The document provides details of a 5-day business planning process for a campus marketplace startup called Campus Swaps. Over the 5 days, the team refined their customer segments, value propositions, and revenue model. They identified dorm students, especially freshmen and seniors, as primary customer segments. The team developed a plan to use campus ambassadors and targeted digital marketing to acquire customers. By year 5, they projected serving 2 million customers and generating $3 million in revenue with $1.7 million in profit.