Today India’s youth is bombarded with advertisements and brands in the BFSI space are increasingly targeting them.
They are being given the bait of making easy money by some platforms and traditional banks are relying on their legacy to lure them in.
But, what is it that will actually that the young consumers of India seek. Read more to find out!
A global study into 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
Banking a New Generation - Youth BankingDaniel Emeka
The document discusses the importance of banking children and youth to empower them to become productive economic citizens. It notes that children and youth are future economic actors and providing them financial competencies and prosperity has meaningful impacts. The document then defines different age groups of children/youth and their varying financial independence, needs, and circumstances. It emphasizes the need for financial education tailored for each group. The document also discusses marketing strategies for engaging children/youth, including relationship marketing through social networks and influencers. It proposes using promotional mascots and materials to introduce a new banking product for children/youth focused on friendship and teamwork.
Reaching Millennial Consumers - Using Financial Education as Content MarketingLindsey McElhaney
1) The document discusses using online financial education programs as a way for financial institutions to connect with millennial customers and provide valuable content.
2) It emphasizes that financial education content needs to be short, mobile-friendly, authentic, and relevant to millennial lifestyles in order to effectively engage this demographic.
3) When choosing a financial education partner, the document recommends selecting one that develops research-based, expert-designed programs and collects data on user actions and program effectiveness over time.
Our “Millennial Marketing Showcase” features examples from Chase, Sun Trust, Citi, Discover, Navy Federal Credit Union, Capital One, Synchrony Bank and more. We think when you take a look at what others are doing to translate their Millennial know-how into creative marketing, you’ll discover ideas for making your own Millennial outreach more effective.
The term 'differentiate or die' is obsolete. Why? Because there's too much choice and not enough differentiation to go round. That's why marketers today need to stop trying to convince us they're different but instead should focus on activity that's
Young marketers elite 4 assignment 1.2 - minh hoàng, thái hạo, công dũng, m...Ha Minh Hoang
- A brand must establish a relationship with consumers beyond just price and promotions by giving them a unique reason to buy the brand's products and services. This allows the brand to sell to consumers repeatedly over time.
- There are five bases for building good consumer relationships: substance (delivering on promises), usefulness, meaning, value (functional, emotional, and social benefits), and significance (transformative impact).
- Examples are provided for each of the five bases from brands like iPhone, Tiki, Dove, Vitamilk, and Trung Nguyen to illustrate how they connect with consumers.
Educating The Customer – Leading To Better SaleseTailing India
E-commerce companies are increasingly focusing on educating customers and improving the customer experience to drive sales and retain customers. Key challenges include complex products, short consumer attention spans, and educating customers on new or unfamiliar products. Companies are using content, seminars, influencer marketing, and focusing on customer touchpoints to educate customers. Improving customer service through multichannel support, listening on social media, timely responses, and delivering a great experience at every step is also important for customer retention and sales.
Young Marketers Elite 3 - Assignment 10.1 - Minh Thông / Đức Hiệp / Thanh AnChu Minh Thông
The creative brief provides guidance for the creative team to develop work that aligns with both the client's objectives and target consumers. It should include key elements such as the background, problem/challenge, objectives, target consumer profile and insights, desired consumer response, and brand positioning. The brief translates the client's business needs into a concise yet inspiring direction for creatives to generate solutions. It aims to define the problem space enough to guide solutions while allowing creative freedom.
A global study into 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
Banking a New Generation - Youth BankingDaniel Emeka
The document discusses the importance of banking children and youth to empower them to become productive economic citizens. It notes that children and youth are future economic actors and providing them financial competencies and prosperity has meaningful impacts. The document then defines different age groups of children/youth and their varying financial independence, needs, and circumstances. It emphasizes the need for financial education tailored for each group. The document also discusses marketing strategies for engaging children/youth, including relationship marketing through social networks and influencers. It proposes using promotional mascots and materials to introduce a new banking product for children/youth focused on friendship and teamwork.
Reaching Millennial Consumers - Using Financial Education as Content MarketingLindsey McElhaney
1) The document discusses using online financial education programs as a way for financial institutions to connect with millennial customers and provide valuable content.
2) It emphasizes that financial education content needs to be short, mobile-friendly, authentic, and relevant to millennial lifestyles in order to effectively engage this demographic.
3) When choosing a financial education partner, the document recommends selecting one that develops research-based, expert-designed programs and collects data on user actions and program effectiveness over time.
Our “Millennial Marketing Showcase” features examples from Chase, Sun Trust, Citi, Discover, Navy Federal Credit Union, Capital One, Synchrony Bank and more. We think when you take a look at what others are doing to translate their Millennial know-how into creative marketing, you’ll discover ideas for making your own Millennial outreach more effective.
The term 'differentiate or die' is obsolete. Why? Because there's too much choice and not enough differentiation to go round. That's why marketers today need to stop trying to convince us they're different but instead should focus on activity that's
Young marketers elite 4 assignment 1.2 - minh hoàng, thái hạo, công dũng, m...Ha Minh Hoang
- A brand must establish a relationship with consumers beyond just price and promotions by giving them a unique reason to buy the brand's products and services. This allows the brand to sell to consumers repeatedly over time.
- There are five bases for building good consumer relationships: substance (delivering on promises), usefulness, meaning, value (functional, emotional, and social benefits), and significance (transformative impact).
- Examples are provided for each of the five bases from brands like iPhone, Tiki, Dove, Vitamilk, and Trung Nguyen to illustrate how they connect with consumers.
Educating The Customer – Leading To Better SaleseTailing India
E-commerce companies are increasingly focusing on educating customers and improving the customer experience to drive sales and retain customers. Key challenges include complex products, short consumer attention spans, and educating customers on new or unfamiliar products. Companies are using content, seminars, influencer marketing, and focusing on customer touchpoints to educate customers. Improving customer service through multichannel support, listening on social media, timely responses, and delivering a great experience at every step is also important for customer retention and sales.
Young Marketers Elite 3 - Assignment 10.1 - Minh Thông / Đức Hiệp / Thanh AnChu Minh Thông
The creative brief provides guidance for the creative team to develop work that aligns with both the client's objectives and target consumers. It should include key elements such as the background, problem/challenge, objectives, target consumer profile and insights, desired consumer response, and brand positioning. The brief translates the client's business needs into a concise yet inspiring direction for creatives to generate solutions. It aims to define the problem space enough to guide solutions while allowing creative freedom.
Creating a Holistic Financial Experience Strategy BlendConf 2013Rikki Teeters
Big Banks have lost the trust of the people. Traditional relationships between banks and the people need to change from Sales People / Customers to Trusted Advisors / Clients. The traditional branch is not dead, it just needs to evolve. It is crucial for banks to create a Holistic Experience Strategy in order to survive in the future. The Financial Industry must stop penalizing people with fees and start adding value to their lives. It is our job to leave the industry a better place than when we found it!
Creating a Holistic Financial Experience Strategy from BlendConf 2013
AIMIA The Connected Consumer Conference | MashUp CX on Customer Experiencebrittneygraham16
MashUp CX is a global consultancy firm specialising in customer experience strategy and design. MashUp CX Director Nicola Mansfield was a guest speaker at AIMIA's half-day forum, 'Connected Consumer: The future of digital retail experience' in Sydney on July 15th. In this forum Nicola shared her thoughts on how retailers can be more profitable and relevant in today's omni-channel world through efficient design thinking.
Content Marketing Bootcamp Case Study Presentation by Team CollosusTreford
The document provides an overview of the content marketing strategy for UNICASH, a fintech startup app aimed at university students. The strategy includes developing brand awareness, generating leads, acquiring customers, and achieving financial literacy among students through a comprehensive content plan. Some key elements of the strategy are conducting market research on target audiences to define buyer personas, analyzing competitors, establishing unique selling propositions for UNICASH, creating a content calendar across owned, earned, and paid channels, allocating budgets and resources, and defining metrics like app downloads and social media followers to measure success. The strategy also outlines developing an SEO approach involving on-page, off-page and technical optimizations to target relevant keywords and build authority in ranking for searches related
We all know the importance of content these days and most of us are embracing it with gusto. But how effective are we being in terms of inspiring and persuading our customers? This presentation explores this challenge and demonstrates how, by understanding what appeals to and motivates people in a digital context, you can improve the effectiveness of the communication you’re putting out there.
The global Islamic finance industry can take a leaf out of consumer marketing and utilize that knowledge to develop business strategies that are people centric in order to achieve organic growth.
study of the behavior of consumer on the axis bank advertisement riya jain
Axis Bank's advertisement portrays how people's lives are interconnected and progress together through a circle. It shows how one person's actions can motivate and help others. The ad highlights key factors that influence consumer behavior, such as geographical reach, cultural values, and psychological motivations. It depicts emotions that drive purchases and milestone moments. Overall, the ad skillfully represents how Axis Bank can play a role in people's financial progress by targeting important social and individual factors known to shape consumer decisions.
Manha wants to start her own boutique but needs financing due to her father's medical expenses. Although she has been saving money, it is not enough. The document discusses strategies for Progoti, a financing organization for women, to help women entrepreneurs like Manha. Progoti will offer convenient online banking, financial literacy courses, loans to start businesses or cover expenses, and assistance obtaining licenses and permits. It will promote its services through social media campaigns and competitions to empower women financially and as entrepreneurs.
The document discusses brand positioning strategies for insurance and food delivery categories. It analyzes key category drivers and how brands tap into them with their products and supplemental features. The brands' positioning, promises, ideas and communication strategies are defined. It is noted that differentiation and coherence between positioning and communication is important for brands.
Gen Y ROI - Credit Union Strategies that WorkJoshua Jones
The document discusses strategies for credit unions to better serve and retain young adult members aged 16-35. It emphasizes the importance of understanding the needs and life stages of local young adults, bundling products and services accordingly, and having a strong online presence. Creative messaging and advocacy are key to competing against larger banks. The strategies highlighted include segmenting members, focusing on financial education and bundling products around life events like getting a first car or home.
This document discusses strategies for marketing to youth in Africa. It notes that Africa has a young population that will continue growing, making youth an important current and future market. To attract youth, brands must be meaningful, different, and salient. The document outlines characteristics of youth markets, including that youth desire success but fear failure, belong to peer groups, have a "YOLO" attitude, are caught between parental and peer influences, are imaginative and appeal-driven, are uncommitted and switch between brands easily, and have instant gratification tendencies. It recommends using digital media, experiential marketing, and co-creating with youth to inspire them and build relevance with this important demographic.
The document discusses trends in the financial services industry and identifies four key consumer groups: millennials, new movers, the overbanked, and women. It notes that millennials are heavily influenced by mobile technology, new movers are likely to switch banks during a move, the overbanked have many accounts and assets, and women control a large portion of household spending. The document advocates understanding these groups through social listening and customizing engagement on social media to attract customers.
DDB Mudra Group Releases Youth Report 2013Social Samosa
DDB Mudra Group has released its maiden Youth Report themed on 'Beauty Money Sex Love Faith Substance', the six entities which most acutely influence the choices and aspirations of urban young Indians.
Theme: Beauty Money Sex Love Faith Substance, the six entities that most acutely influence the choices and aspirations of urban young Indians. It also features our proprietary "mindset archetypes" which help understand factors that influence brand decisions better.
The document discusses an interview with Paige Price, a regional sales manager, about her career in insurance and perspectives as a millennial working in the industry. Some key points discussed include:
- There is a communication gap between older agents and younger clients that can be addressed by adapting practices to clients' preferred communication methods.
- Sales principles remain the same but execution has changed, requiring understanding audiences and adapting presentations accordingly.
- Technology plays a big role in sales and client decision-making processes, so agents must incorporate technology and stay up-to-date with it.
- Younger clients may relate better to agents closer to their own age who understand their experiences and buying behaviors.
The Affluent Millenial Opportunity Study - India LinkedIn India
The document discusses a study of 800 Indian millennials conducted by LinkedIn and Ipsos to understand how affluent millennials are reshaping the finance industry. Some key findings include:
- Affluent millennials are optimistic about their financial future and confident in India's economic growth, despite concerns about potential financial crises.
- They expect to be successful and are open to overseas opportunities. Independence, freedom, and traveling are priorities for them in defining success.
- While they conduct independent research, affluent millennials still value financial advisors for validating decisions. They are more open to debt and diverse sources of wealth than previous generations.
- Social networks are important for affluent millennials'
Co-presented with Kris Wickline at CUNA Mutual's 2008 Discovery Conference, this presentation provides an overview and business case for why credit unions NEED to focus on Gen Y as part of their overall business strategy.
The times they are a-changin’…
And so you have learned about new business models.
Now, be ready for the next 10 disruptive waves.
10 Markets
10 Business Models
50 Examples
100+ Slides
Disruptive Education Model
Disruptive Banking Model
Disruptive Technology Model
Disruptive Media Model
Disruptive Cable & Telco Model
Disruptive Medical Model
Disruptive Travel Model
Disruptive Government Model
Disruptive Consumer Goods Model
Disruptive Retail Model
Produced by Thaesis
Supported by Trendwatching.com
Your money doesn’t grow on trees…But it can surely grow in financial institutions like banks! The banking sector is the backbone of our economy. Thus, the importance of banks cannot be overstated.
More Details: http://pixelsutra.com/blog/banking-sector-marketing-tools-that-you-can-bank-upon/
The document discusses various marketing tools that banks can use to attract customers and promote their brand in today's digital world. It outlines tools like social media presence on Facebook and Twitter, videos on platforms like YouTube to educate and engage customers, mobile apps and online banking to meet customers where they are online, leveraging events and communities to interact personally, understanding different customer segments, and innovative technologies like virtual and augmented reality. The key message is that traditional banking is no longer enough, and banks must adopt new digital marketing strategies and tools to stay competitive.
This document outlines a budget planning report that will provide guidance to university students on effectively managing their money. It describes conducting interviews with students and older individuals about their experiences with debt and savings. Audience research found high student debt levels, with 53,000 pounds being the average in 2014. The report will have a presenter interviewing people about struggles managing needs versus wants. It will include footage from news reports and locations at a college and university. The goal is to inform students on saving money and avoiding debt through stories and advice from those who have been in their position.
The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
The recent survey conducted by NFHS (National Family Health Survey) indicates that gender ratio has gone upto 1020 females per 1000 males from 991 females per 1000 males in 5 years. As marketeers we need to understand what has caused this historic shift which will help us identify new opportunities.
Read more to find out!
Creating a Holistic Financial Experience Strategy BlendConf 2013Rikki Teeters
Big Banks have lost the trust of the people. Traditional relationships between banks and the people need to change from Sales People / Customers to Trusted Advisors / Clients. The traditional branch is not dead, it just needs to evolve. It is crucial for banks to create a Holistic Experience Strategy in order to survive in the future. The Financial Industry must stop penalizing people with fees and start adding value to their lives. It is our job to leave the industry a better place than when we found it!
Creating a Holistic Financial Experience Strategy from BlendConf 2013
AIMIA The Connected Consumer Conference | MashUp CX on Customer Experiencebrittneygraham16
MashUp CX is a global consultancy firm specialising in customer experience strategy and design. MashUp CX Director Nicola Mansfield was a guest speaker at AIMIA's half-day forum, 'Connected Consumer: The future of digital retail experience' in Sydney on July 15th. In this forum Nicola shared her thoughts on how retailers can be more profitable and relevant in today's omni-channel world through efficient design thinking.
Content Marketing Bootcamp Case Study Presentation by Team CollosusTreford
The document provides an overview of the content marketing strategy for UNICASH, a fintech startup app aimed at university students. The strategy includes developing brand awareness, generating leads, acquiring customers, and achieving financial literacy among students through a comprehensive content plan. Some key elements of the strategy are conducting market research on target audiences to define buyer personas, analyzing competitors, establishing unique selling propositions for UNICASH, creating a content calendar across owned, earned, and paid channels, allocating budgets and resources, and defining metrics like app downloads and social media followers to measure success. The strategy also outlines developing an SEO approach involving on-page, off-page and technical optimizations to target relevant keywords and build authority in ranking for searches related
We all know the importance of content these days and most of us are embracing it with gusto. But how effective are we being in terms of inspiring and persuading our customers? This presentation explores this challenge and demonstrates how, by understanding what appeals to and motivates people in a digital context, you can improve the effectiveness of the communication you’re putting out there.
The global Islamic finance industry can take a leaf out of consumer marketing and utilize that knowledge to develop business strategies that are people centric in order to achieve organic growth.
study of the behavior of consumer on the axis bank advertisement riya jain
Axis Bank's advertisement portrays how people's lives are interconnected and progress together through a circle. It shows how one person's actions can motivate and help others. The ad highlights key factors that influence consumer behavior, such as geographical reach, cultural values, and psychological motivations. It depicts emotions that drive purchases and milestone moments. Overall, the ad skillfully represents how Axis Bank can play a role in people's financial progress by targeting important social and individual factors known to shape consumer decisions.
Manha wants to start her own boutique but needs financing due to her father's medical expenses. Although she has been saving money, it is not enough. The document discusses strategies for Progoti, a financing organization for women, to help women entrepreneurs like Manha. Progoti will offer convenient online banking, financial literacy courses, loans to start businesses or cover expenses, and assistance obtaining licenses and permits. It will promote its services through social media campaigns and competitions to empower women financially and as entrepreneurs.
The document discusses brand positioning strategies for insurance and food delivery categories. It analyzes key category drivers and how brands tap into them with their products and supplemental features. The brands' positioning, promises, ideas and communication strategies are defined. It is noted that differentiation and coherence between positioning and communication is important for brands.
Gen Y ROI - Credit Union Strategies that WorkJoshua Jones
The document discusses strategies for credit unions to better serve and retain young adult members aged 16-35. It emphasizes the importance of understanding the needs and life stages of local young adults, bundling products and services accordingly, and having a strong online presence. Creative messaging and advocacy are key to competing against larger banks. The strategies highlighted include segmenting members, focusing on financial education and bundling products around life events like getting a first car or home.
This document discusses strategies for marketing to youth in Africa. It notes that Africa has a young population that will continue growing, making youth an important current and future market. To attract youth, brands must be meaningful, different, and salient. The document outlines characteristics of youth markets, including that youth desire success but fear failure, belong to peer groups, have a "YOLO" attitude, are caught between parental and peer influences, are imaginative and appeal-driven, are uncommitted and switch between brands easily, and have instant gratification tendencies. It recommends using digital media, experiential marketing, and co-creating with youth to inspire them and build relevance with this important demographic.
The document discusses trends in the financial services industry and identifies four key consumer groups: millennials, new movers, the overbanked, and women. It notes that millennials are heavily influenced by mobile technology, new movers are likely to switch banks during a move, the overbanked have many accounts and assets, and women control a large portion of household spending. The document advocates understanding these groups through social listening and customizing engagement on social media to attract customers.
DDB Mudra Group Releases Youth Report 2013Social Samosa
DDB Mudra Group has released its maiden Youth Report themed on 'Beauty Money Sex Love Faith Substance', the six entities which most acutely influence the choices and aspirations of urban young Indians.
Theme: Beauty Money Sex Love Faith Substance, the six entities that most acutely influence the choices and aspirations of urban young Indians. It also features our proprietary "mindset archetypes" which help understand factors that influence brand decisions better.
The document discusses an interview with Paige Price, a regional sales manager, about her career in insurance and perspectives as a millennial working in the industry. Some key points discussed include:
- There is a communication gap between older agents and younger clients that can be addressed by adapting practices to clients' preferred communication methods.
- Sales principles remain the same but execution has changed, requiring understanding audiences and adapting presentations accordingly.
- Technology plays a big role in sales and client decision-making processes, so agents must incorporate technology and stay up-to-date with it.
- Younger clients may relate better to agents closer to their own age who understand their experiences and buying behaviors.
The Affluent Millenial Opportunity Study - India LinkedIn India
The document discusses a study of 800 Indian millennials conducted by LinkedIn and Ipsos to understand how affluent millennials are reshaping the finance industry. Some key findings include:
- Affluent millennials are optimistic about their financial future and confident in India's economic growth, despite concerns about potential financial crises.
- They expect to be successful and are open to overseas opportunities. Independence, freedom, and traveling are priorities for them in defining success.
- While they conduct independent research, affluent millennials still value financial advisors for validating decisions. They are more open to debt and diverse sources of wealth than previous generations.
- Social networks are important for affluent millennials'
Co-presented with Kris Wickline at CUNA Mutual's 2008 Discovery Conference, this presentation provides an overview and business case for why credit unions NEED to focus on Gen Y as part of their overall business strategy.
The times they are a-changin’…
And so you have learned about new business models.
Now, be ready for the next 10 disruptive waves.
10 Markets
10 Business Models
50 Examples
100+ Slides
Disruptive Education Model
Disruptive Banking Model
Disruptive Technology Model
Disruptive Media Model
Disruptive Cable & Telco Model
Disruptive Medical Model
Disruptive Travel Model
Disruptive Government Model
Disruptive Consumer Goods Model
Disruptive Retail Model
Produced by Thaesis
Supported by Trendwatching.com
Your money doesn’t grow on trees…But it can surely grow in financial institutions like banks! The banking sector is the backbone of our economy. Thus, the importance of banks cannot be overstated.
More Details: http://pixelsutra.com/blog/banking-sector-marketing-tools-that-you-can-bank-upon/
The document discusses various marketing tools that banks can use to attract customers and promote their brand in today's digital world. It outlines tools like social media presence on Facebook and Twitter, videos on platforms like YouTube to educate and engage customers, mobile apps and online banking to meet customers where they are online, leveraging events and communities to interact personally, understanding different customer segments, and innovative technologies like virtual and augmented reality. The key message is that traditional banking is no longer enough, and banks must adopt new digital marketing strategies and tools to stay competitive.
This document outlines a budget planning report that will provide guidance to university students on effectively managing their money. It describes conducting interviews with students and older individuals about their experiences with debt and savings. Audience research found high student debt levels, with 53,000 pounds being the average in 2014. The report will have a presenter interviewing people about struggles managing needs versus wants. It will include footage from news reports and locations at a college and university. The goal is to inform students on saving money and avoiding debt through stories and advice from those who have been in their position.
Similar to Youth marketing module for BFSI brands (20)
The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
The recent survey conducted by NFHS (National Family Health Survey) indicates that gender ratio has gone upto 1020 females per 1000 males from 991 females per 1000 males in 5 years. As marketeers we need to understand what has caused this historic shift which will help us identify new opportunities.
Read more to find out!
#Workplace #burnout has been creeping subtly and impacting us in ways we do not usually notice.
With the covid-19 pandemic, the issue has become all the more significant.
About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue.
How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands.
Read further to explore!
www.wolfzhowl.com
#InsightSeries by #Wolfzhowl #Workfromhome #health #work #life #employees #management #business #strategy #Homeoffice
The document discusses how the BJP government in India is using infrastructure development projects to strategically create cognitive biases that establish the BJP as the default ruling party. Some key points:
1) Major infrastructure projects like the Statue of Unity and renaming of stadiums and institutions are used to honor iconic Indian leaders from diverse backgrounds and promote the development agenda of the BJP government.
2) Renaming places and institutions establishes the legacy of BJP leaders like Vajpayee, Patel, and Modi while associating the party with progress.
3) Renaming Motera Stadium after Modi leverages India's passion for cricket to provide constant free publicity for the BJP brand through media mentions during matches.
4) Such
Imagine a day or few hours with #noelectricity, then imagine #Whatif there was no electricity throughout the year.
Approximately 5% of the population of India still does not have access to electricity. How does #LackofElectricty impact them? Do we have a potential #business opportunity here that can counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands
Jio created ripples in the market by announcing the launch of their advertising agency. We, at Wolfzhowl, believe that leaving it only as another advertising agency is wrong. Jio Creative Labs can become much more than just that. While they threaten the existence of big & small agencies alike, they can become incubators for brands that are in an aggressive growth phase.
We believe Jio Creative Labs can usher Marketing 3.0 for India. Read and tell us your thoughts!
COVID-19 is changing the fabric of society. While the naysayers say that nothing will change once the lockdown ends, we at Wolfzhowl believe that collectivism will be on the rise. Brands will need to realign their marketing plans to now cater to a far lesser individualistic audience.
Do you agree with us? Let us know in the comments below.
The document discusses memory structures and processes. It describes the three main types of memory - sensory memory, short-term memory, and long-term memory. Sensory memory stores impressions briefly, while short-term memory can hold information for seconds unless rehearsed. Long-term memory has unlimited capacity and stores information indefinitely. For content to be memorable, it must effectively move from sensory memory to short-term memory through gaining attention, then be encoded and stored in long-term memory by relating to existing knowledge structures. Brands aim to stand out from clutter and be introduced to consumers' sensory memory, then impact short-term memory through novelty or emotion to ultimately integrate into long-term memory schemas.
A deck with compilation of strategic do's & dont's from various sources aimed to instigate you to better your franchise model strategy - especially focussed on franchises for fashion brands #wolfSIGHT #wofSIGHTS www.wolfzhowl.com
Rise of Human to Human marketing H2H model and the decline of Business to Business B2B marketing model...
a compiled (from various sources) deck to instigate you...
www.wolfzhowl.com
Fast Fashion has been created to instigate consumers to buy faster. Fast Fashion appeals to the impulsive, non-stagnant nature of people. How do we create a fast fashion brand. #wolfSIGHTS instigates you to create a fast fashion brand & market it...
Hello Folks,
Here are two quick snackable #wolfSIGHTS around Millennials and the 31st December night party for you to end 2017 on.
Maybe your brand quickly act on it too :)
Would have loved to see some "Kurkure - Twisted Snack-tail recipes" for an in-home 31st new year party. Hotstar & Netflix to do a new year party viewing suggestion. Amazon to have done a Amazaon Prime Video suggestions + home orders of food, snacks, party stuff, Air BnB to have curated a few places for last minute get-away party seekers etc;...come on brands start engaging!!
A few Musings from Wolfzhowl on the future agency, more to instigate conversations and invite feedback - so that we can learn too :)
Traditional Vs Digital, Instinct Vs Data, Differentiating Brand Stance Vs Selling Context, Marketing Vs Sales, Equity as ROI Vs Sales as ROI. The debate seems to have become about "Vs".
That is true if you look at the debate from a traditional agency Vs a Data/Digital agency perspective. But being on a slightly different aspect for the last 5 years - If i divorce myself from the Vs perspective and look at only from a brand's benefit perspective (combining and using the best of both traditional and new) - the process will be different and the future agency will be different.
This "Vs" argument is actually making us still have a red ocean argument as far as the agency business is concerned.... The blue sky picture could be...
#CorporatePurpose - this deck instigates you on the need for purpose craft for corporates.
In the post-digital world, the customer/consumer has better access to information about companies, brands, business practices and the world in general. The customer/consumer is also now armed with ability to publish and communicate her/his point of view, opinion, gripe or disdain easily and reach 0000’s of people.
People now also associate a daughter brand’s behaviour with the corporate mother brand and vice versa. In the post digital world, the rub-off is more palpable and far more visible, increasing the strategic need for better orchestration between both.
Hence governmental organizations, institutional investors, partners/vendors, private investors and citizens (customers/consumers/current & prospective employees) are more affected by a corporate brand’s social standing and reputation.
A millennial heavy society is also more purposive demanding better transparency, accountability, social & environmental responsibility from corporates.
Look at Uber, lack of a purpose is practically driving it out of business. United Kingdom has primarily cancelled its license because Uber was never purposive and responsible. Its lack of purpose has made Uber hide the data leaks in the USA and hence led o governmental, institutional and public distrust. Lyft is benefiting from all of this. Lack of Purpose is making people leave Uber and acting as a barrier to attracting new talent.
Corporate Purpose is not about differentiation from competition, but it is about making a difference to people’s lives. The government stipulated mandatory CSR can be subsumed under the corporate purpose and earn the corporate great social capital.
But in today's age having a separate CSR initiative is not enough, a purposive corporate brand actually helps a corporate run its business profitable while being socially responsible.
Corporate purpose sets a consumer/customer / society / people centric, mutually profitable goal for the organization, it helps create a purposive and positive internal culture and endows all its daughter brands with great social love.
While every daughter brand is busy pursuing its business, a strong purposive corporate brand can actually endow these daughter brands with an aura of phenomenal good will.
Purpose can help a Corporate initiate a highly successful IPO, for subscribers to an IPO look for profitability first, but todays intelligent investor knows that only a purposive brand can create sustainable profitability.
The target audience which we need to influence for an IPO are the government, institutional bodies, institutional, private and citizen investors, employee investors etc.;. well all of them are primarily people and people are not just rational creatures, emotions drive investments too. Hence a purposive corporate brand is much more assured of not just a successful IPO, but also of long term profitability.
Whether you want to create a branded platform or a brand neutral platform or just a brand - you definitely are a brand who now is a publisher in this post-digital world.
A strategic Instigation by WOlfzhowl on creating a brand neutral platform. A comprehensive approach with discussions and highlight on various conundrums faced by brands.
Buckle-up its an intense read, hope you enjoy the instigations.
Check Out: #wolfSIGHTS across platforms
www.wolfzhowl.com
#wolfSIGHTS #WolfzHowl #ContentStrategy #BrandedContent #ContentCreation
Digital as a medium is far more conducive to instigating Behaviour Change than traditional alone is. However often marketers make the mistake of either (1) adopting their traditional campaigns to digital or where channel insights are totally ignored and digital is woefully used as another broadcast medium rather than an engagement medium (2) jumping directly to channel insights and ignoring that the human insights need to be identified first.
Here's a strategist instigation #wolfSIGHTS #wolfSIGHT which attempts at giving you a standardised schematic to plan your behaviour change using digital as a medium.
Another instigation related to this that you might find interesting:
https://www.slideshare.net/ChallapalliKalyanRam/consumer-engagement-strategy-provocation-7up-pepsico
This document discusses strategies for instigating consumer behavior change to overcome barriers facing brands. It provides examples of behaviors that may inhibit adoption of new products or services, such as preferences for cheaper alternatives, ingrained habits, infrastructure issues, cultural mindsets, usage patterns, demographics, price sensitivity, gender norms, negative word-of-mouth, perceived parity between products, and reluctance of internal stakeholders to embrace new strategies. The document advocates considering behaviors beyond surface preferences and emphasizes discovering the "strategic dissonance" needed to drive the desired changes through tactics like leveraging social influences, targeting specific usage occasions, and addressing underlying attitudes, ego needs or fears.
A strategic instigation on what it takes to craft a male grooming brand in India.
While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men.
Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
#Stratalogues #wolfSIGHTS
This document provides an overview of strategies for success in the passenger car category in India. It begins with some "quirky car truths" about the Indian market. It then discusses the evolution of personal mobility in India and how cars are now seen as a status symbol as well as an expression of independence. The document analyzes case studies of successful (Hyundai Santro) and unsuccessful (Ford, Renault) market entries. It proposes a "strategic success structure" with three pillars: product lure, social imagery, and heritage. Each pillar includes considerations for successful market entry and strategies to attract Indian consumers.
The document discusses the gap between brands' stated purposes and their actual delivery on those purposes according to consumer surveys. While many brands claim to stand for meaningful causes, few actually deliver on those promises in a way that impacts consumers. The document provides strategies for brands to better align their purposes with substantive actions, including accepting stakeholder expectations, confronting critical groups, and making bold decisions to transcend paradoxes. Examples are given of brands that prioritize purpose over profits and effectively show their commitments through creative and interactive experiences that engage audiences. Overall, the document advocates for brands to integrate their purposes more fully into their operations and communications in order to build trust with consumers.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
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- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
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- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
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The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
1. Are we marketing
finance to youth right?
A strategic instigation for what BFSI brands should offer
Millennials and Gen-Z
2. Today, consumers are living the fast & convenient life. Want food – order
online, want to go somewhere - book a cab, want access to unlimited
content – here’s an app for that, want to shop for anything and everything
– here are some options. This has made the consumer used to
convenience and they seek this in every facet of their lives.
ARE WE “APP”ing the youth right
3. Message – Invest in crypto. It’s
simple
Communication personality – A
friend who knows everything and
simplifies it for you
Message – The stock market does not
care about your age/race/colour/class
etc.
Communication personality – Am
innovator who was tired of people
refraining from investment and
simplified it for them
So, what are new age investment apps saying?
Video link : https://www.youtube.com/watch?v=ShgtgIGXw-4
Video link : https://www.youtube.com/watch?v=UxcfjtASNLQ
4. Message – Other things might seem
hard but we assure you that we make
investment the easiest thing
Communication personality – A teacher
from school that simplifies subjects
Message – It’s so simple that almost
everyone is investing. So what are you
waiting for?
Communication personality – A
community one should not miss out on
joining
Video link : https://www.youtube.com/watch?v=1ZT4YXJmvLo
Video link : https://www.youtube.com/watch?v=dUvGHlrIy2o
So, what are new age investment apps saying?
5. New age investment apps are chasing
ease & convenience and ignoring
everything else
“SIMPLE” HI SABKUCH HAI!
6. THIS HAS CAUSED A MASSIVE CLUTTER
OF SIMPLISTIC APPS IN THE CATEGORY
Not just investment apps but every other new age app in the
BFSI space is talking simple and easy
7. And, how are traditional banks
talking to today’s ‘App’y
consumers?
8. Message – Put your money in the hands of
people who know and are experienced
Communication personality – A father
figure that guides you
Message – Why worry when you’re
with HDFC bank
Communication personality – A genie
who comes in and resolves all your
worries
Video link : https://www.youtube.com/watch?v=8uJ3vB1i9RM Video link : https://www.youtube.com/watch?v=GS6k7PpQ0Ag
9. Message – Understanding the market
and your needs to deliver the best
results
Communication personality – A mentor
from whom you’re willing to seek advice
Message – Invest in yourself and your
dreams
Communication personality –
Someone who believes in you and wants
you to scale heights
Video link : https://www.youtube.com/watch?v=0YHDYETCtuk
Video link : https://www.youtube.com/watch?v=nSFEDccla7U
10. Traditional banks are ignoring ease &
convenience. They are relying on their
legacy & busy chasing gravitas
LEGACY, LEGACY, LEGACY…
11. Let’s draw a comparison
between the two
TRADITIONAL BANKS
NEW AGE INVESTMENT APPS
New age investment apps have gotten
it right when it comes to showcasing
the youth. They have tried to capture
the various interests of today’s youth,
their ambitions and their lifestyles.
Peppy, upbeat and electronic sounds
are used in their communications
which appeal to the youth and are
relatable for them.
THE MISSING LINK? - The missing link
in these apps is trust. Although this content
is relatable, it does not give enough reason
for the consumer to trust the app
Traditional banks are showcasing
youngsters but it is limited to that.
Their lifestyles and ambitions are not
properly captured which makes it
irrelevant for this cohort.
And in case traditional banks do get the
visual representation right, they rely
on emotional, touching or light music
which is not appealing to the youth.
THE MISSING LINK? - Traditional banks have a
strong legacy to build trust amongst the youth but
they are not crafting communications that are
relevant for this consumer
12. None of them are actually looking at what the
consumer wants and losing out on a not so
active yet not so nascent consumer base
14. Understanding the consumer & category
We conducted consumer immersions in the age group of 18-33 and
understood their attitude, mindset and behavior towards financial
products, investments and management to decode how BFSI brands
should be marketing to them. We also conducted an in-depth
communication analysis to understand what brands are saying
15. HOW ARE BFSI BRANDS PERCIEVED?
Serious
Relaxed
Boring
Exciting/Cool
Other traditional banks
16. Serious
Relaxed
Boring
Exciting/Cool
Other traditional banks
Traditional banks have the advantage of
legacy and trust but are perceived as
boring which does them no good. They
need to move towards being
exciting/cool through positioning,
proposition, UI/UX, targeted
communication, services, etc.
HOW ARE BFSI BRANDS PERCIEVED?
17. 23 year old female - Pursuing post graduation
and doing an internship
1. "As a girl researching about financial terms
and finances is very difficult. Brands claim to
help me but no one really does. Brands like
cred are very new and hep, but don't give
out every information. Bass hook kar dete
hai. As a bank, you should understand the
lingo of girls.
2. “Gpay se payment fat fat fat hojayega and I
won’t have to deal with the entire process of
entering the CVV and all”
25 year old male – Mid Jobber
1. “Shuruvaat toh papa ne jo bataya usi se ki
thi which is why I started using the bank’s
investment platform but it was too
confusing isiliye I shifted to a different
platform”
2. “I prefer Zerodha because a lot of my
friends had recommended it. Unhone bola
interface accha hai, easy hai aur app
reliable bhi hai”
WHAT IS THE CONSUMER SPEAK?
18. What consumers are actually looking for
from you?
Easy, innovative and
convenient Complex, legacy and trust
Others
Others
A mixture of both – Consumer
wants age old brands to offer
new age solutions
This becomes the area
where, we as a brand, offer
our wisdom of numerous
years of banking and
financial management in the
form of new age smart
solutions. A mixture of ease,
innovation and convenience
with the wisdom of legacy
and trust is what consumers
want from us.
19. LIFE CONTEXTS
18-24 25-29 30-33
A post graduate student or a first
time jobber who has experienced
financial independence for the
first time. They are sandwiched
between wanting to enjoy
financial independence and
becoming responsible adults.
Currently financial planning for
them is a way to fulfil their
esteem needs.
They have experienced financial
independence for a while now.
They want to contribute to the
family and become responsible
for people other than
themselves. They want to invest
& save for not just their
materialistic needs but to be
ready for contingencies.
They are now married & well
settled into their jobs. Their
esteem needs are still there but
they seek stability. For them
investment and saving means
wealth creation for the future.
They weight of responsibilities
on their shoulders will increase
and they want to be ready for it.
20. Convenience and ease has now become a “must do” in this
era of apps. What consumers seek along with this is trust
and a purpose that these products serve in their lives
Brands should craft a proposition that lies at the cusp of
the two and merge it with various life contexts of the
youth, to deliver an offering that actually serves a purpose
in their lives.
HOW DO WE APPEAL TO
THE YOUTH?
21. Convenience/
Easy etc.
Need basis life
context
(Esteem, Safety
& Security,
Belongingness)
Communication can be crafted by combining the aspect of convenience (which
is a must in today’s era) along with understanding the need that respective
cohorts are seeking from the category.
Example : Start early to hit your milestones (for the 18-24 cohort)
22. We also stumbled upon a few other
interesting findings that are crucial for the
category
23. Old has to be the new ’New’
The young audiences trust the wisdom of institutional banks however are
attracted to the new age, fast paced, innovative startups.
They seek innovation and easy to use applications from legacy & traditional
banks
Why: When it comes to finances, the stakes are very high. They believe that only the
experienced can handle finances well which is why they turn to the elders of the family who
have the ‘experience of life’
“I want to start off with whatever I have
access to currently toh existing bank ke
through invest karna prefer karungi”
“I already have an account in a bank and
my family members invest through the
same. So, its more trustworthy for me”
24. My Money, My Rules
Indian parents are culturally known to be over controlling when it comes
to every decision their child makes.
The youth are seeking complete financial independence because they
want to get out of the controlling hand of their parents. They have financial
priorities that change with their stage of life and might not be understood
by their parents. They want to feel free and live life on their on terms.
This becomes a great opportunity for us as brands to handhold
youngsters and show them the right way to manage their money and
achieve their goal of becoming financially free.
“I don’t want my father to look at my
finances after a point of time because
he will question my methods”
“I want to be independent and learn
how to take care of money myself”
25. Independence but selective
dependence
Financial management is perceived to be complex and intimidating especially to to youngsters
who have just started earning.
At this crucial juncture when they are experiencing financial freedom for the first time and
bombarded by colleagues/ corporates and brands to start investing and managing money, they
turn to family members (fathers, brothers and earning female members like sisters) for advice.
The youth turn to elder sisters, fathers, elder brothers, close relatives, etc. for advice on finances as
they have experience in this domain and are trustworthy
“I will seek initial advice from my
family members as they have
experience with investing”
“My father has been investing for such
a long time and I trust his judgement”
26. Experiences for life >> Asset
Creation
Financial independence and wealth creation has now moved away from asset creation and has
become an enabler for indulging in experiences. It has become a way of experiencing a larger life
and is not just about creating stability to fall back upon in times of crisis.
“I want to have a different account
after I start earning to manage my
own finances and chase my goals”
“I want to travel a lot and maybe own
a pet in the future”
“If you have money then parents let
you do everything. I want my own
money so I can travel and explore”
27. To summarize
The youth trust the wisdom
of traditional banks but
find them dull & boring.
They seek newer, better
and innovative experiences
from them
Financial independence is
being chased to live life
on their own terms and
pursue a life that they
always dreamed of
They are chasing
independence but are
selectively dependent on
their family members
(father, elder sister,
brother, close relative,
etc.) for sound advice on
finances
Indulging in experiences
has taken over asset
creation. The youth want
to live a full life and not
miss out on anything.
OLD HAS TO BE
THE NEW, ‘NEW’
MY MONEY, MY RULES
INDEPENDENCE BUT
SELECTIVE DEPENDENCE
EXPERIENCES FOR LIFE >
ASSET CREATION
29. 1.) Building trust amongst new to
category consumers :
Convenience, accessibility, ease, etc.
have become must do’s but even
today consumers seek trust and want
that especially from financial apps. If
one wants to increase conversions,
building trust is very crucial. It could
be by building advisory wings,
investment recommendations basis
life stage, gamification (mock
investment/trading platforms)
Zerodha built a platform to educate
consumers about the workings of stock
market. This helped them built a base
for their platform but also established
trust amongst consumers as Zerodha
had a well established advice seeking
platform
Although gaming is on the rise and has
great potential in the Indian market. It
wasn’t the greatest move to introduce
a gaming platform for a company that
wanted to create a platform for all of
one’s banking and investment need. It
dilutes trust
30. 2.) Be like any other frequently used app on
their phone (Instagram, Swiggy, Zomato, etc.) :
Although, millennials/Gen-Z’s are most aware
of traditional banks, they find these banks
extremely boring and dull. Banks need new
UI/UX interventions that appeal to them as
their interactions with apps has increased and
they want similar innovations/simplification in
all their apps. These interventions will help in
increasing app stickiness and increase time
spent on the app by consumers. If this is not
done, banks will lose out on this opportunity to
target & convert these not so active but not so
nascent consumers. This could not only be done
through UI/UX interventions but service
innovations too. One should aim for becoming a
‘synonym’ for the category like ‘Paytm karo’.
31. 3.) Riding the wave of FOMO by utilizing your
legacy :
New to category consumers are entering the
category because of FOMO. They want to
experience trading in stocks, investing in bitcoins
and mutual funds. New age investment apps are
taking advantage of the boring/dull perception of
banks but traditional banks have a legacy and a
previous association with the consumer in some way
or another (home loan, car loan, family savings
account, demat account etc.).
This legacy must be capitalized to ride the wave of
FOMO. This can be done by UI/UX interventions,
service innovations or by becoming a synonym for
the category. “Fi” has done an amazing job of
generating FOMO through UI/UX and service
innovations in the neo banking space.
32. 4.)Influence the right personal influencers :
Youngsters still look up to their family
members and take advice from them on
financial management.
Personal, familial influencers are the ones who
influence the financial decision making of
youngsters. Creating touchpoints with these
older generations will help us in roping in the
younger generations.
Most consumers of the older generations are
existing customers of traditional banks.
Creating incentives like extra rate of interest
on savings for teenage/young adult kids of
these consumers, preferential banking
treatment to their children, free demat
accounts, special family referral rewards etc.
will work well in influencing these personal
influencers.
33. To become a brand preferred and
loved by new age consumers, give
us a Howl!