Direct marketing is the use of consumer direct channels to reach and deliver goods and services to customers without using marketing middlemen. The components of a mailing are circular and reply form. A microsite is a limited area on a website managed and paid for by an external advertiser. Compensation is not a sales task, and the steps for managing a sales force are recruiting/selecting, training, supervising, motivating and evaluating. Electronic shopping belongs to the direct marketing communication platform. Missionary and demand creator are types of sales representatives. Connection refers to how a website enables two-way communication between the site and users. The sites downloads quickly is an attribute used to judge a website's ease of use.

1. TOP 10 Learning Questions for Chapter 19 : Managing Personal Communication: Direct and Interactive Marketing, Word of Mouth and Personal Selling Ivo Martins Hi da Silva December 17, 2010 www. ivo-dasilva.blogspot.com

2. 1. ____is the use of consumer direct channels to reach and deliver good and service to customer without using Marketing middlemen Advertising Sales promotion Direct Marketing Public relations & publicity Personal selling www. ivo-dasilva.blogspot.com

3. Marketing Communications Mix Advertising Sales Promotion Public Relations and Publicity Personal Selling Direct Marketing www. ivo-dasilva.blogspot.com

4. Marketing Communications Mix Advertising: Advertising is bringing a product (or service) to the attention of potential and current customers. Sales Promotion: Activities, materials, devices, and techniques used to supplement the advertising and marketing efforts and help coordinate the advertising with the personal selling effort Public Relations and Publicity: conducted through the media, that is, newspapers, television, magazines, etc. As noted above, public relations is often considered as one of the primary activities included in promotions. Personal Selling : an individual salesperson sells a product, service or solution to costumers. Direct Marketing: is the use of consumer direct channels to reach and deliver good and service to customer without using Marketing middlemen. www. ivo-dasilva.blogspot.com

5. 1. ____is the use of consumer direct channels to reach and deliver good and service to customer without using Marketing middlemen Advertising Sales promotion Direct Marketing Public relations & publicity Personal selling www. ivo-dasilva.blogspot.com

6. 2. What is the element of the offer strategy, except ? Product Offer Medium Distribution Methods Monetary Value www. ivo-dasilva.blogspot.com

7. RFM Formula & Element Strategy www. ivo-dasilva.blogspot.com

8. Monetary Value is not Element of the Offer Strategy www. ivo-dasilva.blogspot.com

9. 2. What is the element of the offer strategy, except ? Product Offer Medium Distribution Methods Monetary Value www. ivo-dasilva.blogspot.com

10. 3. What is the components of the Mailing? Outside envelope and Email Sales letter and Microsites Circular and websites Reply form and Circular Sponsorships and letter www. ivo-dasilva.blogspot.com

12. Sales later

13. Circular

14. Reply form

15. Reply envelope www. ivo-dasilva.blogspot.com

17. Sales later

18. Circular

19. Reply form

20. Reply envelope www. ivo-dasilva.blogspot.com

21. 3. What is the components of the Mailing ? Outside envelope and Email Sales letter and Microsites Circular and websites Reply form and Circular Sponsorships and letter www. ivo-dasilva.blogspot.com

22. 4. __is a limited area on the web managed and paid for by an external advertiser/company. Microsites Interstitials Display ADS Mobile Marketing Web-sites www. ivo-dasilva.blogspot.com

23. Online Promotional Opportunities Websites Microsites Search ads Display ads Interstitials Internet-specific ads and videos Sponsorships Alliances and affiliate programs Online communities Email Mobile marketing www. ivo-dasilva.blogspot.com

24. Microsites is a limited area on the web managed and paid for by an external advertiser/company. Interstitials are advertisements, often with video or animation, that pop up between changes on a web-site. Display ADS are small, rectangular boxes containing text and perhaps a picture that companies pay to place on relevant web-sites. Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Web-sites is A set of interconnected web-pages, usually including a homepage, generally located on the same server, and prepared and maintained as a collection of information by a person, group, or organization. www. ivo-dasilva.blogspot.com

25. 4. __is a limited area on the web managed and paid for by an external advertiser/company. Microsites Interstitials Display ADS Mobile Marketing Web-sites www. ivo-dasilva.blogspot.com

26. 5. The following are Sales- Task, except….. Prospecting Targeting Compensation Communicating Servicing www. ivo-dasilva.blogspot.com

27. Salespeople will have one or more of the following specific task to perform : Prospecting Targeting Communicating Selling Servicing Information Gathering Allocating www. ivo-dasilva.blogspot.com

28. Compensation is a part of Designing a Sales Force www. ivo-dasilva.blogspot.com

29. 5. The following are Sales- Task, except….. Prospecting Targeting Compensation Communicating Servicing www. ivo-dasilva.blogspot.com

30. 6. Step of managing the sales force are … Recruiting/selecting, training, supervising, motivating and evaluating Selecting, supervising, training, motivating and evaluating Selecting, motivating, supervising, training and evaluating Selecting, motivating, evaluating, supervising and training Selecting, motivating, training, evaluating and recruiting www. ivo-dasilva.blogspot.com

31. Steps of managing sales force Recruiting Training Supervising Motivating Evaluating www. ivo-dasilva.blogspot.com

32. Evaluating Motivating Supervising Training Recruiting , Selecting www. ivo-dasilva.blogspot.com

33. 6. Steps of Managing The Sales Force are... Recruiting/selecting, training, supervising, motivating and evaluating Selecting, supervising, training, motivating and evaluating Selecting, motivating, supervising, training and evaluating Selecting, motivating, evaluating, supervising and training Selecting, motivating, training, evaluating and recruiting www. ivo-dasilva.blogspot.com

34. 7. Which of the common communication platform below does “ electronic shopping” belong to? Advertising Sales promotion Public Relation Personal selling Direct Marketing www. ivo-dasilva.blogspot.com

35. Mass Communication & Personal Communication www. ivo-dasilva.blogspot.com

36. Electronic Shopping is one of the Direct Marketing Channels www. ivo-dasilva.blogspot.com

37. 7. Which of the common communication platform below does “ electronic shopping” belong to? Advertising Sales promotion Public Relation Personal selling Direct Marketing www. ivo-dasilva.blogspot.com

38. 8. 6 types of sales representative Which of following is true? Deliverer & Qualifying Missionary & Demand creator Presentation & order taker Presentation & solution vendor Approach & Delivery www. ivo-dasilva.blogspot.com

39. Sales Representatives & Effective Selling www. ivo-dasilva.blogspot.com

40. Missionary & Demand Creator are Types of Sales Representatives www. ivo-dasilva.blogspot.com

41. 8. The 6 types of sales representative Which of following is true? Deliverer & Qualifying Missionary & Demand creator Presentation & order taker Presentation & solution vendor Approach & Delivery www. ivo-dasilva.blogspot.com

42. 9. Which of Following Keys Design Effective Web Site is true? Customization – site’s capabilities to enable commercial transaction Communication – Site’s capabilities to enable commercial transaction. Connection – Degree that the site is linked to other sites Context – Text, pictures, sound and video Connection – how the sites enables site-to-user, user-to-site or 2 -way communication. www. ivo-dasilva.blogspot.com

43. 7 Key Design Element of an Effective Web-Site Context Content Community Customization Communication Connection Commerce www. ivo-dasilva.blogspot.com

44. www. ivo-dasilva.blogspot.com

45. 9. Which of Following Keys Design Effective Web Site is true? Customization – site’s capabilities to enable commercial transaction Communication – Site’s capabilities to enable commercial transaction. Connection – Degree that the site is linked to other sites Context – Text, pictures, sound and video Connection – how the sites enables site-to-user, user-to-site or 2 -way communication. www. ivo-dasilva.blogspot.com

46. 10. What will Visitor judge a Site’s Performance on Ease of Use …… Individual pages are clean and not crammed with content Typefaces and font sizes are very readable The site makes good use of color ( and Sound) The sites downloads quickly A & B is true www. ivo-dasilva.blogspot.com

47. Visitor will judge a site’s performance on www. ivo-dasilva.blogspot.com

48. The site download quickly is ease of use attribute www. ivo-dasilva.blogspot.com

49. 10. What will Visitor judge a Site’s Performance on Ease of Use …… Individual pages are clean and not crammed with content Typefaces and font sizes are very readable The site makes good use of color ( and Sound) The sites downloads quickly A & B is true www. ivo-dasilva.blogspot.com

50. TOP 10 Learning Questions for Chapter 19 : Managing Personal Communication: Direct and Interactive Marketing, Word of Mouth and Personal Selling Ivo Martins Hi da Silva December 17, 2010 www. ivo-dasilva.blogspot.com