This document discusses 12 cornerstones of online advertising:
1. Developing an online strategy and treating your website as a virtual global office
2. Conducting keyword research to understand what phrases people use to find your products and services
3. Using paid search advertising and search engine optimization to increase organic search traffic
4. Implementing email marketing using autoresponders and tracking tools
5. Creating blog content to engage customers and share information
6. Analyzing website traffic and performance using analytics tools
7. Leveraging various online tools to support marketing activities
8. Using social media platforms like Facebook, Twitter and LinkedIn to engage customers
9. Developing helpful content to attract and retain customers
10
How to Integrate Content Into Your Search and Social Marketing Campaigns 2013Stoney deGeyter
Great content is a critical to ensure both your search and social marketing campaigns are effective. Learn how to use content to the fullest advantage of your search engine optimization and social media marketing campaigns.
This presentation gives an overview of social bookmarking features available from ibm.com today and provides training on how to use Dogear to share your own bookmarks with communities on ibm.com.
How to Integrate Content Into Your Search and Social Marketing Campaigns 2013Stoney deGeyter
Great content is a critical to ensure both your search and social marketing campaigns are effective. Learn how to use content to the fullest advantage of your search engine optimization and social media marketing campaigns.
This presentation gives an overview of social bookmarking features available from ibm.com today and provides training on how to use Dogear to share your own bookmarks with communities on ibm.com.
Social Network Recruiting and EngagementAlex Putman
Presentation covers Mobile Recruiting, Building Talent Communities and a few recruiting tools. Check out the sections on QR codes, augmented reality and talent community tools.
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connect...Dawn Raquel Jensen, EMBA
Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business
Michael Buschmann - Head of Search & Online Marketing, Products & Innovation ...KGS Global
IMPLEMENTING 360° ONLINE MARKETING presentation at Enterprise Marketing 2.0 conference by Michael Buschmann - Head of Search & Online Marketing, Products & Innovation - Deutsche Telekom
Companies benefit from Web 2.0 investmentSustainly
The latest research from Deutsche Bank shows that 20% of US and European companies use social media channels for business purposes. But, these are only the most transparent companies. More DB research can be found at: www.dbresearch.com
Our vision is to create an easy and convenient tool that would help young adults develop long-lasting, meaningful relationships with peace of mind.
http://www.froffr.com
Social Media Marketing for the Architectural IndustryIngrid Ricks
An overview of why Social Media Marketing has the potential to separate the successful architectural firms of the future from their current competitors, including a six-step strategy for getting started designed by RC Strategies Group.
This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Social Network Recruiting and EngagementAlex Putman
Presentation covers Mobile Recruiting, Building Talent Communities and a few recruiting tools. Check out the sections on QR codes, augmented reality and talent community tools.
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connect...Dawn Raquel Jensen, EMBA
Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business
Michael Buschmann - Head of Search & Online Marketing, Products & Innovation ...KGS Global
IMPLEMENTING 360° ONLINE MARKETING presentation at Enterprise Marketing 2.0 conference by Michael Buschmann - Head of Search & Online Marketing, Products & Innovation - Deutsche Telekom
Companies benefit from Web 2.0 investmentSustainly
The latest research from Deutsche Bank shows that 20% of US and European companies use social media channels for business purposes. But, these are only the most transparent companies. More DB research can be found at: www.dbresearch.com
Our vision is to create an easy and convenient tool that would help young adults develop long-lasting, meaningful relationships with peace of mind.
http://www.froffr.com
Social Media Marketing for the Architectural IndustryIngrid Ricks
An overview of why Social Media Marketing has the potential to separate the successful architectural firms of the future from their current competitors, including a six-step strategy for getting started designed by RC Strategies Group.
This presentation showcases how Web 2.0 could be used within an enterprise with a "day (weeks, actually) in the life of" story of how a new employee, Michael, uses web 2.0 (or Enterprise 2.0) tools to quickly get up to speed and start contibuting. Touches on social networking, social bookmarking, blogs / microblogs, wiki, virtual world, mashups, RSS
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Beyond WCM: Driving Business from Your WebsiteMarqui CMS
A strategic shift in ownership of corporate websites is occurring with power moving from IT departments to marketing teams. Until recently, content management systems were the responsibility of IT to centralize control of content.
Now, marketers seek to fully leverage the web as the critical channel to drive business results. Marketers are seeking solutions that are agile and able to attract visitors and convert leads.
This webinar covers:
• The challenges and opportunities offered by the web as a channel to drive growth
• The needs of web content management for marketing success verses IT control
• Steps to take to harness the potential of the web to build demand
• What skills really matter for marketers to win with web marketing
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
Today's digital marketplace has been marked by a dramatic increase in the use of technology for conversations, content and commerce. Content is the reason search engines exist and content is what people share on the social web. Google alone handles over 12 billion searches every month and companies are scrambling to keep up with their search, social media and content marketing. According to the Content Marketing Institute, 9 out of 10 companies currently use content marketing tactics and 60% plan on increasing their investments in web content over the next 12 months.
The opportunity to serve the insatiable need for new digital content is tremendous. Companies and the individuals capable of developing and scaling digital content will earn a substantial competitive advantage.
Key Takeaways:
1. Overall trends in content for digital marketing
2. Emerging consumer driven models for content marketing
3. How successful companies are growing with web content
4. Roles for a successful content marketing "A-Team”
5. Future growth opportunities with digital content
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Communications Strategy in the Era of AccountabilityDeola Kayode
This covers the evolving need for marketing communications to deliver on both ubsines and advertising objectives and how to approach this today when brand owners are demanding more
4. Please note...
I have a structured content
I will be happy to deviate when
necessary
I can answer your questions along
the way
I will try to make it informal,
interactive and fun
5. My Assumptions
Overview:
You are in business
You want to know how the hype of
social media will add value to your
business
You want to reach
your customers
18. Your website and social media:
Consider it not just as your
normal information place; it can
be your virtual global office
Your website should be the
central component of your
social media strategy
If your website needs work,
best to sort this out first before
getting serious about social
media
Have you really asked why you
need a website?
19. Blog
QR Codes Twitter
Offline
marketing / Facebook
promos
Collateral /
LinkedIn
stationery
Media releases Your Website: Online video/
Youtube
channel
Social
The foundation Content sharing
bookmarking
stone sites – Flickr,
Slideshare etc
Search engine Email
optimisation Marketing
Search engine
Email signature
marketing (pay
blocks
per click)
Online forums
Podcasts
posts
RSS
20. 74% of people using smartphones or tablets to browse
the internet will wait only five seconds for a web page
to load on their mobile device before abandoning
the site.
21.
22. CMS vs Static Top brands using CMS
SEO
Content update Sony
Extension - plug-ins Ford
and themes EBay
Support - pool of Yahoo
developers Samsung
User friendly Mozilla
Quick installation CNN
Propriety • Wall Street Journal
25. Keywords are the sweetest juice
for entrepreneurs since orange
juice
Keywords are the phrases and
words people type into search
engines or they use to describe
their preferences
They are the way people describe
your product or services
32. What is Search Engine Optimization?
Search Engine Optimization (SEO) is the
science of increasing traffic to your website
by improving the internal and external
factors influencing ranking in search engine
results. It is a major part of Internet
marketing. It is mostly technical in nature.
46. Social Media Marketing (SMM) refers to
the process of disseminating messages,
gaining internet traffic or attention
through social media websites in order
to promote a personality, cause or
business. It involves all methods,
strategies, channels and platforms
aimed at using social media platforms
to communicate and engage a defined
target audience in order to met a
defined marketing objective.
-Deola Kayode