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Dan Thornton: Head of Solution Development, Hughes Network Systems Europe
1. 0HUGHES PROPRIETARY
World-class networking services and solutions for global organisations
30+ years of experience in building and managing networks.
Connecting
organisations
around the world
Dan Thornton
4. 3HUGHES PROPRIETARY
Where Does that Leave Us for Retail?
1. More Smart Devices with Wi-Fi Enablement
2. More Users Compare on-line before Purchasing
3. More Customers Using Click and Collect
4. Customers Expect 24hour Connectivity Wherever they Go
5. Multiple Buying Opportunities
6. Growing List of Challenges and Competition
7. Consistent Bricks and Mortar and Online Messaging
8. Brand can be Immediately Affected by Social Media
9. Poor Service and Unavailability Loses Business
10. Analytical Information is Key to Know Who the Customer Is
11. Digital/Content Marketing Tailored to the Specific Customer Enhances the Buying Process
12. How do I Integrate Multi-Brand Acquisitions and Mergers?
13. How do I Integrate E-commerce and meet PCI Compliance?
14. How do I make Sense of all the Data?
15. How do I make Staff / Business more Efficient?
16. +++++
5. 4HUGHES PROPRIETARY
Digital Retail Store of the Future
Wi-Fi and RFID
Mobile
Marketing
“Connect to Expert”
Mobile POS & PoP
Mktg
Employee Training
Cloud-Based Apps
Loss Prevention
Video Surveillance
WAN Optimisation
High Availability
Secure Networks
Broadband
Captive Portal
(local content,
device fingerprint)
PCI Compliant
VoIP
Managed Security
Break Room TV
Digital
Merchandising
Digital Bulletin Board
Wayfinding
6. 5HUGHES PROPRIETARY
The Underlying Commitments
1. Connecting the Services - Making it Work
2. Reliability - When I Want
3. Geographic Reach - Anywhere I Am
4. Personalisation - Content for Me
5. Business Protection - Choice and Social Media
6. User Protection - Threats = Loss of Control
7. 6HUGHES PROPRIETARY
Enhancing the User Experience
Does Your Current Wi-Fi Solution Enable You to?
Enhance the User Experience at the same time as providing You with
increased Customer Engagement through the use of Survey’s, Banners and
Video’s.
Know Your Customer
Own Your Customers Information
Promote Your Brand
Push Offers and Information
Integrate with Social Media
View Who is Online
Track usage
Control Networking Resources
Protect Your Brand and Your Customers
Meet PCI Requirements
8. 7HUGHES PROPRIETARY
Digital Media Solutions - The Business Values
• Increase Revenue
• Employee Engagement
• Improved Customer Experience
• Brand Consistency
• Real Time Information at your Fingertips
• Capturing Your Customer
• More Time in Shop = More Opportunity to Sell/Buy
• Day Partitioning and Store Zoning
• Targeting the Right Target Audience at the Right Time
Right Message in the Right Place - Consider the 10 Second Spot
Right Message at the Right Time - Day-Parting and Zoning within the Store
Inspire and Influence the Customer - Shopper is seeking Solutions, Ideas & Values
Planning around the Customer - When to Inform, Entertain or Motivate
Better Informed and Knowledgeable Staff - More Motived to Sell
9. 8HUGHES PROPRIETARY
RFID
Supply Chain Management
Stock Control
Product Information
My Colour, My Size, Availability
Security
Happy Customers + Happy Employees = Efficiencies Across Business
10. 9HUGHES PROPRIETARY
Hughes Network Systems Europe
• World-class secure and reliable manged
networking services and solutions for global
organisations
• Customer focussed business relationships
• Seamless integration of all access technologies
• 24/7 Customer support and network
management
• Single provider for pan-European & global networking
• Seamless integration of multiple access technologies
• Bespoke network design, implementation and
operation
• Delivering consistent SLAs and services across all
locations in multi-country networks
• Personalised Service
WHO WE ARE WHAT WE DO
WHAT WE OFFER OUR STRENGHTS
• Part of a $3.5B Global Company
• Over 30 years of experience in building and
managing global networks
• 3 offices in Europe
• Milton Keynes (UK)
• Griesheim (Germany)
• Rome (Italy)
• Network Operations Centre (NOC) based in
Germany, supporting over 50,000 managed
customer sites across Europe
• Connect in-country and worldwide organisations
• A global supplier of managed services and solutions
for WAN/VPN networks
• Provide the sevices and tools for our customers to
enhance the user experience and workplace
environment
11. 10HUGHES PROPRIETARY
What Hughes is Doing with Retail Customers?
Building Resilient Connections and Underlying Infrastructure
Helping Customers to meet Regulatory Compliance
Integrating Multiple Technologies
Integrating Multiple Brands
Managing Services allowing our Customers to Concentrate on
their Business
Single SLA across the network for Quality of Service
Managing Performance
Threat Protection and Mitigation
Enhancing the User Experience
12. 11HUGHES PROPRIETARY
Summary
Reduce Queues
More Revenue from Customers
Consistent Messaging Instore and Online
Enhanced User Experience
Protect You and Your Customer
Inform and Empower Customers
13. 12HUGHES PROPRIETARY
Name Dan Thornton
HUGHES Europe
Office: +44 (0) 1908 425348
Mobile:+44 (0) 7867 355457
d.thornton@hugheseurope.com
www.hugheseurope.com
www.hughes.com
thank
you
Editor's Notes
Forrester – 42 % of the worlds population will own a smart phone by the end of 2015
As per slide
Pick out two or three to discuss which you believe are important to the organisation you are talking to.
Click through slide to show the different areas of the store of the future in a digitised world or smart technology
As per slide
All about capturing the attention of your customers and enticing them to buy
Ensuring staff have up to date real time information on products and services
Correct location of information across the store where you know consumers will be – (Analytics from Wi-Fi)
Remote Training – keeping you staff informed – Happy staff provide a better customer service and generate more business
As per slide
Key Point – Personalised service – Not off the shelf solutions - we build your connectivity requirements around you specific business needs with the ability to use any technology or vender as required and manage the whole service for you.
In this way the latest technologies can be deployed into your network