The document outlines a business model canvas for a mobile app called Townzeee. It targets three key customer segments: college students, moms with young children, and local businesses. The app would help these groups by notifying users of nearby events and offering deals from local merchants. Key partners include towns, event organizers, and colleges. Revenue would come from commissions on deals, advertising, and analytics. The initial target location is a small college town. The team believes the idea is viable but more customer discovery is needed to refine the MVP and business model.

1. Townzeee
Team 16:
Matt Cavenaugh
Abhijit Rai
Abhisek Swain

2. Customer Discovery
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Number of towns: 5
Number of small businesses: 27
Number of people: 68
Number surveyed: 181
Total: 281

3. KEY PARTNERS
KEY ACTIVITIES
VALUE PROPOSITIONS
CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS
Partners:
Key Activities required:
Distribution channels
Value to Customer
Expected
- Towns and Municipalities
- Local Governments
- Developing website, mobile app
- Web and Mobile
- Digital Platform for branding and
advertising for towns and residents
- IT Support
- Businesses
- Local Businesses
- Getting towns and businesses to adopt
new platform
Customer relationships:
- Data of resident population
- Relationship management
- Residents
Suppliers: N/A
- Getting town residents to download our
app and visit our website
- Engagement with Municipalities
- Provide town residents with platform for
information on town events, deals from
merchants etc.
- Analytics
Resources from partners:
- Collecting and analyze customer data
- Engagement with Merchants
- Informative posts, pictures and
videos
- Geo-targetting and real-time bidding
functionality
- Business Development Staff
- Town residents: handle customer
feedback
- Daily deals
Most important Customers:
Customer Problem
Costs and Integration
- Residents, success depends
on adoptability
- Branding and Advertising
??
Increase the font!!!
- Advertisements
Activities
- User Interface
and make UI friendly and fun
KEY RESOURCES
CHANNELS
- Intellectual, Human Capital
- Website
- Branding
- Mobile App
- Optimized App, Website
- Social Media/PR
- Business Development Staff
- Third party partnerships
- Aggregation of Data
- Direct Sales by Biz Dev Staff
- Advertising
- Updating deals and events
- Geo-Targetting
- Real-time bidding
COST STRUCTURE
REVENUE STREAMS
- Software development, infrastructure
costs
- Website
- Marketing costs
- Mobile App
- Business development staff salaries
- Social Media/PR
- Customer service and support costs
- Third party partnerships
- Lawyer fees
- Direct Sales by Biz Dev Staff

4. KEY PARTNERS
KEY ACTIVITIES
VALUE PROPOSITIONS
CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS
Partners:
Key Activities required:
Distribution channels
Value to Customer
Expected
- Towns and Municipalities
- Local Governments
- Developing website, mobile app
- Web and Mobile
- Digital Platform for branding and
advertising for towns and residents
- IT Support
- Businesses
- Local Businesses
- Getting towns and businesses to adopt
new platform
Customer relationships:
- Data of resident population
- Relationship management
- Residents
Suppliers: N/A
- Getting town residents to download our
app and visit our website
- Engagement with Municipalities
- Provide town residents with platform for
information on town events, deals from
merchants etc.
- Analytics
Resources from partners:
- Collecting and analyze customer data
- Engagement with Merchants
- Informative posts, pictures and
videos
- Geo-targetting and real-time bidding
functionality
- Business Development Staff
- Branding and Advertising
Most important Customers:
Costs and Integration
- Residents, success depends
on adoptability
??
Increase the font!!!
- Advertisements
Activities
Customer Problem
Hypothesis:
Towns are our key partners
- Town residents: handle customer
feedback
- Daily deals
- User Interface
and make UI friendly and fun
KEY RESOURCES
CHANNELS
- Advertising
- Updating deals and events
- Intellectual, Human Capital
- Branding
- Optimized App, Website
Result:
WRONG!!!!!
- Website
- Mobile App
- Social Media/PR
- Business Development Staff
- Third party partnerships
- Aggregation of Data
- Direct Sales by Biz Dev Staff
- Geo-Targetting
- Real-time bidding
COST STRUCTURE
REVENUE STREAMS
- Software development, infrastructure
costs
- Website
- Marketing costs
- Mobile App
- Business development staff salaries
- Social Media/PR
- Customer service and support costs
- Third party partnerships
- Lawyer fees
- Direct Sales by Biz Dev Staff

5. Key
partners
Township &
Municipal
Communities
Local
Businesses
Key
activities
Township
relationship
management
Website dev
App dev
Support
Customer analytics
CC Transactions
Geo-target bidding
Key resources
IT Dev & Supp
Sales & Biz dev
Cost structure
IT development and infrastructure
Sales and business managers
Lawyers
Transaction fees
www.businessmodelgeneration.com
Value
proposition
Costumer
relationships
Costumer
segments
Easy to use
Mobile app
Drive
Tourism
Tourism
Residents
want to find
local events,
personalized
deals
Customer
analytics and
geo-targeting
Channels
Township
Small Town
Residents
Tourists
Local
Businesses
want to acquire
targeted
customers
Website
Local
Businesses
Mobile App
Revenue streams
Banner advertisements
Commissions on deal transactions
Customer analytics

6. Key
partners
Township &
Municipal
Communities
Local
Businesses
Key
activities
Value
proposition
Costumer
relationships
Costumer
segments
Township
relationship
management
Easy to use
Drive
Mobile app
Tourism
Township
Hypothesis:
Customer
Website dev
Tourism
Local businesses with capacity to increase demand are
analytics and
App dev
Residents
interested customer targeting andgeo-targeting
analytics.
Support
Small Town
want to find
Residents
Customer analytics
local events,
Result:
Channels
CC Transactions
personalized
Tourists
Verified
Geo-target bidding
deals
Key resources
Website
Local
Local
Hypothesis:
Businesses
Businesses
IT town Supp
want to acquire
Small Dev & residents want to know about events and would
Sales & Biz dev get push notifications on deals App
Mobile
targeted
like to
customers
Result / Learning:
Revenue streams
Cost structure
Hard to reach target audience through phone and Skype.
Must get
IT development and infrastructure outside NYC physically
Banner advertisements
Sales and business managers
Commissions on deal transactions
Lawyers
Customer analytics
Transaction fees
www.businessmodelgeneration.com

7. Key
partners
Key
activities
Township
relationship
management
Township &
Municipal
Communities
Website dev
App dev
Support
Local Businesses
Customer analytics
CC Transactions
Geo-target bidding
Key resources
IT Dev & Supp
Sales & Biz dev
Cost structure
IT development and infrastructure
Sales and business managers
Lawyers
Transaction fees
www.businessmodelgeneration.com
Value
proposition
Costumer
relationships
Easy to use
Mobile app
Drive
Tourism
Customer
analytics and
geo-targeting
Residents want
to find local
events, offers on
specific things
Channels
Local
Businesses
want to acquire
targeted
customers
Website
Mobile App
Customer
segments
Township
Moms with kids
below 13
Age: 24-45
Income<$70,000
Smartphone users
Social Media
Users
Tourists
Local Businesses
with need to
increase demand
Revenue streams
Banner advertisements
Commissions on deal transactions
Customer analytics

8. Key
partners
Key
activities
Value
proposition
Township
relationship
management
Township &
Municipal
Communities
Local Businesses
Costumer
relationships
Easy to use
Mobile app
Drive
Tourism
Customer
analytics and
Hypothesis:
Residents want
geo-targeting
to find years would have a need for
local
Mom’s 25-45 with kids < 10
Customer analytics
events, offers on
finding events quickly and finding deals
Channels
Website dev
App dev
Support
CC Transactions
Geo-target bidding
specific things
Result (w/ wireframing):
Verified: Desired app for MomsWebsite
Local
Customer
segments
Township
Moms with kids
below 13
Age: 24-45
Income<$70,000
Smartphone users
Social Media
Users
Key resources
Town Event
Organizers
Tourists
Businesses
IT Dev & Supp 2 interesting acquire
want to customer segments
Found
Local Businesses
Sales & Biz dev
Mobile App
with need to
1. Dads : Willing to targeted not decision makers
pay, but
customers
2. College students / Younger populace more interested in increase demand
Cost structure
IT development and infrastructure
Sales and business managers
Lawyers
Transaction fees
www.businessmodelgeneration.com
push notifications
Revenue streams
Banner advertisements
Commissions on deal transactions
Customer analytics

11. Key
partners
Township &
Municipal
Communities
Local Businesses
College clubs,
academic
departments
event organizers
Key
activities
Township
relationship
Website dev
management
App dev
Support
Customer analytics
CC Transactions
Geo-target bidding
Key resources
Value
proposition
Drive
Tourism
Residents want
to find local
Need tooffers on
events, find events:
Right NOW instead
specific things
of searching .
Kid’s Friendly.
Personalized to my
College
needs.
Students
miss out on
important
events
Local
IT Dev & Supp
Sales & Biz dev
Cost structure
IT development and infrastructure
Sales and business managers
Lawyers
Transaction fees
www.businessmodelgeneration.com
Costumer
relationships
Businesses
want to acquire
targeted
customers
Easy to use
Mobile app
Customer
analytics and
geo-targeting
Channels
Website
App stores
Customer
segments
Township
Moms (or
Nanny's) with kids
below 13
Age: 25-35
Smartphone users
Social Media
Users
College
Students
Tourists
Local Businesses
with need to
increase demand
Revenue streams
Banner advertisements
Lead Generation
Download fee
Commissions on deal transactions
Customer analytics

12. Key
partners
Township &
Municipal
Communities
Local Businesses
Town Event
Organizers
College clubs,
academic
departments
event organizers
Key
activities
Township
relationship
Website dev
management
App dev
Support
Value
proposition
Drive
Tourism
Costumer
relationships
Easy to use
Mobile app
Customer
segments
Township
Residents want
Customer
Moms (or
to find local
analytics and
Hypothesis:
Need tooffers on
Nanny's) with kids
events, find events:
geo-targeting
Right NOW out on
below 13
specific things
College students miss instead college events
of searching .
Age: 25-35
Kid’s Friendly.
Smartphone users
Result:
Customer analytics
Personalized to my
Social Media
College
Channels
CC Transactions
needs.Verified
Users
Students
Geo-target bidding
miss out on
College
important
1. Based on wireframes, College students ready to pay up
Students
Key resources
Website
events
Local
to $2 to download an app which helps discover college
Businesses
events
IT Dev & Supp
want to acquire
2. Sales &Organizers (Charities/Churches/Student clubs etc.)
Event Biz dev
App stores
targeted
are also key partners for event content generation
customers
Tourists
Local Businesses
with need to
increase demand
Next Steps: More discovery on exact need of College
Revenue streams
students
Banner advertisements
IT development and infrastructure
Lead Generation
Sales and business managers
Download fee
Lawyers
Commissions on deal transactions
Transaction fees
Customer analytics
Cost structure
www.businessmodelgeneration.com

13. Key
partners
Key
activities
App dev
Support
Local Businesses
Customer analytics
Geo-target bidding
College clubs,
academic
departments
event organizers
Value
proposition
Helping Moms find
personalized and Kid
friendly events
NOW!
Relationship
building with
businesses and
event organizers
Town Event
Organizers
Costumer
relationships
Key resources
IT Dev & Supp
Sales & Biz dev
Cost structure
IT development and infrastructure
Sales and business managers
Lawyers
Relieve the pain of
missing out on cool
and important
college events
Providing local
businesses with
targeted
customers and
understand
customer habits
better
Easy to use
Mobile app
Customer
analytics and
geo-targeting
Customer
segments
Moms (or
Nanny's) with kids
below 13
Age: 25-35
Smartphone users
Social Media
Users
Channels
College
Students
Mobile
App stores
Local Businesses
with ability to
increase demand
Revenue streams
Commissions on Deals
Lead Generation
Freemium model
Banner Advertising
Customer analytics

14. Customer Segments
College students
 Age: 18-24
 Early adopters, excited about the idea
 Ready to pay up to $1.99 for app downloads
 Market Size: 17M
Moms with kids aged 13 or below
 Age: 25-35
 Smartphone users
 Want to connect with other moms locally
 Market Size: 4.6M
Local Businesses
 Privately owned
 Limited marketing budget
 Capacity to increase demand
 1.4 Million Target Businesses

15. Revenue Model
Target
Customer
Townzeee
Commissions
Leads
Analytics
Local Businesses
Redeem Deal
Analytics – N/A
Upgrades
Banner Advertising – $1,800 (Year 1)
Deal Notification
Commission - $1.8M (Year 1)

16. Initial Target Location

17. Conclusion
• We feel this is a viable business
– Need to continue customer discovery
– Use discoveries to refine MVP further
– Solidify Event Data Aggregation Strategies
• All 3 team members to pursue idea for the
next few months