Changing face of women consumers in india wolfzhowl
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The recent survey conducted by NFHS (National Family Health Survey) indicates that gender ratio has gone upto 1020 females per 1000 males from 991 females per 1000 males in 5 years. As marketeers we need to understand what has caused this historic shift which will help us identify new opportunities. Read more to find out!
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NavG1Jyoti
This document proposes a new model to improve primary healthcare access in India by developing a parallel healthcare and judicial system from the national to local level. The healthcare system would focus on improving facilities and availability of doctors and medicines in rural areas. The independent judicial system would oversee the proper functioning of the healthcare system and ensure accountability. If implemented, this model could help reduce many healthcare problems in India by providing universal access to quality primary care.
Similar to Changing face of women consumers in india wolfzhowl (20)
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The document discusses findings from research about the youth of India. It summarizes that today's youth want to maximize life experiences by traveling, experiencing new foods and cultures, and learning new skills. They also keep multiple priorities balanced by juggling work, family, social life, and hobbies. The youth constantly seek self-improvement and are influenced by exposure to different lifestyles online. They expect instant gratification and crave everything quickly due to living in an era of instant communication.
Youth marketing module for BFSI brands
Today India’s youth is bombarded with advertisements and brands in the BFSI space are increasingly targeting them.
They are being given the bait of making easy money by some platforms and traditional banks are relying on their legacy to lure them in.
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#Workplace #burnout has been creeping subtly and impacting us in ways we do not usually notice.
With the covid-19 pandemic, the issue has become all the more significant.
About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue.
How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands.
Read further to explore!
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The document discusses how the BJP government in India is using infrastructure development projects to strategically create cognitive biases that establish the BJP as the default ruling party. Some key points:
1) Major infrastructure projects like the Statue of Unity and renaming of stadiums and institutions are used to honor iconic Indian leaders from diverse backgrounds and promote the development agenda of the BJP government.
2) Renaming places and institutions establishes the legacy of BJP leaders like Vajpayee, Patel, and Modi while associating the party with progress.
3) Renaming Motera Stadium after Modi leverages India's passion for cricket to provide constant free publicity for the BJP brand through media mentions during matches.
4) Such
Electricity post
Imagine a day or few hours with #noelectricity, then imagine #Whatif there was no electricity throughout the year.
Approximately 5% of the population of India still does not have access to electricity. How does #LackofElectricty impact them? Do we have a potential #business opportunity here that can counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands
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Jio created ripples in the market by announcing the launch of their advertising agency. We, at Wolfzhowl, believe that leaving it only as another advertising agency is wrong. Jio Creative Labs can become much more than just that. While they threaten the existence of big & small agencies alike, they can become incubators for brands that are in an aggressive growth phase.
We believe Jio Creative Labs can usher Marketing 3.0 for India. Read and tell us your thoughts!
Re-rise of collectivism
COVID-19 is changing the fabric of society. While the naysayers say that nothing will change once the lockdown ends, we at Wolfzhowl believe that collectivism will be on the rise. Brands will need to realign their marketing plans to now cater to a far lesser individualistic audience.
Do you agree with us? Let us know in the comments below.
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Franchise model strategy wolfzhowl
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a compiled (from various sources) deck to instigate you...
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Millennials & the 31st Party
Hello Folks,
Here are two quick snackable #wolfSIGHTS around Millennials and the 31st December night party for you to end 2017 on.
Maybe your brand quickly act on it too :)
Would have loved to see some "Kurkure - Twisted Snack-tail recipes" for an in-home 31st new year party. Hotstar & Netflix to do a new year party viewing suggestion. Amazon to have done a Amazaon Prime Video suggestions + home orders of food, snacks, party stuff, Air BnB to have curated a few places for last minute get-away party seekers etc;...come on brands start engaging!!
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Traditional Vs Digital, Instinct Vs Data, Differentiating Brand Stance Vs Selling Context, Marketing Vs Sales, Equity as ROI Vs Sales as ROI. The debate seems to have become about "Vs".
That is true if you look at the debate from a traditional agency Vs a Data/Digital agency perspective. But being on a slightly different aspect for the last 5 years - If i divorce myself from the Vs perspective and look at only from a brand's benefit perspective (combining and using the best of both traditional and new) - the process will be different and the future agency will be different.
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Why corporates need a purpose
#CorporatePurpose - this deck instigates you on the need for purpose craft for corporates.
In the post-digital world, the customer/consumer has better access to information about companies, brands, business practices and the world in general. The customer/consumer is also now armed with ability to publish and communicate her/his point of view, opinion, gripe or disdain easily and reach 0000’s of people.
People now also associate a daughter brand’s behaviour with the corporate mother brand and vice versa. In the post digital world, the rub-off is more palpable and far more visible, increasing the strategic need for better orchestration between both.
Hence governmental organizations, institutional investors, partners/vendors, private investors and citizens (customers/consumers/current & prospective employees) are more affected by a corporate brand’s social standing and reputation.
A millennial heavy society is also more purposive demanding better transparency, accountability, social & environmental responsibility from corporates.
Look at Uber, lack of a purpose is practically driving it out of business. United Kingdom has primarily cancelled its license because Uber was never purposive and responsible. Its lack of purpose has made Uber hide the data leaks in the USA and hence led o governmental, institutional and public distrust. Lyft is benefiting from all of this. Lack of Purpose is making people leave Uber and acting as a barrier to attracting new talent.
Corporate Purpose is not about differentiation from competition, but it is about making a difference to people’s lives. The government stipulated mandatory CSR can be subsumed under the corporate purpose and earn the corporate great social capital.
But in today's age having a separate CSR initiative is not enough, a purposive corporate brand actually helps a corporate run its business profitable while being socially responsible.
Corporate purpose sets a consumer/customer / society / people centric, mutually profitable goal for the organization, it helps create a purposive and positive internal culture and endows all its daughter brands with great social love.
While every daughter brand is busy pursuing its business, a strong purposive corporate brand can actually endow these daughter brands with an aura of phenomenal good will.
Purpose can help a Corporate initiate a highly successful IPO, for subscribers to an IPO look for profitability first, but todays intelligent investor knows that only a purposive brand can create sustainable profitability.
The target audience which we need to influence for an IPO are the government, institutional bodies, institutional, private and citizen investors, employee investors etc.;. well all of them are primarily people and people are not just rational creatures, emotions drive investments too. Hence a purposive corporate brand is much more assured of not just a successful IPO, but also of long term profitability.
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Whether you want to create a branded platform or a brand neutral platform or just a brand - you definitely are a brand who now is a publisher in this post-digital world.
A strategic Instigation by WOlfzhowl on creating a brand neutral platform. A comprehensive approach with discussions and highlight on various conundrums faced by brands.
Buckle-up its an intense read, hope you enjoy the instigations.
Check Out: #wolfSIGHTS across platforms
www.wolfzhowl.com
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Instigating behaviour change using digital
Digital as a medium is far more conducive to instigating Behaviour Change than traditional alone is. However often marketers make the mistake of either (1) adopting their traditional campaigns to digital or where channel insights are totally ignored and digital is woefully used as another broadcast medium rather than an engagement medium (2) jumping directly to channel insights and ignoring that the human insights need to be identified first.
Here's a strategist instigation #wolfSIGHTS #wolfSIGHT which attempts at giving you a standardised schematic to plan your behaviour change using digital as a medium.
Another instigation related to this that you might find interesting:
https://www.slideshare.net/ChallapalliKalyanRam/consumer-engagement-strategy-provocation-7up-pepsico
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While brands keep see in the micro-picture and sometimes get their strategy right by default rather than by design, heres a way to get things right by design while crafting a grooming brand for men.
Heres a look at understanding the socio-cultural barriers to crafting a male grooming brand in India, which we usually dont see.
#Stratalogues #wolfSIGHTS
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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本公司拥有海外各大学样板无数，能完美还原。
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• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Recently uploaded (20)
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Changing face of women consumers in india wolfzhowl
- 1. THE CHANGING FACE OF WOMEN CONSUMERS IN INDIA What does this mean for brands & businesses?
- 2. IS INDIA PROGRESSING? The recent survey conducted by NFHS shows that the sex ratio for the total population is 1020 females per 1000 males. But, is this number sufficient to tell us if India is progressing? Source : NFHS-5 survey
- 3. Let’s deep dive further and understand where this shift is coming from
- 4. The shift comes mainly from Rural India which clearly tells us that the mindset of Bharat is changing but are women actually becoming emancipated? Source : NFHS-5 survey
- 5. The use of contraception amongst women has gone up and they are increasingly becoming aware that it can reduce chances of contracting STDs like HIV/AIDS Source : NFHS-5 survey
- 6. Women are increasingly looking after themselves. They are taking care of their sexual well-being and also their hygiene. Source : NFHS-5 survey Usage of hygienic methods during menstruation has gone up by 20% in the last 5 years This progress comes mainly from states like Bihar, Odisha & Madhya Pradesh which is a great sign as these states have been the laggards
- 7. Source : NFHS-5 survey It does not stop at this, women today have more accessibility and are becoming increasingly emancipated Increased access to mobile phone and bank accounts is a step towards women empowerment and emancipation. This shift in just 5 years is massive and India actually might be progressing at a rate faster than we imagine
- 8. IMPLICATIONS Changing family roles : Women will be more involved in decisions of the family and make sure that they are heard. It could be around finances, education of her child, buying a house etc. Self-care : The woman today is no longer selfless and wants to look after herself. She wants to make sure that she is maintaining proper hygiene and steering clear of unwanted diseases. At the same time, she wants to indulge herself too. Family Planning : Increased understanding of family planning which could mean that they want their children to have a better life and give them attention & care Catching up on education : If there was something she could not pursue in the past, she wants to do it now and not miss out on it. It could be a hobby like painting or some programming language. Increased desire to work : As women have increased accessibility and are on their way to emancipation, their desire to work and participate in the workforce will increase
- 9. INSTIGATIONS Edtech : Vocational courses or short crash courses that allow one to work on their passion or encourage them to pick up a new hobby should be curated by Edtech platforms for women Telecom : As telecom companies are providing bundled services, they can provide 2-3 month subscription to Edtech platforms/fitness apps for women BFSI : Providing recommendations to housewives on secure investment schemes that provide higher returns. Health & Fitness : Giving out new femme hygiene products along with fitness subscriptions. This increases trials and provides women with more ways to take care of their well-being Travel & Tourism : Specially curated packages for women. It could be themed around ‘school’ or ‘college’ to encourage a group of friends to head out. Entertainment : Original content around women entrepreneurs should be produced. This will inspire women and help in their emancipation. For eg. A story around Lijjat Papad will work very well
- 10. For uncovering such shifts and driving behavior change that make you a preferred brand, give us a Howl!
- 18. Mail : howl@wolfzhowl.com Contact : +91 9167471115 / +91 9767379969 Twitter : @wolfzhowl Website : www.wolfzhowl.com Head Office : Mumbai, India