Advertise to College Students

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  • ** College Students **
    Make an investment instead of paying dormitory fees
    CONDO on the RIVER
    Jacksonville, FL
    For sale $125,000
    (Exterior and interior photos on back of this page)
    Gated Community
    1 Bedroom, 1Bath, wood burning fireplace, 2nd floor/top floor - on the river
    Beautiful stainless steel appliances, large screened lanai overlooking the river and boat docks
    Gorgeous clubhouse with pool table, full kitchen, large screen TV, sofas, tables - on the river
    Workout room has TV, weight machines, treadmill, bicycle, elliptical, restrooms - on the river
    Pool (goes to 9ft deep), deck with table and chairs, large grill, all on the river
    HOA $154/mo
    Boat slips can be purchased separately

    Ten minutes to downtown, Riverside, Avondale, San Marco, I-95 and to many COLLEGES
    The address is Coastal Creek Condos 3434 Blanding Blvd., #249 32210

    Please view many photos at www.coastalcreekcondos.com
    Please call 704 408-1455 for details or email dlgraham_2@hotmail.com
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  • Is you offer different from tadacopy .............i heard about it way back in 2008 ...and m planning to install one .......
       Reply 
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Advertise to College Students

  1. 1. new media initiative proposal ‘ PhokatCopy’
  2. 2. concept <ul><li>‘ adverts on the back side of photocopied pages’ </li></ul><ul><li>supplying sheets with ‘advertisements’ printed on one side of the page to photocopy operators in & around college campuses </li></ul><ul><li>students get the benefit of extremely low cost photocopy subsidized by revenues gained from advertising </li></ul><ul><li>targeted primarily at the 18-25 years age group; students pursuing graduate & post-graduate courses </li></ul>
  3. 3. mechanics & process one : advertisement templates printed , shuffled , repacked & distributed to partner photocopy outlets in & around campuses two : students availing photocopying services at these partner outlets get a scratch card for every 20 sheets photocopied three: students can then exchange these scratch cards for gift vouchers of their choice e.g. talk-time , Sodexo™ Meal-Vouchers , etc. four : through reimbursement process the students submit their data including name , phone number , e-mail address & other details, which in-turn ensures trackability of the advertising campaign which can be shared with the advertiser operations & reimbursement partner: http://www.phokatcopy.com
  4. 4. product detail Advertisement on one side (back) of the page Medium: A4 sheet - 90gsm wood-free paper Ad measurement: 18cm X 25cm Frequency: 1 in 1, 1 in 2, 1 in 4 pages Color: Four Color
  5. 5. case study: Validated by client representatives indicating customers carried the ads as reference for store location and purchase Past (Jul–Sep 2008) Present (Aug – Sep 2009) Promotion Medium: Posters, Banners, Flyers 25,000 sheets distributed in IIT-Delhi Promotional Activity: Campaign to create awareness about Apple’s Education discount among students of IIT-Delhi Sale of Mac-Books™ in IIT-Delhi went up by 6 times; from 2 units sold through in Sep 08 to 14 units so far via our medium for advertising
  6. 6. case study: brand recall for Vodafone increased to 33.6 per cent & Vodafone services including internet packs, CallerTunes, etc. saw an increase in recall as well Campaign Duration: (Nov 2009) Promotion Medium: Advertisements on the back sides of photocopied pages Promotional Activity: Campaign to create awareness of Vodafone’s services – Vodafone Tuesdays, Internet Pack, CallerTunes and Facebook on Vodafone
  7. 7. advantages <ul><li>higher visibility by elimination of the ‘chance’ element of viewing the advertisement </li></ul><ul><li>brand loyalty & goodwill for the advertiser by subsidizing student costs </li></ul><ul><li>reduced cost per impression as the students will retain the adverts for a prolonged period of time </li></ul><ul><li>direct one-to-one contact wherein the advertiser could have access to registered users </li></ul>
  8. 8. competitive edge understands & pinpoints its target market directly identifies with demographics on a personal level vs print media distribution channels leads directly to the consumer higher retention & higher visibility vs flyers & pamphlets cheap & effective route of advertising throughout the year sustained visibility for a much longer period vs other campus promotion
  9. 9. existing clientele .. and many more
  10. 10. list of campuses Delhi Pune Mumbai University/College Students University/College Students University/College Students Delhi university (50 colleges) 100,000 SIT Wadgaon 25,000 University of Mumbai (50 colleges) 100,000 IIT Delhi 5,000 JIMS 20,000 SVKM’s NMIMS University 10,000 I.P. University – Main Campus 20,000 AISSMS 15,000 IIT - Bombay 5,000 NSIT 4,000 PUMBA 15,000 VJTI 3,000 DCE 4,000 MMCOE 13,000     Wadia 12,000         FCIMDR 10,000     Total Reach 1,33,000 Total Reach 1,10,000 Total Reach 1,18,000
  11. 11. contact us <ul><li>pranav babbar </li></ul><ul><li>ph: +91 11 3085 1249 </li></ul><ul><li>m: +91 9810979638 </li></ul><ul><li>email: [email_address] </li></ul><ul><li>percept out of home </li></ul><ul><li>(a division of percept limited) </li></ul><ul><li>percept house, 1, sant nagar </li></ul><ul><li>east of kailash, new delhi 110065 </li></ul>

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