Pc world presentation

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The document proposes several strategies for PC World to better target and market to students. These include segmenting students into "quality seekers" and "deal driven"; offering student discounts and loyalty programs, especially when students receive financial payments; addressing students' lack of awareness about store locations through maps and transportation services; and increasing advertising through university partnerships, social media, and foreign student outreach. The overall aim is to make PC World more appealing and accessible to students.

Education

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Pc world presentation

1. Student Connect Project

3. Student Market Segmentation

4. “quality seekers”

5. “deal driven”

6. Website

9. Loyalty programmes

10.

11. Topman and Topshop offer increased levels of student discount during such times

12. 61% of students that took our questionnaire hadn’t seen a PC World advert recently

13.

14. To combat these problems a map showing where the PC World store is could be provided on leaflets and online on university websites

15. Transport services from the universities direct to PC World stores.

16.

17. Sponsorship of university sports teams

18. Improved Facebook campaign

19.

20. Provide Extended warranty for students on all purchases

21. Attractive Shopping deemed fashionable in store trials and promotions

22. Direct contact with students in schools and universities allowing them to view products on show

23.

24. Make the PC World name more than just a Computer store but more of a one stop shop for all stationary

25. Competitive pricing. Make products very low in price to make students go home with the deal of their lives

26. Newsletter and loyalty points can all add to the package of making PC World the one stop shop for all computer related equipment.

Editor's Notes

Recognising students’ needsEveryone has needs; a problem to be solved. Consumers spend money to solve problems.In a survey of over 100 students product and price were the two key factors To target both these mindsets: further Segmentation – everybody’s different, especially studentsProduct orientated – aligns with PC Worlds current segment of “quality seekers”Price orientated – “deal driven”PC world need to target both segments to maximise performance in the market, not merely place all students under one banner Website: MacBook Pro – first launched in october 2008. not innovative. Save £100 on a Sony Netbook with a PC, - no student appealNo sign of iPadAdd-ons:Dell.com – most popular, 20% of our student survey.Customer always in controlPC World cannot adopt this style, however the cut-price add-on system would be lucrativeStudents (especially moving away) can buy everything they need in one place; spending more money, but also saving money.
Recognising students’ needsEveryone has needs; a problem to be solved. Consumers spend money to solve problems.In a survey of over 100 students product and price were the two key factors To target both these mindsets: further Segmentation – everybody’s different, especially studentsProduct orientated – aligns with PC Worlds current segment of “quality seekers”Price orientated – “deal driven”PC world need to target both segments to maximise performance in the market, not merely place all students under one banner Website: MacBook Pro – first launched in october 2008. not innovative. Save £100 on a Sony Netbook with a PC, - no student appealNo sign of iPadAdd-ons:Dell.com – most popular, 20% of our student survey.Customer always in controlPC World cannot adopt this style, however the cut-price add-on system would be lucrativeStudents (especially moving away) can buy everything they need in one place; spending more money, but also saving money.
Recognising students’ needsEveryone has needs; a problem to be solved. Consumers spend money to solve problems.In a survey of over 100 students product and price were the two key factors To target both these mindsets: further Segmentation – everybody’s different, especially studentsProduct orientated – aligns with PC Worlds current segment of “quality seekers”Price orientated – “deal driven”PC world need to target both segments to maximise performance in the market, not merely place all students under one banner Website: MacBook Pro – first launched in october 2008. not innovative. Save £100 on a Sony Netbook with a PC, - no student appealNo sign of iPadAdd-ons:Dell.com – most popular, 20% of our student survey.Customer always in controlPC World cannot adopt this style, however the cut-price add-on system would be lucrativeStudents (especially moving away) can buy everything they need in one place; spending more money, but also saving money.

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Editor's Notes