A strategic provocation by @wolfzhowl for creating a celebrity personality brand. in.linkedin.com/in/challapallikalyan/ https://www.facebook.com/Wolfzhowl.Strat?ref=bookmarks

1. What
makes
a
Celebrity
personality
brand?

2. Strategic
background:
Personality
brands
have
more
strategic
value
&
effect
than
even
company
brands
in
todays
India.
Socio-­‐
culturally
India
has
always
elevated
&
cherished
the
individual
than
an
enAty.
A
reverent
need
to
create
tangibles
and
put
to
a
face
and
craD
a
visual
enAty
to
any
felt
phenomenon
is
natural
to
the
land
of
millions
of
gods.
Sachin
Tendulkar’s
record
almost
maGered,
as
much
if
not
more
than
a
team
win,
Modi’s
transiAon
into
the
Prime
Ministerial
Chair
was
more
important
than
BJP
as
an
enAty
coming
into
power.
A
very
communal,
conformist
India
believes
in
its
collecAve
existence
but
always
has
a
desire
to
pivot
a
single
man
atleast
at
a
demi-­‐god
level
to
lead
&
guide
them.
A
personality
brand
is
possibly
most
important
in
the
fierce
field
of
the
silver
screen,
where
the
lead
protagonist’s
personality
(on-­‐screen
&
off-­‐screen)
backed
of
course
by
the
merit
of
the
acAng
prowess
and
the
creaAve
substance
of
the
script
&
the
team
itself
leads
to
success.
Unlike
before,
the
dawn
of
social
&
digital
media
has
given
the
public
a
far
wider
&
deeper
access
to
a
celebrity
&
his
life.
Hence
fans
are
formed
basis
not
just
the
silver-­‐screen
image,
but
infact
most
oDen
the
other
way
around.

3. Let’s
dive
deep
into
Celebrity
Personality
Branding…

4. PR
&
Media
portrayal
Personality
Brand
Social
Media
Behavior
Advocates
(what
colleagues
&
friends
say)
Other
Interests
Professional
Competence
Brand
associaAons
&
Endorsements
Other
businesses
Him
in
his
Personal
Life
Physical
AGributes

5. AAMIR
KHAN

6. Professional
Competence
Aamir
Khan
–
Actor
known
for
his
versaBlity,
perfecBonism
and
acBng
talent.

7. Other
Interests
Aamir
has
carefully
craDed
his
personality
brand
around
passion
for
social
acAvism.
He
has
managed
to
posiAon
himself
as
one
of
the
only
Bollywood
celebriAes
on
today
who
is
‘Beyond
just
a
superstar’
He
is
oDen
seen
very
involved
in
topical
social
issues
(Narmada
bachao
Andolan
&
Jan
Lokpal
bill),
social
work
and
is
very
vociferous
with
his
opinions
and
ideas
on
social
topics,
because
of
which
he
someAmes
ends
up
creaAng
poliAcal
controversies,
which
too,
add
to
his
‘humanitarian’
branding.

8. His
first
directorial
debut
was
‘taare
zameen
par’
which
was
focused
on
cinemaAcally
addressing
the
issues
in
the
life
of
a
dyslexic
child.
His
television
debut
was
not
with
any
entertainment
show,
but
with
anchoring
a
talk
show,
‘Satyamev
Jayte’
which
addresses
and
discusses
serious
social
issues
that
our
country
faces
today.
His
award
winning
movie,
‘3
idiots’,
which
was
the
1st
of
its
kind
100+
crore
grosser
in
Bollywood,
creaAvely
dealt
with
issues
of
student
suicide
and
flaws
in
the
current
educaAon
system.

9. Hence,
his
choice
of
movies
and
public
appearances
are
inspired
by
his
other
interest
of
‘social
acBvism’
give
his
‘beyond
the
actor’
personality
brand,
immense
impetus.

10. “The
Aamir
way
is
against
the
flow.
He
is
free
of
a
mindset
and
goes
with
his
insBnct.
This
does
not
mean
that
he
does
not
believe
in
a
mindset,
or
that
he
disagrees
with
everything.
He
just
chooses
to
do
the
right
thing.”
Rakeysh
Omprakash
Mehra
“For
me,
it
was
about
working
with
Aamir.
I'm
a
huge
Aamir
Khan
fan!
I
love
him.
Saif
also
knows
this.”
Kareena
Kapoor
Advocates
Colleagues
and
friends
always
speak
highly
of
his
work
and
work
ethic

11. Social
Media
Behaviour
Aamir’s
facebook
page,
at
the
first
glance,
portrays
him
as
someone
who
is
not
just
an
actor
/
bollywood
hero,
but
a
social
acAvist.

12. Posts
about
Social
sensiAzaAon
–
encouragement
to
vote,
appreciaAon
for
movies
which
deal
with
socially
sensiAve
issues,
etc.

13. Low
twiGer
acAvity,
but
a
massive
number
of
followers.
His
twiGer
is
connected
to
his
facebook
page
and
the
posts
are
almost
the
same.

14. His
tweets
are
about
his
life,
his
social
work,
his
interacAons
with
different
social
groups,
appreciaAon
of
public
figures
and
talents
from
other
fields.
He
does
not
promote
his
movies
by
pucng
up
pics
and
posters
-­‐
very
subtle
promoAon
of
his
movies
by
thanking
people
for
the
appreciaAon,
etc.

15. PR
&
Media
Portrayal
Media
arBcles
&
news
about
him
is
doVed
with
his
movie
news,
and
also
his
involvement
with
social
work,
poliBcs,
etc.
Even
his
movie
news,
is
usually
pertaining
to
the
effort
and
preparaBon
that
he’s
doing
for
a
certain
role
in
his
upcoming
movies.

17. At
the
start
of
his
career
in
the
1980s,
Aamir
stole
everyone’s
heart
due
to
his
chocolate
boy
looks
and
cute
appeal.
Today
aDer
over
20yrs
in
the
industry,
he
is
more
popular
for
his
personality,
his
acAng
skills
and
his
versaBle
looks
rather
than
good
looks
–
This
helps
give
his
career
longevity
because
no
man
can
look
the
same
throughout
his
life.
Physical
Appearance

18. Always
preferred
to
keep
his
personal
life
private.
The
only
Ame
his
personal
life
was
spoken
about
lavishly
in
the
media
was
when
he
was
going
through
his
divorce
with
his
1st
wife
and
when
he
married
his
current
wife,
Kiran
Rao.
Post
his
second
marriage,
Aamir
is
known
to
be
a
devoted
and
loving
husband
and
doAng
father
to
all
his
kids.
He
stays
away
from
controversies
that
involve
his
personal
life.
Personal
Life

19. Other
Businesses
&
Ventures
Aamir
started
his
producAon
house
in
2001,
through
which
he
married
both
his
passions
–
movies
and
humanitarianism
into
one,
and
started
making
movies
which
tackled
issues,
inspired
change
and
had
a
social
message.
The
latest
venture
from
him
was
the
TV
show
‘Satyamev
Jayte’.
Each
of
these
also
added
hugely
to
his
credibility
as
not
just
an
actor,
but
someone
much
beyond
that.

20. Due
to
the
kind
of
equity
that
he
has
earned
as
a
social
acAvist,
humanitarian
and
an
intellectual
…
the
right
businesses
for
him
to
get
into
at
this
stage
would
be
educaAon,
medical
/
healthcare
services,
etc.

21. Brand
Endorsements
Aamir
in
the
past
has
used
his
brand
endorsement
deals
and
ads
to
showcase
his
versaAlity
and
acAng
competence.
For
an
actor
who
only
does
one
movie
in
a
year,
he
used
adverAsements
effecAvely
to
keep
reminding
his
audience
of
the
brilliant
actor
that
he
was.
hGps://www.youtube.com/watch?v=XpbuzEgNqwM&hd=1
hGps://www.youtube.com/watch?v=QmdZbNMowkE&hd=1
hGps://www.youtube.com/watch?v=Gz7wybg-­‐emE&hd=1
hGps://www.youtube.com/watch?v=ujUv9HlMpkI&hd=1
hGps://www.youtube.com/watch?v=N943-­‐SqI7wA&hd=1
hGps://www.youtube.com/watch?v=psxQFBtBOj8&hd=1
hGps://www.youtube.com/watch?v=FLHL2RxGwmc&hd=1

22. Brand
Endorsements
However,
due
to
his
image
of
being
a
humanitarian
and
social
acAvist,
he
also
gets
a
lot
of
brand
endorsement
deals
from
more
serious
brands
such
as
Titan,
Godrej,
etc…
which
want
to
communicate
trust
and
authenAcity…
And
also
from
the
government
&
UNICEF,
Tourism
board
of
India,
etc.
And
these
brand
endorsements
in
turn,
have
helped
in
strengthening
his
image
as
a
humanitarian.
hGps://www.youtube.com/watch?v=-­‐T2qtEu9e5o&hd=1
hGps://www.youtube.com/watch?v=ruJvV7Tb6Mw&hd=1
hGps://www.youtube.com/watch?v=0yZLs5o6ws0&hd=1
hGps://www.youtube.com/watch?v=i9X7Lr-­‐uplo

23. PR
&
Media
portrayal
Aamir
Khan
Social
Media
Behavior
Advocates
(what
colleagues
&
friends
say)
Other
Interests
Professional
Competence
Brand
associaAons
&
Endorsements
Other
businesses
Him
in
his
Personal
Life
Physical
AGributes
An
impeccable
actor
‘Mr.
PerfecAonist’
Humanitarianism
&
Social
AcAvism
•
Messaging
that
portrays
him
as
a
socially
aware
&
concerned
individual
•
IdealisAc
&
Intellectual
•
Humanitarian
•
Mr.
PerfecAonist
•
Controversies
which
are
usually
either
poliAcal
or
professional
in
nature
Evolved
from
the
‘cute
chocolate
boy’
into
a
mature,
intellectual
(where
looks
are
overcome
by
personality)
ProducAon
house
making
socially
inspiring
and
off-­‐beat
cinema.
Keeps
his
personal
life
private.
Public
percepAon:
A
loving
and
devoted
husband,
a
doAng
father.
Uses
ads
to
showcase
his
acAng
skills
and
also
gets
deals
based
on
his
‘humanitarian’
branding

24. SHAH
RUKH
KHAN

25. Shah
Rukh
Khan–
An
actor,
known
and
loved
for
his
charm,
energy,
passion
and
his
Entertainment
value!

26. Other
Interests
Shahrukh
has
always
stayed
within
the
realm
of
entertainment
and
show
biz.
When
one
thinks
of
his
other
interests,
the
first
thing
that
pop-­‐up
in
ones
mind
are
a
larger
than
life
lifestyle.
Shahrukh
has
oDen
been
quoted
saying
that
he
loves
to
live
life
to
its
fullest
and
lives
lavish.
There
were
various
instances
quoted
in
the
media
in
the
late
1990’s
and
2000’s
where
Shahrukh
would
randomly
giD
cars,
etc.
to
his
directors
and
co-­‐stars
just
out
of
love
and
affecAon.
This,
coupled
with
his
unimaginable
success
at
the
box-­‐office
in
the
1990’s
and
2000’s
earned
him
the
posiAoning
of
being
‘King
Khan’
or
‘the
Baadshah
of
bollywood’.
His
brand
posiAoning
is
that
of
being
the
‘King
of
entertainment
–
Larger
than
life
entertainment’.

27. Other
Businesses
&
Ventures
Shahrukh’s
choice
of
businesses
also
reflect
and
leverage
his
brand
personality.
He
is
currently
the
co-­‐chairman
of
the
moAon
picture
producAon
company,
Red
Chillies
Entertainment
and
its
subsidiaries.
Red
Chillies
Entertainment
has
always
focused
on
producing
entertaining
and
commercial
cinema…
and
the
post
producAon
and
animaAon
studio
now
has
the
reputaAon
of
doing
some
of
the
best
quality
work
globally.
He
is
also
the
co-­‐owner
of
the
IPL
team,
Kolkata
Knight
Riders,
which
is
the
only
cricket
team
in
the
IPL
to
have
made
maximum
profit
on
merchandise
due
to
the
glamour
quoAent
added
by
SRK,
apart
from
winning
2
IPL
seasons
All
date.
SRK
managed
to
make
KKR
more
than
just
a
cricket
team,
building
entertainment,
style
and
drama
into
its
DNA.

29. SRK’s
life
has
always
been
the
hot
topic
for
media
and
documentary
film-­‐makers
alike.
Apart
from
news
and
gossip
about
him,
there
are
various
Indian
and
internaAonal
documentaries
made
on
his
life.
In
2005,
Nasreen
Munni
Kabir
produced
and
directed
a
two-­‐
part
documentary
enAtled
The
Inner
and
Outer
World
of
Shah
Rukh
Khan.
Khan
has
also
been
the
subject
of
the
Danish
film
Larger
Than
Life
(2003)
and
the
German
film
Shah
Rukh
Khan:
In
Love
with
Germany
(2008).
In
2010,
Discovery
Travel
&
Living
produced
a
ten-­‐part
miniseries
enAtled
Living
with
a
Superstar-­‐Shah
Rukh
Khan.
That
same
year,
Discovery
Channel
aired
a
television
special
enAtled
Revealed:
Shah
Rukh
Khan.
The
actor-­‐director
Makarand
Deshpande
directed
a
feature
film
named
Shahrukh
Bola
"Khoobsurat
Hai
Tu"
(2010)
centering
around
an
obsessive
female
fan
of
Khan.
Apart
from
these
there
are
several
other
Indian
and
internaAonal
films
make
on
SRK,
tuning
him
into
a
global
celebrity.
PR
&
Media
Portrayal

30. In
2005,
Khan
was
the
subject
of
20
painAngs
from
the
Indian
arAst
Anjana
Kuthiala.
In
2007,
Khan
became
the
third
Indian
actor
to
have
his
wax
statue
installed
at
London's
Madame
Tussauds
museum.
In
2012,
Khan
became
the
first
Indian
actor,
and
the
second
Indian
ciAzen
aDer
Sachin
Tendulkar,
to
have
his
biography
published
by
Kraken
Opus
enAtled
King
Khan:
The
Official
Opus
of
Shah
Rukh
Khan.
In
2014,
the
firm
Wealth
X
ranked
Khan
second
in
their
lisAng
of
the
richest
actors
in
the
world
with
an
esAmated
net
worth
of
US$
600
million.
Khan
was
the
only
Bollywood
actor
to
feature
in
the
list.
In
the
2000s,
Khan
was
considered
one
of
the
ten
"Most
Powerful
Entertainers
of
the
Decade"
by
FICCI.
In
2008,
Newsweek
named
him
one
of
the
50
most
powerful
people
in
the
world.

31. Social
Media
Behaviour
Shah
Rukh
Khan’s
facebook
page
showcases
him
as
a
full
fledged
entertainer,
dedicated
to
entertainment,
acAng
and
the
show
biz.

32. General
posts
about
his
day,
his
life,
quotes
from
his
life,
his
opinions
on
general
things,
and
about
the
number
of
things
and
hardwork
he
does
in
a
day.
He
also
shares
posts
about
his
movies,
his
public
appearances,
his
IPL
team,
etc.
Most
of
his
social
media
posts
are
very
impulsive
and
not
manicured.

34. Occasional
posts
of
fan
created
content..
E.g.
fan
created
pencil
sketches
of
SRK,
etc..

35. Heavy
social
media
acAvity,
and
a
massive
number
of
followers.
His
twiGer
is
connected
to
his
facebook
page
and
the
posts
are
almost
the
same,
with
some
unique
posts
on
twiGer,
indicaAng
that
he
is
more
acAve
on
his
twiGer
than
on
facebook
.

37. Not
afraid
to
make
jokes
on
himself.
In
fact
a
lot
of
his
tweets
are
funny
and
more
like
jokes
on
himself.
It
looks
like
he
tweets
himself,
personally.

39. Advocates
Colleagues
and
friends
love
SRK
and
speak
of
him
with
high
regard,
which
helps
create
the
aura
around
his
personality.
“I
give
him
the
respect
I
give
my
father.
I
can
never
have
a
casual
conversaBon
with
him.
He
is
more
like
a
spiritual
influence.
He
is
like
a
senior
in
my
life,
but
if
I
need
a
friend
then
he
makes
a
brilliant
friend.
In
many
ways,
he
is
like
therapy
to
me.
He
senses
when
I
am
down
and
out.
He
tells
me
this
is
bothering
you
even
if
I
may
appear
completely
normal.
It
makes
you
wonder
how
he
sensed
that.
He
has
that
kind
of
intuiBon.
He
is
a
wonderful
human
being.”
“For
me
Shah
Rukh
Khan
is
like
a
God.
He
is
kind
and
will
always
take
care
about
the
problems
of
his
friends.
He
is
a
person
who
is
very
easy
to
discuss
and
talk
with.
He
likes
to
help
people.
For
me
he
is
a
very
special
human
being.”

40. Advocates
Colleagues
and
friends
love
SRK
and
speak
of
him
with
high
regard,
which
helps
create
the
aura
around
his
personality.
“He
is
my
friend,
brother,
father...
He
means
everything
to
me.
I
don't
listen
to
anyone
-­‐-­‐
not
to
my
parents,
not
to
my
brother,
not
to
anybody.
I
don't
give
a
damn
about
anyone's
opinion.
But
I
listen
to
Shah
Rukh.
I
care
about
his
opinion.
I
guess
I
do
this
because
I
feel
he
really
cares
for
me.
He
doesn't
say
it
but
his
acBons
show
it.
I
know
he
wants
what
is
best
for
me.
He
has
done
things
for
me
that
even
my
family
members
wouldn't
do.
He
is
much
more
than
a
friend
to
me..”
“SRK
is
a
one-­‐take
arBste.
He's
brilliant
and
he's
really
quick.
Shahrukh
is
a
powerhouse.
Even
though
he
has
hurt
his
back,
his
energy
level
never
dips
on
the
sets,
he's
constantly
hyper,
and
he
wants
you
to
do
the
shot
fast.
He's
excellent
with
improvisaBon,
a
very
fine
actor
to
work
with.
He
is
not
selfish.
He
will
never
try
to
take
your
line
or
your
place,
sure,
he
keeps
you
on
your
toes.
His
Bming
is
really
good
and
if
you
are
not
alert
you
drop
the
scene
from
your
side.
He's
all
there.
And
his
energy
spreads
to
the
whole
crew..”

41. At
the
start
of
his
career
in
the
early
1990’s,
Shahrukh
charmed
everyone
with
his
high
energy,
intensity
and
his
lop
sided
dimpled
smile.
His
face
sAll
had
a
bit
of
baby
fat
and
eyes
showed
emoAons
and
vulnerability.
It
was
never
so
much
about
his
looks,
as
much
as
it
was
about
that
X-­‐factor
which
he
oozed.
Today,
he’s
in
his
late
40’s
and
his
cute,
charming,
boyish
looks
have
certainly
changed.
His
excessive
smoking,
mulAple
injuries
and
weight-­‐loss
have
resulted
in
him
looking
vastly
different
from
his
earlier
days.
However,
his
energy,
charm
and
other
dimensions
of
his
personality,
make
people
today
overlook
the
physical
appearance
alone.
Physical
Appearance

42. Shahrukh
is
known
to
be
a
family
man.
He
has
3
kids
whom
he
dotes
over.
His
love
story
and
marriage
with
his
wife
Gauri,
during
his
early
life
(before
stardom)
is
almost
treated
like
an
ideal
love-­‐story
and
their
marriage
is
portrayed
as
inspiraAon
of
a
good
marriage
to
a
lot
of
Indians.
In
his
early
career,
SRK
rarely
made
public
appearances
with
his
wife…
however,
once
his
career
took-­‐off,
he
started
making
appearances
with
her
everywhere
and
she
also
produced
most
of
his
Red
Chillies
movies.
Personal
Life

43. Some
of
the
brands
that
Khan
has
endorsed
over
the
years
are
Pepsi,
Sprite,
Nokia,
Hyundai,
Sunfeast,
ICICI
Bank,
Videocon,
Airtel,
Emami,
Nerolac
Paints,
Dish
TV,
Linc
Pens,
D'decor,
LUX,
FrooA,
Pepsodent,
Compaq,
TAG
Heuer
and
Royal
Stag:
Mega
Music.
In
2005,
he
launched
his
own
perfume,
labelled
"Tiger
Eyes
by
SRK"
by
the
French
perfume
brand
Jeanne
Arthes.
Brand
Endorsements
Most
of
these
endorsements
such
as
–
Hyundai,
Videocon,
Tag
Huer,
D’décor,
etc.
leverage
his
brand
image
of
being
a
larger
than
life
personality,
which
lends
itself
beauAfully
to
these
brands
as
well.
His
own
perfume
label,
further
strengthens
that
imagery.

45. In
addiAon
to
promoAng
products,
Khan
has
been
called
upon
to
represent
sport
leagues,
resorts
and
even
states
as
their
brand
ambassador.
These
include:
In
2007,
Force
India,
the
Formula
One
racing
team
represenAng
India
in
internaAonal
motor
race
championships.
In
2010,
the
live
entertainment
theatre
and
leisure
desAnaAon
Kingdom
of
Dreams
In
2011,
the
Champions
League
Twenty20,
and
the
state
of
West
Bengal
In
2012,
for
Prayag
Film
City,
a
film
complex
situated
in
Chandrakona
in
West
Bengal.
All
these
endorsements
are
a
result
of
his
involvement
with
Sport
in
the
form
of
IPL
and
the
State
of
West
Bengal,
as
the
owner
of
KKR.
Hence,
his
business
ventures
and
the
resultant
hues
in
his
brand
personality
help
him
get
endorsement
deals
from
various
brands
and
fields.

46. For
a
Ame,
Khan's
brand
value
was
thought
to
have
declined
slightly,
due
to
his
status
as
an
ageing
superstar.
For
example,
Pepsi
dropped
him
for
the
younger
star
Ranbir
Kapoor
in
2009.
However,
as
of
2013,
he
was
sAll
among
the
top
celebrity
endorsers,
as
Forbes
India
named
him
"Shah
Rukh
Inc",
and
declared
him
India's
biggest
Brand.
In
2014,
it
was
reported
that
he
doubled
his
fee
for
a
Pan
Masala
brand,
aDer
learning
that
they
had
first
approached
another
actor.
At
20
crore
(US$3.4
million),
this
would
be
the
largest
ever
deal
for
a
Bollywood
celebrity.
SRK
is
also
the
ambassador
for
a
number
of
social
welfare
organizaAons
and
is
on
the
board
of
directors
for
Make
a
Wish
foundaAon
in
India,
but
these
endorsements
get
somewhat
hidden
in
the
glitz
and
glamour
that
surround
his
personality.

47. PR
&
Media
portrayal
Shah
Rukh
Khan
Social
Media
Behavior
Impulsive,
honest
and
casual.
Reflects
him
as
he
is.
Advocates
(what
colleagues
&
friends
say)
Other
Interests
Professional
Competence
Brand
associaAons
&
Endorsements
Other
businesses
Him
in
his
Personal
Life
Physical
AGributes
‘A
wonderful
human
being’
‘An
inspiring
co-­‐
star’
Living
life
king
size
&
Sports
Larger
than
life,
high
energy,
passionate
and
honest
actor
•
‘King
Khan’
•
Larger
than
life
lifestyle
•
Family
man
•
Generous
and
respectable
friend
and
co-­‐star
SAll
caught
up
in
trying
to
conAnue
to
look
good…
though
his
constant
energy
and
charm
tend
to
overshadow
the
fading
good-­‐looks.
• A
large
media
house
and
its
various
divisions.
• IPL
cricket
team
owner.
A
family
man
who
managed
to
maintain
a
perfect
family
life
in
spite
of
the
temptaAons
of
bollywood.
Endorsed
brands
of
all
natures.
Most
brand
deals
leverage
his
‘larger
than
life’
image.

48. RANBIR
KAPOOR

49. Ranbir
Kapoor
–
An
actor,
known
for
his
brilliant
acBng
talent
&
versaBlity,
his
cute,
naughty,
rougue-­‐ish
on-­‐
screen
personality.

50. Ranbir
Kapoor,
the
new
age
bollywood
superstar
who
occupies
one
of
the
top
posiAons
in
bollywood
today,
seems
to
have
very
carefully
craDed
his
brand
personality
around
being
a
naughty,
carefree,
troublesome
yet
lovable
boy.
His
brand
personality
could
be
termed
the
‘Lovable
rogue’.
This
has
been
achieved
through
his
choice
of
roles,
the
characters
he
plays
in
ads,
through
his
interviews
in
the
media
and
have
only
been
in
a
way,
strengthened
by
his
controversial
personal
life
which
makes
news
for
almost
every
gossip
magazine
/
tabloid
in
India.

51. His
Movies
A
carefree,
confused
youth
trying
to
become
a
rockstar
and
deal
with
his
feelings.
A
carefree,
naughty,
deaf
&
mute
youth,
who
is
both
kind
hearted
&
lovable,
yet
a
constant
trouble
maker.
A
carefree,
flirtaAous,
naughty,
confused
youth
who
wants
all
the
good
things
in
life
and
runs
away
from
responsibility.

52. A
carefree,
naughty,
confused
youth
who
runs
away
from
responsibility
and
doesn’t
want
to
grow
up.
A
carefree,
naughty,
compulsive
flirt
who
doesn’t
respect
women’s
feelings
All
he
really
falls
in
love
and
gets
hurt.
In
all
of
his
successful
movies,
he
has
played
almost
the
same
base
character,
who
breaks
the
heart
of
the
lead
actress
and
then
has
a
turnaround.
However,
each
character
has
such
varying,
strong
over-­‐tones,
that
each
character
looks
very
different
from
the
other,
on
the
face
of
it.

53. Press
&
Media
Ranbir
Kapoor,
has
always
seen
his
personal
life
be
the
topic
of
controversial
discussion
across
media,
especially
since
his
break-­‐up
with
Deepika
Padukone.
His
various
link
ups,
and
several
break-­‐ups,
coupled
with
his
‘good-­‐son’
image
portrayed
by
his
ex-­‐superstar
parents,
only
strengthen
his
‘lovable
rouge’
imagery.

55. In
the
infamous
episode
of
Koffee
with
Karan,
when
Deepika
and
Sonam
Kapoor
both
criAcized
and
make
fun
of
Ranbir
Kapoor,
it
established
him
evermore
as
the
‘bad-­‐boy’.
However,
it
was
the
classy
way
in
which
he
took
it
all
with
a
smile
that
make
people
forget
the
negaAve
comments
and
endeared
him
to
them
even
more.

56. Advocates:
Ranbir,
in
his
early
career
had
faced
a
lot
of
flak
form
his
female
co-­‐stars,
especially
ex-­‐
girlfriends
for
being
irresponsible
and
commitment
phobic.
However,
the
one
thing
that
everyone
simultaneously
appreciated
was
his
brilliance
of
acAng.
Hence,
all
the
comments
about
him
–
the
good
and
the
bad,
together
helped
strengthen
his
‘lovable
rogue’
appeal.
Below
are
some
comments
from
his
young
co-­‐stars,
directors
and
seniors.
“Ranbir
Kapoor
is
adorable
and
I
want
to
marry
him”
-­‐
Alia
BhaJ,
actress
"Ranbir
is
very
special.
We
share
a
special
bond
and
it
is
not
me
only.
He
is
great
friends
with
other
directors
too.
He
is
easy
going,
effortless,
a
team
person
and
surrenders
himself
completely
to
the
script
and
the
director.
He
is
not
too
much
in
love
with
himself
which
I
think
is
a
rare
thing
in
an
actor“
–
Anurag
Basu
(Director)

57. "Ranbir
Kapoor
is
the
best
actor.
He's
in
the
league
of
Mr.
Amitabh
Bachchan
and
Shahrukh
Khan.
He's
in
that
space
and
could
be
the
next
SRK.
What
he
did
in
Barfi!
was
so
difficult
and
there
was
no
room
for
goof
ups.
He
was
so
natural.
Make
him
do
the
most
stupid
things
and
it
will
never
look
silly
because
he
can
turn
anything
around.
He'll
always
be
perfect.“
–
Arshad
Warsi
(Actor)
"On
the
top
I
would
say
Ranbir,
I
think
he
is
fantasAc.
On
second
posiAon
Shah
Rukh
and
Aamir
are
on
par
with
each
other,
there
is
no
up
or
down
in
that.
Then
we
come
to
Salman
and
so
on.“
–
Kajol
(Actress)
"I
am
jealous
of
Ranbir
Kapoor
and
his
filmography.
On
one
hand,
he
does
a
'Barfi!'
and
on
the
other
'Yeh
Jawani
Hai
Deewani'.
He
is
the
perfect
combinaAon
of
a
star
and
actor“
-­‐
Saqib
Saleem
(upcoming
bollywood
actor)

58. Ranbir
Kapoor
with
his
cute,
fair,
chocolate
boy
looks
is
the
naAon’s
current
eye
candy.
However,
he
experiments
very
liGle
with
drasAc
changes
in
his
look…
He
goes
through
minor
alteraAons
as
per
the
need
for
his
roles
but
we
are
yet
to
see
any
drasAc
changes
in
his
look.
His
style
sense
too,
is
elegant,
yet,
casual
–
something
that
most
Indian
urban
youth
dress
like.
He
is
yet
to
develop
a
unique
style
sense
that
makes
his
stand
out.
Physical
Appearance

59. Brand
Endorsements
Ranbir,
like
Aamir
khan,
has
used
ads
as
a
way
of
showcasing
his
versaAlity
and
acAng
competence.
Apart
from
that,
his
posiAoning
of
a
young
lovable
rogue,
is
something
that
young
India
idenAfies
with,
very
easily.
This
makes
him
the
perfect
choice
for
youth
brands
who
posiAon
themselves
on
the
same
pla~orm,
gecng
him
numerous
endorsement
deals.

60. Brand
Endorsements
Showcasing
of
his
acAng
caliber:

61. Brand
Endorsements
Leveraging
the
‘Lovable
Rogue’
Image:

62. Social
Media
Behaviour
Ranbir
Kapoor
is
one
of
the
only
actors
in
new-­‐age
bollywood
who
is
not
present
on
social
media.
The
reason
for
that
is
that
he
feels
that
already
people
are
too
intrusive
and
inquisiAve
about
his
life
and
social
media
will
only
expose
him
even
more
to
everyone.
Video
of
why
ranbir
is
not
on
twiGer

63. PR
&
Media
portrayal
Ranbir
Kapoor
Social
Media
Behavior
Not
present.
Advocates
(what
colleagues
&
friends
say)
Other
Interests
Professional
Competence
Brand
associaAons
&
Endorsements
Other
businesses
Him
in
his
Personal
Life
Physical
AGributes
Not
much
known
Impeccable,
natural
acAng
skills
‘Heartbreaker’
‘brilliant
actor’
• Naughty,
notorious
flirt
•
Young
and
impulsive
•
Talented
actor
Good
looking
chocolate
boy
•
None
as
of
yet
•
Rumors
of
him
wanAng
to
revive
the
RK
studios
Controversial,
many
link-­‐ups,
many
break-­‐ups
–
all
aGributed
to
his
youth
Endorses
a
vast
range
of
brands
and
gets
deals
owing
to
his
‘lovable
rogue-­‐ish’
personality.

64. Hence,
Carefully
working
on
either
all,
or
a
combinaAon
of
some
of
these
aspects,
is
a
must
in
order
to
build
a
strong
personality
brand...
and
to
achieve
a
unique
posiAoning
in
the
industry.

65. However,
Young
actors
do
not
have
as
much
body
of
work
or
years
in
the
industry
to
be
able
to
work
on
all
the
aspects
of
their
personality
brand.
Hence,
some
young
actors
have
managed
to
pick
a
singular
aspect
of
personality
branding
and
single
mindedly
built
on
that..
For
example:
Sonam
Kapoor’s
primary
area
of
interest,
other
than
movies,
is
fashion.
Hence,
she
has
posiAoned
herself
as
the
‘Luxe
Fashion
Icon’
of
Bollywood.
This
she
has
achieved
through
PR
and
media
publicity,
doing
movies
like
‘Aishaa’,
making
appearances
at
internaAonal
events
with
her
father
and
always
talking
about,
and
drawing
aGenAon
to
her
fashion
sense
and
understanding
of
high-­‐fashion,
even
more
than
her
acAng
abiliAes.
This
‘fashion
icon’
posiAoning
helps
her
get
several
endorsement
deals,
primarily
from
luxury
&
fashion
brands
like:
Lo’real,
Mont
Blanc,
Lux,
Signature,
etc.

66. Ranveer
Singh
–
the
‘Style
Bhai
with
actude’
of
Bollywood.
Ranveer,
like
Sonam,
has
made
his
passion
for
fashion
his
key
differenAator.
However,
unlike
Sonam,
he
is
not
a
fashion
commentator,
but
someone
who
wears
and
experiments
with
his
own
unique
style.
His
passion
and
high
energy,
devil-­‐may-­‐care
actude
coupled
with
his
constantly
changing
looks
give
him
the
‘Style
Bhai
with
actude’
posiAoning
in
Bollywood.
This
‘carefree,
style
bhai
with
actude’
kind
of
posiAoning
has
got
him
brand
endorsement
deals
from
brands
with
similar
brand
personaliAes
like:
Durex
Condoms
and
Myntra.com’s
line
of
garments
–
Roadster.

67. John
Abraham
–
‘The
preGy,
sports
guy’.
John’s
natural
good
looks
were
not
enough
at
the
beginning
of
his
career
to
enable
him
to
make
a
mark.
It
took
leveraging
his
passion
for
sports
(football)
and
bikes
to
make
his
mark.
His
passion
for
bikes
is
what
got
him
the
movie
‘Doom’,
which
turned
his
career
around.
Post
Dhoom,
all
his
PR
was
focused
on
his
love
for
bikes
and
sports.
He
is
known
for
his
collecAon
of
Superbikes.
He
also
did
a
movie
on
football
(Dhan
dhana
dhan
goal)
during
which
his
passion
for
football
was
widely
used
as
a
PR
tool
establishing
him
as
the
‘sports
guy’
of
bollywood.
This
sporty
personality
of
this
has
made
him
get
several
endorsement
deals
of
brands
such
as:
Yamaha
bikes,
Reebok,
etc.
John
was
also
the
face
of
India's
biggest
cycling
event
Godrej
Eon
Tour
De
India,
and
is
the
official
brand
ambassador
for
FIFA
World
Cup
2014
in
India.
In
terms
of
business
ventures,
John,
true
to
his
posiAoning,
has
invested
in
a
Moto
GP
Bike
racing
team.
Rumors
are
also
that
he
plans
to
bring
in
a
franchise
of
Moto
GP
into
India
soon.

68. A
picture
speaks
more
than
a
thousand
words
One
look
at
their
social
profiles
gives
away
their
posiBoning:
First
glance:
A
social
icon,
humanitarian,
who
interacts
with
the
youth
and
common
folk
First
glance:
A
Stylebhai!
Different
looks,
devil-­‐may-­‐care
actude
First
glance:
An
Entertainer.
Even
the
lines
on
his
cover
talk
about
his
belief
for
himself
as
a
performer
&
an
entertainer.
First
glance:
A
handsome
hero.
Showcases
him
as
an
actor
with
a
model-­‐like
physical
personality.
Cover
pics
are
always
shots
from
his
movies.

69. Hooowwwl…
in.linkedin.com/in/challapallikalyan/