This is the presentation used for a group project for COM 591: Reputation & Recognition (Fall ‘08) in the University of Washington’s MCDM program. Group members were Mark Shea, Jeremy Snook, Ivan Sydorenko, and Randa Williams.
Building Your Consulting Business With Social Media BuzzKellye Crane
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
This document discusses how businesses can build online communities to help grow their business. It explains that communities can provide inexpensive product research, customer support, and help turn customers into advocates. The document then provides tips on understanding potential customers, listening to conversations around relevant keywords, evaluating existing communities, and determining if a business needs to create its own community. Finally, it outlines different tools that can be used to create an online community, such as discussion forums, groups on social networks, message boards, and dedicated social networks.
The document discusses how non-profits can use social media platforms like Facebook, blogs, Twitter, and YouTube to engage constituents and supporters. It provides an overview of why social media is important for non-profits, how some are currently using different platforms, and resources for developing a social media strategy including assessing audiences, objectives, platforms, and content.
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009Jonny Buroker
Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.
This document discusses how to measure social media performance using key performance indicators (KPIs) and metrics. It recommends measuring performance across five dimensions: reach, propagation, engagement, quality, and value. It provides examples of various digital metrics that can be tracked, such as followers, likes, comments, shares, and click-through rates. It also stresses the importance of listening to social media conversations to understand sentiment and plan future campaigns.
Building Your Consulting Business With Social Media BuzzKellye Crane
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
This document discusses how businesses can build online communities to help grow their business. It explains that communities can provide inexpensive product research, customer support, and help turn customers into advocates. The document then provides tips on understanding potential customers, listening to conversations around relevant keywords, evaluating existing communities, and determining if a business needs to create its own community. Finally, it outlines different tools that can be used to create an online community, such as discussion forums, groups on social networks, message boards, and dedicated social networks.
The document discusses how non-profits can use social media platforms like Facebook, blogs, Twitter, and YouTube to engage constituents and supporters. It provides an overview of why social media is important for non-profits, how some are currently using different platforms, and resources for developing a social media strategy including assessing audiences, objectives, platforms, and content.
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009Jonny Buroker
Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.
This document discusses how to measure social media performance using key performance indicators (KPIs) and metrics. It recommends measuring performance across five dimensions: reach, propagation, engagement, quality, and value. It provides examples of various digital metrics that can be tracked, such as followers, likes, comments, shares, and click-through rates. It also stresses the importance of listening to social media conversations to understand sentiment and plan future campaigns.
Social media can help businesses rise in search engine rankings and gain awareness. Some key strategies include:
1) Republishing and sharing content from a company's website on social media profiles to increase traffic and audience size.
2) Curating and commenting on others' content in order to establish thought leadership and get cross-referenced by other profiles and sites.
3) Making it easy for visitors to engage with and share content by including buttons and links that guide people between a company's own content and what they share on public sites.
The document outlines various digital marketing services including search engine marketing (SEM), search engine optimization (SEO), and social media marketing (SMM). It describes SEM tactics like search ads and content network ads. For SEO, it explains why it is important and lists activities like article creation and link building. SMM services involve optimizing profiles on networks like Facebook, Twitter, and video/photo sharing sites. The document provides recommendations on how to engage audiences and examples of video and article optimization.
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
Monitoring Social Media Conference - from Monitoring to EngagementJohn Yamasaki
This document discusses social media engagement and monitoring. It defines engagement as an arrangement to meet, emotional involvement, or pledge. Engagement in social media refers to the number of channels a brand participates in, such as blogs, social networks, forums, and content distribution sites. The document includes charts showing the large number of social media platforms and tools, and presents Seesmic's goal of being an engagement tool to connect and facilitate participation across social media.
This document discusses tools and metrics for measuring social media. It outlines different types of social media like social news, social sharing, and social networking. It then discusses measuring engagement across stages from involvement to influence. These stages include involvement where a customer first interacts, interaction where they participate more, intimacy where they share opinions, and influence where they advocate for a brand. The document stresses measuring engagement across websites, social channels, and offline to gain actionable insights and determine key performance indicators for social media strategy.
The document discusses how Silicon Halton leverages social media for community building. It provides an overview of popular social networks like LinkedIn, Facebook, and Twitter and their relevance. It then details how Silicon Halton uses these networks, including through a community manager, regular posting of content, and cross-promotion across platforms. Tips are provided like following people on Twitter, limiting LinkedIn messages, and using social media to engage members. The goal is to increase awareness, improve brand perception, and build an online community.
Ad Campaign of your Business on social media marketing channels including Facebook, Twitter, LinkedIn, Google+, Pinterest, Youtube; converts your social visitors into potential customers.
Confusion reigns. It is increasingly difficult to get our marketing message out there and make it stick. The internet offers us new opportunities but where do we start. We know that Web 2.0 is out there but not quite sure what it is or how to use it for marketing our company. If the future is user generated content how can we control our brand? These questions and topics will be discussed using industry examples case studies, and teaching a framework for determining the best way to incorporate Web 2.0 as part of an overall marketing strategy.
The document discusses measuring the return on investment (ROI) of social media. It recommends first identifying your audience and where they engage on social media. It also stresses the importance of defining specific goals for measuring involvement, interaction, intimacy and influence. Different metrics are suggested for measuring success across various social media platforms like number of fans, comments, shares and more. The document emphasizes that ROI measurements should account for investments in resources and be regularly re-evaluated to improve goals.
This document discusses social networking basics and how non-profits can utilize social media. It recommends emphasizing common interests, sharing dialogue, and making connections to build communities online. Specific social networks mentioned include Facebook, LinkedIn, and Twitter. Non-profits are advised to recruit and retain volunteers, raise awareness, and do marketing through their social media presence. The key is to know your audience and put people first by making content easy to share and personal.
StumbleUpon is a discovery engine that finds webpages based on a user's interests. Users can give pages a thumbs up or down, and the site becomes a source of recommendations from friends on what pages are worth viewing. With over 25 million users, StumbleUpon changed social media by incorporating recommendations from communities with shared interests.
Getting Started with Social Media is a presentation that provides guidance on developing a social media strategy for organizations. It recommends determining organizational goals and target audiences before setting up social media accounts. A communications plan should include the message, audiences, and how social media will support the message. Social media is a tool that can help organizations receive feedback, review it, and revise strategies accordingly based on community needs. The presentation provides many resources for learning social media best practices.
This document discusses the decline of traditional media and the rise of new forms of digital and social media. It notes that viewership and readership of traditional media are declining as fewer journalists work in newsrooms. It also discusses how journalists now use social media platforms like Twitter to find sources and story ideas and disseminate their work. The document outlines the explosion in social media platforms and their increasing usage. It defines social media and discusses how brands can leverage social media through paid, owned, and earned media strategies like social media relations, social media releases to drive search, online newsrooms, and blogger outreach.
Becoming E Literate In A Social Media WorldDebbieNelson
This document discusses how organizations can use social media to connect with their target audiences in a cost-effective way. It outlines popular social media tools like Facebook, LinkedIn, Twitter, YouTube and blogs and provides examples of how organizations have successfully utilized these platforms for marketing, fundraising and engagement. The key recommendation is to choose a few social media tools to start with and fully utilize their features to communicate with audiences and further organizational goals.
Social media is a non-traditional marketing practice that allows others to spread marketing messages. It includes blogs, forums, media sharing sites, micro-blogs, reviews, and social networking sites. Businesses use social media for PR, credibility, sales announcements, customer feedback, and internal communication. The benefits include credibility, a company voice, consumer education, targeted audiences, and endorsements. Downsides include lack of message control and misunderstanding of social media. Success requires understanding audiences and using social media appropriately. Ruff Wear uses blogging, Facebook, Twitter, Flickr and YouTube to engage customers, build community, and provide information. The future of social media includes micro-blogs replacing older forms of media and integration of multimedia
Oregon/Washington Association of Broadcasters PM PresentationIntegrate
Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.
10 Types of Link Building discusses different types of links that can help with SEO, including educational (.edu), government (.gov), organizational (.org), social, internal, interview, meetup/conference, Q&A, competitor, and Reddit links. Some strategies mentioned are guest posts on educational sites, offering discounts to government organizations, contributing to meetups, answering questions on Q&A sites, and carefully posting on Reddit. The document was written by DSIM, an Indian digital marketing training institute.
John Doherty SMX East - Facebook, Twitter, and SEOJohn Doherty
This document discusses how social media mentions can affect search engine optimization and rankings. It provides tips on cultivating engaged followers on social platforms and sharing new, interesting content to enhance reach and authority. Automatic and manual sharing are compared, and it is noted that manually shared content receives more clicks and engagement. Metrics like follower count, click-through rate, and engagement are important factors for social mentions to impact SEO. Tools for measuring social performance and analytics are also presented.
The document discusses trends in social media and how organizations can enhance engagement through social experiences. It outlines three trends: the explosion of social web platforms like Facebook, fragmented conversations across multiple channels, and blending of operational processes. The RightNow approach is presented for unifying interactions across channels, detecting important conversations, and building communities. Navy Federal Credit Union's success with social media to better serve members is also highlighted. The conclusion emphasizes that operational processes need to stretch across environments and channels, connect to conversations, and be responsive.
Elevating Organizational Culture with Effective CommunicationLee K. Broekman
The document discusses effective communication in organizations. It emphasizes the importance of listening, including listening to understand the speaker's purpose rather than just one's own thoughts. It also discusses the power of nonverbal communication, noting that over 80% of communication is nonverbal. Elements of nonverbal communication include conveying emotions, physical behaviors, and use of space. The document encourages putting listening and nonverbal awareness into practice to elevate organizational culture.
Social media can help businesses rise in search engine rankings and gain awareness. Some key strategies include:
1) Republishing and sharing content from a company's website on social media profiles to increase traffic and audience size.
2) Curating and commenting on others' content in order to establish thought leadership and get cross-referenced by other profiles and sites.
3) Making it easy for visitors to engage with and share content by including buttons and links that guide people between a company's own content and what they share on public sites.
The document outlines various digital marketing services including search engine marketing (SEM), search engine optimization (SEO), and social media marketing (SMM). It describes SEM tactics like search ads and content network ads. For SEO, it explains why it is important and lists activities like article creation and link building. SMM services involve optimizing profiles on networks like Facebook, Twitter, and video/photo sharing sites. The document provides recommendations on how to engage audiences and examples of video and article optimization.
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
Monitoring Social Media Conference - from Monitoring to EngagementJohn Yamasaki
This document discusses social media engagement and monitoring. It defines engagement as an arrangement to meet, emotional involvement, or pledge. Engagement in social media refers to the number of channels a brand participates in, such as blogs, social networks, forums, and content distribution sites. The document includes charts showing the large number of social media platforms and tools, and presents Seesmic's goal of being an engagement tool to connect and facilitate participation across social media.
This document discusses tools and metrics for measuring social media. It outlines different types of social media like social news, social sharing, and social networking. It then discusses measuring engagement across stages from involvement to influence. These stages include involvement where a customer first interacts, interaction where they participate more, intimacy where they share opinions, and influence where they advocate for a brand. The document stresses measuring engagement across websites, social channels, and offline to gain actionable insights and determine key performance indicators for social media strategy.
The document discusses how Silicon Halton leverages social media for community building. It provides an overview of popular social networks like LinkedIn, Facebook, and Twitter and their relevance. It then details how Silicon Halton uses these networks, including through a community manager, regular posting of content, and cross-promotion across platforms. Tips are provided like following people on Twitter, limiting LinkedIn messages, and using social media to engage members. The goal is to increase awareness, improve brand perception, and build an online community.
Ad Campaign of your Business on social media marketing channels including Facebook, Twitter, LinkedIn, Google+, Pinterest, Youtube; converts your social visitors into potential customers.
Confusion reigns. It is increasingly difficult to get our marketing message out there and make it stick. The internet offers us new opportunities but where do we start. We know that Web 2.0 is out there but not quite sure what it is or how to use it for marketing our company. If the future is user generated content how can we control our brand? These questions and topics will be discussed using industry examples case studies, and teaching a framework for determining the best way to incorporate Web 2.0 as part of an overall marketing strategy.
The document discusses measuring the return on investment (ROI) of social media. It recommends first identifying your audience and where they engage on social media. It also stresses the importance of defining specific goals for measuring involvement, interaction, intimacy and influence. Different metrics are suggested for measuring success across various social media platforms like number of fans, comments, shares and more. The document emphasizes that ROI measurements should account for investments in resources and be regularly re-evaluated to improve goals.
This document discusses social networking basics and how non-profits can utilize social media. It recommends emphasizing common interests, sharing dialogue, and making connections to build communities online. Specific social networks mentioned include Facebook, LinkedIn, and Twitter. Non-profits are advised to recruit and retain volunteers, raise awareness, and do marketing through their social media presence. The key is to know your audience and put people first by making content easy to share and personal.
StumbleUpon is a discovery engine that finds webpages based on a user's interests. Users can give pages a thumbs up or down, and the site becomes a source of recommendations from friends on what pages are worth viewing. With over 25 million users, StumbleUpon changed social media by incorporating recommendations from communities with shared interests.
Getting Started with Social Media is a presentation that provides guidance on developing a social media strategy for organizations. It recommends determining organizational goals and target audiences before setting up social media accounts. A communications plan should include the message, audiences, and how social media will support the message. Social media is a tool that can help organizations receive feedback, review it, and revise strategies accordingly based on community needs. The presentation provides many resources for learning social media best practices.
This document discusses the decline of traditional media and the rise of new forms of digital and social media. It notes that viewership and readership of traditional media are declining as fewer journalists work in newsrooms. It also discusses how journalists now use social media platforms like Twitter to find sources and story ideas and disseminate their work. The document outlines the explosion in social media platforms and their increasing usage. It defines social media and discusses how brands can leverage social media through paid, owned, and earned media strategies like social media relations, social media releases to drive search, online newsrooms, and blogger outreach.
Becoming E Literate In A Social Media WorldDebbieNelson
This document discusses how organizations can use social media to connect with their target audiences in a cost-effective way. It outlines popular social media tools like Facebook, LinkedIn, Twitter, YouTube and blogs and provides examples of how organizations have successfully utilized these platforms for marketing, fundraising and engagement. The key recommendation is to choose a few social media tools to start with and fully utilize their features to communicate with audiences and further organizational goals.
Social media is a non-traditional marketing practice that allows others to spread marketing messages. It includes blogs, forums, media sharing sites, micro-blogs, reviews, and social networking sites. Businesses use social media for PR, credibility, sales announcements, customer feedback, and internal communication. The benefits include credibility, a company voice, consumer education, targeted audiences, and endorsements. Downsides include lack of message control and misunderstanding of social media. Success requires understanding audiences and using social media appropriately. Ruff Wear uses blogging, Facebook, Twitter, Flickr and YouTube to engage customers, build community, and provide information. The future of social media includes micro-blogs replacing older forms of media and integration of multimedia
Oregon/Washington Association of Broadcasters PM PresentationIntegrate
Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.
10 Types of Link Building discusses different types of links that can help with SEO, including educational (.edu), government (.gov), organizational (.org), social, internal, interview, meetup/conference, Q&A, competitor, and Reddit links. Some strategies mentioned are guest posts on educational sites, offering discounts to government organizations, contributing to meetups, answering questions on Q&A sites, and carefully posting on Reddit. The document was written by DSIM, an Indian digital marketing training institute.
John Doherty SMX East - Facebook, Twitter, and SEOJohn Doherty
This document discusses how social media mentions can affect search engine optimization and rankings. It provides tips on cultivating engaged followers on social platforms and sharing new, interesting content to enhance reach and authority. Automatic and manual sharing are compared, and it is noted that manually shared content receives more clicks and engagement. Metrics like follower count, click-through rate, and engagement are important factors for social mentions to impact SEO. Tools for measuring social performance and analytics are also presented.
The document discusses trends in social media and how organizations can enhance engagement through social experiences. It outlines three trends: the explosion of social web platforms like Facebook, fragmented conversations across multiple channels, and blending of operational processes. The RightNow approach is presented for unifying interactions across channels, detecting important conversations, and building communities. Navy Federal Credit Union's success with social media to better serve members is also highlighted. The conclusion emphasizes that operational processes need to stretch across environments and channels, connect to conversations, and be responsive.
Elevating Organizational Culture with Effective CommunicationLee K. Broekman
The document discusses effective communication in organizations. It emphasizes the importance of listening, including listening to understand the speaker's purpose rather than just one's own thoughts. It also discusses the power of nonverbal communication, noting that over 80% of communication is nonverbal. Elements of nonverbal communication include conveying emotions, physical behaviors, and use of space. The document encourages putting listening and nonverbal awareness into practice to elevate organizational culture.
The document discusses five criteria for effective organizational communication: audience, strategy, methodology, ethics, and listening. It emphasizes that communication must be tailored to the audience, start at the top of the organization and flow down, use appropriate channels and media, and consider ethical standards. Effective communication leads to stronger relationships, greater influence, higher productivity and profits.
Soon, weekly meetings will occur until goals are met due to transforming negative emotions like hate, insult and stress into more positive emotions and expressions like confidence, curiosity, and attraction through using great and good words that are fascinating, blessed and gifted.
Organizational communication is defined as the exchange of messages within and across organizational boundaries to accomplish common goals. Communication is central to how organizations function and is a complex process of creating, exchanging, interpreting, and storing messages. Misunderstandings can occur due to differences in paradigms, hierarchy, teams, culture, and competition for resources. Formal communication follows the organizational structure as depicted in charts, while informal communication can deviate from planned structures.
This document discusses effective organizational communication. It begins by outlining the communication process, including the source encoding a message, choosing a channel to send it through, the receiver decoding the message, and feedback. It then covers forms of communication like oral, written, and nonverbal. Direction of communication in organizations can be vertical or lateral. Organizational communication can occur through formal and informal networks. Barriers to communication and the results of communication failures are also examined. The document concludes with principles for good information and discussing whether perfect communication is attainable.
This document discusses organizational communication. It defines organizational communication as communication among people within an organization for the purpose of achieving common goals through cooperation. It notes that organizational communication is a system of pathways through which messages flow and patterns of interaction among people in an organization. There are different types of communication in an organization, including formal downward, upward, horizontal, and informal communication. Upward communication flows from lower to higher levels, downward from upper to lower, and horizontal across peer levels. Organizational communication also occurs in different contexts like public, small group, interview, and brief encounters.
discussion of communication impacts on organizations performance and employees too. besides that its role in job satisfaction citizenship behavior enhancement
Seven C's of effective communication.
The seven C's of effective communication include completeness, conciseness, consideration, clarity, concreteness, courtesy and correctness
The document discusses effective communication skills, defining communication as the transmission of ideas or feelings so that the sender and receiver share the same understanding. It outlines the communication process, types of communication, components of communication, and barriers to communication. It emphasizes the importance of active listening, providing tips to improve verbal and non-verbal communication skills. Mastering communication is key to professional success.
The document provides information on developing effective communication skills. It discusses communication principles like giving and gathering good information to build mutual trust. It also covers developing assertive communication skills through principles like focusing on solutions rather than problems. The document recommends developing active listening skills such as paraphrasing, reflecting feelings, and synthesizing ideas to better understand others.
Integrating Digital Channels into your Communication Mixkateelphick
The document discusses how digital communication fits within an organization's overall communication strategy. It explains how digital communication is both similar to and different from traditional channels. While all communication aims to build relationships through two-way information sharing, digital tools allow businesses to more directly close the feedback loop and engage different audience segments based on how they consume online content and media. The document provides frameworks for integrating digital strategies and tactics across marketing, PR, and other functions to enhance business communication and relationships with stakeholders.
Your organization has a new Facebook page with frequent Twitter updates, a YouTube channel, and every virtual bell and whistle imaginable to build your social presence. So…how do you encourage member engagement? Discuss strategies for bringing your community to life by leveraging easy-to-use tools that will take your social platform to the next level. Walk away with ideas to recognize and reward your most engaged members, generate even more viral engagement, and ultimately improve member retention.
Andy Steggles, Chief Information Officer, Risk & Insurance Management Society, Inc. (RIMS)
Presentation on online communities given at LIFT summit in Atlanta. Talks about B2B online communities, personal branding, and how vendors can get involved.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
Leslie Grandy - Activating Communities of Interest: Engagement Strategies for...Mediabistro
This document discusses understanding and activating communities of interest on social media. It explains that people, places, and content are the three pillars for engagement. The key is identifying influential experts, customers, and partners as well as communities where target audiences gather and share relevant information. Content should maximize engagement in these places. The document provides tips on analyzing data to find relevant influencers and communities of interest for a brand and developing strategies around people, places, and content.
Social Media Optimization Conference - Activating Communities of InterestR2integrated
This document discusses understanding and activating communities of interest on social media. It explains that people, places, and content are the three pillars for engagement. The key is identifying influential experts, customers, and partners as well as communities where target audiences gather and share relevant information. Content should maximize engagement in these places. The document provides tips on analyzing data to find relevant influencers and communities of interest for a brand and developing strategies around people, places, and content.
The document discusses strategies for building and sustaining online buzz through social media. It recommends establishing clear goals, team roles, and branding. Key platforms discussed include blogs, Facebook, Twitter, YouTube, and Flickr. Tactics include engaging bloggers, using hashtags on Twitter, setting up profiles and creating optimized content, managing brands, and displaying impact. The document provides resources for video hosting, community management, advertising, crowdsourcing, and monitoring brands.
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...Percussion Software
Websites that leverage peer participation and allow visitors to interact socially drive more results. 79% of online retailers reported that consumer-generated rating and reviews improved site conversion rates (eMarketer). And the trend doesn’t affect only consumer-facing businesses: 90% of B2B buyers first turn to the internet, including user-generated content (TechTarget/CMO Council).
Learn:
• How leveraging peer endorsement can lift conversation rates and drive more sales, leads, or revenue.
• Different ways of fostering participation on your website - comments, ratings, reviews, and polls.
• Actionable steps you can take and best practices for implementing community features.
1. The document discusses the importance of social media for businesses and how it is impacting companies.
2. It provides statistics on social media usage and how companies are increasing their spending on social media.
3. The document outlines fundamentals of social media including common platforms, how to get involved, listen to conversations, be authentic and transparent, and measure engagement.
The document summarizes a presentation about using social media and networking for marketing communications. It discusses different types of social tools, how they can be used to engage audiences and achieve marketing goals, and provides examples of how some leading brands are utilizing social media. The presentation agenda includes discussing social tool types and interactions, social marketing strategies, use case examples, and a Q&A session.
This document provides an overview of corporate blogging and its benefits. It discusses how corporate blogging can:
1) Generate valuable consumer-generated content and online word-of-mouth marketing by facilitating discussions with customers.
2) Help companies establish trust, brand recognition, and a more personal relationship with customers through a more informal communication channel.
3) Provide companies with market research insights into customer wants, needs, and opinions.
This document discusses the pros and cons of using social media for link building and marketing purposes. It provides tips on finding influential social media sites and leaders, developing engaging content, measuring ROI, and asking the right questions to determine the best social platforms to use. Examples are given of effective tweets and metrics that marketers can track in social media. Overall, the document offers strategic advice on leveraging social media networks, content, and influencers to build links, traffic, and brand awareness.
The document summarizes a workshop on getting started with community. It includes an agenda for the day-long workshop covering topics like types of communities, deciding whether to join or build a community, community management tools, metrics and ROI, community culture, and internal matters. The workshop was led by three presenters - Kellie Parker, Connie Bensen, and Dave Peck - and provided an overview of key considerations for starting and managing online communities.
A presentation on the need for social media measurement and how we can use various measures to get a feel for the effectiveness and the performance of various social media engagements. A few social media channels are used as examples.
This document provides a conceptual roadmap for using social media for personal or professional marketing. It defines social media and discusses who participates, then outlines a process for developing an effective social media strategy including evaluating the landscape, identifying goals and challenges, developing a presence, building a community, leveraging influence, and adapting over time. The overall strategy presented is to start small, engage others, and continuously update your approach as the social media landscape evolves.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
Law Firms & Social Media - A GrowSmartBusiness.com Event - June 24, 2009Web.com
The document discusses Network Solutions' social media strategy and efforts. It outlines their 4 point strategy of brand/reputation management, connecting with customers, community outreach, and getting new business. It describes how they started by listening to online conversations, engaging communities, and building credibility through helpful contributions. As a result, their online reputation improved and they saw growth in areas like positive mentions, search engine results, and referrals.
The document summarizes different types of business blogs and provides examples of each type. It describes Tour Guide blogs that give insights into a company, Recommender blogs that recommend resources, Maven blogs focused on an individual's expertise, Customer Advocate blogs that engage with customers, Do-er blogs that focus on specific expertise within a company, and CEO blogs written by high-level executives. The goal of business blogging is to uniquely connect with customers and provide value to both customers and the organization.
Similar to Reputation & Recognition: Education and Recommendations for FlipTheMedia.com (20)
Mobile game revenue grew from $4 billion in 2006 to $10 billion in 2010 according to Juniper Research, driven by factors like the recession, cheap mobile phone prices, and widespread availability of phones. Juniper Research forecasts that the mobile game industry will continue strong growth over the next few years, with revenue increasing by 42% in 2010, 31% in 2011, and 26% in 2012, as the share of mobile subscribers playing games increases globally and new monetization models are adopted that leverage voice minutes and on-device advertising.
How Real Does Business (Casual Connect Seattle 2008)Jeremy Snook
Presentation at Casual Connect Seattle in Seattle, WA, July 2008, by Jeremy Snook.
Presentation audio available at http://casualconnect.org/content/Seattle/2008/snooksea08.html.
Publisher Showdown (Casual Connect Europe 2009)Jeremy Snook
Panel presentation at Casual Connect Europe in Hamburg, Germany, February 2009. Panelists were Dan Prigg, Alla Khramtsova, Andy Hieke, Tony Leamer, and Lars Brubaker; moderated by Jeremy Snook.
Presentation audio available at http://casualconnect.org/content/europe/2009/publishershowdowneurope09.html.
Panel presentation at Casual Connect Seattle in Seattle, WA, July 2009. Panelists were Dan Prigg, CJ Wolf, Lloyd Melnick, Tony Leamer, and Craig Bocks; moderated by Jeremy Snook.
Presentation audio available at http://casualconnect.org/content/Seattle/2009/publishershowdownseattle09.html.
This is the presentation used for a term project for COM 558: U.S. Digital Media Law & Policy (Winter '08) in the University of Washington’s MCDM program. Presentation by Jeremy Snook.
This is the presentation used for a small group (”mini-squad”) project for COM 547: Communication in Video Games and Virtual Worlds (Spring ‘09) in the University of Washington’s MCDM program. Group members were Jeremy Snook and Mary Janisch.
This is the presentation used for a group (”squad”) project for COM 547: Communication in Video Games and Virtual Worlds (Spring ‘09) in the University of Washington’s MCDM program. Group members were Nicole Pairlee, Rita Rogers, Jeremy Snook and Chao-Wei Wu.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
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How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Reputation & Recognition: Education and Recommendations for FlipTheMedia.com
1. Reputation & Recognition Education and Recommendations for FlipTheMedia.com COM 591 – Fall 2008 Shea, Snook, Sydorenko, Williams
2. Definitions Recognition comes as a result of any action a community member takes to participate in the site. Reputation is awarded as a result of other community members evaluating actions. Recognition can thus be defined as the history of past actions of a member within the community; whereas reputation is a value judgment about the worth of those actions. Quantitative Qualitative
3.
4. Make recommendations on applying our discoveries to FTM website objective.FTM Objective: Increase quality and quantity of voluntary contributions across a wider audience, and drive an increase in discussions.
26. COMMUNITY Reputation Motivation User 2 User 1 Reputation scores User 3 User profile User N Primary Content Voting Postings Answers Recommendations Rating Secondary Content Comments Feedback Reviews Participation Feedback Reviews Comments Rating Questions Voting REPUTATION SYSTEM
28. User information is helpful, especially if you can flag somebody as a favorite contributor. Recognizable taxonomy lowers the barrier to entry for participation. People understand stars and thumbs up. Moderators help avoid spam and trolls, both of which are significant in a website as large as Slashdot. For a smaller community like FTM, moderators can help offload duties from a single, overworked developer or webmaster.
29. Pretty tools are more welcoming to use. Nesting replies to comments within the comments is visually easier to parse, though it breaks up the feeling of a group conversation into smaller ones. This might be necessary as FTM grows however. The user experience can be expanded exponentially by providing alternative ways to interact than just posting comments / articles. Competitions Guest seminars Q&A
30. Consider FTM webblog purpose for MCDM students & graduates as location to improve reputation as subject matter experts. If graduates stand to gain in reputation through continued (quality) contributions, it should motivate further participation. Have current MCDM student bloggers write in outside blogs and link back to both FTM site and personal blogs.