Looking for a Career in Digital Marketing? Here's the points to understand and consider for a successful career in either SEO, PPC Google Ads or Social Media.

1. Career in DigitalMarketing in India

2. AGENDA
• Whatis Digital Marketing?
• TypesofDigital Marketing
• Eligibility tostartDigital MarketingCareer
• Digital MarketingJobsby2020
• RequiredDigitalMarketing Skills
• AverageSalaryforDigital Marketers

3. INTRODUCTION
What is Digital Marketing?
DigitalMarketingis abroadtermdescribes all onlineactivitiesfrompromotionto
advertisementthroughdifferentdigital channelslike searchengines, websites, socialmedia,
email, andmobileappsetc.

4. Types of Digital Marketing
• SearchEngine Optimization(SEO)
• Google Adwords(PayPerClick)
• SocialMedia Marketing(SMM)
• EmailMarketing
• ContentMarketing
• AffiliateMarketing

5. 1. Search Engine Optimization (SEO)
SEOstandsforSearchEngine Optimization.Putsimply,it’stheset ofactionsyoucantaketohelp
yourwebsiterankhigher in searcheson Googleandothersearchengines.
2. Google Adwords (Pay Per Click)
PPCis acost-effectivemethodofonline advertising whereadsaredisplayedon searchengine
resultspages.

6. 3. Social Media Marketing (SMM)
SocialMedia Marketingis all aboutpromotingyourproductandServices byusing different social
media platformslike Facebook,Twitter,Instagram,LinkedInetc.
4. Email Marketing
Emailmarketingis theactofsending a commercial message,typicallyto agroupofpeople,
using email.

7. 5. Content Marketing
Contentmarketingis theprocessofcreatinghigh-quality,valuablecontenttoattract,inform,and
engage anaudience, while alsopromotingyourbrand.
6. Affiliate Marketing
Affiliatemarketingis theprocessbywhich anaffiliateearnsacommission formarketinganother
person’sorcompany’sproducts.

8. Eligibility to Start Digital Marketing Career
• Thereisnoeligibility criteriaforthis course.
• Youdonotneed a personalizeddegree forDigitalMarketing Course.
• AnyJob Seekers,WorkingProfessionals,Entrepreneurs,Start-Ups,Sales&MarketingExecutives,
Call Centeror BPOExecutives,Analysts,Associatesetccanstarttheir careerin digital marketing.

9. Digital Marketing Jobs by 2020
• Around18 lakhjobswill becreatedby 2020.
• The numberis growing atvery fastpaceasthereis38%Internet penetrationin India.

10. Required Digital Marketing Skills
• Onlyresults whichyouproducemakeyouasmartdigital marketer,notqualifications.
• AbilitytothinkPositive
• AbilitytoExecuteandanalyzedripmarketingcampaigns
• A mix ofCreativityandanalyticalabilities
• GoodCopyandvisual storytellingabilities
• A likable Personality
• Abilitytoanalyzequantifiablemetrics
• Having Design Knowledgewill beanadd-on

11. Average Salaryfor Digital Marketers