EduFairLive is a unique, exciting, easy and cost-effective online education exposition providing an ideal environment to connect with students (and their parents) who are looking for admissions in to universities – graduate and post-graduate courses.

1. The Next Generation Education Fair, in India
Live on May 27, 2011
3 – 6 pm
a venture of

2. Agenda
• Our mission
• What do students want?
• EduFair Live
 Features, content, tools -- the experience
 What does it mean for you?
 Benefits for students and admissions offices
• Sponsorship Opportunities
• About Edufair Live & KKonnect
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3. Our mission
• To reach aspiring students where they are -- online
• To broaden access to relevant resources for students
and parents – in smaller towns & cities of India
• To create an online platform for students to listen and
interact in real-time with experts and neutral
counsellors
• To be a single point source of gathering information
from various institutes at their virtual booths through
live chat/instant messaging
• To help institutes & universities leverage the best
online marketing tools available
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4. New realities of college admissions
• Physical Education College fairs don’t reach everyone
 Fairs are limited to major metros & state capitals
 Parents are busier than ever
• 99% of institutes’ marketing efforts are ‘push
marketing’
 All marketing done by the institute is to ‘sell’ –
email, SMS, tele-calling, print, TV
 Students are wary of responding to institutes sell
efforts
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5. What do students want?
• Students want reliable 3rd party ‘information & guidance’ not
‘sales pitch’
• Students want to research the colleges they shortlist
 Interact with the counselors
 Have a virtual tour of campus
 Interact with the current students of the campus
• Unsure of what they want – which course, which city, which
college
• More comfortable asking questions online, than in face-to-face
interaction
• Today’s students communicate online
 Social Media is growing – Facebook, Orkut, Twitter
 Spend much more time online than on print and even TV

6. What is EduFairLive?
• Free event for attendees – students, parents
• Multi-day online event to connect prospective students with
colleges and universities in a live, interactive environment
• Live educational sessions about the career opportunities and
admission process:
How to choose an institute
How to get the best Educational Loan
Career & Job Prospects in select few sector
• Target to get at least 10,000 students from across India for first
event
• First in a series of 2-4 events annually

7. What does EduFair Live mean for Institutes?
• No risk and low cost way to interact with students – asses interest
levels
• Flexible staffing - used by counselors in the office or at home
• Targeting diverse prospective students across geographies
• A partner committed to providing a full service experience

8. Features of EduFair Live
• Interactive Webinars - keynote presentations from admissions
experts, guidance counselors, admissions officers, etc.
 With moderated, real-time Q&A sessions.
• Virtual booths for college & universities featuring:
 Electronic brochures and course catalogs
 Campus images, PPTs and videos
 Real-time IM and chat between students and inst counselors
• Virtual tours, videos, slide presentation that describe a school and its
surroundings.
• Scheduled institute-specific presentations by admissions officials.
• A resource center for students and parents.
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9. Webinar Sessions with Live Q&A
Industry experts talk about careers in their field
• How to choose an institute
• Management
• Banking & Finance
• Fashion industry
• Animation & Web Designing
• Engineering
• Media & Journalism
Pre-recorded session with Live Q&A
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10. The benefits of EduFairLive
• For students:
 Receive valuable information & guidance from experts
 Directly communicate with admission staffs and
students live during the event
 Search colleges and institutes in an organized way, on
their own time, in their preferred manner
 Interact with institutes they could not contact (too
far; or missed going)
 Win Prizes & Scholarships by attending the event

11. The benefits of EduFairLive
• For colleges/institutes:
 Access to detailed reports and measurement on
student/visitor activity for your college
 Leverage your creative assets
 Ability to reach more diverse student audience
than physical college fairs in the long term:
• Students outside of major metros and state capitals
• Students who can’t afford to travel
• Students outside India

12. The benefits of EduFairLive
• For Sponsors:
 Be part of a unique initiative – connect and
interact with youth online
 Ability to get top-of-mind amongst students who
are prolific buyers
 Ability to get important feedback from the youth
segment – brand imagery
 Leverage your creative assets – ads, promos etc

13. EduFairLive Main Website
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14. Main Lobby
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15. Exhibition Hall
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16. Virtual Booth at EduFairLive
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17. Promotion – Traffic Generation
A robust marketing campaign to attract at least 10,000
students & parents. Programs will include
• E-mail campaign to 10 lac students & parents (10 lacs x 3
shots)
• 50 lac SMS campaign (50 lac x 2 shots)
• Posters at coaching institutes in multiple cities
• Google ad-words & banner advertising (through affiliate)
• Visibility on social network platforms including Facebook,
Linkedin & Twitter
• Online PR targeting the key youth demographics

18. The Organisers
• EduFair Live – an initiative of KKonnect & Prognosys
e Services.
• Our Vision: Emerging technologies and behavior will
shift media consumption to live, virtual, interactive
events.
• Privately funded, based in New Delhi
• Management includes thought leaders in interactive
media & marketing

19. Contact Details
• H-171, Sector 63, Noida (UP)
• Tel: + 91 – 120 – 422 2837, 423 5171
• tanmay@kkonnect.com, Mobile: 099587 68670
• rajiv@kkonnect.com, Mobile: 098734 13979
• kavita@kkonnect.com, Mobile: 096507 80318
• www.edufairlive.com
Thank You
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