Schema plays a very important role in SEO. Schema or schema.org is a structured data vocabulary which defines entities, relationships & actions on the internet. Schema makes it possible for search engines to understand the meaning behind subject matter on the web. It gives a better user experience for internet users.

1. HOW TO BOOST YOUR SEO BY USING
SCHEMA MARKUP

2. What is Schema Markup?
Schema markup can help your website traffic as Google , Bing ,
Yahoo and Russia's Yandex have all conceded to the impacts
schema has on SERPs.

3. schema.org
schema.org is a Bible for Schema Lovers, a coordinated effort
between Bing, Google , Yahoo to enable web activity by producing
a structured data markup schema upheld by major search engines.

4. Schema
● Schema helps Search engines to understand the information on
web pages and it help in giving good results on SERP.
● A common markup vocabulary makes it less demanding for
webmasters to settle on a markup schema and get the most extreme
advantage for their efforts.

5. Schema Uses
● Schema works the same way as RDFs , microdata , microformats .
● It utilizes the microdata markup format.
● A vocabulary shared by all the search engines that supports a wide
variety of item types and properties.

6. Markups from Schema
● Search engines depend on markups from schema to yield the
correct search results.
● The markups likewise make content less demanding for search
engines to index.
● So when you utilize schema markup , it will make your website
more upgraded for individuals to discover, expanding the chances
of your website’s visibility.

7. Use of Schema Markup
● Search engines can not generally comprehend the significance of
page content.
● By inserting extra tags to the HTML of your web pages it decides
the page content.
● Tags that demonstrate a particular place, blog, image, person and
so on, allow search engines to show the most relevant results on
SERP.

8. Example
See one example of a business that has markup on its event schedule
page.The SERP looks like-

9. Kinds of Items Described by Schema
Every sort of data has properties that can be utilized to
portray things in more detail. Let's take an example of “book” which
comes under the type “creative work” can possess the properties
“name”(title), “writer” etc and that’s only the tip of the iceberg,
contingent upon how completely you need to portray it. Also an
“event” can be entrusted anything from a “business event” to a
“theater event”.
Structured information can be utilized to mark up a wide
range of things from products to events to recipes. It is frequently
used to give extra data about the accompanying.

10. How Schema Works
Schema microdata is applied to the content of a page to define exactly
what it is and how it should be treated. Schema elements and
attributes can be added directly to the HTML code of a web page to
provide the search engines crawlers with additional information.

11. How to Implement Schema Markup?
● Go to Google’s Structured Data Markup Helper.

12. Steps to Follow
● Choose from markup types according to your webpage type.

13. Steps to Follow
● Copy and paste your content’s link, then select “Start Tagging”.

14. Steps to Follow
● The page will be divided into two sections, the items below will be
in the new section.

15. Steps to Follow
● Name: Highlight the content title and select Name.
● Author: Highlight the author’s name and select Author.
● Data Published: Highlight the date of the content and select Date
Published.
● Image: Highlight the content image and select image.
● Article Section: Highlight the beginning of the content.
● You can add data items that are not shown on webpages, like the
URL, by selecting the “Add Missing Tags” option.

16. Steps to Follow
● Click create HTML.
● Download the HTML code.
● Test using Google’s testing tool .

17. Conclusion
Schema markup is a vital factor to think about as it is utilized widely by
Google and other top search engines. Utilizing this markup platform will
empower you to optimize your website and enable your content to be found
and indexed appropriately.
Learn More : http://www.emarketeducation.in/importance-schema-seo/

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