The document summarizes learnings from a Lean Launchpad Block Week where a team explored opportunities in the domestic airline market. Through interviews, they learned that business travelers prefer more comfortable seats and reduced airport time over other premium offerings. While initially focusing on the business traveler market, they pivoted to target both business and leisure travelers looking for an improved experience over economy flights. Key learnings included the need to demonstrate value through time savings and emphasize comfort. Next steps involve further customer validation and refining the financial model and regulatory requirements.
Evolution not Revolution - Simplify Your Digital Strategy For Closer Relation...ClearPeople
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem from.
More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This presentation seeks to educate the audience that digital is an inherent extension of the traditional communications we have been using for many years and it is not necessary to reinvent the wheel when it comes to your digital strategy. You simply have to take a step back, identify you’re your customers need and understand that you can use technology to solve your customer’s problems.
Evolution not Revolution - Simplify Your Digital Strategy for Closer Relation...marketingfinder.co.uk
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem. More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This webinar explores why it isn’t necessary to reinvent the wheel when it comes to digital. By simply taking a step back and incorporating key elements into your marketing, you can easily gain valuable insight into your customers, transforming your business into a digital powerhouse.
User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...User Vision
One of the great ironies of the web is that researching and booking a relaxing holiday can be one of the most stressful things you can do online. Before you can flop yourself on a beach in a far-away clime you need to consider and navigate through a choice of options that all begin to look the same and hope that you get through the long booking process without making a critical mistake.
We have worked with airlines, luxury hotel chains and regional tourism bodies performing usability testing, user needs research and iterative user centred design. We’ve seen and heard usability test participants do everything from looking dreamily at gorgeous foreign beach hotels to clenching their fists in frustration at barriers they hit booking their flight. We’d like to share these experiences with you and identify what are the key elements that make or break the user experience in researching, booking and managing travel & leisure online. This talk will cover
The psychology of booking travel : known unknowns and unknown unknowns
Primary and secondary choice parameters in travel, tourism and leisure
Typical barriers in researching and booking travel
The role of mobile UX in the complete travel customer experience
Innovative ways of presenting information for the travel & leisure context
International aspects – what works for one audience may not work for another
Successful marketing provides innovative ways to give your customers a great experience on every site visit. This session explores how to identify initiatives that drive revenue, customer success or operational effectiveness using Kentico EMS.
Maximising Value from Airport Investments – Adopting a Truly Active ApproachL.E.K. Consulting
Leading airports are now transforming into customer-led organizations, with real financial benefits and implications for their business models. L.E.K. experience has shown significant benefits from taking this kind of approach. This presentation looks at Australian and New Zealand airports in the context of this transformation - most have begun the journey, but there is further to go.
A telecommunications network designed for a travel company that addresses their telecommunications deficiencies at reservation centers. This network design provides the travel company with increased data capacity, a new video conferencing solution, and a voice solution that increases customer satisfaction and allows for scalability to include increases or decreases in demand by its clients for its services.
TripAdvisor Presentation and StartUp Idea in Travel and Tourism SectorAditya Shankar
Course presentation of Management Information Systems MBA645a IIT Kanpur.
In the course, we had to make a presentation on a chosen company of a specific domain and pitch a startup idea in that domain.
Welcome to Wego.com, one of the world’s most comprehensive travel search engines. Wego compares and displays real time flights, hotel pricing and availability from hundreds of leading travel sites from all around the world on one simple screen.
Here's a look at our favourite product - the Innity Lightbox and its journey to where it is today. We've always advocated moving beyond the click; towards creating brand experiences and there's no better example than the Lightbox :)
Evolution not Revolution - Simplify Your Digital Strategy For Closer Relation...ClearPeople
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem from.
More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This presentation seeks to educate the audience that digital is an inherent extension of the traditional communications we have been using for many years and it is not necessary to reinvent the wheel when it comes to your digital strategy. You simply have to take a step back, identify you’re your customers need and understand that you can use technology to solve your customer’s problems.
Evolution not Revolution - Simplify Your Digital Strategy for Closer Relation...marketingfinder.co.uk
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem. More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This webinar explores why it isn’t necessary to reinvent the wheel when it comes to digital. By simply taking a step back and incorporating key elements into your marketing, you can easily gain valuable insight into your customers, transforming your business into a digital powerhouse.
User Experience in the Travel and Tourism Industry - Ucd2013 conference talk ...User Vision
One of the great ironies of the web is that researching and booking a relaxing holiday can be one of the most stressful things you can do online. Before you can flop yourself on a beach in a far-away clime you need to consider and navigate through a choice of options that all begin to look the same and hope that you get through the long booking process without making a critical mistake.
We have worked with airlines, luxury hotel chains and regional tourism bodies performing usability testing, user needs research and iterative user centred design. We’ve seen and heard usability test participants do everything from looking dreamily at gorgeous foreign beach hotels to clenching their fists in frustration at barriers they hit booking their flight. We’d like to share these experiences with you and identify what are the key elements that make or break the user experience in researching, booking and managing travel & leisure online. This talk will cover
The psychology of booking travel : known unknowns and unknown unknowns
Primary and secondary choice parameters in travel, tourism and leisure
Typical barriers in researching and booking travel
The role of mobile UX in the complete travel customer experience
Innovative ways of presenting information for the travel & leisure context
International aspects – what works for one audience may not work for another
Successful marketing provides innovative ways to give your customers a great experience on every site visit. This session explores how to identify initiatives that drive revenue, customer success or operational effectiveness using Kentico EMS.
Maximising Value from Airport Investments – Adopting a Truly Active ApproachL.E.K. Consulting
Leading airports are now transforming into customer-led organizations, with real financial benefits and implications for their business models. L.E.K. experience has shown significant benefits from taking this kind of approach. This presentation looks at Australian and New Zealand airports in the context of this transformation - most have begun the journey, but there is further to go.
A telecommunications network designed for a travel company that addresses their telecommunications deficiencies at reservation centers. This network design provides the travel company with increased data capacity, a new video conferencing solution, and a voice solution that increases customer satisfaction and allows for scalability to include increases or decreases in demand by its clients for its services.
TripAdvisor Presentation and StartUp Idea in Travel and Tourism SectorAditya Shankar
Course presentation of Management Information Systems MBA645a IIT Kanpur.
In the course, we had to make a presentation on a chosen company of a specific domain and pitch a startup idea in that domain.
Welcome to Wego.com, one of the world’s most comprehensive travel search engines. Wego compares and displays real time flights, hotel pricing and availability from hundreds of leading travel sites from all around the world on one simple screen.
Here's a look at our favourite product - the Innity Lightbox and its journey to where it is today. We've always advocated moving beyond the click; towards creating brand experiences and there's no better example than the Lightbox :)
business model, business model canvas, columbia, customer development, lean launchpad, lean startup, steve blank business model, business model canvas, columbia, customer development, lean launchpad, lean startup, steve blank
Kidney Function Test, Weight Gain and Serum Protein Values of Mature Male Tur...IJEAB
Sixteen sexually matured (12 months old) healthy male turkeys were used to determine the effect of Gonadotrophin (Diclair®) on kidney function, weight gain and serum protein values. The turkeys were divided into 4 treatment groups, identified as T1 (control) administered with 1.00ml physiological saline (0.00 i.u Diclair®), T2 , administered with 13.50 i.u Diclair®, T3,administered with 27.00i.u Dicliar®T4, administered with 40.50 i.u Dicliar(R), with one turkey per replicate in a completely Randomized Design (CRD). The injections were divided into 3 doses each and administered intramuscularly in the thigh for three consecutive days. Blood was collected one week after Diclair® administration. Four turkeys were randomly selected fro-m each treatment groupand bled to collect blood for blood chemistry analysis. The turkey were weighed every week for five weeks and their weight recorded. The result showed that there were significant differences (P< 0.05) among the treatment groups in all parameters for kidney function test: chronicle, potassium, sodium, bicarbonate expect creatinine which was similar (p > 0.05) among the treatment groups. The results further showed that there were no significant differences (p > 0.05) among the treatment groups in initial body weight. However, there were significant differences (P< 0.05) among the treatment groups in final body weight and weight gain. Similarly there were significant differences (P< 0.05) among the treatment groups in all the serum protein values measure: albumin, globulin, serum total protein as well as albumin/globulin ratio. The results of the study showed that Diclair enhanced kidney function and weight gain without any deleterious effects on serum protein values of the male turkeys.
Production of Biodiesel using waste temple oil from Shani Shingnapur temple (...IJEAB
In India, due to various mythological and religious reasons hundreds of devotees pour oil over the idols in Hanuman or Maruti and Shani temples. The oil once poured cannot be reutilized and was ultimately wasted. These waste temple oil from Shani Shingnapurwas used to produce biodiesel. Immobilized Pseudomonas aeruginosa was used to catalyze transesterification of waste temple oil. The cells of P.aeruginosa were immobilized within the sodium alginate. Biodiesel production and its applications were gaining popularity in recent years due to decreased petroleum based reserves. Biodiesel cost formed from waste temple oil was higher than that of fossil fuel, because of high raw material cost.To decrease the cost of biofuel, waste temple oil was used as alternative as feedstock. It has lower emission of pollutants; it is biodegradable and enhances engine lubricity. Waste temple oil contains triglycerides that were used for biodiesel production by chemical and biological method.Transesterification reaction of oil produces methyl esters that are substitutes for fatty acid alkyl biodiesel fuel. Characteristics of oil were studied such as specific gravity, viscosity, acid number, saponification number.Parameters such as temperature,oil: methanol ratio were studied and 88%, 96% of biodiesel yield was obtained with effect of temperature and oil: methanol ratio on transesterification reaction. Withaddition ofNaOH or KOH to fatty acids which formed salt known as soap,which is excellent emulsifying and cleaning agents.
Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people and products. The hundred-plus years following the invention of the first aircraft have brought about a revolution in the way people travel. The airline business is a major industry, relied upon by millions not only for transportation but also as a way of making a living.
Team Networks - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, networks
Team LiOn Batteries - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, LiOn Batteries
Team Quantum - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Quantum
Team Disinformation - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Disinformation
Team Wargames - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Wargames
Team Acquistion - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Acquistion
Team Climate Change - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, climate
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve Blank, Army Venture capital
Team Catena - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, economic coercion,
Team Apollo - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, space force
Team Drone - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, c3i, command and control
Team Short Circuit - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, semiconductors
Team Aurora - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, venture capital
Lecture 8 - Technology, Innovation and Great Power Competition - CyberStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, hacking for defense, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Michael Sulmeyer, cybercom,USCYBERCOM
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
red october columbia
1. Lean Launchpad Block Week
Donovan Hamlet
Isobel Rosenthal
Alex Savona
Tristan Loffler
2. Who we were:
A domestic airline that bridges the gap between
flying business and flying private
Who we are now:
A domestic airline that bridges the gap between
flying economy and flying business
Pivot
3. How we got here:
79 interviews
Junior professionals
Senior corporate decision makers
Port Authority
City government officials
Leisure Travelers
Airline manufacturers
4. Remove the pain points of
the business class flight
experience domestically in
the US by:
1. Reducing time in airport
2. Improving in-flight
experience (comfort &
service)
3. Offering a cheaper
alternative to flying
private
The business class flier who
wants to fly private but can’t
afford it
Primary: Business flier
• Flier/employee
• Corporate decision-
maker
• Descriptors: 1+ flight per
month, urban, time-
crunched, employees of
companies that promote
high quality of life/culture
Secondary: Frequent flier
• Business + leisure
• Descriptors: High
income, urban, luxury
standards
• Face-to-face meetings
• Digital advertising
• Mobile app
• Website
• Partnerships (luxury
brands, Uber)
• Word of mouth
• 360-degree, seamless
end-to-end experience
• Loyalty programs
• Unparalleled customer
service support
• Digital integration at
every touchpoint
• Subscriptions for corporations (with lower price per flight)
• Flight-by-flight
• Airplane
manufacturers/leasing
companies
• Companies with potential
fliers
• Existing airlines that
can’t reach all of our
destinations
• Second and third tier
airports
• Food providers
• Luxury brands that build
equity
• Television/entertainment
providers
• Technology providers
(televisions, wifi)
• Mattress, desk providers
• Business Development
• Marketing
• Customer Service
• Experience Design
• Operations/Logistics
• Airplanes
• Ramp space
• Legal/regulatory
expertise
• Business development
• Client management team
Fixed:
• Airplanes
• Fees
Variable:
• Employees
• Fuel
Day 1
5. Key Learnings
Different channels &
processes dictate flights
business travelers book
Junior business travelers
fly economy more than
business domestically
Travelers won’t pay large
premiums (business-class
prices) for domestic flights
• Travel agents will be a
key part of corporate
partnerships
• Proceed with research
of corporate channels
• Junior business
travelers are less
attractive targets for
domestic business-class
travel
• In order to capture
customers we have to
be price competitive or
provide a unique
offering
Day 1-2
Learnings/Implications
6. Hypothesized Product-Market
Fit
Archetype
• Reduced time at the airport e.g., quick security, comfortable hub
• More productivity on the flight e.g., wifi, desk space, outlets
• An affordable alternative to business class that meets his company’s
budget
Value Proposition
• A comfortable experience she can rely on
• Reduced time at the airport e.g., quick security, comfortable hub
• An airline she can fly for business and leisure
• A more comfortable experience than economy
• Affordable alternative to business class
• Easy and convenient experience
Demos
Junior Professional
• 28
• $80K
• Professional
Services
Senior Professional
• 47
• $500K
• Executive
Management
Leisure Traveler
• 31
• $150K
• Tech Startup
7. Proposed Channels
Airline Own
Websites /
Apps
Online
Agencies (eg
Expedia)
Offline Travel
Agencies
Aggregators,
eg Kayak
Channels
End-User
Traveller Leisure Business
Corporate
Travel Services
Airlines
A mix of channels are used by both leisure and business travellers, for research and
purchase
Suppliers
8. Business Flyer:
Remove the pain points of
the business class flight
experience domestically in
the US by:
1. Reducing time in airport
2. In-flight experience
optimized for work and
productivity
3. Offering a cheaper
alternative to flying
private
The business class flier who
wants to fly private but can’t
afford it
Primary: Business flier
• Flier/employee
• Corporate decision-
maker
• Professionals
• Descriptors: 1+ flight per
month, urban, time-
crunched, employees of
companies that promote
high quality of life/culture
Secondary: Frequent flier
• Business + leisure
• Descriptors: High
income, urban, luxury
standards
• 360-degree, seamless
end-to-end experience
• Loyalty programs
• Unparalleled customer
service support
• Digital integration at
every touchpoint
• Subscriptions for corporations (with lower price per flight)
• Flight-by-flight
• Airplane
manufacturers/leasing
companies
• Companies with potential
fliers
• Existing airlines that
can’t reach all of our
destinations
• Second and third tier
airports
• Food providers
• Luxury brands that build
equity
• Television/entertainment
providers
• Technology providers
(televisions, wifi)
• Mattress, desk providers
• Business Development
• Marketing
• Customer Service
• Experience Design
• Operations/Logistics
• Airplanes
• Ramp space
• Legal/regulatory
expertise
• Business development
• Client management team
Fixed:
• Airplanes
• Fees
Variable:
• Employees
• Fuel
High-Income Frequent
Flier:
1. Reducing time in airport
2. In-flight experience
optimized for comfort
and entertainment
3. Offering a cheaper
alternative to flying
private
High-Income Frequent
Flier:
• Direct & Indirect Sales
• Partnerships with Luxury
Brands
• Word of Mouth
Business Flier:
• Travel Agents
• American Express
• Direct & Indirect Sales
Business Flier:
• Subscriptions with Travel
Agents and Partners (eg
Amex)
• Flight-by-flight
High-Income Frequent Flier:
• Flight-by-flight
Day 2
Day 1 changes
9. Key Learnings
There’s more opportunity to
improve the economy
experience
Passengers are also
unsatisfied with the airport
experience
There is WTP for improved
economy but people aren’t
willing to pay 2-3x the price
for business
• Refocus interviews on
economy domestic
travel
• Explore the international
premium economy
model
• Prioritize pain points
across airport and
airplane experiences to
determine key
opportunities
• Determine which
features are biggest
drivers of WTP
Day 2-3
Learnings/Implications
PivotPivot
10. 27% of revenue is
attributable to
business class
travel
Overall Market
(Economy + Business)
$250.6B
Served Market
$67.6B
716M passengers
boarded planes
domestically at
~$350
Assuming we can
steal 2.5% of
Served Market
Target Market
$1.69B
Overall Market
(Economy + Business)
$250.6B
Target Market
$1.69-6.27B
Assuming we can
steal 2.5% of both
economy and
business markets
New Proposed Market
Before: Market for
Business-Private Gap
Now: Market for Economy-
Business Gap
11. Willingness to Pay
We asked
interviewees how
much they would
pay for a flight that
usually costs $257 if
it solved their top
two pain points.
• 50% would pay
$310 (20% more)
• 30% would pay
$330 (30% more)
• 20% would pay
$360 (40% more)
Next step: Test willingness to pay across higher ticket prices
12. RED
OCTOBER
Global US Carriers US Low Cost/Regional Carriers
Global Foreign Carriers US Private Jet Charters
New Competitive
Landscape
13. Business Flier:
Remove the pain points of
the business class flight
experience domestically in
the US by:
1. Reducing time in airport
2. In-flight experience
optimized for work and
productivity
3. Offering a cheaper
alternative to flying
private
3. Offering a cheaper
alternative to flying business
Business flier:
The business class flier who
wants a better experience
without paying business
class prices
• 1. Junior-level
• 2. Senior Level
• 3. Decision Maker
• Descriptors: 1+ flight per
month, urban, time-
crunched, employees of
companies that promote
high quality of life/culture
Leisure flier:
The economy flier who is
willing to pay a premium for
a better experience
• Business + leisure
• Descriptors: High/upper-
middle income, urban,
luxury standards
• 360-degree, seamless
end-to-end experience
• Loyalty programs
• Unparalleled customer
service support
• Digital integration at
every touchpoint
• Subscriptions for corporations (with lower price per flight)
• Flight-by-flight
• Airplane
manufacturers/leasing
companies
• Companies with potential
fliers
• Existing airlines that
can’t reach all of our
destinations
• Second and third tier
airports
• Food providers
• Luxury brands that build
equity
• Television/entertainment
providers
• Technology providers
(televisions, wifi)
• Mattress, desk providers
• Business Development
• Marketing
• Customer Service
• Experience Design
• Operations/Logistics
• Airplanes
• Ramp space
• Legal/regulatory
expertise
• Business development
• Client management team
Fixed:
• Airplanes
• Fees
Variable:
• Employees
• Fuel
Leisure Flier:
1. Reducing time in airport
2. In-flight experience
optimized for comfort
and entertainment over
the Economy class
3. Offering a cheaper
alternative to flying
private business class
Leisure Flier:
• Direct & Indirect Sales
• Partnerships with Luxury
Brands
• Word of Mouth
• Social Media
Business Flier:
• Corporate Partnerships
• Travel Agents
• American Express
• Direct & Indirect Sales
Business Flier:
• Subscriptions with Travel
Agents and Partners (eg
Amex)
• Flight-by-flight
Leisure Flier:
• Flight-by-flight
Day 3
Day 1 changes Day 2 changes
14. Key Learnings
Travelers are so used to
the status quo they can’t
imagine a better alternative
Business travelers are also
leisure travelers, providing
opportunity to capture more
share of wallet
Seat comfort and time are
the most consistent pain
points across segments
• Educate consumers on
potential for
improvements through
marketing
• Use partnerships (Uber)
to educate and build
equity
• Explore Blackberry
model of acquisition
• Need to determine
similarities/differences
between the
business/leisure and
leisure market
• End-to-end service and
efficient are must-haves
and a compelling selling
point
• Comfortable seats are a
quick-win
Day 3-4
Learnings/Implications
Pivot Pivot
15. Leisure Business & Leisure
1) Seat Comfort & Leg
Room
Seat Comfort & Leg
Room
2) Time (incl.
Commuting and
Airport )
Time (incl.
Commuting and
Airport )
3) Amenities (wifi,
outlets, desk
space)
Amenities (wifi,
outlets, desk
space)
4) In-flight service In-flight service
Top Ranked Pain Points, by Segment
While seat comfort is a functional benefit
we can easily provide, it’s already
available at a premium from competitors
(premium economy)
Time is a value proposition that other
domestic airlines haven’t marketed or
offered to these segments and may
struggle to replicate (scale and legacy)
Testable Implications
Top Pain Points
16. Customer
Relationships
Get
Keep
Grow
• Website booking
• Social media advertisements
• Corporate partnership (contract
with major company)
• Brand partnerships (Uber)
• Guerilla marketing
• Aggregators (Expedia, Kayak)
• Word of Mouth
• Digital integration at every
touchpoint (mobile boarding, etc.)
• Unparalleled customer service
(social media, call centers,
attendants)
• Content marketing
(recommendations on
destinations)
• Incentives for completing surveys
• Loyalty program (free flights)
• Promotions (seasonal discounts)
• Add-ons (on the ground
concierge)
• Sale of customer data
17. Business Flier:
Remove the pain points of the
business class flight experience
domestically in the US by:
1. More comfortable flight
experience (seats)
2. Reducing time in airport
wasted end-to-end time
3. In-flight experience
optimized for work and
productivity
4. Offering a cheaper
alternative to flying private
5. Offering a cheaper
alternative to flying business
6. Providing end-to-end
service
Business Flier:
The business class flier who
wants a better experience
without paying business
class prices
• 1. Junior-level
• 2. Senior Level
• 3. Decision Maker
• Descriptors: 1+ flight per
month, urban, time-
crunched, employees of
companies that promote
high quality of life/culture
Leisure Flier:
The economy flier who is
willing to pay a premium for
a better experience
• Business + leisure
• Descriptors: High/upper-
middle income, urban,
luxury standards
• Get: Website, social,
corporate & brand
partnerships, guerilla,
search, WOM
• Keep: Digital integration
at every touchpoint,
unparalleled customer
service
• Grow: Loyalty programs,
promotions, add-ons
• Airplane
manufacturers/leasing
companies
• Companies with potential
fliers
• Existing airlines that can’t
reach all of our
destinations
• Second and third tier
airports
• Food providers
• Luxury brands that build
equity
• Television/entertainment
providers
• Key events (Art Basel,
SXSW, Sundance)
• Technology providers
(televisions, Wi-Fi)
• Mattress, desk providers
• Department of
Transportation & State
Regulatory bodies
• Seat manufacturers
• Transportation providers
(Uber)
• Business Development
• Marketing
• Customer Service
• Experience Design
• Operations/Logistics
• Airplanes
• Ramp space
• Legal/regulatory
expertise
• Business development
• Client management team
Fixed:
• Airplanes
• Fees
Variable:
• Employees
• Fuel
Leisure Flier:
1. Reducing time in airport
wasted end-to-end time
2. In-flight experience
optimized for comfort and
entertainment over the
Economy class
3. Offering a cheaper
alternative to flying private
business class
4. Providing end-to-end
service
Leisure Flier:
• Direct & Indirect Sales
• Partnerships with Luxury
Brands
• Word of Mouth
• Social Media
Business Flier:
• Corporate Partnerships
• Travel Agents
• American Express
• Direct & Indirect Sales
Business Flier:
• Subscriptions with Travel
Agents and Partners (eg
Amex)
• Flight-by-flight
• Bundled add-ons
Leisure Flier:
• Flight-by-flight
• Bundled add-ons
Day 1 changes Day 2 changes Day 3 changes
Day 4/5
Day 4 changes
18. Final Summary
We now know that:
1. We’ve found a viable market (economy-business)
2. The leisure-business segments have significant overlap and increased WTP for
improved experience
3. Must-have value propositions are seat comfort and time saving
19. What we still don’t know Next Steps to Validate
Revenue Streams
Willingness to pay premium remains constant
across domestic flight
Run customer tests for a variety of flights and price
points
Cost Structure
More precise flight economics, fees, etc. with focus on seat comfort
and time saving (back of envelope calculations have been
completed)
Project revenues and profits on select routes across
potential aircrafts and compare with findings from
pricing analysis (above)
Key Activities
Additional understanding of regulatory and legal
restrictions
Continue to validate legitimacy of business with
Department of Transportation, FAA and local
governments
Customer Relationships
Understanding cost of acquisition, switching costs,
and role of loyalty across channels
Additional interviews with target consumers,
research on historical switching campaigns by
competition, benchmark competitor acquisition costs
Next steps