Stretch your marketing dollars further by going hyperlocal. New research suggests the majority of consumers prefer spending their hard earned dollars close to home. Learn tactics to entice your closest neighbors to come through your small business’ front door.
In this Small Business Marketing 101 Webcast, we'll explore three ways you effectively reach out to local consumers and ensure your next sale is around the corner. You'll come away with knowledge on:
• Effective touch points for these next door consumers
• How to stay top of mind in your community
• How to extend your reach beyond a 5 mile radius
Social media is no longer a passing fad, it’s here to stay. And frankly, a must for your small business as an inexpensive way to get your message out and reach your audience. So how can you be successful at finding new customers and building your brand using these online tools without spending tons of time, effort and money on it?
In this Small Business Marketing 101 Webcast, we'll explore the three secrets for pumping up your social media efforts in little time and with little effort.
You'll come away with knowledge on:
The top updates and tweets you should be sending
How to gain traction and new followers
How to take these online conversations to offline and ultimately build your business.
Content Marketing For Building And Construction ProductsLeigh Simpson
Discussing why content and inbound marketing is ideal for selling building products, how to create and promote your content, what tech stacks to use to make your life easier and how to measure your ROI. More info from www.insynth.co.uk
In the past 6-8 years, the jewelry industry has seen the biggest fundamental shift in decades in how consumers shop. Brought on by the digital revolution and the proliferation of mobile devices, this shift has drastically changed the business landscape. Adaptation is key for ongoing business success and requires a strategic plan that helps navigate potential customers from an online world to an in-store experience. We’ll take a look at a variety of key digital mediums and outline ways to develop an online strategy and message for todays consumer.
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
This project developed an analytics, reporting, and insights strategy for Best Buy’s e-commerce site. The project focuses on KPIs and strategy audits, goal setting and conversion tagging plans, advertising and marketing effectiveness, audience segmentations, and provides analytics recommendations.
This project was conducted in 2017 for academic purposes and the attached presentation illustrates an overview of the final document.
Social media is no longer a passing fad, it’s here to stay. And frankly, a must for your small business as an inexpensive way to get your message out and reach your audience. So how can you be successful at finding new customers and building your brand using these online tools without spending tons of time, effort and money on it?
In this Small Business Marketing 101 Webcast, we'll explore the three secrets for pumping up your social media efforts in little time and with little effort.
You'll come away with knowledge on:
The top updates and tweets you should be sending
How to gain traction and new followers
How to take these online conversations to offline and ultimately build your business.
Content Marketing For Building And Construction ProductsLeigh Simpson
Discussing why content and inbound marketing is ideal for selling building products, how to create and promote your content, what tech stacks to use to make your life easier and how to measure your ROI. More info from www.insynth.co.uk
In the past 6-8 years, the jewelry industry has seen the biggest fundamental shift in decades in how consumers shop. Brought on by the digital revolution and the proliferation of mobile devices, this shift has drastically changed the business landscape. Adaptation is key for ongoing business success and requires a strategic plan that helps navigate potential customers from an online world to an in-store experience. We’ll take a look at a variety of key digital mediums and outline ways to develop an online strategy and message for todays consumer.
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
This project developed an analytics, reporting, and insights strategy for Best Buy’s e-commerce site. The project focuses on KPIs and strategy audits, goal setting and conversion tagging plans, advertising and marketing effectiveness, audience segmentations, and provides analytics recommendations.
This project was conducted in 2017 for academic purposes and the attached presentation illustrates an overview of the final document.
Nabata Technology
With the capability of measuring data from digital, all data available can be transformed into information and seed them to a Business Intelligent. In the dynamic change of digital world, every action taken should be able to measured for the effectiveness of communication, benefit, engagement and experience. We can provide a continuous campaign-able digital activities for the Brand on the digital.
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
PR is one of the most cost-effective way of marketing your brand. It is incredibly valuable when you have a limited budget to publicize and advertise your business.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Content publishers are being constantly challenged to find new ways of communicating with customers whilst keeping costs under control. Print and direct mail remain a vitally important part of the marketing mix but as more audiences migrate to mobile, are you capitalising on the opportunity that this brings? How do you go about setting up a customer-centric marketing strategy so you can deliver the right campaigns to the right audience at the right time?
Wyndeham and Rhapsody who are a combined print and digital media organisation under the umbrella of the Walstead Group discussed these issues at their last event in Mancheser.
The presentation discusses the importance of data in delivering accurate, effective marketing campaigns and the opportunities of mobile as a marketing channel.
For more information please visit our website: www.rhapsodymedia.co.uk
Inbound Marketing: Real Cases, Real ResultsKuno Creative
In this webinar we present real results from two inbound marketing case studies, one for a B2B marketing client and the other for a B2C marketing client. We discuss our inbound marketing strategies, tactics, results and analysis from these ongoing projects and show how inbound marketing helps you build your brand and capture sales leads.
Nabata Technology
With the capability of measuring data from digital, all data available can be transformed into information and seed them to a Business Intelligent. In the dynamic change of digital world, every action taken should be able to measured for the effectiveness of communication, benefit, engagement and experience. We can provide a continuous campaign-able digital activities for the Brand on the digital.
This report is an in-depth look at how the global retail industry is impacted by mobile phones and social media. The report includes a variety of case studies and examples of how brands are adapting to the changing times.
PR is one of the most cost-effective way of marketing your brand. It is incredibly valuable when you have a limited budget to publicize and advertise your business.
Everything You Need to Know About Visual Marketing – the Ultimate GuideBusiness Wire
Everything Pr Pros Need to Know About Visual Marketing – the Ultimate Guide to Understanding Why You Need to Think Visually and Just How to do it.
This deck outlines the rationale of why PR pros need to think visually, how to find visuals online for free, how to perform an asset audit to uncover assets your company already owns and everything in between.
Have questions? Contact us at info@businesswire.com or learn more at www.businesswire.com
Content publishers are being constantly challenged to find new ways of communicating with customers whilst keeping costs under control. Print and direct mail remain a vitally important part of the marketing mix but as more audiences migrate to mobile, are you capitalising on the opportunity that this brings? How do you go about setting up a customer-centric marketing strategy so you can deliver the right campaigns to the right audience at the right time?
Wyndeham and Rhapsody who are a combined print and digital media organisation under the umbrella of the Walstead Group discussed these issues at their last event in Mancheser.
The presentation discusses the importance of data in delivering accurate, effective marketing campaigns and the opportunities of mobile as a marketing channel.
For more information please visit our website: www.rhapsodymedia.co.uk
Inbound Marketing: Real Cases, Real ResultsKuno Creative
In this webinar we present real results from two inbound marketing case studies, one for a B2B marketing client and the other for a B2C marketing client. We discuss our inbound marketing strategies, tactics, results and analysis from these ongoing projects and show how inbound marketing helps you build your brand and capture sales leads.
Producto Algebra Gestión Hipotecaria
Cubre todo el flujo operativo desde la pre-firam hasta la post-firma.
Aporta una serie de vnetajas y utlidades que permiten la creación de ventajas competitivas.
Gestion los expedientes electrónicos, comunicación multi-canal, ofrece control centralizado de cumplimiento de fecha, gestión de tareas, acceso ventana cliente y proveedores...
Die Zeitschrift über die Salzburger Festspiele 2014 mit Fahrplan und Preisangaben für Tickets. Festspiel Magazin: ein Journal vom Kartenbüro POLZER über Oper, Schauspiel und Konzerte der Festspiele in Salzburg. Erfahren Sie alles über das Programm und die Inhalte, sowie auch über Preise der Konzertkarten und Eintrittskarten.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Still struggling to fill your pipeline with new prospects? Why not show customers the love online? New research suggests consumers have a brighter outlook after engaging in social networking and are more mobile than ever. Does your marketing plan take these two findings into account? If not, join us for some insight, tips and strategies to find new customers during our Small Business Marketing 101 webinar. We’ll provide the latest findings and break down what that means for the small business marketer. We’ll provide some actual examples and ideas you can use.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
UHD AMA | Influencing Today's Consumers Through Social AdvertisingMMI Agency
MMI Agency's Social Media Director Caitlin Jeansonne presented to the University of Houston Downtown American Marketing Association about social media advertising and how to build effective strategies to win the new consumer landscape.
Digital Marketing and Advertising brief overview 2015Lassi Nummi
Guest lecture at Estonian Business School @ Helsinki. April 2015. Why Digital Marketing matters, how to do digital marketing and selected formats of doing digital marketing.
Accountex 2013 is offline marketing deadDan Richards
Many accountancy firms worry that offline, traditional marketing methods are dead. Certainly, the rise of importance of websites and online marketing has created huge opportunities for firms and mobile technology through apps for accountants and mobile enabled websits means it is now far easier for clients and prospects to engage you and your content.
However, the myth is soon dispelled when truth hits home that the only way to make money for almost all accountancy firms is to 'take the conversation offline'. Add to that the reality that relational telemarketing, direct mail, database management and client protection plans are still producing significant ROI's for firms of all sizes - then the question is asked:
How do you best engage offline marketing channels, in an integrated manner with your online world, to produce an ROI and increase the medium to long term £capital value of your firm.
First presented live at Accountex 2013, this presentation gives you tips, tactics and hard evidence to encourage you to grow your firm in a proven, tried and tested manner.
If you would like to explore your firms marketing and the plans you have for growth, we are very happy to offer a free 1:1 by phone. Simply email danielr@insight-marketing.com, call direct on +44 (0) 7879 654191 or reach our office on 0800 8030826.
Best Wishes!
Dan Richards
5 tips to generate hot real estate leads as temps chill with nadine printerbe...Cole Information
As temperatures dip, selling homes becomes fewer and farther in between. That doesn't mean real estate agents should take the next few months off until temperatures thaw. Nadine Larder from PrinterBees.com joins us for this real estate exclusive marketing webcast to talk about how Realtors can generate hot leads as temperatures chill.
Attendees will come away from this webcast with know-how on:
• The marketing tactic that builds lasting relationships
• The biggest mistake more than half of all realtors make
• Effective copy and creative tips
Attendees will also come away with the three most important marketing and real estate tips.
Stay cool in the office while targeting hot prospects with Cole X-Dates. In 30 minutes, we'll go over three types of leads you should be focusing on during summer slow-down. You'll get tips on what to say and copy that pops.
Plus, we'll go over how product features and how to get the most of our your subscription. Don't miss out.
Now that summer is here, make sure your marketing is off to a sizzling start. In just 30 minutes, we’ll share insight from the country's top agents on how they're using Cole Realty Resource to find new customers.
You'll learn how to serve up a mouth watering marketing campaign including the:
• Necessary ingredients
• Important prep work
• How to put everything together
At Cole Information, our passion is helping businesses find new customers.
Insurance is a competitive industry and it's important for your agents to always be marketing to their preferred customer. Cole X-Dates can help agents succeed in growing their book of business efficiently and effectively. In 30 minutes, we’ll show you how agents can easily leverage timing, high value prospects and existing relationships in tandem with Cole X-Dates to be more productive and more importantly, make more money.
Four Ways to Automate Your Email Marketing Campaigns Cole Information
On average, small business owners spend more than two hours of their work day sending and responding to emails. While we all can agree this is an effective forms of communication and isn’t going away, there are ways to save time and energy in crafting the perfect email. It’s called email automation. When done right, automating your email campaigns be effective for both customer and prospect communication. DJ Waldow with Marketo, a marketing solutions provider, will join us for “Four Ways to Automate Email Marketing Campaigns.” During this Small Business Marketing 101 webcast, DJ will break down:
• Why all businesses should be automating email marketing campaigns.
• Four email campaigns you MUST automate now!
• Answers to all of your questions.
A low housing inventory and relatively low interest rates are making now the perfect time to get homeowners on the move. If you're scratching your head and wondering why more clients don't come your way, you may be committing one of the 7 deadly real estate prospecting sins.
During this real estate marketing 101 webcast, we'll go over potential crimes you may be committing and strategies to change your behavior and get back on the road to absolution!
We'll also divulge:
• The tactic that gains new clients more than 66% of the time
• A way to take your prospecting on the go
• Case studies, best practices and more!
Leverage Leads and the System to Produce Optimal ResultsCole Information
Cold calling is tough! Even worse, if you're not prepped to call the right people, to say the right script/rebuttal or to have an overall system in place, every call will end in a hang up. So how can you become a top producer rather than dreading picking up the phone and dialing?
During this Small Business Marketing 101 webcast, James Angel with DYL.com, joins us to break down the building blocks to successful telemarketing. You’ll walk away with a framework for:
• Generating high quality leads
• Slick sales system
• Telemarketing scripts including rebuttals and power closers
• Effective telemarketing solutions
Sell the entire neighborhood rather than just one home with Cole Realty Resource. In minutes you'll learn how to target the neighbors of your just listed/just sold properties for direct mail and/or telemarketing campaigns. This powerful tool also provides fingertip prospecting of renters, condo owners and businesses. You can get a bird's eye view and have access to unlimited searches and downloads throughout the duration of your subscription. Cole Realty Resource also empowers agents to:
• Farm a neighborhood using our Google Maps technology.
• Target prospects by home value, street, length of residence etc.
• Alert neighbors of your just listed/just sold properties.
It is easy to get overwhelmed when thinking about marketing your business. The secret is smarting small and building off your successes. Discover tips and tricks on how to create and execute an effective marketing campaign and the 10 elements of postcard design.
See for yourself just how valuable VIN and auto X-Dates*information can be to generating auto quotes quicker, easier and more precisely. For the first time, Cole X-Dates is offering unlimited auto leads**.
The auto lead information includes:
• Owner Name
• Address
• Telephone Number
• VIN
• Vehicle, Make Model, Year
• Auto X-Date*
Plus, an annual subscription to Cole X-Dates entitles you to the core benefits of the product. Namely, hundreds of fresh, just in time leads for direct mail and telemarketing.
Information you need to target:
• Expiring Homeowner Policy Leads
• Life Leads
• Prospects with Push Pin Mapping Precision
• Referral Marketing Opportunities
• Renter and Condo Owners
• And Much More!
*Auto X-Date is not available in every area.
**Unlimited auto leads is only available to customers who subscribe to an annual Cole X-Dates premier plus package. Call 800-800-3271 to learn more.
At Cole Information, our passion is helping businesses find new customers.
3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn PageCole Information
LinkedIn is a powerful social media tool to drive both B2C and B2B sales. So how can you harness this powerful tool? Michael Mitilier, CEO/ Author with Rule of Thumb Biz will join us for this webcast. He’ll cover:
• The top updates you should be making to your company page.
• A simple way to monitor whether your content marketing strategy is working.
• How to utilize your company’s Showcases pages for optimal results.
The housing market has shifted dramatically. How can you reach out to neighbors of your just listed/just solds to convince them that now's the time to sell their home too? Cole Realty Resource is your answer! During this webcast, we'll show you how to use the product to get your message out to these homeowners. And that’s not all.
You’ll also learn how to:
• Farm a neighborhood using our Google Maps Technology
• Target prospects by home value, street, length of residence etc.
• Find potential first time home buyers by targeting renters
At Cole Information, our passion is helping businesses find new customers.
The Federal Trade Commission (FTC) requires all telemarketers to register for a Subscription Account Number (SAN) as part of the National Do Not Call Registry. In other words, if you’re telemarketing, you need a SAN to be in compliance. However, obtaining one is easy and free for up to five area codes.
In less than 20-minutes, we’ll show you how to have DNC List Scrubbing Success with Cole Information! We will also show you step-by-step how to sign up for a SAN.
5 Secrets to Generate More Leads at Your Next Open HouseCole Information
Dread open houses because it's two hours of your Sunday you can't get back? Learn the 5 secrets of generating more leads with your next open house.
The 30-minute webcast will cover the hot search you need to use to quickly alert your top prospects. Plus, we'll cover script and marketing copy ideas and that's not all!
• How to alert the neighbors around your just listed house
• Unique ways to attract new prospects
• How to capture prospect contact information including email addresses
Is your agency struggling with finding new leads? It’s not for lack of trying. You’re pounding the pavement and making prospect calls. Yet, your hard work is getting you nowhere. If you’re nodding your head, this webcast is for you.
During this 30 minute webcast, we’ll go over 5 reasons why you’re not generating new leads and how to remedy the problem. You’ll learn the hot prospect you should be targeting and when best to reach them. Plus, we’ll give you script and marketing copy ideas.
We’ll also uncover:
• How to build a referral campaign.
• Why multi-line searches can be lucrative for your agency.
• How to build relationships with renters/condo owners.
At Cole Information, we’re passionate about helping you find new customers.
Crackdown on Cell Phone Calls: What Small Business Needs to KnowCole Information
Beginning October 16, 2013, you could be breaking the law by calling prospects on their cell phones. Learn the new telemarketing rules and how to maintain compliance as they relate to cell phones by joining us for a special webcast "Crackdown on Cell Phone Calls: What Small Business Needs to Know." Ryan Thurman with Contact Center Compliance will detail what small business needs to know during a special webcast. During the hour webcast, he’ll break down:
o The Telephone Consumer Protection Act (TPCA) Update
o What small business owners need to know
o Action required to be in compliance with the TPCA rules
Sales is tough. If you’re not prepared or have the right tools in place, every day can seem like the first day. So how can you become a top producer rather than dreading coming into the office?
During this Small Business Marketing 101 webcast, we'll break down 5 tools every successful sales pro has in their toolbox. We’ll tell you how to uncover new leads for your business. You’ll walk away with:
• The number one selling mistake
• The mindset successful small business owners must have
• A sample schedule for your office
Learn the secrets to squeezing more productivity out of your work day. Dr. Billy Williams from Inspire A Nation Business Mentoring provides exclusive content during this Small Business Marketing 101 webcast including a day-by-day and weekly schedule He even provides a helpful answering machine message to keep your work day on schedule from the moment you walk in the door.
During the webcast, Dr. Williams will discuss:
• The biggest time wasters for insurance agents
• How to maximize your time and schedule
• Optimal times to prospect, follow-up and plan
MFO Exclusive: Secrets to Prospecting Just Listed/Just Sold PropertiesCole Information
Sell the entire neighborhood, rather than just one home with Cole Realty Resource and the Mike Ferry Organization. Senior Coach Cydney Fullen joins us on this exclusive webcast to give you details of how to extend your reach among your just listed/just sold properties. In 30 minutes, you'll get tips and strategies on maximizing your:
• Mindset
• Skills
• Resources
• Schedule
The Mike Ferry Organization has been providing leading real estate training and coaching for more than 35 years and is a partner of Cole Realty Resource. If you're a real estate agent who is looking to take your prospecting efforts to new heights in 2013, you won't want to miss this!
Getting a list of leads can be overwhelming! You now have hundreds of names right at your fingertips, but where do you start? How can you get the most out of this list in the most effective way?
Blitz Lead Management Software helps break it all down during our Small Business Marketing webcast “Tackle Your Leads in 4 Ways.” During this webcast, you'll learn:
• Which lead to tackle first and how
• How to distribute your leads
• How to automate the sales process
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
2. Session Framework
• Bryce Curry
• VP of Marketing and Product
• Coleinformation.com
• Lora Ullerich
• Digital media specialist
• Coleinformation.com
2
3. Session Framework
• New research that’s pro-small business
• Three effective prospect touch-points.
• How to stay top of mind in your community.
• Ways to extend your reach.
• Questions?
3
4. •Cole Information
Then & Now
•Published in 1947
•Blue Book
•Criss-cross directory of addresses
and phone numbers
•Invaluable information for:
•Telemarketing
•Debt collection
•Law enforcement
•Today, web-based lead generation for small
business.
4
7. Consumer Habits
• Like to shop close to home
• 1.3 million consumers polled
• 85% spend money within 5 miles of home
• They’re drive farther for special events
• Like to be mobile
• 91% of adults use cell phones
• 56% are smart phones
Source: 8coupons.com and Pew Internet and American Life Project
7
9. Hyper-Local Marketing
• Shop small to support community
• Consumer education focus
• Plays off consumer’s needs, desires and wants
• Combination of:
• Traditional
• Digital
• Social/word of mouth
9
13. The Event
• Unique to your product/service
• “Black” Friday/customer appreciation
• Unique presentation/host
• Partner with another small
business for synergy.
• Include a can’t-refuse
offer/special for attendees only.
13
14. The Guest List
• Rule of thumb: 60% of RSPV’s show up.
• Invite 40% more RSVPs to ensure success.
• Create a targeted list around brick and mortar.
• Send a postcard out to the 5 mile radius
• Cole Information provides unlimited up-to-date
information.
• Keep in mind:
• Average age
• Length of residence
• home value
14
15. Up-To-Date MKGT List
•45 million homeowners move each year
•48 million workers switch jobs
•Errors in human data entry
16.
17. Curbside Intelligence
Cole Home IQ
•Fueled by GPS technology
•Matches it up to industryleading database
•Take immediate action
•Call prospect
•Tag records
•Snap pictures
•Take notes
20. Start with a Postcard
• More than 50% of postcard marketing pieces are read.
• Printing costs are as low as $.05 each.
• Easier to address, read and keep.
Source: DMA
21. Anatomy of a Postcard
•Consistent branding
•Consistent colors
•Deadline
•Logo
•Call to action (Action you want them to take)
•Contact information
•Website and social media channels
24. Turn up the Radio!
•92% listen to local AM/FM stations each week.
•Ads on digital stations also an option.
•Regular :30 commercials breaks.
•Affordable market medium.
•Broad prospect base and local
target.
•Be sure CTA is easy to remember.
25. The Event
•Have outdoor signage, balloons, et.
•Sign-in sheet asks for alternative contact info:
•Email address
•Cell phone number
•Provide a presentation.
•Include up-sell opportunities and shopable items.
•Food and drink a must!
26. Follow-Up
•Fifty percent never get called/emailed.
•Takes 42 hours to follow-up.
•1.63 call-back attempts.
•Best practice: 6-9 call-back attempts.
Source: Insidesales.com/responseaudit
27. Email Marketing
•Regular communication via eNewsletter.
•Emphasize unique content; don’t just sell.
•Optimize for smart phones
•i.e.:clickable phone numbers.
•Subject lines short and powerful.
•Include website and social media links.
•Use email marketing services and have an opt-out.
28. Subject line Tips
•Use “Review,” “Update,” “Special” and “Video”.
•“Free delivery” for retail & commerce stores.
•Consumers love a “sale” and specific offers off.
•“Save” and “buy” have a negative effect.
•“Cheap” and “free” are also lower opens and click
through rates.
Source: 2013 Adestra Subject Line Analysis Report
38. Geo Targeted Marketing
TM
Hyper-local marketing:
•Location based service apps
•SMS text messaging
Why it’s important:
• Generate buzz = More traffic = More sales
• Foster customer loyalty
• Brand recognition
How:
•Check in at local venues/hotspots
•Provide your own tips/favorites
39. Be on Google +
•43% of all Google searches are local
•More than 50% of mobile searches are local
40. Google +
•Create a Google+ Account
•https://plus.google.com
•Go to Maps
s
ew
evi
•Add your Rbusiness on
mr
sto
C
Googleu Maps
42. Extend Your Reach Farther
•Update your website.
•Use social media to ask how people are using
product/service around the country.
•Create customer relationships by asking questions
•Start a blog and reward feedback—good and bad.
44. 5 Action Points
•Create an in-store event.
•Use traditional media to direct traffic to your
store.
•Capture alternative contact details for unique
follow-up opportunities.
•Use social media to stay top of mind.
•Add in a blog and use all forms of channels to get
your message out and stay relevant.
Thanks for joining us for the Small Business Marketing 101 webcast: 3 tactics to ensure your next sale is around the corner.
My Name is Lora Ullerich & I’m happy to be joined with Cole Information’s VP Of MKTG & product, Bryce Curry.
Bryce, we talk all the time about helping small business find new customers in their own backyards—this is a passion of yours.
Today we’re going to cover new research that’s pro-small business as well as three tactics we think will help you find new customers & say top of mind in your communities
If you do have any questions, feel free to type your questions into the dashboard to the right of the screen & we’ll get to those.
In addition, one lucky attendee will walk away with a $50 Amazon giftcard at the end of today’s webcast—so be sure to stay for that because you may get your name called!
Before we get started, a little background about our company.
We also have an online community, Cole Community.
Has free downloads including marketing playbooks & also scripts
Webcasts
Buddy’s blog
Articles and other resources
www.colecommunity.com
Before we get started, we wanted to get a pulse of today’s audience, so I’m going to launch the poll.
How do you currently market to your neighbors?
Through traditional marketing
Digital marketing
Social media marketing
A combination of all types
Or you’re not currently marketing right now
(Poll results)
New research shows home is where the heart is & also where people like to spend money.
And it can seriously benefit Local marketers by staying local. What do I mean? A new study from 8Coupons.com indicates that a majority of US consumers spend often within a five mile radius of their home. Ergo, marketers who keep their ad dollars local or who use hyper-local targeting efforts are likely to increase traffic through their doors.
One caveat, is they’re drive outside their 5 mile radius for special events—anniversary’s, birthdays, etc.
In addition, when you consider that more than 90% of adults in the US own a cell phone and of those, more than half are using a smartphone, the number of folks using their phones and social media to find deals, mark purchases is going to increase.
So how can small businesses captialize on this?
Small business—no matter what your product or service—can capitalize on this trend.
The answer is hyper-local marketing.
It’s really like Small Business Saturday—where you encourage consumers to support their communities by shopping small—everything from where they buy their coffee, to their groceries, clothes, etc.
It’s a local community orientated strategy that focuses on educating consumers in your locality about your particular products and services. it’s like a microscope that can focus right down on a city and even neighborhoods to marketing products more effectively.
It really comes down to three tactics:
Traditional marketing
Digital marketing
Social/word of mouth
We feel there’s a lot of ways to do that, but it really comes down to three tactics that encompass everything from
But let’s say you’re a small business that’s just starting out, where do you start??
Finding customers is really as easy as creating as:
1) creating an in-store event with a unique offer or irresistible opportunity
2) Invite the neighbors to the event and telling them about the unique/irresistible offer
3) Ensure the event is well organized, capture additional details for regular post-event follow-up.
Then build off the cycle & continue to build your customer base.
The event needs to be unique to your product/service. as part of the that, make sure it’s a black Friday or customer appreciation or there’s a unique host.
For example,
if you’re a wine store, have a vitner come out & talk about his/her unique vineyard
If you’re a cupcake store, have a cupcake and more night
If you’re a boutique, have a fashion show w/ the latest collection & as part of that, there’s wine & cheese
Maybe you’re a jeweler & you have a ring cleaning party where there’s free pedicures when ladies wait
In addition to the event, make sure there’s a unique offer—like a one-time coupon for a percentage off or a
When it comes to the guest list, usually around 60% of people invited show up—that’s because there’s last minute things that come.
So to achieve your attendance goal be sure to get 40% additional RSVPs than you actually need. In other words, if you want 100 people to show up, aim to get 140 RSVPs
Lists go bad! They decay by as much as 2% each month : http://blog.netprospex.com/2013/01/07/resolve-to-have-a-better-contact-database-in-2013/
That doesn’t seem like much, right?
Wrong! When you consider this:
According to the USPS: 45 million Americans 17% of Americans move each year
That’s about 1 out of 6 families moves into a new neighborhood
The us bureau of labor statistics said 48 million people changed jobs in 2011
Not to mention human data entry errors which account for 25 % of data quality issues.
That’s why when you’re sending out postcards or making phone calls using a list that’s 6 months or a year old, your data is wrong!
Returned mail
Disconnected phones
Undelivered emails
That’s why Cole X-Dates is unlimited—we want you to download a new list for every marketing campaign—because we know things change.
So if you’re using a list that’s six months old—chances are—your information is only 88 % accurate.
With many of our products, you can builld your target market around your brick & mortar just by using Google Maps technology
This is accurate, reliable information that’s easy to use.
Plus, it’s updated monthly, be ensure the most accurate information.
All you have to have is a starting point address.
With Cole Home IQ you can even take your prospecting to the streets—literally.
Let’s say you’re out on a house call or appointment & you’d like to reach out the neighbors of that particular address—you can do that with your smartphone.
Cole Home IQ uses GP technology & matches it up to our industry-leading, national database to offer you up-to-date consumer information.
The app allows you to immediately call the prospect from the driveway or the curb, take pictures of the property, make notes and best of all tag records.
You can save that information for seamless follow-up at the office—no problem.
The DMA surveys, studies and measures marketing results for every marketing medium you can think of. They track which marketing mediums work best, which are the best investment, which provide the best return on investment and so on.
In this years report, they found that postcard marketing and direct mail marketing are still at the top of the list for effectiveness. They found postcard marketing to be the best investment when it comes to the return you get.
We are often asked what is best to send and according to the DMA, postcards win hands down. It makes sense when you think about it as a consumer.
Printing costs are cheap, as low as .5 cents ea.
Postcard are cheaper to mail when mailing 4X6 size.
Postcards are easier to address and bulk mail.
Postcards are easier to glimpse and read.
Postcards don’t need to be opened to be seen.
Postcards are more likely to be kept around.
Printerbees.com Nadine Larder
Here’s an example of a postcard I just received that’s irresistible
There’s a coupon that offers $ off
Expiration date
To this day, approximately 92% of consumers aged 12 years or older listen to radio each week. Like the rest of the media world radio is experiencing unprecedented change at warp speeds, and the dollars that are shifting to new platforms are not going to return to traditional media. The Radio Advertising Bureau in February reported total 2012 revenues (including over-the-air and digital) totaled $16.5 billion a 1% increase over 2011. But digital now accounted for $767 million (8%) of the radio industry’s total revenue.
A report from BIA/Kelsey indicates radio station’s revenue mix will continue to shift and income from online advertising is expected to rise at a rate of 10.8% annually over the next five years versus 2.5% for over-the-air. In January/February 2013, Arbitron and Edison Research conducted a national survey providing estimates of emerging digital platforms and their impact on the on the media landscape.
Here are a few key headlines pertaining to radio from the study:
http://justmedia.com/blog/2013/08/why-radio-is-still-relevant-in-a-digital-age/
Real estate is a relationship business
People do business with people they know and trust
Real estate is a relationship business
People do business with people they know and trust
"Review," "update," and "special" all did well in the subject lines of B2C emails, as did "video."
The use of question marks in B2C subject lines had a negative effect.
Free delivery" (+35.9% higher than average open rate, +81.3% higher click rate) performed very well in retail and commerce email subject lines.
Consumers love a "sale" (+10.7%, +26.7%) and specific offers such as percent off, (+6.1%, +17.7%).
Generic offers such as "save" (-4.4%, -27.4%) and calls to action such as "buy" (-19.3%, -59.1%) had a negative effect.
"Cheap" (-67.2%, -71.6%) and "free" (-23.7%, -34.8%) also resulted in lower than average performance.
Read more: http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines#ixzz2lCSijO9Y
Read more: http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines#ixzz2lCSDGq8W
http://www.marketingprofs.com/charts/2013/11228/the-most-effective-keywords-in-email-subject-lines
The survey respondents indicated that 87% use social media as a marketing tool—5 years ago that number was 10%.
That’s the key—FB, Twitter, Pinterest, these are tools to get your message out to your audience.
That’s why when I talk today about ways to pump up your social media efforts, that involves tried & true tactics as well.
Including word of mouth marketing
Direct mail marketing
Telemarketing
Depending on your audience, there’s a best time & best way to reach them.
The survey respondents indicated that 87% use social media as a marketing tool—5 years ago that number was 10%.
That’s the key—FB, Twitter, Pinterest, these are tools to get your message out to your audience.
That’s why when I talk today about ways to pump up your social media efforts, that involves tried & true tactics as well.
Including word of mouth marketing
Direct mail marketing
Telemarketing
Depending on your audience, there’s a best time & best way to reach them.
The survey respondents indicated that 87% use social media as a marketing tool—5 years ago that number was 10%.
That’s the key—FB, Twitter, Pinterest, these are tools to get your message out to your audience.
That’s why when I talk today about ways to pump up your social media efforts, that involves tried & true tactics as well.
Including word of mouth marketing
Direct mail marketing
Telemarketing
Depending on your audience, there’s a best time & best way to reach them.
The survey respondents indicated that 87% use social media as a marketing tool—5 years ago that number was 10%.
That’s the key—FB, Twitter, Pinterest, these are tools to get your message out to your audience.
That’s why when I talk today about ways to pump up your social media efforts, that involves tried & true tactics as well.
Including word of mouth marketing
Direct mail marketing
Telemarketing
Depending on your audience, there’s a best time & best way to reach them.
The survey respondents indicated that 87% use social media as a marketing tool—5 years ago that number was 10%.
That’s the key—FB, Twitter, Pinterest, these are tools to get your message out to your audience.
That’s why when I talk today about ways to pump up your social media efforts, that involves tried & true tactics as well.
Including word of mouth marketing
Direct mail marketing
Telemarketing
Depending on your audience, there’s a best time & best way to reach them.
The survey respondents indicated that 87% use social media as a marketing tool—5 years ago that number was 10%.
That’s the key—FB, Twitter, Pinterest, these are tools to get your message out to your audience.
That’s why when I talk today about ways to pump up your social media efforts, that involves tried & true tactics as well.
Including word of mouth marketing
Direct mail marketing
Telemarketing
Depending on your audience, there’s a best time & best way to reach them.
The survey respondents indicated that 87% use social media as a marketing tool—5 years ago that number was 10%.
That’s the key—FB, Twitter, Pinterest, these are tools to get your message out to your audience.
That’s why when I talk today about ways to pump up your social media efforts, that involves tried & true tactics as well.
Including word of mouth marketing
Direct mail marketing
Telemarketing
Depending on your audience, there’s a best time & best way to reach them.
The survey respondents indicated that 87% use social media as a marketing tool—5 years ago that number was 10%.
That’s the key—FB, Twitter, Pinterest, these are tools to get your message out to your audience.
That’s why when I talk today about ways to pump up your social media efforts, that involves tried & true tactics as well.
Including word of mouth marketing
Direct mail marketing
Telemarketing
Depending on your audience, there’s a best time & best way to reach them.
The survey respondents indicated that 87% use social media as a marketing tool—5 years ago that number was 10%.
That’s the key—FB, Twitter, Pinterest, these are tools to get your message out to your audience.
That’s why when I talk today about ways to pump up your social media efforts, that involves tried & true tactics as well.
Including word of mouth marketing
Direct mail marketing
Telemarketing
Depending on your audience, there’s a best time & best way to reach them.
Forsquare and other location based services, you can put your organization on the map so people can checkin whenever they come to an event. In addition, foursquare allows you to share your check-in on sites like FB & twitter for even more exposure.
Also there are services out there that help you provide SMS text messaging opportunities
For the first time, the Pew Research Center’s Internet & American Life Project has found that cell phone ownership among adults has exceeded 90%. Cell phones are now being used by 91% of adults, according to the survey conducted between April 17 and May 19 of 2,252 adults.
Read more: http://www.entrepreneur.com/article/227124#ixzz2XLkRQOio
http://www.entrepreneur.com/article/227046
Own your local market and communicate with them by using location based applications to stay top of mind with customers & prospects.
Foursquare is one place to do this. The application allows consumers to “check in” via their cell phones at various venues and leave a peer review. Restaurants, coffee shops and businesses are taking advantage of this mobile app to connect with their frequent customers and give them incentives for being loyal customers. And it’s popular. In just two years, the company now has 10 million people who are using it.
Read more: http://www.entrepreneur.com/blog/225436#ixzz2XM67YwFL
Why? Because business locations aren’t properly listed on all the major location-based marketing services like Google+ Local, Foursquare, Yelp, Facebook, MapQuest and others with the correct images, address, phone number and additional information like menus, specials and more
Claim your local real estate on sites like google places why?
43% of all Google searches are local or location based
Over 50% of mobile searches are local or location based
So how do you claim your Google place? Here’s what you need to do:
If you have a gmail account, make sure you have created a google + profile.
From there, go into “maps” & you’ll see the link to put your business on Google Maps. Click on it & it will ask you to add information, a picture, hours of operation & then you need to verify the listing
Real estate is a relationship business
People do business with people they know and trust
Real estate is a relationship business
People do business with people they know and trust