Digital Strategy starts with goals and objectives. Kona Company will help prioritize goals. Then we build platforms and campaigns around the strategy. Our services include development, search and social. We use Analytics to connect the dots.

1. General Capabilities
1

2. 2
Services Overview
• Kona Company is a digital
strategy firm, committed to
providing integrated online
marketing solutions.
• Our team will work to define
your business goals, align
those with the proper
platforms & execute
engaging campaigns and
platforms.

3. 3
Our Clients

4. Web Design and Development
 Our talented designers and developers can help leverage cutting edge technology to take your
look and feel and applications into the future. Our goal is to help you scale your business by
developing new and innovative ways for your website to do more work and efficiently evolve as
your business grows.
4
FULL SUITE OF SERVICES
 Website design
 Mobile / responsive
 Templates and CMS management
 Shopping cart integration
 3rd party integration
 CRM
 Marketing Automation
 Live Chat
 Programming
 Quality Assurance
 Cross Browser Functionality
 Hosting
 Maintenance

5. Search Engine Optimization (SEO)
5
SEO STRATEGY & IMPLEMENTATION
 SEO audit of your site
 On-Page optimization
 Industry specific and relevant keyword
research
 Backlink strategy
 Build out of product specific pages
 Monitoring of Google Analytics and Webmaster
Tools
 Monthly calls on progress, recommendations,
and Q&A
 Monthly reports
 SEO tactics may include updated title tags, URL
structure, image tags, XML sitemaps, internal linking
structure, robots.txt files and more. Our team of experts
will review the website to identify and deliver the proper
strategy to increase natural visibility on search engines
for the products and services you offer.

6. Search Engine Marketing (SEM)
6
 We utilize cutting edge technology to offer
optimized campaigns to our clients. From
keyword research to landing page testing, our
full service approach to SEM delivers results.
 Our goal is to maximize the exposure of your
website using SEM and SEO to increase
outcomes.
Non-Branded Keywords
Keyword
Avg.
Monthly
Searches Competition
Suggested
bid
mobility 9900 0.39 $8.44
wholesale electronics 5400 0.94 $1.59
cloud solutions 880 1 $80.05
value added reseller 880 0.1 $4.46
wholesale computer supply 880 0.37 $1.76

7. 7
E-mail Marketing
 Our team has experience using several different
tools and can assess, clean, segment and build
your in-house list. We are also focused on
delivering customer acquisition through email
marketing.
Kona Company will:
 Create an email acquisition program to optimize branding and email acquisition
 Create a template, develop the layout and call to actions
 Provide ongoing strategy, maintenance and monitoring

8. Social Media Marketing
8
Social Media Audit
We’ll review your posts, tags, images, apps, and
engagement as well as a competitive review to identify what
competitors are doing and where there is opportunity.
Social Media Strategy and
Implementation
Kona Company believes that Social Media Marketing
should be fun and engaging but also tied back to
results and analytics. From Facebook to Instagram,
LinkedIn to Pinterest, marketers can depend on Kona
Company to develop and execute their social strategy.

9. Hosting with Kona Company Includes:
• 3-4 hours of site maintenance monthly
• Routine site/template maintenance
• Software upgrades and integration
• Uptime monitoring and form testing
9
Website Hosting
Kona Company prefers the use of dedicated servers over shared hosting (cloud servers) as it provides us the flexibility we need
to offer our clients a customized hosting option. With a 99.9% uptime guarantee, except during maintenance, you can feel
confident that our hosting solution will meet your every need.
20

10. 10
Mobile Development
As a full service agency, we can add value by creating a Digital Marketing Strategy for your new app utilizing the latest
techniques in SEO, SEM, and Social Media Marketing. Our team will develop a turnkey mobile application for your event for iOS
and Android.
We will guide you through the steps to success:
 Goals & Strategy
 Concept
 Wireframe
 Graphic Design
 Development
 Testing
 App Store Approval
 Launch
 Support & Updates
 Analytics & Measurement

11. Thank you!
We appreciate the opportunity
to explore a partnership.
Kelly Cutler, CEO & Founder
kelly@konacompany.com
11