Tiger Woods was an effective spokesperson for Accenture because he embodied the brand's focus on high performance through his own accomplishments and competitive drive on the golf course. By associating the Accenture brand with Woods' persona of dedication, talent, and winning results, the ads helped position Accenture as a partner capable of helping clients achieve similar "high performance."
Accenture is a global management consulting and services company that began in 1942. It became independent in 2000 after separating from its parent company. Accenture focuses on strategy, consulting, technology, digital, and operations services. It has a strong branding strategy targeting CEOs and other C-level executives with campaigns like "Be a Tiger" and "High Performance. Delivered." While Tiger Woods was previously a major brand ambassador, Accenture dropped him after a scandal and redesigned its campaigns. Going forward, Accenture aims to consolidate clients, encourage buying alliances, focus on lead generation, build trust, and innovate through tools like newsletters, podcasts, and webinars.
Accenture is a global professional services company with a mission to help clients become high-performance businesses and governments. Its vision is to be a leading company bringing innovations to improve how the world works and lives. The document outlines Accenture's core values and various business units including Strategy, Consulting, Digital, Technology, and Operations. It provides an overview of Accenture's HR solutions for creating HR strategies, operating models, and driving talent and process excellence.
Accenture began as a small consulting firm in the 1950s and eventually grew into a global consulting and outsourcing company. It completed a successful IPO in 2001, raising $1.7 billion. The company delivers innovative solutions to customers across industries and geographies. Accenture focuses on technology-driven companies and bridges business consulting with implementation services. It incentivizes employees and spends on marketing to build its brand recognition and drive growth.
This document provides an analysis of Accenture's business strategy. It summarizes that Accenture is a global management consulting and technology services firm established in 1989 with over 175,000 employees worldwide. It generates most of its revenue from consulting services and outsourcing. While the consulting industry is highly competitive, Accenture has sustained competitive advantages through its large client base, global presence, intellectual capital, and strong brand image. However, it faces threats from new competitors and the entry of IT firms into the consulting market. The document analyzes Accenture's position using various frameworks like Porter's Five Forces and VRIO and compares its financial performance to competitors like IBM, EDS, and Deloitte.
Accenture organisational design and structure of formalisationVikalp Mehta
This document provides information about Accenture, a multinational professional services company. It discusses that Accenture started as Anderson Consulting and is now the world's largest consulting firm, headquartered in Dublin, Ireland. The document also describes Accenture's mechanistic structure, technology typologies, business strategies, and organizational environment.
Accenture is one of the world's largest management consulting, technology services, and outsourcing companies. It has over 200,000 employees in 52 countries, $21.55 billion in annual revenues, and consistently ranks as the #1 graduate employer in consulting. Accenture works with over 80 FTSE 100 and 96 Fortune Global 100 companies. It provides a variety of consulting services including change management, human capital strategy, management consulting, and software services to industries such as communications, financial services, government, and products. Accenture focuses on driving business value for clients through improving workforce results, costs, and reducing HR operating expenses.
This document provides information about Accenture, a global management consulting and outsourcing company. It details Accenture's operations in Hyderabad, India, with over 200,000 employees worldwide. Accenture helps clients improve performance through technology services, consulting, and managing business operations. The company's growth strategy focuses on innovation through digital, technology, and operational platforms to create integrated solutions for clients. Accenture aims to attract top talent and deliver long-term client value through a global network and respect for diversity.
Accenture makes major investments in IT automation capabilities to advance to more intelligent and touch less IT operations, and business efficiency. Read more.
Accenture is a global management consulting and services company that began in 1942. It became independent in 2000 after separating from its parent company. Accenture focuses on strategy, consulting, technology, digital, and operations services. It has a strong branding strategy targeting CEOs and other C-level executives with campaigns like "Be a Tiger" and "High Performance. Delivered." While Tiger Woods was previously a major brand ambassador, Accenture dropped him after a scandal and redesigned its campaigns. Going forward, Accenture aims to consolidate clients, encourage buying alliances, focus on lead generation, build trust, and innovate through tools like newsletters, podcasts, and webinars.
Accenture is a global professional services company with a mission to help clients become high-performance businesses and governments. Its vision is to be a leading company bringing innovations to improve how the world works and lives. The document outlines Accenture's core values and various business units including Strategy, Consulting, Digital, Technology, and Operations. It provides an overview of Accenture's HR solutions for creating HR strategies, operating models, and driving talent and process excellence.
Accenture began as a small consulting firm in the 1950s and eventually grew into a global consulting and outsourcing company. It completed a successful IPO in 2001, raising $1.7 billion. The company delivers innovative solutions to customers across industries and geographies. Accenture focuses on technology-driven companies and bridges business consulting with implementation services. It incentivizes employees and spends on marketing to build its brand recognition and drive growth.
This document provides an analysis of Accenture's business strategy. It summarizes that Accenture is a global management consulting and technology services firm established in 1989 with over 175,000 employees worldwide. It generates most of its revenue from consulting services and outsourcing. While the consulting industry is highly competitive, Accenture has sustained competitive advantages through its large client base, global presence, intellectual capital, and strong brand image. However, it faces threats from new competitors and the entry of IT firms into the consulting market. The document analyzes Accenture's position using various frameworks like Porter's Five Forces and VRIO and compares its financial performance to competitors like IBM, EDS, and Deloitte.
Accenture organisational design and structure of formalisationVikalp Mehta
This document provides information about Accenture, a multinational professional services company. It discusses that Accenture started as Anderson Consulting and is now the world's largest consulting firm, headquartered in Dublin, Ireland. The document also describes Accenture's mechanistic structure, technology typologies, business strategies, and organizational environment.
Accenture is one of the world's largest management consulting, technology services, and outsourcing companies. It has over 200,000 employees in 52 countries, $21.55 billion in annual revenues, and consistently ranks as the #1 graduate employer in consulting. Accenture works with over 80 FTSE 100 and 96 Fortune Global 100 companies. It provides a variety of consulting services including change management, human capital strategy, management consulting, and software services to industries such as communications, financial services, government, and products. Accenture focuses on driving business value for clients through improving workforce results, costs, and reducing HR operating expenses.
This document provides information about Accenture, a global management consulting and outsourcing company. It details Accenture's operations in Hyderabad, India, with over 200,000 employees worldwide. Accenture helps clients improve performance through technology services, consulting, and managing business operations. The company's growth strategy focuses on innovation through digital, technology, and operational platforms to create integrated solutions for clients. Accenture aims to attract top talent and deliver long-term client value through a global network and respect for diversity.
Accenture makes major investments in IT automation capabilities to advance to more intelligent and touch less IT operations, and business efficiency. Read more.
Accenture is undergoing a digital transformation to improve services for clients, employees, and the business. This involves streamlining processes, automating tasks, and using data analytics across the organization. The transformation includes developing integrated digital business services using tools like SAP to improve account management, sales, delivery, and other operations. It aims to provide employees with better tools and data to serve clients more efficiently. The multi-year change process focused on practical technology solutions and ensuring employees adopt new digital ways of working.
The document discusses the growing importance of HR analytics and tools. It notes that HR analytics can help identify opportunities for HR impact, support organizational strategic planning, prioritize HR investments, demonstrate the bottom-line impact of HR practices, and help managers make better workforce decisions. Additionally, the document outlines how HR analytics and tools are transitioning from functional performance metrics to more predictive strategic measures. It provides examples of analytics areas like retention, training, talent acquisition, and strategic workforce planning tools that organizations can use.
This document discusses Accenture's performance management system. It provides details about Accenture as a global management and consulting firm with over 490,000 employees and annual net revenues of $39.6 billion. The performance management system aims to help employees understand expectations, build on strengths, understand areas for growth, and achieve career aspirations. It utilizes a technology-enabled mixed model solution to maximize time spent in meaningful discussions about employee development and focus on a human-centered design.
Workforce planning involves identifying an organization's current and future human resource needs and ensuring the organization has the right number and type of employees, with the necessary skills, in the right places to support organizational objectives. It is an ongoing, iterative process that includes analyzing current workforce data, forecasting future needs, identifying gaps, and developing strategies and plans to address them. Effective workforce planning helps organizations avoid capacity shortfalls, reduce sourcing costs, develop competitive workforces, and retain top talent. It is closely linked to organizational strategy and objectives.
The document outlines a campus hiring strategy with the following key elements:
1) It discusses developing a campus recruitment plan by forecasting manpower needs, selecting campuses, and planning recruitment activities and drives.
2) It recommends running an internship program to build relationships with potential hires and improve retention, quality, and branding.
3) It provides tips for building and maintaining campus relationships through engaging faculty, setting goals, targeting the right colleges, and sending qualified representatives.
Human Resource Management Strategy Powerpoint Presentation SlidesSlideTeam
Develop a positive work culture by employing Human Resource Management Strategy PowerPoint Presentation Slides. Incorporate your agenda for human resource management. Showcase the key role of human resources by mentioning roles and responsibilities, skills, and challenges faced by the company with the help of human resource planning PowerPoint slideshow. Highlight the skills needed for HRM such as recruiting, screening, negotiation, scheduling, communication, conflict management, change management, etc by taking the assistance of HR development PPT visuals. It is important to monitor how employees work and how managers lead. Assess future organizational requirements with the help of content ready human talent management PPT graphics. Also, showcase the five stages of the recruitment process using HR management PPT templates. Showcase details like compensation types, types of appraisal methods, workplace safety, and health laws using the HR management PowerPoint templates. Download this amazing HR process PPT presentation and estimate your company's future HR requirements. https://bit.ly/3zcXFX0
Accenture is a global management consulting and professional services company founded in 1989 and headquartered in Dublin, Ireland. It has over 366,000 employees and revenue of $31.87 billion in 2014. Accenture provides consulting, technology, and outsourcing services to Fortune Global 500 companies and has 87 of the top 100 Fortune companies as clients. Its services include consulting, technology, and outsourcing, and it focuses on delivering innovation and improving clients' operational performance.
Microsoft places a strong emphasis on training and developing its employees. It uses an on-the-job training approach where new employees learn from more experienced coworkers. Microsoft also offers some off-the-job training through refreshment classes. The company recruits ambitious and talented individuals and aims to develop them further through challenging assignments. Microsoft rewards high performance through stock options and links compensation closely to individual performance reviews. The company culture is informal yet hard-working, and aims to retain and motivate employees through this high-performance environment.
Accenture is a global professional services company that provides services in strategy, consulting, digital, technology and operations. They partner with over three-quarters of the Fortune Global 500 companies. Accenture delivers transformational outcomes for clients through expertise across more than 40 industries. The document discusses Accenture's hiring process, eligibility criteria, interview process, training and development programs, and performance management approach. Accenture evaluates employees on an ongoing basis based on objectives set by employees in collaboration with their supervisors.
Talent Has Gone Digital, but How About HR?
The on-going digital transformation brings new challenges and opportunities. After stabilizing, improving and fine tuning core HR, we see a new wave within HR; innovation and adoption to the new paradigm. To take the lead and win the game, HR leaders must understand the demographic, technological and societal shifts - and prepare themselves accordingly. They also have to make sure to have a toolset that supports the transformation. The Future of HR is in the Cloud.
Training and development at Accenture focuses on continuous learning through various programs. New hires undergo induction training and on-the-job training. Employees must complete 80 hours of training annually through online courses, classroom sessions, or external programs. Accenture invests heavily in learning and development, with regional hubs and online portals, to build a future-ready workforce skilled in new technologies.
Accenture migrated its analytics platform from an on-premise system to Google Cloud's Platform-as-a-Service model to address challenges around scalability, costs, and maintenance. This involved modernizing Accenture's data architecture and migrating over 400 terabytes of data and 50+ applications. The transition unlocked new analytics capabilities, increased cost savings through Google Cloud's pay-as-you-go model, and improved performance. Accenture also focused on developing its employees' cloud skills to support the new platform and drive business value from data insights.
Compelling forces in the business landscape drive the need for Integrated
Talent Management
Research shows that companies with stronger Human Capital
Management outperform in both Total Return to Shareholders and
Annualized Return to Shareholders
Human Capital Management is a Leading Indicator of financial
performance
Significant improvement in engagement for the typical S&P 500
company is associated with an increase in revenue per employee of
$4,675 or over $93M per year.
In addition, significant demographic and other trends will continue to drive
talent scarcity
Cost of Talent Acquisition and impact of losing Talent are both increasing
Talent Management is a key driver of Line of Sight and Employee
Commitment – both of which strongly correlate with improved company
performance
Accenture is undergoing a digital transformation to improve services for clients, employees, and the business. This involves streamlining processes, automating tasks, and using data analytics across the organization. The transformation includes developing integrated digital business services using SAP to improve account management, sales, delivery, and other operations. It provides employees centralized access to tools, data, and insights to better manage client accounts and delivery of services. The multi-year transformation process focused on practical technology solutions to support new, digitally-enabled ways of working and required changes to employee behaviors.
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants after more than 3,000 hours of work. It shares our combined 100+ years of experience advising executive teams around the world. It includes all the Frameworks, Best Practices & Templates required to successfully implement an operating model and organization design initiative, and make your strategy happen.
Do you want to work hard, have fun and make history? If you do then Amazon could be the right career choice for you. Our logistics teams are changing the way we interact with customers around the globe every single day and solving some of the biggest logistical challenges facing not just Amazon, but also the entire industry.
The attachment shows the positions descriptions, tailor your resume to the ones that meet your skill set.
Once your tailored resume is completed and matches the position please update your profile in www.employflorida.com and upload your targeted resume. Once your registration is completed send a copy of your resume in Microsoft word format to Jerry Carter at jcarter@careersourcenefl.com in the Clay County office for immediate consideration. Candidates must have a resume on file in Employ Florida Marketplace (EFM) registration.
Developing a succession plan is important for retaining top talent and ensuring leadership continuity. Only 1% of companies rate their succession plans as excellent. Succession planning identifies key positions, assesses the competencies and skills required for each role, and develops employees to fill roles when current leaders depart. It is a systematic, ongoing process to retain intellectual capital and encourage advancement, not a one-time event. Tools like talent profiles and a decision matrix can help evaluate employees' performance and potential to identify candidates for development and succession.
Wordedge as a creative and innovative partner, help brands create lasting connections with the intended audience and deliver memorable experiences at every touch-point.
The document provides an overview of the user experience industry and services. It discusses why user experience is important, what constitutes user experience, and user centered design. It then summarizes the global and Indian user experience design industry and major companies. Finally, it outlines typical user experience services and deliverables across the product development lifecycle and common terminology used for different offerings.
Accenture is undergoing a digital transformation to improve services for clients, employees, and the business. This involves streamlining processes, automating tasks, and using data analytics across the organization. The transformation includes developing integrated digital business services using tools like SAP to improve account management, sales, delivery, and other operations. It aims to provide employees with better tools and data to serve clients more efficiently. The multi-year change process focused on practical technology solutions and ensuring employees adopt new digital ways of working.
The document discusses the growing importance of HR analytics and tools. It notes that HR analytics can help identify opportunities for HR impact, support organizational strategic planning, prioritize HR investments, demonstrate the bottom-line impact of HR practices, and help managers make better workforce decisions. Additionally, the document outlines how HR analytics and tools are transitioning from functional performance metrics to more predictive strategic measures. It provides examples of analytics areas like retention, training, talent acquisition, and strategic workforce planning tools that organizations can use.
This document discusses Accenture's performance management system. It provides details about Accenture as a global management and consulting firm with over 490,000 employees and annual net revenues of $39.6 billion. The performance management system aims to help employees understand expectations, build on strengths, understand areas for growth, and achieve career aspirations. It utilizes a technology-enabled mixed model solution to maximize time spent in meaningful discussions about employee development and focus on a human-centered design.
Workforce planning involves identifying an organization's current and future human resource needs and ensuring the organization has the right number and type of employees, with the necessary skills, in the right places to support organizational objectives. It is an ongoing, iterative process that includes analyzing current workforce data, forecasting future needs, identifying gaps, and developing strategies and plans to address them. Effective workforce planning helps organizations avoid capacity shortfalls, reduce sourcing costs, develop competitive workforces, and retain top talent. It is closely linked to organizational strategy and objectives.
The document outlines a campus hiring strategy with the following key elements:
1) It discusses developing a campus recruitment plan by forecasting manpower needs, selecting campuses, and planning recruitment activities and drives.
2) It recommends running an internship program to build relationships with potential hires and improve retention, quality, and branding.
3) It provides tips for building and maintaining campus relationships through engaging faculty, setting goals, targeting the right colleges, and sending qualified representatives.
Human Resource Management Strategy Powerpoint Presentation SlidesSlideTeam
Develop a positive work culture by employing Human Resource Management Strategy PowerPoint Presentation Slides. Incorporate your agenda for human resource management. Showcase the key role of human resources by mentioning roles and responsibilities, skills, and challenges faced by the company with the help of human resource planning PowerPoint slideshow. Highlight the skills needed for HRM such as recruiting, screening, negotiation, scheduling, communication, conflict management, change management, etc by taking the assistance of HR development PPT visuals. It is important to monitor how employees work and how managers lead. Assess future organizational requirements with the help of content ready human talent management PPT graphics. Also, showcase the five stages of the recruitment process using HR management PPT templates. Showcase details like compensation types, types of appraisal methods, workplace safety, and health laws using the HR management PowerPoint templates. Download this amazing HR process PPT presentation and estimate your company's future HR requirements. https://bit.ly/3zcXFX0
Accenture is a global management consulting and professional services company founded in 1989 and headquartered in Dublin, Ireland. It has over 366,000 employees and revenue of $31.87 billion in 2014. Accenture provides consulting, technology, and outsourcing services to Fortune Global 500 companies and has 87 of the top 100 Fortune companies as clients. Its services include consulting, technology, and outsourcing, and it focuses on delivering innovation and improving clients' operational performance.
Microsoft places a strong emphasis on training and developing its employees. It uses an on-the-job training approach where new employees learn from more experienced coworkers. Microsoft also offers some off-the-job training through refreshment classes. The company recruits ambitious and talented individuals and aims to develop them further through challenging assignments. Microsoft rewards high performance through stock options and links compensation closely to individual performance reviews. The company culture is informal yet hard-working, and aims to retain and motivate employees through this high-performance environment.
Accenture is a global professional services company that provides services in strategy, consulting, digital, technology and operations. They partner with over three-quarters of the Fortune Global 500 companies. Accenture delivers transformational outcomes for clients through expertise across more than 40 industries. The document discusses Accenture's hiring process, eligibility criteria, interview process, training and development programs, and performance management approach. Accenture evaluates employees on an ongoing basis based on objectives set by employees in collaboration with their supervisors.
Talent Has Gone Digital, but How About HR?
The on-going digital transformation brings new challenges and opportunities. After stabilizing, improving and fine tuning core HR, we see a new wave within HR; innovation and adoption to the new paradigm. To take the lead and win the game, HR leaders must understand the demographic, technological and societal shifts - and prepare themselves accordingly. They also have to make sure to have a toolset that supports the transformation. The Future of HR is in the Cloud.
Training and development at Accenture focuses on continuous learning through various programs. New hires undergo induction training and on-the-job training. Employees must complete 80 hours of training annually through online courses, classroom sessions, or external programs. Accenture invests heavily in learning and development, with regional hubs and online portals, to build a future-ready workforce skilled in new technologies.
Accenture migrated its analytics platform from an on-premise system to Google Cloud's Platform-as-a-Service model to address challenges around scalability, costs, and maintenance. This involved modernizing Accenture's data architecture and migrating over 400 terabytes of data and 50+ applications. The transition unlocked new analytics capabilities, increased cost savings through Google Cloud's pay-as-you-go model, and improved performance. Accenture also focused on developing its employees' cloud skills to support the new platform and drive business value from data insights.
Compelling forces in the business landscape drive the need for Integrated
Talent Management
Research shows that companies with stronger Human Capital
Management outperform in both Total Return to Shareholders and
Annualized Return to Shareholders
Human Capital Management is a Leading Indicator of financial
performance
Significant improvement in engagement for the typical S&P 500
company is associated with an increase in revenue per employee of
$4,675 or over $93M per year.
In addition, significant demographic and other trends will continue to drive
talent scarcity
Cost of Talent Acquisition and impact of losing Talent are both increasing
Talent Management is a key driver of Line of Sight and Employee
Commitment – both of which strongly correlate with improved company
performance
Accenture is undergoing a digital transformation to improve services for clients, employees, and the business. This involves streamlining processes, automating tasks, and using data analytics across the organization. The transformation includes developing integrated digital business services using SAP to improve account management, sales, delivery, and other operations. It provides employees centralized access to tools, data, and insights to better manage client accounts and delivery of services. The multi-year transformation process focused on practical technology solutions to support new, digitally-enabled ways of working and required changes to employee behaviors.
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants after more than 3,000 hours of work. It shares our combined 100+ years of experience advising executive teams around the world. It includes all the Frameworks, Best Practices & Templates required to successfully implement an operating model and organization design initiative, and make your strategy happen.
Do you want to work hard, have fun and make history? If you do then Amazon could be the right career choice for you. Our logistics teams are changing the way we interact with customers around the globe every single day and solving some of the biggest logistical challenges facing not just Amazon, but also the entire industry.
The attachment shows the positions descriptions, tailor your resume to the ones that meet your skill set.
Once your tailored resume is completed and matches the position please update your profile in www.employflorida.com and upload your targeted resume. Once your registration is completed send a copy of your resume in Microsoft word format to Jerry Carter at jcarter@careersourcenefl.com in the Clay County office for immediate consideration. Candidates must have a resume on file in Employ Florida Marketplace (EFM) registration.
Developing a succession plan is important for retaining top talent and ensuring leadership continuity. Only 1% of companies rate their succession plans as excellent. Succession planning identifies key positions, assesses the competencies and skills required for each role, and develops employees to fill roles when current leaders depart. It is a systematic, ongoing process to retain intellectual capital and encourage advancement, not a one-time event. Tools like talent profiles and a decision matrix can help evaluate employees' performance and potential to identify candidates for development and succession.
Wordedge as a creative and innovative partner, help brands create lasting connections with the intended audience and deliver memorable experiences at every touch-point.
The document provides an overview of the user experience industry and services. It discusses why user experience is important, what constitutes user experience, and user centered design. It then summarizes the global and Indian user experience design industry and major companies. Finally, it outlines typical user experience services and deliverables across the product development lifecycle and common terminology used for different offerings.
The document provides an overview of management consulting by discussing an example consulting company (Accenture), the nature and trends of consulting, careers in consulting, and selected consulting methods and frameworks. It describes Accenture's mission, values, history of growth, global presence, markets served, and sample clients. Consulting is defined as providing expert advice and solutions to clients. Reasons for clients to hire consultants include the need for outside expertise, objective perspectives, and access to industry best practices.
This presentation is on consultancy firm "Accenture" and is a part of an assignment for marketing management internship under the guidance of Prof. Sameer Mathur of IIM Lucknow
Cohesion Brand and Design provides marketing and creative services tailored for the financial services industry. They help clients develop branding, marketing strategies, and visual communications. Cohesion works closely with clients to understand their business and create bespoke solutions. Their goal is to develop long-term relationships and maximize the value of marketing expenditures through strategic and creative services.
Accenture was originally named Andersen Consulting but changed its name in 2001 when it split from Arthur Andersen. The new name "Accenture" was chosen because the words "Acc-enture" and "Adv-enture" rhymed with each other and the "Ac" paid homage to Andersen Consulting. Accenture is a global professional services company that provides strategy, consulting, digital, technology and operations services. It has offices in over 200 cities across 53 countries and focuses on innovation, high performance, and incorporating improvements after acquisitions to deliver value to clients.
It's an analysis about Accenture, they involved businesses and activities. Included the brief history of Accenture, business, market growth, competitor details, how they placed into market and Accenture strategy for business consulting.The slide helpful for students on there academic purposes.
They have expertise across many industries and have worked with clients such as AT&T, Coca-Cola, Delta Airlines, Dunkin' Donuts, Nissan, PGi, Spark Energy, and a top 5 U.S. bank.
Accenture was originally part of Arthur Anderson accounting firm but became independent in 1989 as Anderson Consulting. It underwent a name change to Accenture in 2001 after launching various advertising campaigns to boost its brand awareness. Accenture believed its strength was providing innovative ideas and execution, allowing it to compete with strategy-focused McKinsey and technology-focused IBM. The company launched branding campaigns such as "Innovation Delivered" and "High Performance. Delivered," partnering with Tiger Woods until 2009 when it switched to a "Greater Than" campaign across 35 countries to redeem its image. Today Accenture has grown to excel in the market with clients including 99 of Fortune Global 100 companies.
This document contains information about Chris Skinner, including his social media handles and website. It also contains examples of strategic plans focused on different areas like money, customers, and people. Additionally, there are examples of communications using credibility, capability, and value statements to position products and services. The document emphasizes having clear internal and external communications to support strategic objectives.
Blirt is a creative consulting firm that helps organizations lead better through creative thinking. They use visual thinking tools to improve communication, business models, and team performance. Originally a brand agency, Blirt realized creativity was needed across organizations. Their goal is unleashing creativity across entire organizations by applying tools to think differently, see clearly, and act with purpose.
Synergy Marcom provides integrated marketing communication (IMC) services including customer relationship management (CRM), managed manpower services (MMS), brand activation (BA), design and content creation. It offers verticals such as venue selection, third party procurement, guest coordination, event fabrication, and technical solutions. It partners with channel partners and clients in industries like IT, FMCG, cellular providers, and more to execute events, promotions, and campaigns.
The question of how Service Design is different from other disciplines is the wrong way to look at the discipline. In this talk I highlight the core flexibilities required to practice Service Design and how service design extends the work of other practices like UX, CX, IxD, Content Strategy, and more.
Strategy & Space is a boutique consultancy for brand strategy and experience design. Brand strategies are coming to live through the digital, physical and human experience in space. Strategy & Space connects branding with service design and architecture to create environments that are more useful, enjoyable and human centered.
This document summarizes the history and growth of Accenture from its founding in 1913 as Andersen, Delany & Co. to the present day. It traces key events like the launch of its consulting arm in 1942, becoming independent from Arthur Andersen in 2000 and rebranding as Accenture. Accenture introduced incentives for meeting business targets and had a successful $1.7 billion IPO in 2001. It launched major ad campaigns from 2002-2009 featuring slogans like "Innovation Delivered" and a high-profile partnership with Tiger Woods. Accenture continues to be a global leader in consulting, with a presence in over 120 countries and recognition as one of the world's most admired IT companies.
Accenture is a large global professional services company based in Ireland that provides strategy, consulting, digital, technology and operations services. It reported $61.6 billion in revenues in 2022. Accenture's mission is to solve clients' toughest challenges through unmatched services that drive innovation. It partners with over three-quarters of the Fortune Global 500. Accenture has over 620,000 employees worldwide and serves more than three-quarters of the Fortune Global 500, with expertise in over 40 industries.
Design in Business, Creating Strategic Value Through Great Customer ExperienceFabio Mittelstaedt
Design in Business is much more than Creating a Pretty App, it is about Creating Strategic Value Through Great Customer Experience. You can grow revenues from 30% to 50%, reduce costs from 10% to 20% and increase customer acquisition rate from 15% to 30%. Your Net Promoter Score and Customer Retention can ramp up from 80% to 90%.
The ROI of successful Digital Design Strategies can be strong, varying from 50% up to 125%.
It is a strategic problem-solving approach based on design thinking and agile methodology that drives a robust innovation, built by highly collaborative cross-functional teams that deliver very pragmatic experimental results in short periods of time called sprints, that speed the launch of products and services, that don’t need to be perfect at first time.
It is about capturing customer vision and needs, combining advanced analytics and personalized customer journeys, optimized in a omnichannell seamless experience, created as digital-first concept.
A strategic design engages the customer with empathy, translating latent aspirations into an extremely simple and objective platform that becomes an evolving model, continuously improved with a dynamic and flexible digital operating model.
But using design to develop your digital strategy goes beyond customer experience, it must transform internal culture, simplify and digitize backoffice process and adapt core systems in an open and upgradable architecture, ideally based on cloud solutions and powered by analytics, artificial intelligence and machine learning over time.
There is no right or wrong in design and digital strategy, the most important is quickly learn, test and improve with customer’s eyes.
Design in Business: It’s Not About Creating Something Pretty. It’s About Crea...accenture
Business leaders looking for new sources of competitive advantage and agility are starting to embrace business design. And for good reason. With broad applicability, business design allows companies to augment traditional problem-solving approaches with principles of design thinking to drive innovation. It provides a new way of looking at challenges, solving problems and understanding those they serve.
Marketing Lead was founded in 1998 to provide strategic marketing services. It focuses on developing creative, modern, and efficient marketing ideas. The company aims to respond promptly to customers' changing needs. It has expertise in various marketing areas including events, promotions, media planning, and human resources. Marketing Lead has successfully completed over 120 projects for major companies and partners with other agencies internationally.
The document discusses communicating the business value of design. It suggests that while design is increasingly popular, investment in design work is often still questioned by business partners. To address this, designers must frame the value of their work through business lenses by understanding what jobs stakeholders need to get done, applying design methods to understand stakeholder needs, leveraging business tools and metrics, and quantifying the projected return on investment of design initiatives. Framing the benefits of design work in this way can help design gain acceptance as a viable and valuable part of the business.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
2. HISTORY
In 1970s
The Administrative
Services Division
In the 1950s broadened the scope
of its business
Arthur Andersen beyond “the design
began offering and implementation
In 1913 consulting services to of systems” to
companies wishing to include “the conduct
Age of 28. implement
Northwestern of studies to produce
information systems, the information
University economics and renamed the
professor Arthur needed by
unit the management to
Andersen founded Administrative
the accounting firm direct the activities
Services Division of its organization.”
Arthur Andersen &
Co.
3. ROADMAP
01. January. 2001
1989
Independ
entBU
form Spending $7 billion
Arthur
Anderson
In 2000
Andersen License to expire
Consulting was Dec 31, 2000
granted its
independence
4. Image Initiative
Respond to image crisis, MICD decided to embark on an
«image initiative» in 1987…
Generate awareness
To differentiate itself in the IT services
To distance itself from its accountancy heritage
image
Selection of a new name for MICD
Providing separation from Arthur Andersen
Benefiting from its brand equity
Clear positioning in the market space with the
«consulting»
5. Marketing in Consulting
Set a new standard for marketing a professional services
company
Marketing in a strategic sense and had the courage to
create the brand and invest in it.
Breakthrough –
• TV ads - New Year’s campaign - stressed
Andersen Consulting’s technology expertise.
• Spent approximately $5 million in advertising
during its first year.
• Team of media specialists within Andersen
Consulting partnered with Burson-Marsteller, a
leading public relations firm to influence
industry analysts.
6. Marketing in Consulting
Known as System Integration Consultancy,
based on research made in 1988 (5 years).
Since partners demanding proof that the results of the
advertising warranted the expenditures.
Andersen Consulting conducted extensive market
research, focusing ;
37%
1-) Marketplace awareness
2-) Client Satisfaction
3-) Buyers values
4-) Advertising copy testing
6%
5-) Media monitoring
1 2
Metric Driven Performance
Annual tracking studies and regular measures of the
senior executive target audience’s perceptions of the
brand.
Advertising investment was drawn directly from the
partners’ potential profits.
7. Developing Global Advertising
Reasoning : Between 1980s – 1990s the consulting business
growth from $3 billion to $30 billion
8. From 6 to 75
from 32 to 50 percent percent
79 percent increased
in 3 years
-Managemet and technology
-Creative and innovative in
consulting
developing -Operational strategy consulting
applications
-Visionary -System integration
-Leader -Business reenginerring
9. Arthur Andersen – Conflict period
Exploring Marketplace Confusion
Arthur Andersen marketing initiatives
Brand Confusion
Arthur Andersen Business Consulting
Two firms becoming competitors
Arthur Andersen benefitting from brand
image
Loss of brand equity
Increasing success of Andersen Consulting
$11 billion by 2001 – financial success
Personality of the ads still relied on a clever
tone and manner
A to C rebranding
Final Split
Mid-December 1997, Andersen Consulting
sought to split from Arthur Andersen
10. Andersen Consulting versus Arthur
Andersen
Business Strategy System Organizational
Re-engineering Consulting Integration Change
Andersen Consulting %24 %18 %19 %10
Arthur Andersen %27 %17 %18 %12
Business Strategy System Organizational
Re-engineering Consulting Integration Change
Andersen Consulting %35 %32 %29 %23
Arthur Andersen %31 %22 %25 %18
11. Repositioning ANDERSEN CONSULTING
• Brand Equity Measurement Initiative, Andersen Consulting
November, 1999
Consideratio
Image Awareness Preference Average
n
Andersen 6.5 10 9.1 5.8 7.9
Consulting
McKinsey 7.2 8.4 9.2 6.4 7.8
IBM 5.3 4.9 3.6 1.2 3.8
Earnst& Young 3.8 3.2 5.3 1.9 3.6
EDS 1.9 0 1.6 0 0.7
Points of
Points of
Insight and Vision
«To help our clients create their
Difference
Parity
Technology capabilities
future»
12. Rebranding and Repositioning process
August 7, 2000, the arbitration ruling -released Andersen
Consulting from any further obligation to Arthur Andersen or
Andersen Worldwide -- financial, professional…
The license to use the Andersen Consulting name was to
expire Dec 31,2000
Never in history had such a large scale rebranding occurred in
such a short period.
Within 147 days, the company had to unveil a name that was
trademark in 47 countries, over 200 languages.
Rebranding Launch Timeline
August 7-11 Aug 11- Oct Sept – Oct Nov- Dec Jan 1 2001
BRAND EXECUTE NAME
PLANNING RESEARCH BRAND LAUNCH
DEVLOPMENT CHANGE
Arbitration Name Devp. Market Testing Logo Advertising
Decision Visual Identity DirectMktg.
Native Speaker Dialogue Accenture.com
Strategy Brand Line & Review Mag. Media / Analyst
Devp. Description Relations
Linguistic Analysis Prelude Ads Int / Ext Events
Creative Brief Launch Plan Outlook Mag.
Devp. Final Media Signage
Recommendation /Analist
13. Renamed. Redefined. Reborn. 01.01.01
$75 million marketing & comm budget and additional $100
million
Brandstorming: thousands of name candidates were generated
Native Speaker review & linguistic: 47 countries and against 200
languages
URLs :51 names found to be available globally
Kim Petersen submission selected: Accenture, it rhymes with
«adventure» and «an accent on the future»
- Logo written in lower case
- With greater-than (>) symbol which means pointing forward to the
future
- «T» serving to accent the world
- Lower case «a» to demonstrate that Accenture is approachable
14. Launch Efforts
INTERNAL LAUNCH
• New brand and New positioning conveyed to employees : 178 offices, 47
countries, 70.000 employees, 7 million business card.
EXTERNAL LAUNCH
• Television spots , New Year’s Eve celebration, Accenture branded
airship, sponsorships of other major global sporting events
• High profile advertising program, over 43,000 clients received a launch
mailing which included creative packaging to announce the new name
and positioning.
External Launch Efforts: Phase Two
Advertisements were innovative and striking
Super Bowl Ad
Golf tournaments sponsorship
RESULTS AND RESEARCH
• Accenture IPO and Financial Results - Accenture stock was up
almost 80 percent
• Need to Update the Positioning – Partnership strategy
• Refining Positioning –
15. Ad campaign changes and the way
forward
• Bringing “Innovation Delivered” to Life -> I am your Idea
• Global Growth –
110 offices in 48 countries
$13.6 billion in 2004
Top clients
Growing market $160 billion in 2008
• Competition Intensifies
IBM acquires PWC
HP – IT consulting
Bearing Point and Deloitte – Indian companies – TCS
, WIPRO ,INFOSYS
• Govt Contracts –
US govt contracts awarded
• Ad campaign changes again to – “High Performance.
Delivered”
16.
17. Questions
Q1. How would you characterize Andersen
Consulting’s brand equity in the late-
1990s? What factors and decisions
contributed to the building of this equity?
18. PRODUCT
Management Consulting Services
Points of Difference
1. Unique position compared to competitors in that the company
offered valued strategic business services and well regarded IT solutions
2. “Because clients viewed IBM as a technology consultant and not a
business strategist, Andersen Consulting’s reputation for insight and
vision constituted a point of difference”
3. Not afraid to advertise to promote its name, image, and position
“Most professional services chose not to advertise, feeling it was
inappropriate or unprofessional”
First to advertise in airports
4. Personified as “creative, driven, far-sighted and innovative”
Points of Parity
1. Offshoot of an accounting unit
2. Proficient in information systems/ technology, “ established points of
PRICE parity with technology and strategy firms”
By 1998, Andersen Consulting was the market leader in four major categories in
consumer rankings of consulting firms (management and technology, operational
strategy, systems integration, business reengineering)
From 1993 to 1998, billings increased by 20% annually
PLACE
Advertising in print, television and airports
Corporate Sponsorships
19. PROMOTION
Awareness
o Between 1990 and 1993, total global awareness was 79%
o Advertising: in 1998 had print and airport poster advertising in 30
countries
o Hired PR firm to influence industry analysts, publications and press
Interest
o Public Relations : Corporate sponsorships such as Williams Formula
One racing team sponsor, title sponsor of Andersen Consulting World
Desire Championship of Golf and 1998 Van Gogh exhibit in Washington DC
o One of the first firms to come to the consumer’s mind when thinking of business
management consulting firms
o High “share of mind score”, a measure of brand recognition
-Study by Harris Research: Andersen Consulting ranked first in the following
categories: share of mind, value for money, uniqueness, and
momentum
-Industry analyst IDC found in 1997 that IBM and Andersen Consulting had
the greatest familiarity among technology buyers
Action
o 1990s were successful, 68% of consumers considered Andersen Consulting as a
“leader” : Billings reached $8.2 billion in 1998
DISTRIBUTION
Offices/Locations: United States, headquartered in Chicago
By 2004, 110 offices, in 48 countries, 115,000 employees, 2,200 partners
20. Questions
Q2. Compare the characteristics of
Accenture’s brand equity to those of
Andersen Consulting. Do you think the
rebranding and repositioning of the
company successfully transferred the
equity from the old name to the new one?
21. Andersen Consulting Brand Elements Accenture Brand Elements
Slogan: Slogan: Logo:
“Bridging Log “High greater
Nam
Boundaries to o: Performa than
e Name
Create the Ac nce symbol of
Future” Delivered. the t of
Memorabl 5 4 5 ” Accenture
e
Memorable 5 4 5
Meaningful 5 4 5
Meaningful 5 4 5
Likeable 5 4 5 Likeable 5 4 5
Transferabl 5 4 5 Transferable 5 4 5
e
Adaptable 5 4 5
Adaptable 5 4 5
Protectable 5 4 5
Protectable 5 4 5
22. Effectiveness:
1. The first rebranding of Andersen Consulting in 1999 prepared the
company for the move to Accenture. Accenture was able to build off
of Andersen Consulting’s brand image and associations and
ultimately came out the better for it: Ac rebranding was “a
rehearsal of a global brand change”
2. “Accenture” provided continuity from the name of Andersen
Consulting
o AC, first two letters of Accenture
o “connoted accent on the future” , similar to previous
“create the future” mission of Andersen Consulting
o Consultant created name, helped to reach employee
acceptance
3. “Accenture” also provided an understandable image of the
company’s new direction and position, with a unique word that could
pass the global trademark tests
23. a. Accenture came out of the rebranding process at a greater awareness
than it was as Andersen Consulting, mostly in part to two-phase marketing
strategy a. Used creative advertising, promotion and public relations to create
brand recognition, brand association and brand recall
-In 2001, “awareness for Accenture was above or at previous levels
for Andersen Consulting in most countries”
b. Independence from Arthur Andersen finally removes any confusion
between the two entities Perfect timing, due to Enron-Arthur Andersen scandal
c. Accenture positioned itself carefully among the target market and
considered global changes in the marketplace
- Accenture took advantage of these changes and offered to assist
clients to do the same and turn them into opportunities with “Now it gets
interesting” advertising campaign
5. Accenture did maintain equity globally and therefore the rebranding was worth its
$175 million price tag
a.Accenture has maintained its position in the consideration set and
actually increased equity
-“The advertising effect on purchase consideration on Accenture’s
services increase 350% following the campaign”
24. Questions
Q3. How much of a competitive threat is
IBM ? How should Accenture best compete
with them.
25. Competing with IBM
• Accenture is a management and technology consulting firm
• Consulting, technology, outsourcing and alliances are its core
business
• Accenture is ahead of IBM in strategic management consulting but it
lacks the technical expertise of IBM
• Accenture should look to improve its technical expertise and move
ahead in managing innovation, providing clients with creative
solutions/implementing client’s ideas
• It should also continue partnering with its client by providing not
only consultancy but delivery and implementation
• Setting incentives that realized only if specific business targets were
met should be expanded to all contracts to provide credibility to the
company’s positioning of “High Performance. Delivered”
26. Marketing Strategy
• First in the industry
• Building image and equity through creative advertising and
personifying the organization
• Print advertisements to complement the broadcast
commercials, later presence on internet also
• Flighted media schedules to create the illusion of more ambitious
advertising program
• Public relations activity, influencing industry analysts, leading
industry publications and the tier one business press
• Metrics to gauge the effectiveness of marketing
• Target key prospects and clients where they lived & worked
• Rigorous focus groups testing and customer insights
• Sponsoring high performance sport events like F1 racing, Golf etc..
28. • Tiger Woods and Accenture
– Brands take personality of the celebrities who endorse them
– Tiger Woods was golf’s leading money winner in 2003
– The campaign used the personality dimension of competence and
the related facets to assign the human characteristics of Tiger
Wood’s to the Accenture Brand
– The world's ultimate symbol of high performance, he serves as a
metaphor for commitment to helping companies become high-
performance businesses
• Tiger Woods is an effective spokesman for Accenture
– 1. Accenture’s objective of hiring Tiger as a spokesperson is to
humanly represent their High Performance Business Strategy
sector’s strengths with a person with those same strengths
– 2. Advertisements showed Tiger in an intense competitive situation
and winning due to his high performance and aptitude which then
explained how Accenture too delivers high performance even in the
most competitive situations and possesses capabilities, expertise
and technology to aid clients receive superior results
Editor's Notes
Satış verilerinin alınmasıKup,dashboard,rapor nedir anlatalım...ETL sayımız neydi ne oldu? ETL’lerin tek bir yerde toplanması ve monitor edilmesiKüpler ne zaman kapandı?IPera2da tuturamadığımız bir şey oldu mu?Destek ve Test kendi içimizdeGboard Kullanım sayılarıPMC kullanım sayılarıCCPDataMiningBO etkin ve verimli kullanımı Mobil raporlama