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CREDENTIALS FEBRUARY 2013
CREDENTIALS 2013	





Tamarindo is a different kind of
communications advisory.
CREDENTIALS 2013	





We provide counsel and support
to ambitious businesses operating
in the financial services, renewable
energy and technology space.
CREDENTIALS 2013	





If you’re bored with the same old
stories and believe in something
better, we can help.
CREDENTIALS 2013	

What we do	





                      WHAT WE DO	

                      We partner with fast growing, like-minded
                      ambitious businesses of all shapes and sizes	


                      We provide strategic industry counsel and advice to
                      senior executives and their teams	


                      We equip businesses and individuals with
                      intelligence, insight and industry analysis	


                      We deliver a fully managed, specialist consultancy
                      service that produces focused market results	




  ACCESS INSIGHT SUPPORT
                                                                           TAMARINDO
CREDENTIALS 2013	

Why it matters	





                      WHY IT MATTERS	

                      Because building and managing your reputation is no
                      longer a nice-to-have. It’s a core part of modern business.	


                      1.  We enhance the value of your company and
                          your brand	


                      2.  We generate greater levels of loyalty and
                          trust from your clients, your staff and your prospects	


                      3.  We help ensure that customers and suppliers give you
                          the benefit of the doubt, when things go wrong	




   ACCESS INSIGHT SUPPORT
                                                                                TAMARINDO
CREDENTIALS 2013	

 What makes us different?	





        WHAT MAKES 	

        US DIFFERENT	

1.  Our unparalleled industry knowledge and industry
    expertise	


2.  The strength of our relationships, with the
    industry, the markets and most importantly, the media	


3.  Our business acumen and understanding of
    the city. We’re just not interested in commercial puff.	





    ACCESS INSIGHT SUPPORT
                                                                 TAMARINDO
CREDENTIALS 2013	

What makes us different?	




WHAT WE OFFER	

                                        Partnership Facilitation	

                                        Bespoke Events	

                                        Public Affairs / Lobbying	

                              Access    Business Lead Generation	

                                        Media Introductions




                                           Market Analysis	

                                           A Word About Wind	

                              Insight      Solar Summary	

                                           Company Profiles
                                           Country Reports	





                                        Executive Advice & Training	

                              Support   Brand Positioning	

                                        Media Relations & PR	

                                        New Business Strategy	

                                        Crisis Management	




                                                                         TAMARINDO
CREDENTIALS 2013	

What makes us different?	





We also run an influential wind
energy intelligence service…	

                                  A Word About Wind is read by over 2,500 senior
                                  investment professionals who simply don’t have the time
                                  to wade through the newspapers and trade journals
                                  every day.	


                                  Our community is made up of some of the very best
                                  finance houses, banks, venture capitalists, and private
                                  equity units working around the world. 	


                                  Within the public sector, we are read by senior civil
                                  servants, ministers and departmental chief executives.	





                                                                               TAMARINDO
CREDENTIALS 2013	

What makes us different?	





WHAT WE DO…	

                                             Top 100 Power People report	


     We publish 12 industry intelligence                                  Each year we produce
     bulletins every month	

                                             a report which outlines
                                                                          the 100 most
                                                                          influential players in
     We host a series of Quarterly                                        the international wind
     networking drinks that enable senior                                 energy market	

     wind energy industry professionals to
     network with their counterparts
     working in finance and investment in
                                                The Advisory Panel:	

     the City.	

                                                Adam Barber, Founder, A Word About Wind	


     We host an exclusive, invitation-only      Stephen Crane, Senior Adviser, Green Investment Bank	

     conference each year	

                    Hugh McNeal Chief Executive, DECC	


                                                Christian Kjaer , CEO, EWEA	

     We compile the Top 100 Power People
     report, a definitive who’s who of the
     wind energy industry	



                                                                                                  TAMARINDO
CREDENTIALS 2013	

What makes us different?	





COMING SOON…




                              TAMARINDO
CREDENTIALS 2013	





OUR CLIENTS
CREDENTIALS 2013	

Our clients	





Renewable Energy      Finance   Technology




                                       TAMARINDO
CREDENTIALS 2013	

Our clients	




   ACCESS INSIGHT SUPPORT

   Case study	

   As the appetite for financing and investing in offshore wind heated up, some of the
   most established investment banks were in danger of being left behind. HSBC asked
   for our support.	


   The solution	

   In partnership with the bank Tamarindo developed, managed and hosted a 50-person
   invitation-only event that:	


   1.     Fostered a partnership with influential news intelligence service, A Word
          About Wind	


   2.     Attracted opinionated, first rate speakers and panellists, working
         throughout the wind energy space	


   3.  Secured the attendance of notoriously hard to reach senior decision-
       makers at key developers, utilities, manufacturers and construction firms	





                                                                                        TAMARINDO
CREDENTIALS 2013	

Our clients	




   ACCESS INSIGHT SUPPORT

   Case study	

   With an established offering in multiple energy sectors but with limited exposure
   within UK offshore wind, Fichtner called on Tamarindo to assist and facilitate in this key
   area of new business growth.	


   The solution	

   In partnership with the firm, Tamarindo developed an integrated campaign that
   facilitated new market introductions and raised the profile and exposure of the brand:	


   1.    Developed a focused programme of investor introductions and
         engagement, to strengthen existing relationships and to raise the profile of the
         business	


   2.    Provided regular company and country intelligence, delivered in a
         series of specialised reports and complemented with anecdotal industry views	


   3.    Secured an official partnership with industry intelligence service A Word About
         Wind and facilitated senior executive briefings with the wider market	




                                                                                                TAMARINDO
CREDENTIALS 2013	

Our clients	




   ACCESS INSIGHT SUPPORT

   Case study	

   The market leader in renewable energy underwriting but a business that needed to
   raise its profile and ultimately, find its voice.	


   The solution	


   -    Strategic PR consultancy focused on key areas of commercial growth	

   -    Provision of regular market intelligence and analysis	

   -    Profile building for senior management team	

   -    Ongoing relationship building programme between the business and key influencers	


   The results	


   - Regular and consistent international press and media coverage	

   - 15% increase in in-bound business enquiries over first twelve months	

   -  Consistent messaging implemented throughout North America and Europe	





                                                                                             TAMARINDO
CREDENTIALS 2013	





OUR TRACK RECORD	





                      TAMARINDO
CREDENTIALS 2013	

Our track record	



“Honest, creative, thoroughly trusted…”	

Mike Powell, Former Head of Global Markets, HSBC & Co-Founder
Thematic Capital Partners	



“Experts in their field, look no further.” 	

Chris Potts, Chief Executive, Rule Financial	



“Trusted advisors to me and my senior team.”	

Fraser McLachlan, Chief Executive, GCube	



“Consummate, well-connected professionals…”	

Clive Jeffrey, Founder & Chief Executive, South Boats	



“The best of the best. My first port of call.” 	

Kiran Stacey, Energy Source Editor, Financial Times	



“Quick fire thinking, only ever matched by the
strength of their contact book…”	

Peter Guest, Editor, CNBC	



                                                                TAMARINDO
CREDENTIALS 2013	

The Team	



                       A focused and
                      dedicated team




                               TAMARINDO
T: +44 (0)20 7193 6013	

       T: +1 (917) 310 3307	

E: advice@tamarindocomms.com

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February credentials tamarindo

  • 2. CREDENTIALS 2013 Tamarindo is a different kind of communications advisory.
  • 3. CREDENTIALS 2013 We provide counsel and support to ambitious businesses operating in the financial services, renewable energy and technology space.
  • 4. CREDENTIALS 2013 If you’re bored with the same old stories and believe in something better, we can help.
  • 5. CREDENTIALS 2013 What we do WHAT WE DO We partner with fast growing, like-minded ambitious businesses of all shapes and sizes We provide strategic industry counsel and advice to senior executives and their teams We equip businesses and individuals with intelligence, insight and industry analysis We deliver a fully managed, specialist consultancy service that produces focused market results ACCESS INSIGHT SUPPORT TAMARINDO
  • 6. CREDENTIALS 2013 Why it matters WHY IT MATTERS Because building and managing your reputation is no longer a nice-to-have. It’s a core part of modern business. 1.  We enhance the value of your company and your brand 2.  We generate greater levels of loyalty and trust from your clients, your staff and your prospects 3.  We help ensure that customers and suppliers give you the benefit of the doubt, when things go wrong ACCESS INSIGHT SUPPORT TAMARINDO
  • 7. CREDENTIALS 2013 What makes us different? WHAT MAKES US DIFFERENT 1.  Our unparalleled industry knowledge and industry expertise 2.  The strength of our relationships, with the industry, the markets and most importantly, the media 3.  Our business acumen and understanding of the city. We’re just not interested in commercial puff. ACCESS INSIGHT SUPPORT TAMARINDO
  • 8. CREDENTIALS 2013 What makes us different? WHAT WE OFFER Partnership Facilitation Bespoke Events Public Affairs / Lobbying Access Business Lead Generation Media Introductions Market Analysis A Word About Wind Insight Solar Summary Company Profiles Country Reports Executive Advice & Training Support Brand Positioning Media Relations & PR New Business Strategy Crisis Management TAMARINDO
  • 9. CREDENTIALS 2013 What makes us different? We also run an influential wind energy intelligence service… A Word About Wind is read by over 2,500 senior investment professionals who simply don’t have the time to wade through the newspapers and trade journals every day. Our community is made up of some of the very best finance houses, banks, venture capitalists, and private equity units working around the world. Within the public sector, we are read by senior civil servants, ministers and departmental chief executives. TAMARINDO
  • 10. CREDENTIALS 2013 What makes us different? WHAT WE DO… Top 100 Power People report We publish 12 industry intelligence Each year we produce bulletins every month a report which outlines the 100 most influential players in We host a series of Quarterly the international wind networking drinks that enable senior energy market wind energy industry professionals to network with their counterparts working in finance and investment in The Advisory Panel: the City. Adam Barber, Founder, A Word About Wind We host an exclusive, invitation-only Stephen Crane, Senior Adviser, Green Investment Bank conference each year Hugh McNeal Chief Executive, DECC Christian Kjaer , CEO, EWEA We compile the Top 100 Power People report, a definitive who’s who of the wind energy industry TAMARINDO
  • 11. CREDENTIALS 2013 What makes us different? COMING SOON… TAMARINDO
  • 13. CREDENTIALS 2013 Our clients Renewable Energy Finance Technology TAMARINDO
  • 14. CREDENTIALS 2013 Our clients ACCESS INSIGHT SUPPORT Case study As the appetite for financing and investing in offshore wind heated up, some of the most established investment banks were in danger of being left behind. HSBC asked for our support. The solution In partnership with the bank Tamarindo developed, managed and hosted a 50-person invitation-only event that: 1.  Fostered a partnership with influential news intelligence service, A Word About Wind 2.  Attracted opinionated, first rate speakers and panellists, working throughout the wind energy space 3.  Secured the attendance of notoriously hard to reach senior decision- makers at key developers, utilities, manufacturers and construction firms TAMARINDO
  • 15. CREDENTIALS 2013 Our clients ACCESS INSIGHT SUPPORT Case study With an established offering in multiple energy sectors but with limited exposure within UK offshore wind, Fichtner called on Tamarindo to assist and facilitate in this key area of new business growth. The solution In partnership with the firm, Tamarindo developed an integrated campaign that facilitated new market introductions and raised the profile and exposure of the brand: 1.  Developed a focused programme of investor introductions and engagement, to strengthen existing relationships and to raise the profile of the business 2.  Provided regular company and country intelligence, delivered in a series of specialised reports and complemented with anecdotal industry views 3.  Secured an official partnership with industry intelligence service A Word About Wind and facilitated senior executive briefings with the wider market TAMARINDO
  • 16. CREDENTIALS 2013 Our clients ACCESS INSIGHT SUPPORT Case study The market leader in renewable energy underwriting but a business that needed to raise its profile and ultimately, find its voice. The solution - Strategic PR consultancy focused on key areas of commercial growth -  Provision of regular market intelligence and analysis - Profile building for senior management team - Ongoing relationship building programme between the business and key influencers The results - Regular and consistent international press and media coverage - 15% increase in in-bound business enquiries over first twelve months -  Consistent messaging implemented throughout North America and Europe TAMARINDO
  • 17. CREDENTIALS 2013 OUR TRACK RECORD TAMARINDO
  • 18. CREDENTIALS 2013 Our track record “Honest, creative, thoroughly trusted…” Mike Powell, Former Head of Global Markets, HSBC & Co-Founder Thematic Capital Partners “Experts in their field, look no further.” Chris Potts, Chief Executive, Rule Financial “Trusted advisors to me and my senior team.” Fraser McLachlan, Chief Executive, GCube “Consummate, well-connected professionals…” Clive Jeffrey, Founder & Chief Executive, South Boats “The best of the best. My first port of call.” Kiran Stacey, Energy Source Editor, Financial Times “Quick fire thinking, only ever matched by the strength of their contact book…” Peter Guest, Editor, CNBC TAMARINDO
  • 19. CREDENTIALS 2013 The Team A focused and dedicated team TAMARINDO
  • 20. T: +44 (0)20 7193 6013 T: +1 (917) 310 3307 E: advice@tamarindocomms.com