SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
Need for the hour for digital marketing/ad agencies is a software that automates the process of creating SEO proposals for prospects. This is a sample SEO proposal generated from ReportGarden platform.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
Need for the hour for digital marketing/ad agencies is a software that automates the process of creating SEO proposals for prospects. This is a sample SEO proposal generated from ReportGarden platform.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
How to Hire the Perfect SEO Manager for your organisationHireQuotient
1. Define Your Requirements
Start by identifying the specific SEO goals and challenges your company faces. Whether it’s improving keyword rankings, increasing organic traffic, or enhancing site architecture for better crawlability, understanding these needs will help you determine the necessary skills and experience for your ideal candidate.
2.Create a Comprehensive Job Description
Draft a job description that outlines responsibilities such as conducting SEO audits, developing and implementing SEO strategies, managing keyword research, optimizing on-page elements, and building quality backlinks.
3.Explore Various Recruitment Channels
Post the job across diverse platforms to ensure broad visibility. Utilize mainstream job boards, digital marketing-specific sites, and professional networking sites like LinkedIn.
4.Screen for SEO Expertise and Experience
During the screening process, look for candidates with a proven track record in enhancing search engine rankings and driving organic growth. Review their experience with various SEO tools and platforms, and focus on those who demonstrate a strategic approach to SEO and problem-solving abilities.
5. Engage Short-listed Candidates
Personalize your communications with candidates to highlight how their specific skills and experiences align with your company's needs. Discuss the potential impact they could have on your projects and emphasize opportunities for growth and innovation within your company. Use EasySource’s Candidate Engagement Module for crafting impactful messages.
6.Assess Technical and Strategic Skills
Conduct practical assessments, such as SEO audits of your current website or strategy formulation based on a given set of data. These tasks will help gauge their technical proficiency and their ability to plan and execute SEO strategies effectively. Use HireQuotient's EasyAssess to help you test the skills of your potential hire. You can look through other assessments through HireQuotient's skill assessment library.
7. Evaluate Problem-Solving and Adaptability
Assess how candidates adapt their strategies to align with search engine updates and changes in user search behavior. Discuss scenarios where they might need to pivot their SEO strategies due to unforeseen algorithm updates or shifts in competitive landscapes.
8.Check References
Contact previous employers or clients to verify the candidates’ professional skills and successes.
9.Make a Competitive Offer
Once you have identified the right candidate, present an offer that reflects the value they bring to your organization
10. Ensure a Smooth Onboarding Process
Design an onboarding process that introduces the new SEO Manager to your team, tools, and current projects.
To read the full article, visit https://www.hirequotient.com/how-to-hire/seo-manager
This is a beginners introduction to Search Engine Optimization (SEO)
SEO It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability.
SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility.
These tactics are aimed at making a website more attractive and user-friendly to both search engines and users.
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Why Your Website Needs SEO and How To Hire The Right SEO CompanyChristopher Dill
You have built a business with your bare hands. Realizing that you need help can be tough to swallow.
At Virginia SEO, we are often called into meetings with small business owners who know they need help in the SEO front. More often than not, these business owners have no idea WHAT sort of help they need. Often they know what the acronym SEO means, but they have a false impression of what SEO entails. Getting started as a small business owner on a topic that you are not comfortable is tough. We often have to “hand hold” a client through the process, and this can really be a ton of fun. We thoroughly enjoy SEO, and sharing it with people (especially small business owners) is great.
Our SEO offer, your visibility on Search Engines - Gini Concept DesignGini Concept Design
How is your brand considered by Google?
Do you know the actual SEO potential of your site?
Audit SEO, Search Engines Optimization, Monthly packages
Boost your sales, develop your visibility and acquire a qualified audience.
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Seo is the best process of promote your business . SEO stands for Search Engine Optimization . it is following these steps Web Analysis, client requirements, Keyword Research ,content Writing, Web Optimization, seo summations, Links Building , Reporting or Ranking .
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
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Seo proposal template
1. SEO Proposal for <Company Name> 1
Proposal
Improving SEO Results for <Company name>
For attention of: <Contact Name>, <Role>
Author: <Consultant name>
Date: <Date>
2. SEO Proposal for <Company Name> 2
Table of Contents
Proposal:.............................................................................................................................................................................................................................1
Improving SEO Results for <Company name> .........................................................................................................................................................1
About this template ..........................................................................................................................................................................................................4
Who is this template for?.................................................................................................................................................................................................4
What is the scope of the proposal?...............................................................................................................................................................................4
How is it structured? ........................................................................................................................................................................................................5
How to use this template?...............................................................................................................................................................................................5
1 Introduction.....................................................................................................................................................................................................................6
2 Understanding your needs..........................................................................................................................................................................................6
Market ................................................................................................................................................................................................................................6
Background to SEO activity............................................................................................................................................................................................6
Business goals...............................................................................................................................................................................................................6
Existing resource and process....................................................................................................................................................................................7
Business proposition and brand engagement using content ....................................................................................................................................7
Your requirements............................................................................................................................................................................................................7
3 The <agency> solution.................................................................................................................................................................................................8
5. On-page optimisation analysis (for country sites and network sites) ..................................................................................................................8
8. SEO resourcing and process analysis .....................................................................................................................................................................9
Review and recommendations on: ................................................................................................................................................................................9
Deliverables.....................................................................................................................................................................................................................10
4 Fees and timing..............................................................................................................................................................................................................9
Fees....................................................................................................................................................................................................................................9
Exclusions .........................................................................................................................................................................................................................9
5 Managing the project ....................................................................................................................................................................................................9
SEO activities, deliverables and review process.........................................................................................................................................................9
Team members...............................................................................................................................................................................................................10
Confidentiality .................................................................................................................................................................................................................10
Our requirements from you...........................................................................................................................................................................................10
6 About company name ................................................................................................................................................................................................11
Contact details and next steps.....................................................................................................................................................................................11
Further examples of SEO proposals ........................................................................................................................Error! Bookmark not defined.
3. SEO Proposal for <Company Name> 3
Appendix - A glossary of SEO terms for business................................................................................................................................................11
4. SEO Proposal for <Company Name> 4
About this template
Who is this template for?
The main purpose of this template is to help agencies and consultants preparing SEO proposals.
We think that client-side businesses may also find the template useful when reviewing proposals received from different agencies as part
of SEO agency selection.
We have developed it in response to requests for an SEO proposal template by consultants and agencies whose main focus isn’t search
marketing, instead they are looking to offer SEO services perhaps through recruiting or re-training existing staff. Of course, we know that
specialist search marketing agencies will have already developed their approach to proposals for pitching, although they may be
interested to compare their approach to ours.
The first part of the proposal, which summarises current goals, processes and results from SEO can also be used for taking or giving a
brief to the agency in advance of submitting the proposal.
What is the scope of the proposal?
Traditionally, SEO proposals have focused on five core areas:
1. Keyword research to understand customer intent for content related to market and to scope the size of the SEO opportunity
2. Technical SEO to ensure search engine robots can crawl the site successfully and index unique content. This also includes
information architecture, taxonomy and the internal linking structures.
3. On-page optimization to improve relevance of pages for searchers and so attract more visits.
4. Link-building to gain quality links from quality sites.
5. Brand reputation protection including managing negative SEO.
These areas are all covered in the template structure, but the proposal is broadened to include recommendations on content marketing
and social media marketing. Modern SEO requires a solid content marketing strategy and implementation to be effective unless the
scope is deliberately limited to one of the four techniques above. For larger brands it should also cover Brand reputation, so considering
negative SEO.
5. SEO Proposal for <Company Name> 5
How is it structured?
The template is provided as an unbranded Word document so that it can easily be modified for proposals. It is structured in a
conventional format for an agency proposal:
Understanding client business challenges and goals from investment in SEO
A summary of the agency solution going into detail on different activities forming the approach to SEO
Structure of SEO programme
How to use this template?
This template has clear headings and <prompts of what to cover in the section in angle-brackets – you can delete these>.
As you complete the proposal, or as clients review it, it’s important to keep in mind how the approach is differentiated from those for other
agencies. Here are 10 key differentiators between agencies.
10 Key differentiators between agencies:
Which factors should clients consider when reviewing proposals:
1. Proof of delivering results from SEO, ideally in a similar business sector.
2. Methods for reviewing market potential based on consumer search intent – keyphrase analysis and target setting.
3. Process and techniques for identifying possible penalties and techniques for recovering from them “link detoxification”.
4. Specific techniques for link-building, still the most important ranking factor and vital for success in competitive markets. Look for a
structured, repeatable, scalable process, with sufficient creativity to encourage sharing.
5. Specific techniques for identifying technical SEO challenges such as duplicate content, redirects, content errors
6. Integration with content marketing and social media marketing processes / division between agency and client tasks
7. Specialist SEO techniques relevant to the type of business, e.g. local SEO, international SEO or factors related to the vertical
market
8. Approach to understanding and reporting on SEO effectiveness. Defining commercial results and the quality of links built.
9. Process for reporting, review and improvement discussed agency and client using relevant KPIs, dashboards and reports.
10.Finally, cost in relation to activities delivered.
We consider that on-page optimization i.e. copy markup isn’t a significant SEO differentiator, although the process for managing
improvements to on-page markup and copy quality at scale for large sites can still give significant boosts in traffic.
6. SEO Proposal for <Company Name> 6
1 Introduction
Thank you for inviting us to propose how we can assist <company name> in improving your Search Engine Optimization (SEO). We see
a good opportunity for SEO to contribute more to <company name> based on our review of your current effectiveness outlined in this
proposal. The SEO techniques we recommend are based an established process focusing on <describe key differentiators>. We will
tailor our approach for <company name> to get the best level of collaboration between <company name> and <agency name> to drive
results. SEO can be developed as a major source of traffic, leads and sales with focus on the right SEO activities based on high quality
content marketing and we look forward to working with you to achieve that.
This proposal is based on your brief discussed between <name, company name> and <consultant name, agency> on <date>.
It outlines the analysis and recommendations needed to improve SEO and content marketing effectiveness for <company names>.
2 Understanding your needs
Market
<Company background – range of products or services highlighting those which are a priority for improving SEO>
<Core audiences summarised through personas>
Backgroundto SEO activity
Business goals
Your SEO activity has these goals on which we will focus:
< Typically this will be increasing ranking to specified product categories and so visits to increase leads or sales
<Broader goals may include brand reputation, thought-leadership or brand protection too>
SEO is currently delivering this value to the business <Important to go beyond rankings and volume to commercial results – use the
Smart Insights VQVC mnemonic to check this>.
Volume (organic visits, volume and percentage of all traffic and AdWords if relevant, coverage and rankings for main target keywords)
Quality (bounce rates, conversion to lead and profile quality of leads generated, site engagement)
Value (Percentage and amount of new and existing customer revenue generated from SEO, or for a non-Ecommerce site, leads and
goal value per visit in Google Analytics)
7. SEO Proposal for <Company Name> 7
Cost (Reference current cost and express as Cost-per-click or Cost-per-Acquisiton, CPA)
Existing resource and process
<Current management and process of different areas of SEO and how they relate to content marketing and social media marketing>
SEO History and SEO activity
<Summarise the long-term trends in SEO rankings and contribution, particularly any problems, such as a fall in rankings, penalties and
recoveries. Aim to summarise current priorities>.
<SEO assets – number of pages and current marketing activity across range of domains owned by the company or partner domains that
can be used for relevant links. Cross-linking between sub-domains and domains is often a good opportunity, particularly in larger
businesses>
<Existing approaches summarising around the main areas of SEO, for example>:
1. On-page SEO.
2. Technical SEO.
3. Development of quality content assets.
4. Influencer outreach and link-building.
5. Brand reputation management.
6. Measurement and improvement.
Businesspropositionand brand engagement using content
<SEO should support the unique features of the company and brand(s) and how it is positioned in market. This relates closely to the
types of content used to engage audience>
Your requirements
You would like us to review the effectiveness of your SEO strategy and execution and make recommendations for:
<List relevant sites and microsites>
8. SEO Proposal for <Company Name> 8
3 The <agency> solution
Our approach to reviewing and improving your results from SEO will involve these steps which are part of our standard audit and
recommendations process, tailored to your market:
1. Understand business goals and challenges against performance delivered.
• Review commercial drivers for SEO investment and define KPIs with you for managing future performance and agency activity.
• Review current and potential future business contribution of SEO (compared to AdWords paid search if used) based on the
review of Google Analytics and creating a conversion-based budget model
• Review and make recommendations on target keyphrases and summarise customer search intent/behaviour.
• What is SEO delivering now in terms of visitors and marketing outcomes?
2. Understand marketplace effectiveness.
• Review ranking performance against different competitor types for target keyphrases using an independent rank checker
<name>. Make recommendations on how to out-perform each competitor type.
• Complete an Excel-based gap analysis of visits and engagement against search demand from customers. We recommend this
spreadsheet is used for managing future performance.
3. Brand reputation management.
• Review position against competing sites for pure brand and ‘navigational’ searches.
• Review of effectiveness of brand messaging compared to natural and paid search competitors
• Review of quality of site, content and backlinks for Google Webspam filters including Google Panda and Penguin to identify any
link detoxification needed
• Review social media mentions and recommend how to manage
4. Review external backlink profile analysis
• Overview of site authority and backlink profile using 2 independent tools <name>.
• Review of competitive referring domain backlink history through backlink analysis services
• Detailed recommendations on techniques to improve backlinks to your site including publishing a list of publishing / partner
options and link-building methods for linking. Based on more detailed analysis of link profile for competitors.
5. On-page optimisation analysis (for country sites and partner sites)
• Review of HTML semantic markup and schema options.
• Recommendations on which meta data are important, unimportant and which need to be improved.
9. SEO Proposal for <Company Name> 9
• On-page semantic markup
• Duplicate content recommendations
• International SEO recommendations (where relevant)
6. Content, link and viral attractiveness audit
• Effectiveness of different types of content in attracting links
• Effectiveness of social media marketing in generating links
• Recommendations on content marketing strategy to improve
7. Future SEO resourcing and process analysis
Review and recommendations on:
• Current effectiveness of agency work
• Responsibilities for SEO
• Activities for ongoing management of SEO
• Use of agencies including social media, design agencies.
4 Fees and timing
Fees
The fees to complete the analysis and recommendations described in the previous section is £X+VAT
Exclusions
<Can be useful for scoping in or out different aspects of content and social media marketing that may be shared with the client>
5 Managing the project
SEO activities, deliverablesand review process
<Define recommended deliverables and preliminary timings to be agreed on contract completion. This table of activities. At a top-level as
below, these can be generic, so define individual tasks in more detail to help prove value.>
Activity Purpose Deliverable Target
delivery
(to be agreed)
10. SEO Proposal for <Company Name> 10
1. Keyphrase analysis
and opportunity estimate
Identify priorities for targeting
keyphrases and define potential
business benefits
Grouped Target Keyphrase
spreadsheet
Week 2
2. Technical site audit Identify problems and opportunities
and define quick-win and longer-
term recommendations
Site SEO audit and
recommendations
Week 3
3. Content marketing
strategy
Define best themes, formats and
schedule for content
Content marketing strategy Week 3
4. Backlink audit and
link—building strategy
Identify and remove harmful links,
reconfigure existing links and
identify opportunities for new links.
Backlink analysis and
recommendations
Week 4
Deliverables
Our reports will help you prioritise by giving three levels of recommendations within the deliverables including:
Priority 1. Quick Wins to gain immediate improvements – give examples of categories, e.g. home page, product and navigation
improvements for internal linking. Link detoxification and recinclusion requests.
Priority 2. Medium terms investment in content marketing and link-building, for example developing a blog and new content assets.
Priority 3. Longer-term factors. Summary Powerpoint presentation of main findings recommendations to discussed in 1/2 day meeting
at the end of the project
Team members
<Define the key team members depending on the scale of the project>
Account or project manager
Different SEO roles as appropriate: SEO Strategist, Technical SEO, Copywriting, Online PR and content management
Confidentiality
An NDA will be signed for the project. All data and recommendations will be treated as strictly commercial-in-confidence.
Our requirements from you
• Provision of login access to Google Analytics and Webmaster Tools.
• Prompt review and response to questions and draft recommendations
11. SEO Proposal for <Company Name> 11
6 About company name
<Company case studies and credentials giving examples of improvements in business results>
Contactdetails and next steps
This report was prepared by <consultant names>. Please contact us with any questions on <X>.
Appendix - A glossary of SEO terms for business.
<SEO is perhaps THE most confusing part of digital marketing for clients, so it is best to minimise jargon. However, to describe your
specific approach and credibility you need to go beyond generalisations. A selective glossary of SEO terms can be helpful here since you
wont want to explain terms in your main proposal. Example terms covered in our 7 Steps to SEO guide include:>
Backlink
Duplicate content
Geotargeting
Google Webmaster Tools
SERPS
Internal links
Link Detoxification
Negative SEO
Panda
Penguin
Reinclusion request
Webspam