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ACCENTURE
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- 3. ACCENTURE PLC ISA MULTINATIONAL MANAGEMENT CONSULTING SERVICES COMPANY.
- 4. HEADQUATERED IN DUBLIN, IRELANDSINCE 1 SEPTEMBER 2009
- 5. ACCENTURE IS WORLD’S LARGESTCONSULTING FIRM AS MEASURED BY REVENUE.
- 6. IN 2005,THE COMPANYREPORTED NET REVENUES OF $31 BILLION!
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- 8. ACCENTURE BEGAN IN 1942AS ADMINISTRATIVE ACCOUNTING GROUP,CONSULTING ARM OF ARTHUR ANDERSEN. FORMATION
- 9. IN 1989,ARTHUR ANDERSEN ANDANDERSEN CONSULTING BECAME SEPARATE UNITS SPLITTING
- 10. “ACCENT OF FUTURE” ON1 JANUARY 2001, ANDERSEN CONSULTING ADOPTED ITS CURRENT NAME-”ACCENTURE” BECAUSE IT RHYMES WITH “ADVENTURE”.THE WORD ACCENTURE IS DERIVED FROM “ACCENT OF FUTURE”
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- 12. STRATEGY ACCENTURE STRATEGY PROVIDESBUSINESS, TECHNOLOGY AND OPERATIONS STRATEGY SERVICES
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- 26. TECHNOLOGY ACCENTURE TECHNOLOGY FOCUSES ON: TECHNOLOGYSOLUTIONS IMPLEMENTATION DELIVERY RESEARCH AND DEVELOPMENT
- 30. OPERATIONS ACCENTURE OPERATIONS FOCUSESON: BUSINESS PROCESS OUTSOURCING IT SERVICES CLOUD SERVICES MANAGED OPERATIONS SECURITY INFRASTRUCTURESERVICES
- 34. AWARDS AND HONOURS IN 2013,ACCENTURE WAS NAMED 9TH IN THE TOP 50 COMPANIES FOR DIVERSITY BY DIVERSITYINC. IN 2014, CORPORATE RESPONSIBILTY MAGAZINE NAMED ACCENTURE 15TH IN THEIER TOP 100 BEST CORPORATE CITIZENS THE FIRM WAS NAMED AS ONE OF THE TOP 100 COMPANIES TO WORK FOR BY FORTUNEMAGAZINE IN 2016 THE ETHISPHERE INSTITUTE DESIGNATED ACCENTURE AS ONE OF THE WORLD’S MOST ETHICAL COMPANIES FOR THE 9TH TIME. AND MANY MORE…
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- 36. WHAT HAS ACCENTUREDONE WELL TO TARGET ITS B-TO-B AUDIENCE ?
- 37. BY CHANGING ITSNAME TO ACCENTURE, THE FIRM MANAGED TO CREATE GLOBAL AWAREMESS AS A PROVIDER OF MANAGEMENT AND TECHNOLOGY CONSULTING SERVICES BY 76% OF THE LEVELS THAN THE FORMER ANDERSEN CONSULTING NAME.
- 38. ACCENTURE POSITIONED ITSELFAND CREATED POINTS-OF- DIFFERENCE WITH ITS COMPETITORS SUCH AS McKINSEY AND IBM BY EXCELLING AT BOTH TECHNOLOGICAL IMPLEMENTATION AS WELL AS DEVEOPING STRATEGY.
- 39. ACCENTURE INTRODUCED POLICY OFCONTRACTS CONTAINING INCENTIVES THAT IT REALIZED ONLY IF SPECIFIC BUSINESS TARGETS WERE MET.
- 40. ACCENTURE LAUNCHED $50 MILLIONCAMPAIGN FEATURING ANIMALS.
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- 43. ACCENTURE ANNOUNCED ITS NEWTAGLINE HIGH PERFORMANCE.DELIVERED WITH A CAMPAIGN THAT FEATURED TIGER WOODS.WORLD’“ BE“T GOLFER WAS A SYMBOL FOR HIGH PERFORMANCE.
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- 45. HAS ACCENTURE DONETHE RIGHT THING BY DROPPING TIGER WOODS AS ITS SPOKESPERSON?
- 46. ACCENTURE HAD TODROP TIGER WOODS AS ITS SPOKESPERSON SINCE THE FIRM WAS NOT LEFT WITH MUCH CHOICE. LET’S SEE HOW ERIC DEZENHALL,FOUNDER OF DEZENHALL ANSWERS THIS QUESTION WHEN ASKED BY FORBES.
- 47. FORBES: TIGER WOODSHAS DONE A LOT TO BOOST THE PROFILE OF ACCENTURE BRAND IN ADS AND PUBLIC APPERANCES FOR SIX YEARS.ISN’T IT RISKY FOR THIS COMPANY TO SCRAP ITS RELATIONSHIP WITH A SPORTS ICON?
- 48. Eric Dezenhall: Whenyou are a company in a business a lot of people don’t understand, that gives the spokesperson you have so much more equity. That said, when you live by the icon, you can die by the icon. Accenture executives realized they were going to have to spend 24 hours a day talking to media and clients about Tiger Woods. More than any grand strategic thought, it is the day-by-day nick, nick, nick by a thousand cuts and punch lines that very few corporations can handle, particularly if a spokesperson has become the symbol of what they do. They didn’t have much choice.
- 49. PROS OF THISDECISION: ACCENTURE’S DECISION TO NOT INCLUDE TIGER WOODS AS THE SPOKESPERSON MAY HELP THE COMPANY IN NOT RISKING THE BRAND IMAGE AS WELL AS ITS CLIENTELE.
- 50. IT WOULD BECOST CONSUMING AND CHALLENGING FOR ACCENTURE TO FIND NEW REPLACEMENT FOR TIGER WOODS. CONS:
- 51. RECAP ACCENTURE OVERVIEW HISTORY SERVICES AND OPERATIONS AWARDS AND HONOURS WHAT HAS ACCENTURE DONE WELL TO TARGET ITS AUDIENCE ACCENTURE AND TIGER WOODS.
- 53. CREATED BY SHIPRASINGH (NIT, SURAT) DURING AN INTERNSHIP UNDER THE GUIDANCE OF PROF. SAMEER MATHUR, IIM LUCKNOW.