Most Influential Business Leaders to Follow in Canada 2023.pdf

The Two Sides of
KarmaliEntrepreneur and
Financial Expert
Faisal Karmali
Popowich Karmali
Advisory Group
Most
In uential
BUSINESS
LEADERS
to follow in
CANADA
January
Issue : 08
2023
EXCLUSIVE FORECAST
Top 5 Transforma ve
Business Leaders
Bringing a Change Globally
STRATEGIC INSIGHTS
The Parameters
Enhancing the
Business Arena

N O T E
he primary transformation is started by composing
Tinclusive structural changes and adherence to
consistency and traits because the modern era has
been submerged with the lucrative elements of the
advancing business world.
The ability to achieve a distinctive consciousness of
ideation that aims to an approach that results in
overthrowing the roots of business standards is perceived as
the primary beneficiary when leading with the parallel stem
of organisations. The ability to maintain the advancement of
regulatory services in such a model setting of international
renown illustrates the strategy intended to provide the
global environment.
Through the arbitrary methods and manoeuvres a leader
employs, the desired outcome is attained. An ideology of a
ruthless crown underlies the process of meeting with self-
produced targets, smashing them, and outshining self-
achieved goals.
The impact of such traditional distinction is intended to
sanitise the business world with opulent amenities leading
to a variety of offerings that will be adjusted to the
upcoming trends of contemporary business, changing the
global communities.
Incorporating a recursive model of influence at the core of
the contemporary environment, with the relevance of the
Latest edition of The Most Influential Business Leaders
to Follow in Canada, demonstrates how leaders are
upending and influencing the global business arena.
Have a Delightful Read!
The Renovations Resulting
Global Advancements
- Prashik D. Bombarde
Bombarde

A Business Transformation Reveals the Quality and
Offerings, But a Great Business Relevation is Through
The Innovations Brought on Table.
,,,
,
Prashik D. Bombarde
Managing Editor

3
Articles
CO
TE
T
22
32
Kimberly Simon MBA
Safeguarding the World with
Cybersecurity Compliance
1
6
Missy MacKintosh
Transforming & Reinven ng
Clean Cosme c Brand
(MisMack)
Paul Arnold
Innova ng a Blueprint for
Successsful Business
Exclusive Forecast
Top 5 Transforma ve Business
Leaders Bringing a Change Globally
Strategic Insights
The Parameters Enhancing
the Business Arena

0
The Two Sides of
Karmali
Entrepreneur and Financial Expert
C
O
V
E
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S
T
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Y

sales@insightssuccess.com
January, 2023
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Brief
Company
ControlCase
controlcase.com
Mario Alejandro
Escoto Damas
CEO & Co-founder
Les entretiens lapierre
lesentretienslapierre.com
Nicholas Wilson
CEO
Tracy Hall-Valko
Owner and Principal
Mortgage Broker
MisMacK
Clean Cosmetics
mismack.com
Bespoke Reno and
Decor lnc
bespokereno.ca
Wes Hodgson
CEO
Crunch Fitness
Franchise
crunch.com/franchise
Faisal Karmali
Author, talk show host,
business Analyst for CTV
and 770 CHQR Corus
Radio
Lapierre
Fondateur de Les
Entretiens Lapierre
Missy MacKintosh
Founder/CEO
Kimberly Simon
VP, Marketing &
Strategic Partnership
Paul Arnold
Business Strategy Coach,
Wealth Consultant
and Author
Valko Financial Ltd
valkofinancial.ca
BeltecHub
Technologies Inc.
beltechub.com
MisMacK Clean Cosmetics sets out to revolutionize the clean
beauty world bringing professional quality application paired
with ethical and sustainable production.
Bespoke Reno and Decor specializes in designing, building and
managing all types of home extensions.
Agile Strategy
Consulting Group
agileconsultingservices.com
The company began its operations with a vision of helping
organizations to achieve their full potential in a dynamically
changing business environment.
Valko Financial represents the top mortgage brokers in Canada
while providing creative financial solutions.
Crunch is a health club chain that leads the industry in fusing
fitness and entertainment.
Featuring
ControlCase focuses on providing and developing services,
software products, hardware appliances and managed solutions.
Our solutions help organizations manage Governance, Risk
Management and Compliance related to IT operations.
BeltecHub aim to streamline and simplify the discovery,
manufacturing, acquisition and sourcing of conveyor & power
transmission belting, materials and automation equipment.
Mikaella Celestin
Founder, Creator
and CEO
Tricho Solutions and
Ottawa Hair Loss Clinic
trichosolutions.com
TRICHO SOLUTIONS By OTTAWA HAIR LOSS CLINIC
™
& WELLNESS is determined to preventing and reversing
hair loss.
The Exchange with Faisal Karmali is a monthly web show and
podcast, featuring succcesful entrepreneurs their stories about
how they achieved their goals.
Les Entretiens Lapierre offers quality services for your
disinfection, interior demolition and maintenance needs.
Popowich Karmali
Advisory Group &
The Karmali Exchange
faisalkarmali.ca

The Two Sides of
Faisal
Karmali
Entrepreneur and
Financial Expert
Cover
Story

Most Inﬂuen al Business Leaders to Follow in Canada

n expert's advice can mean the difference between
Aa thriving business and a struggling one and
between having a financially stable retirement and
outliving your savings.
One expert who is quickly becoming influential in the areas
of wealth management and entrepreneurship is Faisal
Karmali. He always brings his passion for helping people
succeed, whether it be in their retirement or in their
business, to his interviews and advice.
Karmali wears many hats: portfolio manager, author, media
personality, business and market expert for 770 CHQR and
CTV Morning Live, partner with the Popowich Karmali
Advisory Group, and the entrepreneurial mind behind The
Karmali Exchange.
As a portfolio manager, Karmali stays up to date with the
ever-evolving world of finance to provide best-in-class
advice to his clients as they prepare for retirement. He
believes that his unique investment strategy and emphasis
on financial planning can truly make a difference in the
lives of clients who put their trust in him.
As a dynamic speaker and interviewer, Karmali strives to be
a voice for entrepreneurs. He shares the expertise he has
gained through his own experience during the talk shows
and community events that he hosts regularly. He hopes that
his advice, and the advice of other experts he brings in, will
save entrepreneurs from some of the pitfalls of starting a
business and set them up for long-term success.
We had the opportunity to interview Karmali about his
career journey and the insights he has learned along the
way.
Tell us about yourself and your professional journey so
far.
I am a portfolio manager, author, media personality,
business and market expert for 770 CHQR and CTV
Morning Live, and an entrepreneur.
Growing up, my father owned his own auto body business,
and I was interested in entrepreneurship even before I knew
what that word meant. At 16 years old, I had a summer job
working for a financial advisor, and something clicked. I
knew I wanted to spend my career making a positive impact
on people's lives by helping them improve their financial
security.
After many years of education and experience in the wealth
management industry, my business partner and I started the
Popowich Karmali Advisory Group with the purpose of
helping people plan for the most vulnerable stage of their
life: retirement. We are now one of the most well-regarded
investment teams in Canada.
Together, we have written a book entitled Bulletproof Your
Retirement, hosted the More than Money radio show where
we discuss a variety of financial and lifestyle topics, and
helped hundreds of clients have a fulfilling and financially
stable retirement.
I started the Karmali Exchange to use what I've learned
from decades of studying successful companies from an
investment standpoint to help entrepreneurs take their own
businesses to the next level.
What was your inspiration to venture into the business
talk show hosting profession?
I saw a gap that needed to be filled: business owners didn't
have a voice in my city. I decided to use my platform to
promote and encourage local businesses. In speaking to
entrepreneurs, I recognized that many are good at their craft
- they make a great product, or they provide a unique
service - but very few are actually good at running a
business.

Faisal Karmali
Por olio manager author, media personality, business and market expert for 770 CHQR
and CTV Morning Live, and entrepreneur.
Popowich Karmali Advisory Group and The Karmali Exchange

Because of my experience analyzing and reporting on
publicly traded companies as a portfolio manager, I know
what it takes to make a business successful. I started The
Karmali Exchange to share my knowledge and the insights
of other experts with entrepreneurs so that they can build
thriving businesses.
Tell us more about More Than Money and The Karmali
Exchange and what makes these programs unique.
More than Money is a radio show that, as the name implies,
is about more than finances. My business partner and I
wanted to share what we have learned through our years in
the wealth management industry to empower our audience
to make wise decisions in retirement. But we also realize
that retirement is about more than just money. It's about the
lifestyle you want to lead and how you want to spend your
time. On our show, we discuss everything from financial
topics like inflation and tax to lifestyle topics such as travel
and hobbies.
The Karmali Exchange is a monthly web show and podcast
featuring successful entrepreneurs telling their stories about
how they made their businesses successful and some of the
challenges they have faced along the way. They share
valuable advice that can help other business owners grow
their own companies.
Brief us about the seminars and webinars that you host.
What are all the benefits people can gain from joining
them?
Entrepreneurship can be a lonely endeavor. My live and
virtual events are designed to create a community of
business owners who are not in competition with each
other, but who genuinely want to help each other. These
events are a forum to share ideas, advice, and insights.
Attendees get access to some of the most successful people
in their industry who have already gone through what
they're experiencing and can give them tips and strategies to
overcome obstacles and grow their own businesses.
What business specialties and qualities set you apart
from other business analysts in the market?
As a portfolio manager, I understand how to analyze and
invest in publicly traded corporations. As an entrepreneur, I
• Wealth Professional’s Top 50 Advisors
• The Globe and Mail’s Top 150 Wealth
Advisors
Awards and Recognition

know the challenges facing private business owners, and I
have experience in overcoming these obstacles. This makes
me uniquely qualified to evaluate the strengths and
weaknesses of companies and give business owners the
tools they need to be successful.
How are modern technology solutions and digital media
enabling you to enhance your business operations and
services?
My business started off locally, but technology has allowed
me to expand my reach beyond my city and even my
country to connect with people from different nations,
industries, and socioeconomic backgrounds.
I use a combination of conventional media and social media
to engage with my audience. Everyone learns in a different
way, and technology allows them to access my content,
however, whenever and wherever is convenient for them.
What were the major challenges in your career, and how
have they helped you to become an influential leader?
What are the challenges you still face to this day?
I am a first-generation Canadian, and growing up as a
visible minority was difficult. As a child, I was very fearful
of the racism my family was experiencing, of being the
only person of color in my classroom, and of not fitting in. I
got into hockey when I was younger, not because I knew
anything about the sport or even how to skate, but because I
wanted to be part of a team. That feeling has driven my
passion for creating a community for entrepreneurs, a safe
space where they can ask questions and learn from like-
minded people.
Today, there is so much information readily available that
it's challenging for individuals to determine what is the
news and what is just noise. This has inspired me to curate
information that will be useful to the business community
and bring it home to my platforms.
As an experienced host, what advice would you like to
give to aspiring entrepreneurs and enthusiasts who wish
to venture into the business show hosting space?
I would ask anyone aspiring to be a business show host,
"What is your purpose?" If you are getting into this space
just for the followers, the views, or the money, you will
most likely fail. But if you build your platform with a
purpose and a genuine desire to help people succeed, the
rest will follow.
My advice to entrepreneurs would be to go into business
ownership with eyes wide open. It can seem like hell.
Owning a business is not just a job; it's not 9 to 5. There is
no such thing as a work-life balance. You have to work
longer and harder than anyone else. But when your passion
becomes a viable business, it's all worth it.
In my career as a portfolio manager, I've had the
opportunity to meet with a lot of executives and learn how
they run their corporations, and through these
conversations, I've come to realize that there are five
ingredients to a successful business. I call them the 5 Ps:
People, Product, Process, Passion, and get Paid. If
entrepreneurs can master these five things, their businesses
will succeed.
Where do you see yourself in the future? Also, how do
you envision scaling your professional opportunities and
outreach in the coming years?
In 2020, my business partner and I sat down to set goals for
our practice. We decided that we wanted to reach, impact,
and make a difference in the lives of one million people
worldwide. This may sound like an outrageous goal! But
through platforms like our More than Money radio show
and The Karmali Exchange, I believe it's achievable.
If I can leave a legacy of giving entrepreneurs the tools and
advice they need to succeed, as well as helping retirees not
only survive but thrive in this chapter of their lives, I know
I have done my job.

Kimberly Simon
VP, Marke ng &
Strategic Partnerships
ControlCase
| www.insightssuccess.com
18 January 2023

Kimberly
MBA
Simon
Safeguarding the World with Cybersecurity Compliance
Leadership has always been the road not taken. It is
the most challenging journey of all human endeav-
ors. Accepting such a rollercoaster ride requires
strong decision-making ability with an optimistic mindset.
It is natural to site such virtues in every entrepreneur who
has made a positive difference.
Having the zeal to lead and inspire with a unique ability to
look ahead of the curve is Kimberly Simon. She is a global
leader in cybersecurity compliance and a huge technology
innovation champion. She combines her excellent ability to
build relationships with her extensive knowledge and
experience in Cybersecurity, Marketing and Sales -
Kimberly transforms how leaders and individuals relate to
cybersecurity compliance. She pioneers for more compli-
ance adoption and for people to learn about cybersecurity
and explore the opportunities in the industry. Kimberly has
just launched her book, “Case for Investing in
Cybersecurity Compliance,” which is now available on
Amazon and in Indigo and Coles stores in Canada.
Kimberly is the VP of Marketing & Strategic Partnerships
at ControlCase – the leading cybersecurity audit company.
Kimberly has been with the company for over 9 years,
starting out in the company’s UK office before moving to
the Toronto office. She is a phenomenal Keynote Speaker
who educates and facilitates discussions on how companies
can adopt cybersecurity compliance in order to lower risk,
increase cybersecurity maturity and gain competitive
advantage.”
Let’s learn more about Kimberly:
Kindly brief our readers about yourself and your
professional journey so far.
I was born in Harare, Zimbabwe, and grew up in a big
family surrounded by my mother, her siblings, and their
children. At 11, l moved to London, England, and
completed high school and college. I got my bachelor’s
Degree at 22 and couldn’t wait to explore the world. I
presented well, and l had the gift of building relationships. I
am also a “Tasker or activator” by nature, so once I decide,
I move very quickly.
I had decided l wanted to work in Marketing and Events,
and l was lucky enough to secure a position in an Events &
Marketing role for a cybersecurity compliance firm. The
field was exciting, the industry was fast-paced, and most
importantly, there were opportunities for me to travel.
My first business trip took me to Dubai, UAE, where l felt
at home in the emerging economy. I took a leap of faith and
migrated there for two years. After that, l searched for more
adventure and different lessons. Life took me to Washington
DC, USA, where l stayed for six months exploring and
learning about business and building professional
relationships in North America (which is very different
from Europe or The Middle East) before moving back to
England.
In London, l reached out to a contact l had made in Dubai
and secured an interview (and later a position) with
I learned about the industry, the
challenges people face, the solu ons
they must choose from, and what drives
success. I am mo vated because the
industry is ever-evolving, exci ng, and
full of opportuni es.
19 January 2023

ControlCase. At the time (June 2013), l was the only one in
the Marketing & Events Department. I relished being busy,
meeting new people, the travel, the opportunities (and
sometimes even the challenges), and, of course, the growth
of cybersecurity discussions around the globe. I had finally
found my place; l was in an Events & Marketing role for a
Cybersecurity Compliance company and traveling the
world. I didn’t want to be anywhere else.
Fast forward to today - nine years later, l am still happy at
ControlCase. I was fortunate enough to be part of the team
that opened the company’s Toronto, Canada office. The
assignment was supposed to be just for a year, but I fell in
love with Toronto, the place l now call home. The company
had grown from less than 50 people when l joined; to a
team of over 300 experts today. It has been a blessing to
grow with ControlCase.
Please tell us about your company its mission, and its
vision. What role did you play in furthering its
development and outreach?
ControlCase is a global provider of cybersecurity
certification and continuous compliance services. The
company’s mission has always been to make cybersecurity
compliance easy. We deliver the most efficient and effective
IT Security compliance services worldwide through
automation, process innovation, and our global workforce.
My role started in the marketing arm and has morphed into
much more. I built a lot of our content over the years and
worked with the team to find innovative ways to
communicate our value proposition and grow the company.
About three years in (when that itch for new knowledge and
a fresh challenge came about), we added Sales and Strategic
Partnerships to my role, making me an all-rounder. I have
generated extensive expertise and experience in building
solutions, effectively communicating value, nurturing
relationships, and closing millions of dollars in revenue.
Today, I am one of ControlCase’s top new business revenue
generators. I am proud to say that I have been a part of the
company’s growth for over nine years, and I am still
enjoying the ride.
What was your inspiration to step into the industry that
you are now serving?
After college, I had no idea what industry I would end up
in; but I knew it had to be exciting, fast-paced, relevant,
profitable, and require that I build relationships to succeed.
A good bonus would be the opportunity to travel.
My early career in London was mostly with non-profit
organizations. While I found my work with non-profits
challenging and fulfilling, I came alive when I took my first
corporate job.
While I had not planned to end up in Cybersecurity
Compliance, I had to learn the industry to secure my place
and grow. It turned out to be the best place for me. I was
inspired to stay in the industry because it ticked all the
boxes I had dreamt of after college. I was blessed to report
to the Founder of ControlCase when I first joined – he’s a
true leader committed to sharing knowledge and seeing us
all grow. I learned about the industry, the challenges people
face, the solutions they must choose from, and what drives
20 January 2023

success. I am motivated because the industry is ever-
evolving, exciting and full of opportunities.
Please tell us about the products, services and solutions
offered by your company. And how do they stand out in
the industry?
ControlCase helps companies strengthen their security
programs by offering cybersecurity assessments to industry
standards that protect data, including PCI DSS, SOC 2, ISO
27001, NIST, and HITRUST. Our competitors typically
offer only a subset of the portfolio of cybersecurity
frameworks we cover, lack the technology to automate
evidence collection for audits, lack the innovation that
allows us to perform one audit and certify to multiple
standards, and lack the global expertise that comes from our
incredibly diverse team across the globe.
Tell our readers about the major challenges in your
career. and how they aided you in developing your
leadership skills.
The major challenges in my career have been around my
identity. Being an immigrant, being black, being a woman,
being young, and coming from a family with no corporate
contacts that I could leverage. All these things that make up
who I am sometimes mean that I am overlooked for
opportunities, ignored, and often underestimated. These
things have also made me the strong leader I am today.
I start with myself – I’m constantly evaluating the
conversations I have with myself and managing my
imposter syndrome. I must believe in myself and my team
and speak up when necessary. Then I extend to others - I
have matured in my ability to build the right network and
find mentors and champions that inspire my growth; that
takes strength, resilience, patience, and faith. Finally, my
challenges have aided me in developing the unique ability
to understand things from different perspectives and use
relationships to get people moving in the same direction.
As an experienced leader, what advice would you like to
to venture into the industry that you are in?
The best advice I can share is:
Be coachable and resilient. There is always something
new to learn, and you must be willing to follow through,
honor your word and do the work.
Work on your confidence. You have no say in where you
came from, but you’re in charge of where you’re going. My
friend Chenai Kadungure always says “Other people can
reject you, but don’t ever reject yourself.” Have faith and
take the chance - all you have to do is take the first step, the
one after that, and after that.
Build a network of the right people. We all know ships
sink because of the water that gets into them. A
conversation can change your entire mood, day, direction,
and life. Be a person who uplifts others so that you can
attract those types of people for yourself.
Leave breadcrumbs for others to follow. Remember those
starting as you walk your journey. Share your story,
opportunities, vision, and challenges; you never know who
is listening and what can happen.
Where do you see yourself in the future?
I’m blessed to have a good position with a great company
where I feel valued and encouraged to learn. I am supported
to grow my expertise and personal brand. As such, I have a
speaking and authorship practice that weaves into what the
company is trying to achieve so that we benefit from
aligned goals, which keeps me motivated. For the future, I
intend to keep the momentum for my personal growth and
focus on global impact – keep learning, keep speaking,
keep writing, and of course, keep growing my network of
the right people.
Research
Accomplishments
I have just completed my book titled “Case for
Investing in Cybersecurity Compliance.” It is an
excellent introduction to Cybersecurity Compliance. It
provides the history of compliance, introduces the
reader to cybersecurity frameworks, and discusses the
challenges and benefits of adopting compliance. The
book essentially informs leaders on the benefits of
investing in cybersecurity compliance. However, the
book also prepares readers for a thriving Compliance
Marketing, Sales, or Project Management position.
21 January 2023

THE
Parameters
Enhancing the
Business Arena
The business arena refers to the competitive
environment in which businesses operate and
compete for customers, market share, and profits. It
encompasses various factors such as industry trends,
consumer preferences, technological advancements,
government regulations, and global economic conditions
Organizational growth and development widely depend on
parameters of growth and success as well as the failure of
an organization. The secret ingredient to transforming
businesses comprises solid relationships and promising
prospects accompanied by increased revenues. Abiding by
strategies and associated plans while leveraging them in the
right way propels employees, teams, and the entire
company to new levels of growth and profitability.
Prominent aspects of business development dwell on
identifying and nurturing while acquiring clients for further
business opportunities to drive organizational growth and
increase the overall company's profits and accomplish them
while maintaining customer markets and relationships.
22 January 2023

Let's dive in and learn more about the parameters that
enhance businesses without further ado!
Finding and Resolving Customer's Major Problems
One possible way to outperform your competitors is to
address the needs of your shared target audience better than
they can. Ask open-ended questions to determine what your
customers want precisely while using your products or
services.
Specific questions that identify customer pain points may be
convenient to ask. These are some of the questions:
• What is the most significant impediment to your
company's growth?
• What is your most important personal challenge?
• Which tasks take up the majority of your time?
• What are your grievances?
• What could be the cause of any recent business or
customer losses?
Once you've determined who at their company can solve
those pain points and who is authorized to purchase your
products and services, you can move on to the next step.
Focusing your efforts on solutions to your customers'
problems rather than simply trying to sell them your
products or services is critical. Take as much time as you
need to identify and solve your customers' pain points,
whether that means several phone calls or weeks or months
of emails and follow-ups.
Use Storytelling and Specialization in the Market
It's tempting to dream about what life would be like if you
had no competition. You get closer to your ultimate goal
when you create a niche. It is because crowded marketing
has far less room for growth. You must have a distinct
selling proposition to compete in a crowded market. The
less competition there is, the more exceptional it is.
By creatively crafting stories around your products,
storytelling is an excellent way to build your niche. Using
accounts, you can become a part of your prospect's lifestyle
rather than a stand-alone product or service.
Particular specialization results in a scalable and profitable
business. A niche market is trustworthy, and the prospects
are easier to reach. Furthermore, the customer retention rate
is high.
Creating a niche through storytelling and specialization can
take time. Take several weeks to develop your story, then
turn it into content such as blog posts and email marketing
campaigns regularly.
Set Competitive Pricing
One of the simplest ways to outperform competitors is to
offer lower prices. To determine the ideal price point, you
must first understand how much your competitors' goods or
services cost. Evaluate which competitors provide the best
value. Then you must decide whether what you offer adds
more value to the table and, as a result, should be priced
higher.
This strategy overrules product costs and consumer
demand. Instead, you concentrate on the current market rate
for your goods or services. You then set your price to be
within the range of prices offered by your competitors.
Surveying your competitors' prices may only take a few
hours and generally takes less time than other methods of
reducing competition.
Lowering your prices isn't always the best pricing strategy.
Because the market is divided into the lower, middle, and
upper-tiered customers, you must determine which group is
your target audience.
Adapt Change as the Only Constant
The process of adapting to new circumstances or modifying
existing practices to improve operations and outcomes is
called a a business change. It can be caused by internal or
external factors such as technological advancements,
market trends, customer preferences, and government
regulations.
Change is an inevitable part of running a business.
23 January 2023

Identifying a model that can be changed and implementing
the changes can take months, if not years, but you can begin
this journey with your products and services.
Remember that your competitors constantly innovate, and
new entrants disrupt the market. Your company should
innovate frequently, and in a way, the competition finds it
challenging to imitate.
Facilitate Good Customer Service
Providing excellent and memorable customer service is a
perfect way to build customer loyalty and distinguish
yourself from the competition.
The staff should greet customers with pleasant smiles and
express gratitude to those with whom they interact.
Instilling teamwork in your employees and hiring team
players is critical. Reward team members because
employees require constant motivation to outperform
others.
Your customer service representatives should always be
courteous and respectful. They must always be available to
respond to customer inquiries. They should take a problem-
solving approach and solicit customer feedback at all times.
Customer-centric businesses are powered by dependable
employees who increase customer satisfaction.
To conclude,
In the business world, further business development and
enhancing strategies can be used and implemented while
they best suit individual businesses and reach their desired
targets.
However, any approach to business development must be
carefully crafted to avoid losses caused by ineffective
attempts to acquire new clients and business opportunities.
No matter how lofty, good intentions have little real-world
business development value. Implementing a simple
strategic plan is far more effective than dabbling in several
complex ones in the hopes of seeing positive results.
- Shreyasi Shelke
24 January 2023

n the millennial generation, where cosmetics and
Imakeup have become as important as their physical
appearance. Just as dressing style is essential for boys,
so is makeup and getting set in a suitable way for women.
As the old saying goes, “First impressions are lasting
impressions!”
The way we present ourselves says a lot about our
personalities and has an impact on our characters as
individuals as well. When the makeup era began, the
products were prepared with plenty of chemicals, making
them difficult to use for a long time. Thus, introducing
makeup products was integrally vital.
With the idea of making clean products, Missy MacKintosh
launched her brand, MisMacK Clean Cosmetics. As the
name goes, Missy MacKintosh, the CEO and Founder,
emphasizes representing sustainable, clean, and ethically
sourced products, accompanied by Peta Vegan and Peta
Cruelty-Free products. It is a revolutionary, pure beauty
brand that combines professional-quality applications with
environmentally friendly manufacturing.
MacKintosh Clean Cosmetics brings a variety ranging from
mascara to foundation, from blushes to setting powder,
various pastel colors, and much more. It has a range of
Professional Makeup Artist Services like Bridal Makeup
Applications, Headshot events with several teaching
lessons like Private one-on-one Make-up lessons, and
Men’s Grooming sessions with Complimentary Pampering
sessions for all.
Let’s dive into this colorful and clean story and learn more
about it through the highlights of the interview below:
Kindly brief our readers about yourself and your
professional journey so far.
My name is Missy MacKintosh. I am the Founder/CEO of
Canada’s Most Revolutionary Clean Beauty Brand –
MisMacK Clean Cosmetics. I have been a professional
Makeup Artist for over 16 years. I studied at Blanche
McDonald and Make Up Ever Academy in Paris for
airbrushing and worked in management for companies such
as Make-up for Ever, Nars, and Shoppers Beauty Boutique.
My work has been featured in Huffington Post, Daily Mail,
Cosmopolitan, and much more. In 2016 I was introduced to
Clean Beauty. I fell head over heels in love with the
integrity of Clean but could not find products that held up to
my precise professional standards.
So, I took matters into my own hands and created
MisMacK Clean Cosmetics from the ground up in my
small-town basement in Canoe, BC, while working
alongside two female Canadian Chemists. I grew out of my
basement and into two storefronts during a Global
Pandemic.
Please tell us about your company, its mission, and its
vision. What role did you play in furthering its
development and outreach?
MisMacK Clean Cosmetics is Canada’s #1 Clean Beauty
Brand. Leading the Clean Beauty revolution with
innovative, award-winning products that are not simply
good for clean but perform better than mainstream. We are
Made right here in Canada, Peta Cruelty-Free, Peta Vegan,
and small batched. From Clean Skincare to multi-tasking
makeup, MisMacK has a home in every stage of your self-
care routine.
MacKintosh
Transforming & Reinven ng Clean Cosme c Brand (MisMack)
Missy
26 January 2023

27 January 2023

formulas, and empowering others.” But how does that? So,
I put it into the back of my head as a dream that would
never aspire to anything, but I knew I wanted to be in the
makeup industry.
Fast forward to a few years later, and I was in Dallas at a
Mary Kay retreat, where I met someone from Vancouver.
She told me she was going to school to become a Makeup
Artist (insert hair flip). I was like, “Shut Up! You can do
that!” This was way before YouTube/Facebook/social
media. I had never heard of this as a career. As soon as I got
home, I looked up Makeup Artistry Schools in Canada,
found Blanche McDonald, and the following summer, I
graduated with Honors.
Please tell us about the products, services, and solutions
offered by your company. And how do they stand out in
the industry?
MisMacK offers a fully complete, inclusive line from
award-winning Skin/Sun care to the #1 selling 9 ingredient
Foundation, Lashes, Brushes, Biodegradable Glitter,
Eye’s/Cheeks/Lip - we got you covered.
We are small but mighty and the master of Multi-Use
Products. Our award-winning products are like nothing else
on the market. I designed Each one to have multiple uses,
so we are eliminating wasteful packaging, and the guilts
you get when you open up an overfilled makeup bag.
MisMacK performs better than mainstream. Meaning we
hold up to professional performances but is also extremely
easy to use for the beauty newbie. High Pigment
Concentration, revolutionary Clean Technology, Toxic Free,
Canadian Made, Peta Cruelty-Free, Peta Vegan, we check
all the boxes.
Makeup is not a passive sale. It takes the power of
education to utterly understand how to use our products.
Therefore, I created our Signature Service – MisMacK’s
Free Pampering Sessions at our Brand Concept Stores. It is
an amazing way to feel, try, and understand how to use each
product and learn some new techniques as we go.
From there, we teach private one-on-one makeup lessons,
which is the most amazing way to learn how to bring out
your most beautiful features without trying to cover them
up or change who you are. Giving you the tools to open
your makeup bag, knowing you have the confidence and
understanding of how to use each product.
We also offer professional makeup applications and hair
styling for weddings and events and Makeup Artistry
Training Program. Everything Makeup under one roof.
MisMacK goes beyond products and into empowering
services. Now with an online store and two storefronts
(Salmon Arm, Victoria BC), we offer Free Pampering
Sessions all day, every day, one on one private makeup
lessons, makeup applications, hair styling for events,
headshot events, Zoom Consultations, Zoom Lessons and
so much more.
MisMacK is the only clean cosmetic line that outperforms
conventional cosmetics. Through a cocktail of innovative
products and empowering education, MisMacK is making
makeup and skincare approachable to all humans all around
the globe.
Our Mission is to educate and empower humans
everywhere that makeup does not define you; it’s merely a
tool of empowerment.
Our Vision is to have MisMacK stores across the globe.
MisMacK is me. I am MisMacK. I developed every aspect
of the brand, from branding, package design, and
formulations with my chemists, to developing our brand
concepts stores and empowering services and training.
What was your inspiration to step into the industry that
you are now serving?
I have been obsessed with Make-up since I was three years
old. The funny thing was that there was not a stitch of
makeup in my house growing up except for one lip tint that
my mom wore. You would always find me playing in my
friend’s mom’s makeup bag, playing pretend photoshoots in
my backyard.
When I was 14 years old, my mom joined Mary Kay. I
thought I had died and gone to heaven. I was her right-hand
woman for 4 years until I turned 18 and was able to sign up
myself. My mom took me to all the Conventions in
Toronto, and I remember sitting there thinking, “Man, I do
not want to just work for Mary Kay; I want to BE Mary
Kay. The founder, the person building the brand, the
28 January 2023

We make you feel good from the inside and outside with
clean products that respect your body and empower you to
use makeup on your terms. And empower you to embrace
your beautiful self. At MisMacK, you are welcome as you
are, and we celebrate you.
According to you, what sets your company apart from
other companies within your industry?
Every aspect of MisMacK is changing the game. From our
Revolutionary formulas to our empowering educational
services at our Brand Concept Stores. There is no other
Brand doing what we’re doing. We are raw and real, Brand
consumers can truly trust.
Makeup is a very vulnerable thing to talk about, especially
when you are a no-makeup wearer but want to learn how to
bring out your beautiful natural features. We seek to educate
and empower humans everywhere to ignite their creativity,
have fun with makeup/self-care, and be unapologetically
themselves by providing a safe, inclusive, educational, non-
judgmental atmosphere along with safe products that are
good for you and the environment.
How do you think advanced technology will enhance the
operations of your industry in the near future? And how
is your company preparing for that change?
There’s technology now that you can virtually try on
lipstick from your phone. However, I believe you can never
replace in-person human connection or the feel of a
product, for that matter. That connection builds the trust of
a brand.
Look at movies; for instance, CGI (computer-generated
imaging) came in and replaced SFX (special effects
makeup) artist for a bit. Now seeing shows going back to
traditional SFX artistry, you can feel the magic behind it. It
brings out the character far better than a computer-
generated image.
There’s magic in real life, human connection. It builds
confidence and trust in many ways. I love that technology
thus far has opened the world to us by being able to offer
virtual human connection through our online Zoom Lessons
and Zoom Consultations. I look forward to modern
technology to come that builds further connections.
Tell our readers about the major challenges in your
career. And how they aided you in developing your
leadership skills.
I am from a small town where I never thought I would be
able to do makeup full-time, let alone build a makeup brand
29 January 2023

out of my basement. I have never gone to school for
business or entrepreneurship. I had to figure every aspect
out, from package sourcing to design to formulating, then
launching, shipping, selling, and growing.
It forced me to figure it out and never give up. When you
are doing something you have never done before, every step
is a challenge. Each micro and major step has developed
my solution skills which I can now lead my team.
As an experienced leader, what advice would you like to
to venture into the industry that you are in?
Being a full-time makeup artist is a hard journey, let alone
building a brand from the ground up. Do not just quit your
day job. Side hustle and slowly cut back your full-time job
until you can go full-time.
It took me 6 years to get to that place, plus another 5 years
to get to where MisMacK is currently. Rome was not built
in a day. It takes drive, determination, and failure. You must
fail into your flow as an entrepreneur. If you are not failing,
you are not growing.
Where do you see yourself in the future? Also, how do
you envision scaling your company’s operations and
outreach in the coming years?
I plan to franchise our MisMacK stores and have them
across Canada. Then work out way into the US and Europe.
I love that this will be given the opportunity to other
entrepreneurs the opportunity to build something that they
love and are enthusiastic about making other people feel
amazing from the inside out.
Give us a few testimonials from your students or parents
and awards or recognition that accurately highlight
your company’s position in the market.
Anna Marsh – MisMacK Student/Retailer
“I took the Level 1 Makeup Artistry course at MisMack and
have fallen in love with the amazing products! I am so
happy that I have had the opportunity to connect with Missy
MacIntosh! Not only did she offer a fun and value-packed
program, but she has also continued to be a support for me
as I retail the products. I have also had referrals for wedding
hair and makeup clients for the upcoming season from her.
My connection with Missy has been empowering for me.
As another woman in this extremely competitive industry, I
find her to be super welcoming and inclusive!”
Alan Harrison – Mayor of Salmon Arm
“What sets Missy apart from others is her mission to
empower others. I witnessed this firsthand when Missy was
a guest presenter at a youth-organized online seminar.
Missy shared her story. Youth participants were absorbed in
her message. They asked many questions and left with the
feeling, “I can do this.”
5 Star Google Review
“I honestly do not know how to put into words how much
MisMacK has helped me. I’m 36 years old and have dealt
with chronic acne my whole life. I have always been
ashamed to go out in public without a thick layer of
foundation covering my blemishes and scars left over from
high school. I have tried everything; I am sure many had
heard this before, “tried everything.” From Accutane and
other prescriptions growing up, to the most recommended
dermatologist products, to seeing specialists. I currently live
in New York, Brooklyn... my parents live in the Interior of
BC... This past March, I walked into MisMacK in Salmon
Arm and chatted with Missy. I had my doubts, thinking,
“how could MisMacK be any different.” I went on a limb
and purchased the cleanser and facial oil. I used the
cleanser every day, twice a day - in the morning and at
night to remove my makeup. Weeks went by, and I started
to notice that I was using less and less foundation to cover
my scars. By mid-May, I visited my parents again... showed
up for the first time, not wearing any makeup at all. I
booked a Pampering session with Missy, and it was
phenomenal. Not only showing me how to continue to treat
my skin but teaching me how to use makeup. I was in tears,
am in tears thinking about it... this is truly the first time in
my life that I have found a line that has helped give me the
confidence and self-esteem to show my real face in public.
That is what MisMacK has given me, and I will forever be
grateful.”
30 January 2023

T O P 5
Transformative
B u s i n e s s L e a d e r s
Bringing a Change
Globally
eadership builds on the foundation of solid experience in the
Lactual arena. It comes with a vision to share and develop a
concept, so everyone aligns with the same business goal.
Transformational leaders inspire positive change in the workplace
environment and provide their teams with the tools needed for their
respective ﬁrms’ success and further enrichment toward global change.
These leaders emphasize the groups and companies their best to create a
vision, share it eﬀectively with their team, and work towards the same
goal.
These leaders have been facilitating and encouraging the development of
new ideas while ensuring a balance between short-term vision with
long-term goals. They provide to build trust among the members of an
organization while encouraging integrity and empathy for others with
high emotional intelligence (EQ)
Let’s look over a few transformational leaders and learn more about
them!
32 January 2023

Reed Hastings: Netflix
Netflix was founded in 1997 by one of the founders and
CEO. It is a subscription for a video-based streaming
platform. It offers original content with mainstream movies,
TV shows, and documentary titles.
Back when it was launched, it was a DVD rental. It was
later surpassed to stand in the name of blockbusters as one
of the favorite movie lovers.
Hastings came from a software background, with a grander
vision with unfettered entertainment experience to stand in
his way. He further introduced streaming, and the plan
worked out for the better. As we already see that Netflix has
around 200 million subscribers worldwide. It has bagged
the position of the most significant online streaming video
content provider.
Satya Nadella: Microsoft
In 2014, Satya took over Microsoft as a new CEO. He
brought about one of the most significant transformational
changes the company has ever seen with the major shift in
cloud networking services.
The company’scompany’s central focus was to move from
its traditional software products and build a fluid cloud
system for both professional and enterprise reasons for the
customers.
Perception of the public has completely changed as
Microsoft made the needed change that was way ahead of
the old school, streaming toward a forward-thinking one
with cloud solutions that through the cloud and ready for
business today and tomorrow with their lifestyle too.
Steve Jobs: Apple
Steve Jobs took his seat in reforming Apple and
transformed the company from a computer business to
music, phone devices, and much more. Tim came with a
vision toward extending and maintaining his keen focus on
innovation while improving features of the current device
line.
The company has shifted its services and brand loyalty
through innovative hardware and software. Brand loyalty
has allowed the company to introduce hardware and
software and a content subscription to a huge fanbase and
organizations.
33 January 2023

Sundar Pichal: Google
Sundar Pichai, the current CEO of Google and Alphabet, is
a successful innovator who focuses on developing new
products and services at Google. He led the development of
Google Toolbar and Google Chrome. He launched the
android operating system.
Sundar’s interview at Google coincidently coincided with
the launch of Google Gmail. Pichai joined as vice president
of product management and tasked various elements of
Google. It grew to become the world’s most popular
internet browser. He oversaw all the products of Google,
including Search, Maps, Android, Chrome, Play, Gmail,
and Google Workspace.
Jeff Bezos: Amazon
Jeff Bezos, CEO of Amazon. Previously known as a
company with little-known online bookselling company
1994 with Jeff. The plan initially was to sell books online
and later break the chain.
However, Amazon’s stock boosted by around 5000 percent
between 1994 to 1997, and later it took a transformational
format in creating an eReader market by introducing
Kindles.
Bezos thought of changing the way, and here we are,
reading books online and turning towards digital content. It
currently includes various genres of books to read from a
device consumption, with the format of book transforming
book sales but later introducing multi-product sales that
resulted in giving Amazon a value of $1.14 as dates of April
2020.
To conclude,
Transformational leaders may not be the right choice in
every situation. Still, to take advantage of this leadership
style is the ability to unravel the full development potential
of the business.
The main focus must be on improving leadership skills,
empowering employees, and determining the right direction
for businesses.
- Shreyasi Shelke
34 January 2023

The journey of an entrepreneur is more than simply
attaining an expensive business education. At the
same time, the reality for several business owners
and entrepreneurs could be stressful and risky. Yet, not
many business owners are set for a job.
Addressing the uncertainty and barriers that business
owners may face, Paul Arnold, as a Business Strategy
Coach, Wealth Consultant, and owner of Business
Success Strategy Coaching, is one of those who support
the wanna-be entrepreneurs to plan and improve into a
successful business, emphasizing on what’s more important.
He is concerned about not only the financial or strategic
dimension of business growth but also covers three pillars,
i.e., Finances, Business Strategy, and Mindset. By enabling
them to work smarter rather than harder, entrepreneurs can
align themselves to improve their business revenue.
In addition, he has written a book called “Business Success
Strategy Principles,” which outlines around 20 principles
that business owners can use to make their businesses more
efficient.
Let us dive deep into Paul’s inspiring journey!
An Accomplished Business
Paul has established around seven businesses over the past
14 years, with his most recent business generating him a
six-figure income within one year. In 2018, he had
purchased a business club, which was a local business
networking group, where he sought an opportunity to work
with successful entrepreneurs in the local community.
Additionally, he has interviewed established millionaire
entrepreneurs, including Bruce Linton, W. Brett Wilson, JT
Foxx, and Steve Cody. Through these interviews and his
experience in business, he was inspired to write his first
book, titled “Business Strategy Success Principles,” which
was released internationally in July 2022 through Morgan
James Publishing.
Paul also acquired his certification in Business Analysis and
is currently completing an MBA in Management Consulting
through York St. John University.
To Live a Business Dream
Paul helps business owners from soup-to-nuts, from A-Z;
from starting their businesses, improving their mindset, to
creating wealth for their future. His vision is to help
entrepreneurs become their best versions and ignite their
lives by owning their truth and formulating a successful
strategy so they can run and live their business dream.
To meet the objective, he plays several roles in progressing
his business. For instance, he guides business owners to
seek authority in the market by positioning themselves as
published authors, further having an opportunity to be
published with assistance of a New York publisher.
Furthermore, businesses are encouraged to create financial
freedom for the future through his certified expertise in
financial planning and investing.
Paul notes, “I will show you how to create a mastermind
business club in your own community, celebrate yourself
with like-minded, posi ve individuals, be accountable, and
stay inspired. Finally, as is a cer fied financial planner and
registered investor, I will help you create financial freedom
for your future.”
Serving the How-To’s
Paul addresses business entrepreneurs and meets them
where they are by tapping on his own carved solutions. He
makes sure to serve their needs through programs and
coaching sessions that last anywhere between two or three
months.
36 January 2023

Paul Arnold
Business Strategy Coach,
Wealth Consultant and Author
Business Success
Strategy Coaching
37 January 2023

These involve:
Ÿ Executive Business Coaching: 3-month program
Ÿ Ignite Your Life Coaching: 3-month program
Ÿ Write Your Book: book writing workshop and 2-month
group coaching
Ÿ How to start your Mastermind Business Club guide
Ÿ Soup-to-nuts Business Success: Branding & Marketing
Ÿ Executive Business Strategy Success Planning
Ÿ Financial Consulting and Hedge Fund investing
The Importance of Mindset and Business Strategy
Paul’s strategic blend of mindset shift and creating a
successful business strategy is what sets him apart from
other business strategy consultants and wealth coaches
within the industry
Besides being a credible business strategy consultant, i.e., a
Certified Business Analyst and an MBA Management
Consultant, he walks through the change management
processes faced by entrepreneurs, helping them understand
risk and implement a sound execution strategy. Those
businesses who are in their start-up phase are also
supported through the steps of creating a logo, brand,
marketing, team building and scaling their business.
Paul further addresses their growth towards financial
freedom through his 14 years of expertise as a wealth
consultant, encouraging them to grow and preserve their
wealth.
Carving a Road Map
Paul’s desire to offer budding entrepreneurs with a road
map and blueprint for developing a successful business
inspired him to author the book, “Business Strategy Success
Principles.”
He wanted to help established business owners, who felt
stuck in their business with some new ideas to implement in
order to grow. Sharing his insight about the book, he puts,
“I share some of the mistakes I made in my own businesses
as well as some of the unique strategies of successful
millionaire entrepreneurs.”
Seeking Technological Advantage
Paul utilizes the latest technologies for building and
promoting his business, including lead generation and sales
funnels. He has researched and consulted with a global
bank on how to improve technology and organizational
culture to be better positioned for the future.
He marks, “I am very well versed in social media marke ng
with over 10,000 followers. I run mul ple Facebook groups
to help entrepreneurs with mindset and deeper insights
into your soul’s journey. I have researched and consulted
with a global bank on how to improve technology and
organiza onal culture to be be er posi oned for the
future. ”
Moreover, the 2020 pandemic inspired him to start an
annual event called the Adapt and Overcome Innovation
and Strategy Summit. The event brings business owners and
entrepreneurs together to share ideas. In its progression into
its third year, attendees discuss various topics, including
health and wellness, sales and marketing, branding and
social media, the economy, and investing.
Understanding Risk
Paul faced several challenges in his career that allowed him
to understand what the market needed rather than viewing
the world through rose-colored glasses. With the
progression of time, he realized that it is worth investing
time in market research and questioning those already in the
industry to ensure a business can grow successfully.
Further, he mentions, “create a product or service that
people will buy.”
Having developed business leadership skills, he learned the
importance of understanding risk. He believed that it was
easy to change direction on a whim. However, in business,
when a business leader has spent years building a brand that
your customers are happy with, it can be risky to make
large changes to the brand. Hence, he suggests that, by
understanding and evaluating risk, it is easier to understand
and measure the consequences versus the opportunities of
change.
Aspiring entrepreneurs must
seek a coach who is already in
business, rather than doing it
alone. It will allow you to
learn from it, rather than
making mistakes and taking
longer to get to their goal.
38 January 2023

It’s Worth Investing
Paul has worked with business coaches who have assisted him
in gaining clarity and focus in order to move his business
forward. “It is worth investing the money if it helps someone
achieve their goals sooner and grow their business faster,” -
added Paul. He himself has paid up to $1,500 for 15 minutes
of coaching from some of the most successful entrepreneurs
intheindustry.
Walking the path of an experienced leader, Paul advises,
“Aspiring entrepreneurs must seek a coach who is already in
the business, rather than doing it alone. It will allow you to
learn from it, rather than making mistakes and taking longer
togettotheirgoal.”
Envisioningthe Future
Paul envisions that his next plan is to write a book. After
writing the book - “Business Strategy Success Principles,” he
feels like he is hit by the book writing fever! He demonstrates
his interest in writing books on areas closely related to - ‘How
to invest money, grow, and protect your financial wealth.’or a
fictional one inspired by faith and spirituality, which he is
quitefascinatedby.
While he is on his venture to scale the business, Paul
comments that “I place a keen importance on bringing
together a set of team members that would complement your
skillsandaregeneralistswhilethebusiness grows.”
Additionally, he further relies on virtual assistants to help
manageadministrationandkeepcostsmanageable.
Readers’ Words
“I think many of us who start businesses just do it and
figure it out. I can say from experience I wish I had this
book before I started my consulting firm. The book is full of
tools and tips and worksheets. It’s very application friendly.
I found the top 5 reasons businesses fail to be great
objective criteria for me to consider even once a business is
started. I will be sharing this book with friends and clients.
It’s a well worthwhile read.”
-Rob
“This book is perfect for business owners, entrepreneurs,
and founders! Paul captures the essence of what it takes to
find success in business, and his book is a great read that is
truly inspiring.”
-Anonymous
“I sincerely wish I had this book when I started my
renovating business years ago.”
-Francis
“If you own a business or are thinking of starting one, you
definitely need to check out this book!”
-Shannon
39 January 2023

Most Influential Business Leaders to Follow in Canada 2023.pdf

Most Influential Business Leaders to Follow in Canada 2023.pdf

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