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uChilla presentation
- 1. Make money. Save money.
- 3. The Solution Exclusive Marketplace Know who your dealing with Convenient Make Money Save Money
- 4. The Market college students in U.S. with a spending power of regularly use e-commerce type sites students in DFW & 260k that regularly use e-commerce type sites
- 5. Growth Potential 2014 10 DFW schools 180,000 students 5% : 9,000 10%: 18,000
- 6. Current Market March 2014 Currently have users with little marketing efforts
- 7. Boots on the ground Interns Promote through Student Orgs Promotional events Social media campaigns Email Marketing Strategic Partnerships
- 8. Marketing Strategic Communications Class Quantitative Research - Surveys, experiments, & content analysis Qualitative Research - In depth interviews, focus groups, observation, netnography, projective techniques Final Presentation
- 9. The Competition Direct • Uloop • Campus Shift • Textbooks Please • Craigslist Indirect • Amazon • E-Bay • School Marketplace
- 10. The Competition Mobile apps Unorganized site Focus on particular items No credit card option Uloop Textbooks Please Campus Shift Craigslist
- 11. Revenue Streams Transaction Fee Ad Revenue Business Postings Data Collection
- 12. Company Overview
Editor's Notes
- Hi my name’s Kathleen Ward, founder of uChilla. uChilla.com is an online college marketplace exclusively for college students that requires every user to have a “.edu” email address to buy and sell items with one another at their university or other universities. Think essentially of a "Craiglist" exclusively for college students.
- When I was in college I needed “stuff” such as furniture, textbooks, a tv and many more things. But I was also BROKE. College in itself was expensive and I didn’t have the money to buy brand new things to furnish my apartment and spend the crazy amount of money to buy textbooks and everything else I needed. So I would get on Craigslist and search through tons and tons of items, half of them that were scams, and when I found something I would call up my parents and say “hey im going to look at this bed for sale”, and they would say “NO you’re not”. So I was stuck, so I would email sorority sisters and older students to see if anyone would sell me their furniture or used textbooks. That’s when I came up with the idea of uChilla.
- uChilla is SAFE! You know you are dealing with another college student… not some creepy person. uChilla is convenient, you are buying and selling to others on your campus, you’re not having to drive 45 minutes to some random persons house or meeting in an open parking lot. Who knows, you could be buying from someone in the dorm room next door to you. This is an easy way for students to be able to save money as well as make a little extra cash. A lot of times the students dump their furniture on the curb at the end of the semester because they don’t want to deal with it, and lets face it, they’re lazy… This is an easy option for them to make a little extra cash and have someone come pickup their used items. Benefits both parties. And not only do students need to purchase tangible goods, but they need services such as tutoring and moving services. There is a startup company at SMU with a group of university guys that move students out at the end of the semester and we hope to partner with them to help promote this service at the nearby schools.
- There are about 22 million college students in the US. And about 13.2 million of them regularly use e-commerce type site to buy their goods. That’s more than half and the number is growing! Our goal for the fall of 2014 is to mainly work with TCU and some of the surrounding universities in the DFW metroplex. There are about 560k university students just in DFW and about 260k of them regularly use ecommerce sites. In just TX alone, there are about 26.1 million college students This means… 22 million students moving in and out of students and off campus housing, in need of textbooks, and other necessities of a college student.
- In the fall of 2014 we are primarily focused on TCU but also have our eye on about 10 universities that we have picked out in the DFW metroplex. The 10 schools range from private universities, public, large and small and community colleges. Of those schools there are about 180,000 students that we can reach and our goal is to gain between 5 to 10% of them as regular users. Once we figure out what marketing techniques and strategies work at these schools and with the different demographics at the schools, we plan to grow and replicate our findings and marketing efforts all over the US.
- Where are currently are at: We launched uChilla in March of this year at TCU which has about 10k students. From March to May we spent zero money on marketing and gained about 211 users and there have been 40 postings just through word of mouth and social media. Over the summer we have been working on the mobile app and plan to pick up marketing efforts primarily at TCU and at various universities in the DFW area. At first our goal was to gain as many users as we can, but through some research and advice from mentors we plan to focus on one to a few schools, be the 1 marketplace as those schools and eventually other universities will catch on.
- In order for us to accomplish these goals and grow uChilla, here are some marketing strategies we plan to implement. In order for us to consistently have someone on campus to promote uChilla we will hire campus reps to market, spread the word, talk to various on-campus organizations, help us with events on campus, promote through social media, etc. We are also going to start an email campaign this fall. We have also been in communications with other startups that are reaching out to college campuses and seeing what we can do to promote and benefit from one another.
- Something that we are very excited about is our partnership with a TCU professor and her strategic communications classes. She has 2 classes with about 35 students in each and they will form teams and are doing a semester long research project and end of the year presentation on uChilla. Each team will be focusing on a different marketing and research topic and will conduct a qualitative and quantitative research and present to us at the end of the semester. For example, they will study Brand Awareness, how to communicate our brand to the students, demographics and how the communication to the students will be different at the various universities in DFW, competitors and how we can maintain a competitive advantage, they will observe how the users respond to the design and layout of the web and mobile apps, they will do studies on the best marketing techniques for us and what we be most effective at the least cost… for example hiring campus reps. Before we implement a credit card system, they will interview students on whether they would even use it. If there are certain items that we should focus on… we are promoting ourselves as you can buy and sell anything… well should we mainly focus on a few particular items. One group will work solely on our social media and conduct research on what will have the greatest impact as far as social media outlets, what types of postings will catch most students attention, the time of day, what weeks within the school year, etc. Netnography - It provides information on the symbolism, meaning, and consumption patterns of online consumer groups. Analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights We have revenue options… how will they impact the students. If we put a few advertisements on the site, will it deter them from using uChilla. If we implement a credit card system, will they really use it.
- We have a few direct competitors, the most similar to uChilla being Uloop. Then there are the bigger guys such as Craigslist, amazon, ebay…
- Credit Card – 73% of students have between 1-3 credit cards