Accenture began as a small consulting firm in the 1950s and eventually grew into a global consulting and outsourcing company. It completed a successful IPO in 2001, raising $1.7 billion. The company delivers innovative solutions to customers across industries and geographies. Accenture focuses on technology-driven companies and bridges business consulting with implementation services. It incentivizes employees and spends on marketing to build its brand recognition and drive growth.

1. accenture
>
High performance. Delivered.

2. The Beginning
In early 1950s,
The company launched as
Administrative
Accounting Group,
consulting arm of
accounting firm Arthur
Anderson

3. In December 31,2000, Anderson
Consulting finally adopted the
name.

4. SUCCESS STORY

5. Company’s brand
equity increased
11%

6. Number of firms inquired
about Accenture and its
services increases
350%

7. Awareness of its brand
reached
96%

8. In July 2001,
accenture
succesfully complete a
$1.7 billion IPO

9. BUT HOW!
How accenture is so
successful ?

10. Variety of service offerings to
its customers.
They provide services in
every geography.

11. “Innovation Delivered”
Accenture always try to
deliver innovative ideas

12. “From innovation to
execution,
Accenture helps accelerate
your vision”

13. PERFECTION
Accenture also give incentives to
its employees after specific
business targets met in order to
increase perfection.

14. spent nearly $300 in ads to
make more awareness.

15. “WE KNOW
WHAT IT TAKES
TO BE A TIGER”

16. How does Accenture target
its B-to-B audience so
effectively?
• Targeting technology driven
companies which are the
fastest growing and most
profitable entities.

17. •Overcome this two service
industries by bridging business
consulting and outsourcing
implementation.

18. Has Accenture done the
right thing by dropping
Tiger Woods?
They have no choice left behind.
They can’t continue with a
sportsperson who has involved
in a scandal.

19. • Accenture has
concentrated on its
business development and
creating many ways to
connect its buyers to give
them better technology
and ideas

20. Summary

21. DISCLAIMER
Created by Saikat Das , IIT Kanpur ,
during a Marketing Internship under
Sameer Mathur,
IIM LUCKNOW.