The document outlines the search engine optimization (SEO) process, emphasizing the importance of keyword research to effectively target the right audience. It discusses analyzing competitors, optimizing on-page SEO, and building valuable content to improve search engine rankings. Additionally, it suggests outreach strategies like guest blogging to increase backlinks for better visibility.

1. SEARCH ENGINE OPTIMIZATION PROCESS
KEYWORD RESEARCH
SEO Process - Follow to rank website on Google
COMPETITION ANALYSIS
OFF-PAGE OPTIMIZATION
SEO AUDIT
ON-PAGE SEO OPTIMIZATION
Keyword Research is one of the most
important in online marketing to target
the right audience.
The selection of keywords can build your
website.
The keyword is a phrase or a word that
user types in the search box of a search
engine to find the desired result for the
search term.
Identify your top Competitors in
Digital Marketing space.
Search what your Competitors
are doing online.
How and where your competitors are
marketing themselves online?
How each page is performing & where
improvement is required?
How to escape search engine related
ranking filter or penalty?
Ensure updated Content is available.
On-page SEO is the process of
optimizing different parts of the
website that affect search engine
rankings.
you have control over and can
change on your own website.
In the title tag put your targeted
keywords of each page on your
site.
Create awesome content that people
want to link to because it is valuable.
In your industry outreach e-mails to
influencers that ultimately link to you.
Do Guest blogging on sites these
guest posts will have links back to
your site.
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