The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Socio Labs is a Delhi-based digital company that effortlessly works with versatile brands to build effective media strategies and campaigns.

1. Go Digital
With
Sociolabs!
Higher ROI
&
Quality
Leads
Digital
Marketing
Scope & Why
Choose
Sociolabs
Shweta Jain
SEO Intern
Socialabs
18/06/2022
www.sociolabs.in

2. Table Of Content
Overview
DigitalMarketing
Top3 Benefits
DigitalMarketing
Channels
LatestTrendsIn Digital
Marketing2022
Unavoidable Digital
Trendsin 2022
Powerof AI
Sociolabs- BestDigital
Agency
Our ServicesAtAGlance
Why Work WithSociolabs
www.sociolabs.in

3. Digital
Marketing
The term digital marketing refers to the use of
digital channels to market products and
services in order to reach consumers. This
type of marketing involves the use of websites,
mobile devices, social media, search engines,
and other similar channels. Digital marketing
became popular with the advent of the
internet in the 1990s.
Digital marketing involves some of the same
principles as traditional marketing and is often
considered a new way for companies to
approach consumersand understand their
behavior. Companies often combine
traditional and digital marketing techniques in
their strategies. www.sociolabs.in

4. Engage theCustomer
at Every Buying Stage
Increase Customer
Loyalty withFrequent
Communications
Top 3
Benefits
Target theRight
Audience
www.sociolabs.in

5. Digital
Marketing
Channels
Website
Development
A website is the centerpiece of all
digital marketing activities. It is a
very powerful channel on its own,
but it’s also the medium needed
to execute a variety of online
marketingcampaigns.Awebsite
should represent a brand,
product, and service in a clear
and memorable way
.Itshould be
fast,mobile-friendly, and easyto
use.
Pay-Per-Click
(PPC)Advertising
Pay-per-c
lic
k (PPC) advertising
enables marketers to reac
h
Internet userson anumber of
digital platforms through paid
ads.
PPC
users
campaigns can segment
based on their
demographic characteristics
(such as by age or gender), or
even target their particular
interestsor location.
Search Engine
Optimization
(SEO)
SEO is is all about making your
website page rank higher on
internet searchengines like
Google,Bing,etc.
Boosting the SEO of your page
will not only enhance its online
visibility and also improve its
traffic and activity
. It is an SEO
best practice to include relevant
keywords and manage links in
your content to appear in the
unpaid ‘organic’search lists.
Social Media
Marketing (SMM)
The primary goal of a social
media marketing campaign is
brand awareness and
establishingsocialtrust. Asyou
go deeper into social media
marketing, you canuseitto get
leadsor evenasadirect sales
c
hannel. Promoted posts and
tweets are two examples of
socialmedia marketing.
Email Marketing
Email marketing is still one of the
most effective digital marketing
channels. Many people confuse
email marketing with spam email
messages, but that’s not what
emailmarketingisallabout. This
type of marketing allows
companies to get in touch with
potential customers and anyone
interestedin their brands.
Content
Marketing
Content marketing isawayof
aligning the content of your
online advertising campaignina
waythatitachievesallthe key
goals.
This may inc
lude sharing,
discussions,leads&sales.
www.sociolabs.in

6. www.sociolabs.in

7. www.sociolabs.in

8. The PowerOf
Artificial
Intel igence (AI)
Artificial Intelligence is not a new term but in 2022 AI
powered features will be integrated into Search Engine
Optimization (SEO), Social Media Marketing (SMM) and
Paid Advertising strategies. Businesses that will fail to
leverage AIwillbe missing out on many benefits including
business and consumer behaviour
automated reporting on web traffic,
forecasting
,
keyword
recommendations, among others. According to Google,
76% of companies that use AI tools and automate
marketing generate ROI within a year. According to a PwC
survey from over 1,000 U.S.-based companies, 52% have
acceleratedtheir AIadoption plans.
www.sociolabs.in

9. Sociolabs- Best
Digital Marketing
Agency InDelhi
Socio Labs is a Delhi-based digital company that
effortlessly works with versatile brands to build effective
media strategies and campaigns. The company weaves
compelling narratives for various brands and businesses
who wish to seek transformation in their work domain,
and help them attain a governing social media presence
and command. We work as a team serving different
avenues of digital marketing such as web development,
socialmedia campaigns,PPCads,and search engine
optimization. Our business endeavors to
contemporary entrepreneurial ideas beginning
formulating plans to accelerate your social
creat
e
from
media
presenceto creatingengaging and interactive websites
thatreflectyour workportfolio on aglobal domain. www.sociolabs.in

10. Our Services At A Glance
Digital Marketing
We at Socio Labs help you fulfill
your digital dream! Connect your
brand to your targeted audiences
multiplying your revenue and
profits with our comprehensive
digital marketing solutions. We
transform your digital presence
with design and strategy, making
us the best digital marketing
company in Delhi. Go digital with
SocioLabs!
Web Development
A business is as good as its
website! An attractive and easy to
navigate web page is all that is
required to rope in potential
customers. Wecreateaseamless
web experience for your
customerswithawell-structured
websiteand compelling content.
Put your businessout there for
the world to seewiththe one of
the best digital marketing
companyin Delhi.
Data Marketing
Wecombine dataanalysisand
creativity to enhance your web
visibility. Greater
translates to higher
visibility
demand,
increasing revenues, and better
ROI.Enjoyhigher revenues and
profits for your business boosted
by targeted capturing of
customers. Experience the bliss
of business growth through data-
driven marketingfrom the best
digital marketing company in
Delhi.
www.sociolabs.in

11. W h y W o r k W i th
Sociolab s
Creatively enthusiast team
Curated Market Campaigns
Best Curated Ideas
Continuous Digital Support
Value for money
Time is money!
www.sociolabs.in

12. T h a n k you!
www.sociolabs.in
Getin touch withus at-
S-24, Subhash Bazar,Bapu Park,
KotlaMubarakpur, South Extension I,
NewDelhi, Delhi 110003
nayan@sociolabs.in
+9196507 50546