This document summarizes a social networking platform called Wisefiends that connects professionals to seek and share expert advice, buy and sell professional services, and contribute to collective professional growth. It allows users to log in and access categories like .connect, .advise, and .share. The target customers are corporate professionals, subject matter experts, students/scholars, and graduates. Wisefiends' solution helps these groups by providing advice from experts, help with specialist topics, solutions to business issues, and outsourcing tasks or projects. It plans to generate revenue from freemium memberships, paid subscriptions, enterprise fees on business transactions hosted on the platform, and advertising.

1. connect.advise.share

2. The Problem
I need an expert to solve this…
Professionals, business people, and
graduate students need easy and
instant access to…
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Advice from trusted experts
Help with specialist topics
Solutions to business issues
Outsourcing tasks or projects
Learning from the best

3. Our Solution
A social network connecting
professionals in a community
where members can…
• Seek and Share expert
advice
• Buy and Sell professional
services / training
• Contribute to collective
professional growth

4. Key Resources
Log in
Categories
Industry
Log in
.connect
.advise
.share
Can you please help me with…..
.connect
.advise
.share

5. Customer Segments
Corporate professionals
136m US jobs @ Nov 2013
Subject Matter Experts
23m SME in USA
Students/Scholars
461K students enrolled in higher education
Graduates

6. Target SME: USA
• 23 million SME in America account for 54% of
all US sales. (SBA)
• 42 % of SME have online presence (Ipsos Media CT)
• 92% of U.S. companies have used social
media networks to find talent & potential
employees or to hire / get professional help
(Jobvite 2012 )
• 97 % of customers will search for businesses
online in the nearest future (Ipsos Media CT)

7. Wisefiends Key Partners
• Google +HelpOuts
• Data centre facilities
• ‘Sages’ – Thought Leaders:
5 corporate experts; 5 SMEs; 5 students/scholars.
• Start-ups and Small Business Owners
• Technology Partners
• Professional Institutions

8. Main Competitors

9. Our Strengths

10. Why We’re Different
• Public or private group capabilities to source and
outsource services ie consultancy services
• Collective environment to solve problems and work
collaboratively
• Google +Hangout integration, frictionless login with SSO
• Individual business profiles that act as microsites with
advice and group facilities
• Adoption of gamification to keep the users involved and
motivated (future)

11. Key Resources
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Website
Browser Add-on for easy search
Mobile Web App for on the go search
Expert Talent
Video & training documentation
Professional databases like LinkedIn

12. Customer Relationships
• WiseFriend will be there as both a Moderator and a
facilitator to connect you with the right person
• WiseFriend will qualify the experts through a screening
process
• WiseFriend will facilitate the classroom and one-on-one
time either through a user – friendly interface or if the
market allows connecting in-person with sponsored
meet-ups hosted by WiseFriend coordinators.

13. Revenue Generation
USER
Freemium Membership –
access to 50 contents or
questions asked to experts,
access to additional content or
classes with ad-hoc payments
– Paid Seminars and courses
Full Subscription at
$30/month or $300/year user
subscribes to annual payment
plan allowing full access to all
content, livestreaming for
corporate training
be hosted on Wisefriend's
platform)
BUSINESS
Enterprise Fees – service fees
applied on each business
transaction made i.e when
outsourcing/contacting/hiring a
talent/expert/consultant for a
project (which must be hosted
on Wisefriend's platform)
Advertising – service fees for
eDM, banner ads, sponsored
listings, advertising platform to
reach users via profiling
Break even point in year 2.1.

14. Marketing Channels
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Online display advertising
Partnerships with businesses
Partnerships with institutions / colleges
Organic Search Engine Optimization
Paid Search (Adwords)
Affiliate Networks
Word of Mouth
Some Traditional Advertising i.e. Classifieds
PR Activities (Eg. Articles in online/offline
Business/Career magazines/blogs)

15. Key Start up Activities
• Platform development
• Mobile app development
• Finding valuable mentors and institutions/agencies to
work with and developing those relationships
• Developing technology for platform
• Creating user-friendly tools
• Managing the channels and technology
• Managing subscriptions and marketing

16. Cost Structure (Year 1)
We are planning to raise $550 000 to cover:
Pre-operating Expenses
Start-up Development Cost + Mobile App – $ 50,000
Initial procurement of thought leaders – $ 20,000
Advertising & PR Costs (Digital only) – $ 100,000
Overhead Expenses
Fixed Assets – $ 340,000
Operating Expenses
General Administration
Human resources (IT, dev, CS, HR, admin)
Marketing and promotion
Connectivity and servers
Customer service and community management

17. Tech & Dev Costs
(year 1)
Startup Costs
• Backend systems – $20,000
• Frontend development and design – $15,000
• Payment process/gateway and SSL cert – $5,000
• Mobile application development – $10,000
Fixed Costs (year 1 estimate)
• Server rental – $10,000
• Data traffic and CDN – $20,000
• System administration – $10,000

18. Ambitious Plan…
Geographical Expansion
• 1st year – Focus on US market
• 2nd year – Expanding to UK, Canada, Australia,
Netherlands, Germany, India, China, Japan, Korea
• 3rd year and onwards – World
Expertise expansion
• 1st year - 5 specialist domains/topics
• 2nd year - 5 more domains/topics
• 3rd year and on - cover all topics by user interest

19. Key Resources
Log in
Categories
Industry
Log in
.connect
.advise
.share
Can you please help me with…..
.connect
.advise
.share

20. Founders
Sair Buckle,
Product Development
Heather Bessette
Business Development
Mila Tkachenko
Idea, Marketing & Strategy
Sabrina Strickler
Investor Relations
Annmaria Reaney
Social Media
Tommaso Lombardi,
Product Management
Summer Bon
E-commerce
Dolly Reshamiya
Public Relations
Ashley Boss
Advertising