Câu chuyện về chuyển đổi số (Digital Transformation) của The Coffee House. Một case study rất đáng học hỏi dành cho những ai đang quan tâm đến chủ đề Digital Transformation. Follow Huỳnh Hữu Tài và WeTransform tại đây: Facebook: http://facebook.com/huutaivn Website: http://wetransform.vn/ YouTube: https://www.youtube.com/wetransform Instagram: https://www.instagram.com/huutaivn/ Slideshare: https://www.slideshare.net/HuynhHuuTai1 Medium: https://medium.com/@huutaivn LinkedIn: https://www.linkedin.com/in/huynh-huu-tai-21308536/ Issuu: http://issuu.com/wetransform.vn Tiki: https://tiki.vn/cua-hang/wetransform Shopee: http://shopee.vn/wetransform Email: tai@wetransform.vn Các bài Quiz: http://wetransform.vn/quiz Khảo sát về sách: http://wetransform.vn/khaosat/ Khảo sát về sự kiện: http://wetransform.vn/sukien/

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SCALING UP AND
GOING DIGITAL
Highly confidential. All rights reserved

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Nurturing the ritual, we are building
“a house” (Nhà) named
THE COFFEE HOUSE
A house that enriches human connection
via a cup of coffee
A house where coffee drinkers, makers,
dreamers and believers unite

3. * As of Q4 FY 2018
100KUP TO CUSTOMERS
PER DAY
>160
STORES
14
CITIES
+3,500
STAFFS
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since 2014

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HA NOI – 24 storesHAI PHONG – 3 stores
HUNG YEN – 1 store
THANH HOA – 1 store
BAC NINH – 2 stores
NGHE AN– 3 stores
HUE– 1 storeDA NANG– 9 stores
HO CHI MINH – 83 storesDAK LAK– 2 stores
VUNG TAU – 3 storesBINH DUONG– 1 store
CAN THO – 1 storeTIEN GIANG– 1 store

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Highly confidential. All rights reserved 5
Digitalize customers’ experience by
launching The Coffee House application.
> 310,000 Monthly active users
> 40%
Transactions are made
through application
2016 -2019
Megan Truong
Thành viên Kim Cương 500

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16
CITIESSTORES
>200
2019 AMBITION

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DELIVER
HAPPINESS
TO PEOPLE
FOCUS ON
EXCELLENT COFFEE
QUALITY
RESPECT
HUMAN VALUES

9. Challenges of Scaling
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Services
Products
HR
Marketing
Supply
Chain
Operations
Technology
Focus on Sales and
Marketing instead of Long-
term product offering.
Complexity of Operations
Technology is tool
and software ?
We are here, where is our
people ?
What do we offer ?
Got milk ?

10. Technology Is our DNA
• We considered Technology and Digital Transformation is a long
term investment, not an expense.
• Product Mindset ! Putting Digital beside IT and Marketing.
• O2O Seamless Digital Experience.
• Data is the King.
• Open for 3rd parties Integration but Avoid Vendor Lock-in.
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11. HR is about Empowering
People
• Technology enable seamless communication
among the organization.
• Haraworks is powering our people
management
• Org chart
• Communication
• C&B
• Process Managements
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12. Bridging the online and offline
customer experience
• Delivery your drinks in 30 minutes.
• Centralized management of all delivery orders
with AI-enabled.
• Rapid scaling with on-demand delivery
platform integration.
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13. Bridging the online and offline
customer experience
• Mobile CRM & Loyalty program.
• Communication & marketing platform
• Customer feedback
• Enhance digital experience
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Megan Truong
Thành viên Kim Cương 500

14. Operation simplicity
• Cloud POS reduce operation complexity:
• Simple promotion campaign
• Real-time data analysis
• AI enabled recommendation system
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15. Data-driven business
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Data warehouse Reports Dashboards Talk with data

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THANK YOU!

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