Cell proliferation is the process by which the number of cells increases through cell division and differentiation. It plays a key role in development and tissue homeostasis. There are several techniques to measure cell proliferation, including assays that detect proliferation markers, measure ATP or new RNA synthesis, track membrane integrity, or analyze DNA or metabolic activity. Creative Bioarray offers flexible and accurate cell proliferation assays using various techniques such as DNA synthesis assays with thymidine or BrdU labeling or metabolic assays measuring tetrazolium salts or Alamar Blue, which provide dose response curves and IC50 values with a fast turnaround time.