up
 Remarketing
11. Campaign Marketing
 Fitting Marketing Campaign Into Marketing Plan
 Marketing Campaign Objective and Parameters
 Define Success
 Due Diligence
 Campaign Strategy
 Channel-Centric Planning
 Harness the Power of Testimonials
 Marketing Campaign Budget
12. Influencer Marketing
 Account-Based Marketing
 Web Personalization to Increase
Website Engagement
 Tiered Approach
 Segmentation and Targeting
 Leverage Paid Ads to Reach
Accounts Across the Web
DIGITAL MARKETING
ACTIVITIES TOOLS
 Google Analytics
 Google Search Console
(Webmaster Tools)
 Keyword Planner
 Google Ads
 Bing Ads
 SEMRush
 Spyfu
 CrazyEgg
 LXR Marketplace
 PTEngine
 LinkedIn
 Infusionsoft
 MailChimp
 Amazon Web Services (AWS)
 Adroll
 Facebook Audience Insights
15
 Facebook Ads
 Sales Navigator (LinkedIn)
 MOZ
 Google Trends
 Ahrefs
 Analytics Debugger
 SimilarWeb
 Facebook Analytics
 Google Analytics URL Builder
 SEOptimer
 Google Tag Manager
 Canva
 Sprout Social
 Hotjar
 Wistia
DIGITAL MARKETING
ACTIVITIES TOOLS
16
CLIENTS
17
CLIENTS
Thank you !

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Digital Marketing

  • 2. Our sales funnel  Keywords Research  Search Terms Analysis  On-Page Optimization  Off-Page Optimization  Link Building  Google Analytics  Google Search Console  Robots  Competitor Analysis  Schema Markup  Tag Manager 1. Search Engine Optimization (SEO)
  • 3. Web Analytics Custom Analytics A/B Testing Pay-Per-Click (PPC) Landing Pages Search Analytics 2. Search Engine Marketing (SEM)  Google AdWords  Paid ads on Facebook  Promoted Tweets on Twitter  Sponsored Messages on LinkedIn 1 2 3 4 5 6
  • 4.  Blog posts 3. Content Marketing  Case Studies  Ebooks and whitepapers  Infographics  Online brochures and lookbooks
  • 7. 6. Social Media Optimization RSS Feeds Social Bookmarking Social Networking Updates Online Reputation Management
  • 8. 8 Blog subscription newsletters Follow-up emails to website visitors who downloaded something Customer welcome emails 7. E-Mail Direct Marketing Tips or similar series emails for customer nurturing 01 02 03 04
  • 9. 9 8. Display Advertising Rich Media Video Overlays Interstitials Sponsorship
  • 10.  Reporter outreach via social media  Engaging online reviews of your company  Engaging comments on your personal website or blog 9. Online PR
  • 11. 10. E-Commerce Marketing  Products Promotion on Social Media  Blog Posts  How-To-Use Videos  Post-Purchase Follow Up  Abandoned Shopping Cart Follow Up  Remarketing
  • 12. 11. Campaign Marketing  Fitting Marketing Campaign Into Marketing Plan  Marketing Campaign Objective and Parameters  Define Success  Due Diligence  Campaign Strategy  Channel-Centric Planning  Harness the Power of Testimonials  Marketing Campaign Budget
  • 13. 12. Influencer Marketing  Account-Based Marketing  Web Personalization to Increase Website Engagement  Tiered Approach  Segmentation and Targeting  Leverage Paid Ads to Reach Accounts Across the Web
  • 14. DIGITAL MARKETING ACTIVITIES TOOLS  Google Analytics  Google Search Console (Webmaster Tools)  Keyword Planner  Google Ads  Bing Ads  SEMRush  Spyfu  CrazyEgg  LXR Marketplace  PTEngine  LinkedIn  Infusionsoft  MailChimp  Amazon Web Services (AWS)  Adroll  Facebook Audience Insights
  • 15. 15  Facebook Ads  Sales Navigator (LinkedIn)  MOZ  Google Trends  Ahrefs  Analytics Debugger  SimilarWeb  Facebook Analytics  Google Analytics URL Builder  SEOptimer  Google Tag Manager  Canva  Sprout Social  Hotjar  Wistia DIGITAL MARKETING ACTIVITIES TOOLS