Celebrity endorsements 2017
•Download as PPTX, PDF•
2 likes•116 views
This document discusses celebrity endorsements and their effectiveness for brands. Some key points: 1. Celebrity endorsements use famous people from films, sports, or other fields to act as brand ambassadors and spokespeople to generate greater awareness and sales for a product. 2. They help increase credibility of brand claims and attract global attention which can positively impact purchase intentions. Celebrities also help add new dimensions to how consumers see a brand. 3. Some of the top celebrities for endorsements in India include Virat Kohli, Shah Rukh Khan, and Deepika Padukone, though risks include overexposure, endorsements overshadowing the brand, and inconsistencies in a celebrity's popularity.
Report
Share
Report
Share
Recommended
RBSA Advisors Research Report - Celebrity Brand Valuation
This document provides an analysis of celebrity brand valuation in India. It discusses the history and factors that determine celebrity brand value, such as the match between a celebrity's image and the brand. 16 top celebrities from Bollywood and sports are analyzed, including their social media following, average annual revenue from endorsements, and accolades. The document finds a direct correlation between age and brand value. Consistency in performance and avoiding controversies are important to maintain brand value. Celebrities with greater reach through media have more impact. The methodology section explains that current and projected future endorsement earnings are used to measure celebrity brand value and rankings.
Celebrity endorsement in Practice (KIA MOTORS EXAMPLE)
This Presentation is about Celebirty Endorsements. What we know about theory and how it can be used in pratice (KIA MOTORS EXAMPLE).
Celebrity endorsement
This document discusses celebrity endorsements and their impact on branding. It defines celebrities and notes they are public figures across various professions like acting, sports, music. Celebrity endorsements are more common for nationally marketed versus niche products. When a celebrity endorses a brand, their image and credibility becomes associated with the brand in consumers' minds, increasing awareness and desirability. For the endorsement to be effective, there must be a match between the celebrity's image and the brand. The document also covers risks like overshadowing the brand or conflicting images from multiple endorsements.
Brand endorsements
Cadbury India saw a decline in sales after a batch of its Dairy Milk chocolate was found to be worm-infested in 2003, but signed Bollywood star Amitabh Bachchan as a brand ambassador and launched an advertising campaign featuring him to rebuild trust in the brand; consumer trust and sales increased as people believed in Bachchan's endorsement of Cadbury. This demonstrates the impact that a celebrity can have in helping to rebuild a brand after a crisis.
Celebrity Endorsement
This document discusses celebrity branding and provides information on the topic in the following areas:
1. It defines celebrity branding and explains that a celebrity's name is often worth more than their services.
2. It outlines the characteristics of a celebrity and explains why they are useful for branding. Celebrities can attract more advertisement, be more credible spokespeople than non-celebrities, and add new dimensions to a brand.
3. It discusses factors marketers should consider when selecting a celebrity endorser, such as the compatibility between the celebrity and the target audience or product. Compatibility is important to avoid issues like controversy or a complete mismatch.
Celebrity endorsement in pakistan
Celebrity endorsements can have a significant impact on youth culture in Pakistan. Celebrities are widely viewed as role models, so seeing them promote certain lifestyles or products influences young people to emulate them. This has introduced Western culture and undermined some traditional Pakistani values. Youth have become more focused on appearance, materialism, and are celebrating foreign holidays due to celebrity influence. While celebrity endorsements are an effective advertising technique, marketers must consider how promotions might negatively shape culture and behavior.
Old Spice Brand Positioning and IMC
Old Spice brand history, Brand identity, Brand Rejuvenation, Brand Prism, Brand equity, Brand positioning and The Man your Man could Smell Like Campaign
Old spice Brand Evaluation
Old Spice was founded in 1934 and was initially marketed to men and later women. It was acquired by Procter & Gamble in 1990. In 2012, Old Spice replaced its iconic clipper ship logo with a yacht logo and shifted its target demographic to younger consumers. Its 2010 "The Man Your Man Could Smell Like" viral video campaign featuring Isaiah Mustafa generated over 10 million views and significantly increased sales and brand awareness on social media. The campaign repositioned Old Spice's brand identity from a mature family brand to one that appeals to a younger demographic focused on confidence and performance.
Recommended
RBSA Advisors Research Report - Celebrity Brand Valuation
This document provides an analysis of celebrity brand valuation in India. It discusses the history and factors that determine celebrity brand value, such as the match between a celebrity's image and the brand. 16 top celebrities from Bollywood and sports are analyzed, including their social media following, average annual revenue from endorsements, and accolades. The document finds a direct correlation between age and brand value. Consistency in performance and avoiding controversies are important to maintain brand value. Celebrities with greater reach through media have more impact. The methodology section explains that current and projected future endorsement earnings are used to measure celebrity brand value and rankings.
Celebrity endorsement in Practice (KIA MOTORS EXAMPLE)
This Presentation is about Celebirty Endorsements. What we know about theory and how it can be used in pratice (KIA MOTORS EXAMPLE).
Celebrity endorsement
This document discusses celebrity endorsements and their impact on branding. It defines celebrities and notes they are public figures across various professions like acting, sports, music. Celebrity endorsements are more common for nationally marketed versus niche products. When a celebrity endorses a brand, their image and credibility becomes associated with the brand in consumers' minds, increasing awareness and desirability. For the endorsement to be effective, there must be a match between the celebrity's image and the brand. The document also covers risks like overshadowing the brand or conflicting images from multiple endorsements.
Brand endorsements
Cadbury India saw a decline in sales after a batch of its Dairy Milk chocolate was found to be worm-infested in 2003, but signed Bollywood star Amitabh Bachchan as a brand ambassador and launched an advertising campaign featuring him to rebuild trust in the brand; consumer trust and sales increased as people believed in Bachchan's endorsement of Cadbury. This demonstrates the impact that a celebrity can have in helping to rebuild a brand after a crisis.
Celebrity Endorsement
This document discusses celebrity branding and provides information on the topic in the following areas:
1. It defines celebrity branding and explains that a celebrity's name is often worth more than their services.
2. It outlines the characteristics of a celebrity and explains why they are useful for branding. Celebrities can attract more advertisement, be more credible spokespeople than non-celebrities, and add new dimensions to a brand.
3. It discusses factors marketers should consider when selecting a celebrity endorser, such as the compatibility between the celebrity and the target audience or product. Compatibility is important to avoid issues like controversy or a complete mismatch.
Celebrity endorsement in pakistan
Celebrity endorsements can have a significant impact on youth culture in Pakistan. Celebrities are widely viewed as role models, so seeing them promote certain lifestyles or products influences young people to emulate them. This has introduced Western culture and undermined some traditional Pakistani values. Youth have become more focused on appearance, materialism, and are celebrating foreign holidays due to celebrity influence. While celebrity endorsements are an effective advertising technique, marketers must consider how promotions might negatively shape culture and behavior.
Old Spice Brand Positioning and IMC
Old Spice brand history, Brand identity, Brand Rejuvenation, Brand Prism, Brand equity, Brand positioning and The Man your Man could Smell Like Campaign
Old spice Brand Evaluation
Old Spice was founded in 1934 and was initially marketed to men and later women. It was acquired by Procter & Gamble in 1990. In 2012, Old Spice replaced its iconic clipper ship logo with a yacht logo and shifted its target demographic to younger consumers. Its 2010 "The Man Your Man Could Smell Like" viral video campaign featuring Isaiah Mustafa generated over 10 million views and significantly increased sales and brand awareness on social media. The campaign repositioned Old Spice's brand identity from a mature family brand to one that appeals to a younger demographic focused on confidence and performance.
Old Spice Ad Campaign
The Old Spice viral marketing campaign from 2010 featured Isaiah Mustafa promoting Old Spice body wash products in humorous commercials and response videos. The campaign's objectives were to increase body wash sales, promote brand recognition, and inform consumers about product benefits. It achieved major success, with over 107% increase in body wash sales, over 11 million YouTube views, and a 2700% increase in Twitter followers. While very costly, the "Old Spice Guy" campaign established the brand as the top YouTube channel and increased sales across product lines.
Celebrity endorsements finally ppt
This document discusses celebrities and celebrity endorsements. It defines celebrities as people who enjoy public recognition, and lists different types of celebrities including actors, models, athletes, entertainers, pop stars, businessmen, and politicians. It then explains how celebrities appear in public through their professions and events. Celebrities are often used to endorse and promote products through testimonials, endorsements, and as spokespeople. The effectiveness of celebrity endorsements depends on the fit between the celebrity and the brand. While endorsements can increase awareness and brand image, there are also risks if the celebrity damages their reputation.
Celebrity endorsement
Celebrity endorsement and product branding are discussed in detail in the presentation above. The discussion comprises of several aspects regarding the theories behind endorsement, methodologies, causes and effects, choice of a celebrity and many more aspects being considered for the subject.
Impact of celebrity brand endorsement on the buying behaviour of customer
This document is a project report on a study about the impact of celebrity brand endorsements on customer buying behavior in the beverage industry. It includes sections on industry analysis, theoretical aspects of the study, major Indian soft drink companies, research methodology, data analysis, findings, and conclusions. The report provides an overview of the Indian advertisement industry and soft drink market. It discusses celebrity endorsements as a marketing strategy and examines how they can influence consumer decisions to purchase particular beverage brands.
Celebrity Endorsements (consumer perception)
CONSUMER PERCEPTION TOWARDS CELEBRITY ENDORSEMENTS.
with latest research statistics from adEX media research company.India.
Celebrity endorsements in marketing
Celebrity endorsements can be an effective marketing strategy but require careful planning. The document discusses the roles celebrities can play in endorsements such as spokespeople or actors. It also examines the pros and cons of using celebrities. While endorsements can boost attention and branding, celebrities risk overshadowing the brand or facing controversy that affects the brand's image. Metrics like sales and awareness are used to measure the return on investment of celebrity endorsements.
Celeberity endorsement
This document discusses celebrity endorsement as a form of advertising where well-known people use their fame to promote products and services. Celebrities help raise brand awareness and recall globally and motivate consumers to purchase items. Successful endorsements involve a perfect match between the celebrity's image and the brand. While celebrity endorsements can influence purchases and provide associative benefits, they also carry risks if the celebrity's public image is tarnished or they endorse too many products.
Celebrity Endorsement
The document discusses celebrity endorsements, which involve well-known people promoting products or services. It notes that celebrity endorsements can increase sales and attract consumer attention by adding new dimensions to brands. The impacts of celebrity endorsements include instant brand awareness, redefined celebrity values, and attraction towards endorsed products. Celebrities also use social media to promote products. While celebrity endorsements provide advantages like building brand equity and standing out, they also carry risks like overshadowing the brand or generating negative publicity. Choosing the right celebrity is important to ensure the benefits of an endorsement outweigh the risks.
EcoLuxe Lounge 2017 PARK CITY
Created by veteran TV/Film product placement producer Debbie Durkin of DURKIN Entertainment, ECOLUXE CELEBRITY LUXURY LOUNGE is an experience that connects brands, environmental and charity causes with celebrities, media, Influencers, social media rockstars and industry VIP’s.
Aligning your brand with the industry’s top tastemakers and capitalizing on the media attention from celebrities interacting with your brand elevates awareness across a variety of mediums. Our team specializes in celebrity seeding, Influencer alignment and TV/Film brand activations—an instantaneous & powerful product placement opportunity—resulting in media coverage that drives momentum and translates into increased sales and brand awareness.
Voted “BEST VIBE LOUNGE” in 2016 by the media and celebrities, our 10th year ECOLUXELOUNGE in Park City unites lifestyle, winter sports, organic health, wellness, outdoor gear, beauty, activewear, daywear, accessories, travel gear, luxury destinations, pet products, anti-aging and fitness services, tech, electronics, energy-saving and technology showcasing “the best” in eco-luxury and sustainable living with the most Influential people and media in 2017.
Event Features: Media Center, Farm-to-table All Day Brunch, Cocktails & Mocktails, Coffee Bar, Beauty & SPA services, Celebrity Transportation and more!
Sprite Seedhi Baat No Bakwas
Sprite launched a campaign in India in 2009 with the tagline "SeedhiBaat, No Bakwaas" (Straight talk, no nonsense). The campaign targeted young consumers and focused on Sprite being a simple, unpretentious drink. It featured TV commercials directed by Shoojit Sircar and innovative packaging like a 1.25L "fridge pack." Outdoor advertising included billboards and the Delhi Metro. Sprite also partnered with the Kolkata Knight Riders cricket team. As a result of the campaign, Sprite overtook Pepsi as the number 2 soft drink brand in India in the clear lime segment, growing 20% in 2009 while the cola category grew only 4%.
Engaging Teens through Sprite Digital Campaign - Teen Till I Die
A User Generated Content Challenge to Teens in India to bring alive the Sprite Tagline of Chalo Apni Chaal / Make Your Own Move
The Challenge – Get Indian Teens to integrate Sprite Brand Philosophy via their Videos across the verticals of Music – Art – Comedy & Dance.
STUDY ON IMPACT OF CELEBRITY ENDORSEMENT ON THE PURCHASING DECISION OF THE CO...
This document summarizes a study on the impact of celebrity endorsement on consumer purchasing decisions. It includes objectives to understand how gender, celebrity endorsements, quality, price and other factors influence purchases. A questionnaire with dichotomous questions was developed to collect data on these topics from consumers. Some example questions include how frequently consumers watch advertisements, if they associate celebrities with product quality, and if scandals would change their brand loyalty. The study aims to analyze the data and determine if celebrity endorsements significantly impact consumers and advertising. Hypotheses include that gender and personality alone do not influence consumers, and that a combination of brand and personality is also not a significant factor.
Consumer Behaviour with Celebrity
This document discusses the use of celebrity endorsements in consumer marketing. It notes that celebrities are known public figures used to generate attention for brands. Companies invest heavily in celebrity endorsements because celebrities can create recall of marketing messages due to their fame. Effective celebrity endorsements depend on finding celebrities that are compatible with the brand image and target audience. Some advantages of celebrity endorsements include increased brand awareness, refreshed brand image, and potentially higher sales. However, endorsements can fail if the celebrity-brand match is poor or if the celebrity becomes controversial. Surveys found that brand name and price most influence consumer purchases, while celebrity endorsements were also an important factor for some.
A study on celebrity endorsement in advertisement
Celebrity endorsement is one of the major forms of advertising in which
company makes use of famous personality as brand ambassador in order to
boost the interest of consumer. Through this paper, researcher tries to find
out the effect of celebrity endorsement as an effective marketing strategy.
The aim of this paper is to identify the role of celebrities in advertisement
and to find out whether the celebrity endorsers is able to increase the
awareness and recalling capacity of brands in consumer. This paper also
focuses on various positive and negative aspects of celebrity endorsement
Ppt final
This document summarizes a research paper on the effect of celebrity endorsement on consumer brand preference. It discusses how celebrity endorsement is an effective promotional tool that can increase brand awareness, preference, and purchase intentions. The literature review covers previous research finding that celebrity endorsements produce more positive responses to advertising. The methodology section describes the researchers' use of surveys and interviews of 300 people in Karachi to understand how celebrity endorsements influence consumer buying behavior and repurchase decisions. The key findings are that celebrity endorsements can build trust in a brand and make customers loyal if the product is of high quality. The conclusion is that celebrity endorsement has an incremental impact on business success by helping customers recognize and remember the brand.
Celebrity endorsement main
This document discusses celebrity endorsements for brands in India. It notes that celebrities can increase brand awareness, positively influence product evaluations, and boost purchase intentions. Key factors that determine the success of an endorsement include the compatibility between the celebrity and brand images, the celebrity's credibility and popularity with the target audience. While celebrity endorsements can increase sales and refresh brand images, overreliance on a celebrity can also backfire if the celebrity becomes more prominent than the brand. Managing long-term celebrity relationships and ensuring the celebrity reinforces the brand idea are important.
138476075 questionnaire-on-celebrity-endorsement
The document appears to be a questionnaire assessing perceptions of celebrity endorsements. It is divided into multiple parts. Part A collects demographic information about respondents. Part B consists of statements for respondents to agree or disagree with related to the impact of celebrities in advertisements and endorsements. Part C asks respondents to rate celebrity endorsers on traits like trustworthiness, attractiveness, and expertise. Part D inquires about the overall impact of celebrity endorsements.
Final Ppt
Brand ambassadors and opinion leaders are important influencers in consumer behavior. They increase awareness of brands, help create positive feelings towards brands, and provide word-of-mouth recommendations that reinforce consumer confidence. Effective brand ambassadors are those that have credibility with consumers and match well with the brand, such as using sports celebrities to endorse sporting goods. Opinion leaders act as trendsetters and brand referrals in categories like fashion and help spread information to other consumers.
CELEBRITY ENDORSEMENT
The document discusses celebrity endorsements and their impact on marketing and brand equity. It notes that celebrity endorsements can increase sales and brand awareness but also have risks if overused or if the celebrity's image becomes tarnished. Some key points made include that celebrity endorsements attract consumer attention, influence psychological profiles of buyers, and help establish new businesses, but overexposure, negative publicity, or multiple inconsistent endorsements can damage the brand.
Survey Questionnaire on celebrity endorsement
This document contains a survey about consumer attitudes towards celebrity endorsements. It lists 17 statements about buying products endorsed by celebrities and asks respondents to indicate their level of agreement on a 5-point scale from strongly disagree to strongly agree. It collects demographic information like gender, age, education level, and marital status. The purpose is to understand how celebrities influence consumer purchasing behaviors.
Celebrity endorsement final group2
This document discusses celebrity endorsements and their impact on consumer buying behavior and brands. It finds that celebrity endorsements can increase brand awareness, attention, and recall but the celebrity and brand must be well-matched. While celebrity endorsements provide advantages like credibility and mass appeal, they also carry risks if the celebrity's reputation declines or they do not align well with the brand. The document also analyzes survey results that found consumers associate a celebrity with a brand temporarily more than permanently and rank quality as the top factor influencing repurchases over celebrity endorsements.
Introduction of the topic
The document discusses celebrity endorsements and their impact on brands. It provides context on the modern marketing environment and increasing use of celebrity endorsements. Some key points made include:
1) Celebrity endorsements are a popular marketing tool used to attract attention and differentiate brands in crowded spaces.
2) Properly matching a celebrity with a brand can help build brand recognition, persuade consumers, and achieve marketing goals, but requires understanding product, brand objectives, and measuring effectiveness.
3) Successful examples globally and in India demonstrate celebrity endorsements can significantly boost sales and brand awareness when the celebrity and category are a good lifestyle fit.
More Related Content
What's hot
Old Spice Ad Campaign
The Old Spice viral marketing campaign from 2010 featured Isaiah Mustafa promoting Old Spice body wash products in humorous commercials and response videos. The campaign's objectives were to increase body wash sales, promote brand recognition, and inform consumers about product benefits. It achieved major success, with over 107% increase in body wash sales, over 11 million YouTube views, and a 2700% increase in Twitter followers. While very costly, the "Old Spice Guy" campaign established the brand as the top YouTube channel and increased sales across product lines.
Celebrity endorsements finally ppt
This document discusses celebrities and celebrity endorsements. It defines celebrities as people who enjoy public recognition, and lists different types of celebrities including actors, models, athletes, entertainers, pop stars, businessmen, and politicians. It then explains how celebrities appear in public through their professions and events. Celebrities are often used to endorse and promote products through testimonials, endorsements, and as spokespeople. The effectiveness of celebrity endorsements depends on the fit between the celebrity and the brand. While endorsements can increase awareness and brand image, there are also risks if the celebrity damages their reputation.
Celebrity endorsement
Celebrity endorsement and product branding are discussed in detail in the presentation above. The discussion comprises of several aspects regarding the theories behind endorsement, methodologies, causes and effects, choice of a celebrity and many more aspects being considered for the subject.
Impact of celebrity brand endorsement on the buying behaviour of customer
This document is a project report on a study about the impact of celebrity brand endorsements on customer buying behavior in the beverage industry. It includes sections on industry analysis, theoretical aspects of the study, major Indian soft drink companies, research methodology, data analysis, findings, and conclusions. The report provides an overview of the Indian advertisement industry and soft drink market. It discusses celebrity endorsements as a marketing strategy and examines how they can influence consumer decisions to purchase particular beverage brands.
Celebrity Endorsements (consumer perception)
CONSUMER PERCEPTION TOWARDS CELEBRITY ENDORSEMENTS.
with latest research statistics from adEX media research company.India.
Celebrity endorsements in marketing
Celebrity endorsements can be an effective marketing strategy but require careful planning. The document discusses the roles celebrities can play in endorsements such as spokespeople or actors. It also examines the pros and cons of using celebrities. While endorsements can boost attention and branding, celebrities risk overshadowing the brand or facing controversy that affects the brand's image. Metrics like sales and awareness are used to measure the return on investment of celebrity endorsements.
Celeberity endorsement
This document discusses celebrity endorsement as a form of advertising where well-known people use their fame to promote products and services. Celebrities help raise brand awareness and recall globally and motivate consumers to purchase items. Successful endorsements involve a perfect match between the celebrity's image and the brand. While celebrity endorsements can influence purchases and provide associative benefits, they also carry risks if the celebrity's public image is tarnished or they endorse too many products.
Celebrity Endorsement
The document discusses celebrity endorsements, which involve well-known people promoting products or services. It notes that celebrity endorsements can increase sales and attract consumer attention by adding new dimensions to brands. The impacts of celebrity endorsements include instant brand awareness, redefined celebrity values, and attraction towards endorsed products. Celebrities also use social media to promote products. While celebrity endorsements provide advantages like building brand equity and standing out, they also carry risks like overshadowing the brand or generating negative publicity. Choosing the right celebrity is important to ensure the benefits of an endorsement outweigh the risks.
EcoLuxe Lounge 2017 PARK CITY
Created by veteran TV/Film product placement producer Debbie Durkin of DURKIN Entertainment, ECOLUXE CELEBRITY LUXURY LOUNGE is an experience that connects brands, environmental and charity causes with celebrities, media, Influencers, social media rockstars and industry VIP’s.
Aligning your brand with the industry’s top tastemakers and capitalizing on the media attention from celebrities interacting with your brand elevates awareness across a variety of mediums. Our team specializes in celebrity seeding, Influencer alignment and TV/Film brand activations—an instantaneous & powerful product placement opportunity—resulting in media coverage that drives momentum and translates into increased sales and brand awareness.
Voted “BEST VIBE LOUNGE” in 2016 by the media and celebrities, our 10th year ECOLUXELOUNGE in Park City unites lifestyle, winter sports, organic health, wellness, outdoor gear, beauty, activewear, daywear, accessories, travel gear, luxury destinations, pet products, anti-aging and fitness services, tech, electronics, energy-saving and technology showcasing “the best” in eco-luxury and sustainable living with the most Influential people and media in 2017.
Event Features: Media Center, Farm-to-table All Day Brunch, Cocktails & Mocktails, Coffee Bar, Beauty & SPA services, Celebrity Transportation and more!
Sprite Seedhi Baat No Bakwas
Sprite launched a campaign in India in 2009 with the tagline "SeedhiBaat, No Bakwaas" (Straight talk, no nonsense). The campaign targeted young consumers and focused on Sprite being a simple, unpretentious drink. It featured TV commercials directed by Shoojit Sircar and innovative packaging like a 1.25L "fridge pack." Outdoor advertising included billboards and the Delhi Metro. Sprite also partnered with the Kolkata Knight Riders cricket team. As a result of the campaign, Sprite overtook Pepsi as the number 2 soft drink brand in India in the clear lime segment, growing 20% in 2009 while the cola category grew only 4%.
Engaging Teens through Sprite Digital Campaign - Teen Till I Die
A User Generated Content Challenge to Teens in India to bring alive the Sprite Tagline of Chalo Apni Chaal / Make Your Own Move
The Challenge – Get Indian Teens to integrate Sprite Brand Philosophy via their Videos across the verticals of Music – Art – Comedy & Dance.
STUDY ON IMPACT OF CELEBRITY ENDORSEMENT ON THE PURCHASING DECISION OF THE CO...
This document summarizes a study on the impact of celebrity endorsement on consumer purchasing decisions. It includes objectives to understand how gender, celebrity endorsements, quality, price and other factors influence purchases. A questionnaire with dichotomous questions was developed to collect data on these topics from consumers. Some example questions include how frequently consumers watch advertisements, if they associate celebrities with product quality, and if scandals would change their brand loyalty. The study aims to analyze the data and determine if celebrity endorsements significantly impact consumers and advertising. Hypotheses include that gender and personality alone do not influence consumers, and that a combination of brand and personality is also not a significant factor.
Consumer Behaviour with Celebrity
This document discusses the use of celebrity endorsements in consumer marketing. It notes that celebrities are known public figures used to generate attention for brands. Companies invest heavily in celebrity endorsements because celebrities can create recall of marketing messages due to their fame. Effective celebrity endorsements depend on finding celebrities that are compatible with the brand image and target audience. Some advantages of celebrity endorsements include increased brand awareness, refreshed brand image, and potentially higher sales. However, endorsements can fail if the celebrity-brand match is poor or if the celebrity becomes controversial. Surveys found that brand name and price most influence consumer purchases, while celebrity endorsements were also an important factor for some.
A study on celebrity endorsement in advertisement
Celebrity endorsement is one of the major forms of advertising in which
company makes use of famous personality as brand ambassador in order to
boost the interest of consumer. Through this paper, researcher tries to find
out the effect of celebrity endorsement as an effective marketing strategy.
The aim of this paper is to identify the role of celebrities in advertisement
and to find out whether the celebrity endorsers is able to increase the
awareness and recalling capacity of brands in consumer. This paper also
focuses on various positive and negative aspects of celebrity endorsement
Ppt final
This document summarizes a research paper on the effect of celebrity endorsement on consumer brand preference. It discusses how celebrity endorsement is an effective promotional tool that can increase brand awareness, preference, and purchase intentions. The literature review covers previous research finding that celebrity endorsements produce more positive responses to advertising. The methodology section describes the researchers' use of surveys and interviews of 300 people in Karachi to understand how celebrity endorsements influence consumer buying behavior and repurchase decisions. The key findings are that celebrity endorsements can build trust in a brand and make customers loyal if the product is of high quality. The conclusion is that celebrity endorsement has an incremental impact on business success by helping customers recognize and remember the brand.
Celebrity endorsement main
This document discusses celebrity endorsements for brands in India. It notes that celebrities can increase brand awareness, positively influence product evaluations, and boost purchase intentions. Key factors that determine the success of an endorsement include the compatibility between the celebrity and brand images, the celebrity's credibility and popularity with the target audience. While celebrity endorsements can increase sales and refresh brand images, overreliance on a celebrity can also backfire if the celebrity becomes more prominent than the brand. Managing long-term celebrity relationships and ensuring the celebrity reinforces the brand idea are important.
138476075 questionnaire-on-celebrity-endorsement
The document appears to be a questionnaire assessing perceptions of celebrity endorsements. It is divided into multiple parts. Part A collects demographic information about respondents. Part B consists of statements for respondents to agree or disagree with related to the impact of celebrities in advertisements and endorsements. Part C asks respondents to rate celebrity endorsers on traits like trustworthiness, attractiveness, and expertise. Part D inquires about the overall impact of celebrity endorsements.
Final Ppt
Brand ambassadors and opinion leaders are important influencers in consumer behavior. They increase awareness of brands, help create positive feelings towards brands, and provide word-of-mouth recommendations that reinforce consumer confidence. Effective brand ambassadors are those that have credibility with consumers and match well with the brand, such as using sports celebrities to endorse sporting goods. Opinion leaders act as trendsetters and brand referrals in categories like fashion and help spread information to other consumers.
CELEBRITY ENDORSEMENT
The document discusses celebrity endorsements and their impact on marketing and brand equity. It notes that celebrity endorsements can increase sales and brand awareness but also have risks if overused or if the celebrity's image becomes tarnished. Some key points made include that celebrity endorsements attract consumer attention, influence psychological profiles of buyers, and help establish new businesses, but overexposure, negative publicity, or multiple inconsistent endorsements can damage the brand.
Survey Questionnaire on celebrity endorsement
This document contains a survey about consumer attitudes towards celebrity endorsements. It lists 17 statements about buying products endorsed by celebrities and asks respondents to indicate their level of agreement on a 5-point scale from strongly disagree to strongly agree. It collects demographic information like gender, age, education level, and marital status. The purpose is to understand how celebrities influence consumer purchasing behaviors.
What's hot (20)
Impact of celebrity brand endorsement on the buying behaviour of customer
Impact of celebrity brand endorsement on the buying behaviour of customer
Engaging Teens through Sprite Digital Campaign - Teen Till I Die
Engaging Teens through Sprite Digital Campaign - Teen Till I Die
STUDY ON IMPACT OF CELEBRITY ENDORSEMENT ON THE PURCHASING DECISION OF THE CO...
STUDY ON IMPACT OF CELEBRITY ENDORSEMENT ON THE PURCHASING DECISION OF THE CO...
Similar to Celebrity endorsements 2017
Celebrity endorsement final group2
This document discusses celebrity endorsements and their impact on consumer buying behavior and brands. It finds that celebrity endorsements can increase brand awareness, attention, and recall but the celebrity and brand must be well-matched. While celebrity endorsements provide advantages like credibility and mass appeal, they also carry risks if the celebrity's reputation declines or they do not align well with the brand. The document also analyzes survey results that found consumers associate a celebrity with a brand temporarily more than permanently and rank quality as the top factor influencing repurchases over celebrity endorsements.
Introduction of the topic
The document discusses celebrity endorsements and their impact on brands. It provides context on the modern marketing environment and increasing use of celebrity endorsements. Some key points made include:
1) Celebrity endorsements are a popular marketing tool used to attract attention and differentiate brands in crowded spaces.
2) Properly matching a celebrity with a brand can help build brand recognition, persuade consumers, and achieve marketing goals, but requires understanding product, brand objectives, and measuring effectiveness.
3) Successful examples globally and in India demonstrate celebrity endorsements can significantly boost sales and brand awareness when the celebrity and category are a good lifestyle fit.
STUDY ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BRAND BUILDING
In this age of intense competition, where capturing a position in the consumers’ mind space is extremely tough, celebrity endorsements give an extra edge to the companies for holding the viewers’ attention. Celebrities can catalyze brand acceptance and provide the enormous momentum that brands require by endorsing the intrinsic value to the brand. Following are the main reasons because of which marketers prefer celebrity endorsers:
• Instant Brand Awareness and Recall.
• Celebrity values define, and refresh the brand image.
• Celebrities add new dimensions to the brand image.
• Instant credibility
Consumers are exposed to thousands of advertisements in magazines, newspapers, websites, radio and television. Celebrity endorsement in advertisement and its impact on the overall brand is of great significance. Every brand attempts to embezzle at least a fraction of a person’s time to inform him or her of the wonderful and different attributes of the brand. In this process, the companies employ celebrities from a particular field to feature in its advertisement campaigns.
The promotional features and images of the product are exactly matched with the celebrity image, which tends to persuade a consumer to fix up his choice from a range of brands. Companies invest large sums of money to align their brands and themselves with endorsers. Such endorsers are seen as dynamic with both attractive and pleasant qualities and companies plan that these qualities are transferred to products via macro activities. Furthermore, because of their reputation, celebrities serve not only to create and maintain attention but also to achieve high recall rates for messages in today’s highly cluttered environments. The consumer tries to consume a brand which has the maximum fit with his/her own personality/image. The celebrity endorser fits in between these two interactions, where he tries to bring the image of the product closer to the expectation of the consumer. The study through survey analysis attempts to analyze effectiveness of celebrity endorsement in brand building. The study will be significant in exploring impact of celebrity endorsement on consumer behavior and purchase decisions
Test ppt brand endorsement using celebrities
This document discusses celebrity endorsements and their impact on consumer perception and brands. It defines a celebrity as a widely recognized public figure and provides examples. Celebrity endorsements are used to increase brand awareness, refresh brand image, and add credibility through their popularity and achievements. The effectiveness depends on establishing a "fit" between the celebrity's image and the brand. The document presents findings that males place more importance on expertise while females consider attractiveness more for purchase decisions. It concludes that celebrities will remain an important way to launch products due to their mass appeal and influence on consumer loyalty and friendliness to brands.
Brand Building
The document summarizes interviews conducted as part of a school project on celebrity endorsements. It includes interviews with Aishwarya Rai, who endorses L'Oreal Paris, discussing why she was chosen and her effectiveness for the brand. Interviews were also conducted with Esha Deol, who endorses Garnier, and the creative agency discussing why she was chosen and how she fits the brand. Additionally, interviews with Hrithik Roshan discuss the criteria he considers for endorsements and his views on the necessity and effectiveness of celebrity endorsements.
Brand ambassadors
This document discusses the use of celebrity endorsements in brand promotion. It notes that brands pay celebrities to promote their products to take advantage of the celebrities' popularity and influence over consumers. An effective brand ambassador will have personality traits that align well with the brand and motivate customers to purchase products. The match between celebrity and brand is important for the endorsement to be successful at influencing customer decisions and increasing sales.
Marketing - Brand Ambassador
The document discusses the role and importance of brand ambassadors. It states that leadership is not a person but a brand, and a leader's role is to serve as a brand ambassador. An effective brand ambassador inspires others, demonstrates strong character traits like honesty and commitment, and communicates in a simple yet compelling way. The document also discusses how celebrities are often used as brand ambassadors because they can help position brands, promote awareness, and transfer their value and popularity to the brand they endorse. Finally, it notes that brand ambassadors are important because they can influence consumer purchase decisions and create a connection between the consumer and the brand.
Final Hard Copy
This document provides an overview of a student project on celebrity brand endorsements. It discusses the need for celebrity endorsements in marketing, important attributes of celebrity endorsers, and defines celebrity endorsement. The project involved interviews with celebrities Hrithik Roshan and Esha Deol, as well as professionals in the brand endorsement industry. The goal was to analyze the role celebrity endorsements play in brand building.
A Study on Celebrity Endoresements in Advertisements
Celebrity endorsement is one of the major forms of advertising in which
company makes use of famous personality as brand ambassador in order to
boost the interest of consumer. Through this paper, researcher tries to find
out the effect of celebrity endorsement as an effective marketing strategy.
The aim of this paper is to identify the role of celebrities in advertisement
and to find out whether the celebrity endorsers is able to increase the
awareness and recalling capacity of brands in consumer. This paper also
focuses on various positive and negative aspects of celebrity endorsement
Celebrity brand endorsement
Celebrity endorsements are a widely used marketing strategy to increase brand awareness and recall. A successful endorsement increases sales and positively impacts the brand image. It works by transferring the celebrity's believability and favorable attributes to the brand. However, choosing the right celebrity that matches the brand is important. Compatibility between the celebrity's image and the brand image, target audience, and product are crucial factors. Endorsements can backfire if the celebrity damages their own image through scandals.
Impact of celebrity Endorsement on Brand Equity of Pepsi
Pepsi has been the largest selling soft drink brand in India for over a century. The document discusses the history of Pepsi starting from its origins in the 1880s in the United States to its current popularity among India's youth. It also outlines Pepsi's brand advantage in India through its strong association with cricket, Bollywood celebrities and positioning itself as the drink of choice for young Indians.
FAME-MACHINE
The document discusses celebrity endorsements and YouTube influencer marketing. It provides information on the effectiveness, advantages, tools, and issues related to using celebrities and influencers to promote brands and products. Specifically, it notes that celebrity endorsements can increase awareness but ordinary influencers may be more relatable. It also discusses the revenue potential for top YouTube influencers and risks like lack of disclosure or a celebrity's reputation affecting a brand. Overall, it presents information on how both celebrity endorsements and YouTube influencer marketing can help drive sales but also have challenges to consider.
Impact of celebrity endorsement on consumer buying behavior in prospect of so...
This document provides information about a student project on the impact of celebrity endorsement on consumer buying behavior with respect to soft drinks. It includes a title page, declaration, certificate, preface, acknowledgments, table of contents, and begins an executive summary. The student is analyzing the influence of celebrity endorsements in advertisements on consumer purchasing decisions regarding soft drinks.
Mrp 1
The document discusses celebrity endorsements and their impact on brand building. It defines key terms like brands, celebrity endorsements, and describes how companies use celebrity endorsements in advertising to help promote their products. Celebrity endorsements are a common marketing strategy used to help brands stand out, generate attention and recall, and influence customers. However, choosing the right celebrity is important to ensure the endorsement delivers the intended effect and benefits the brand.
Impact of celebrity endorsement on brand equity of pepsi
This document provides information about PepsiCo, including:
- PepsiCo is a global food and beverage company with over $65 billion in annual revenues from brands like Pepsi, Frito-Lay, Gatorade, and Quaker.
- The company's strategy includes investing in sustainable growth, providing a range of food/beverage options, and minimizing environmental impact.
- Celebrities commonly used in Pepsi endorsements include Bollywood stars, sports stars, and musicians from various countries around the world.
Celebrity Brand Valuation Report 2016
Duff & Phelps, the premier global valuation and corporate finance advisor, today announced findings from its 2016 report on celebrity brand values in India. The report, Embracing the Change: A Concise Report on India’s Most Valuable Celebrity Brands, is the second edition of Duff & Phelps’ study.
“This year’s report recognizes the rise of women celebrity endorsers to the top of the brand value rankings” said Varun Gupta, Managing Director and Japan and Southeast Asia Leader. “In our 2014 celebrity brand valuation report we forecasted a change towards female celebrity endorsers becoming A-listers. That change has definitely been realized over the last two years.”
The report highlights evolving trends in celebrity endorsements, including increased usage of co-ownership models whereby celebrities hold an ownership stake in the brands they endorse, an increase in the use of celebrity endorsements in the e-commerce space and an increase in celebrities leveraging their brands through extensions into both related and unrelated product endorsements.
BAM Conference Notes
This document contains summaries of presentations from a branding, advertising and marketing conference in Bangkok in 2013. It includes summaries of presentations on building a large social media following for an airline brand, using social purpose and causes to differentiate brands, the role of music in creating emotionally engaging ads, the importance of content marketing and using data to gain insights before product launches. Tips included moving fast with insights, embracing data to serve customers better, and focusing marketing content on relevance, originality, impact and being insightful.
Impact of celebrity_endorcement_on_brands
This document discusses celebrity endorsement in advertising and its influence on consumer behavior. It provides context on why brands spend millions on celebrity endorsements and defines different types of endorsers, including celebrities. While celebrity endorsements can boost brand awareness and sales, the effectiveness depends on properly matching the celebrity's image to the brand. The document also reviews literature on celebrity endorsement and its impact on consumer attitudes and purchasing behaviors, especially in the Indian context.
Celebrity endorsements1-1
This document discusses the impact of celebrity endorsement on strategic brand management. It provides details on brand positioning, positioning statements, positioning strategies, endorsement, people endorsement, risks of celebrity endorsement, celebrity types, high-earning celebrities, reasons to and not to use celebrities, successful celebrity campaigns like Tiger Woods and Nike and Oprah endorsements, and unsuccessful campaigns like Michael Phelps and Kellogg's. Celebrity endorsement is presented as an effective way for companies to position their brands and connect with consumers through the public recognition and trust associated with celebrities.
Highly Recommended: Harnessing WOM and Social Media to Build Your Brand and D...
This document provides strategies for harnessing word-of-mouth (WOM) and social media to build brands and drive business. It recommends developing a clear brand story, living the brand values, being transparent, staying engaging over time while evaluating and evolving the brand strategy. Specific strategies discussed include understanding where brands are recommended online, discovering influential recommenders, creating engaging content, identifying and addressing threats, and providing excellent customer service to encourage positive recommendations. The goal is to become the most recommended brand to work with and purchase from.
Similar to Celebrity endorsements 2017 (20)
STUDY ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BRAND BUILDING
STUDY ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN BRAND BUILDING
A Study on Celebrity Endoresements in Advertisements
A Study on Celebrity Endoresements in Advertisements
Impact of celebrity Endorsement on Brand Equity of Pepsi
Impact of celebrity Endorsement on Brand Equity of Pepsi
Impact of celebrity endorsement on consumer buying behavior in prospect of so...
Impact of celebrity endorsement on consumer buying behavior in prospect of so...
Impact of celebrity endorsement on brand equity of pepsi
Impact of celebrity endorsement on brand equity of pepsi
Highly Recommended: Harnessing WOM and Social Media to Build Your Brand and D...
Highly Recommended: Harnessing WOM and Social Media to Build Your Brand and D...
Recently uploaded
How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Recently uploaded (20)
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Celebrity endorsements 2017
- 1. CELEBRITY ENDORSEMENTS TEAM MEMBERS- Srijani Paul Saurabh Inani Hardika Kaushal Sai Pradeep Yugandhar Jayant Pannu Harshdeep Sumi Yadav
- 2. INTRODUCTION An endorsement is a type of communication in which one person speaks in the favor of brand or product. Celebrity endorsement is a further extension of endorsement in which a celebrity, either film star or sportsman or social worker act as a spokesperson or brand ambassador and endorses what brand claims.
- 3. It generates greater believability It increases the sale of the product. It helps to reach people and attract the attention of the consumer all over the world. Positive purchase intention. Celebrities also helps to add new dimension to the brand. Why do we need Celebrity Endorsements?
- 4. ACTORS 1. Virat Kholi 2. Shah Rukh Khan 3. Deepika Padukone 4. Salman Khan 5. Priyanka Chopra 6. Ranbir Kapoor 7. Ranveer Singh 8. Hrithik Roshan Top Celebrities and the Brands they Endorse ENDORSEMENT FEE 5 to 7 crores a day 3.5 to 4 crores a day 3.5 to 5 crores a day 2.5 crores a day 8 to 10 crores per year 3 crores a day 7.5 crores for every endorsement 3 to 4 crores for every endorsement
- 5. YES? NO?
- 6. BENEFITS • Establishment of credibility • Rejuvenating the stagnant brand • Builds brand equity. • Make people believe the product contributes to superstar status. • Celebrities may help advertising stand out from the surrounding clutter.
- 7. SUCCESSFUL ADS: David Beckham—Armani/H&M For years Beckham, the legendary soccer player, has been showing off his other talent in ads where whether he is wearing clothes or not (especially not), we can't help but swoon. Salman Khan is best known for his long- standing association with Thumps Up. However, long before the 'toofani' drink appeared on the horizon, the actor advertised for Limca and Campa Cola
- 8. RISKS • Celebrities become overexposed. • Vampire Effect/ Overshadowing Effect • Multiple Endorsements • Inconsistency in professional popularity.
- 9. When Saif chose to dedicate his Bollywood success to Pan Bahar, all we did was laugh !!!! In 2005, after the ad went on-air, in an interview, SRK revealed, "Some people think it's a girlie ad, that it questions my sexuality” FAILED ADS:
- 10. IMPACT ON GENERATIONS: Generation Z :16 % Millennial:14% Generation X: 8% Baby Boomers: 7% Silent Generation: 2%
- 11. HOW CAN BRANDS ENHANCE THE EFFECTIVENESS OF CELEBRITY ENDORSEMENTS? Validating the Brand’s Audience Validating the Celebrity’s Audience Build Long-term partnership Pick celebrities with “lower-risk lifestyles.”
- 12. CONCLUSION: • Before choosing the celebrity the marketer has to decide how far the benefits outweigh the risks associated. • In an age where everyone spends most of their day on social media, there’s no doubt that celebrities have an impact on our lives. • Marketing values have changed throughout the years as well. From once using a products’ attributes as the key point of selling, to involving celebrities, today it’s mainly about being less transactional and more personal. • Brands need to provide tools to help consumers validate the individual fit of a product or service for their individual situation. At the end of the day, a brand must let consumers know why to buy their products, not the celebrity. They are the ones that need to advice, convince and help shoppers decide, not the celebrity.
- 13. THANK YOU
Editor's Notes
- https://www.business2community.com/brandviews/affinio/celebrity-endorsements-losing-luster-2017-brands-identify-right-influence-match-01707433