1) The document discusses how IBM Design Thinking is a human-centered framework that helps companies develop excellent customer experiences through understanding customer needs, exploring potential solutions, prototyping ideas, and evaluating feedback. 2) It provides an example of how a brick and mortar company used IBM Design Thinking to shift from a sales-focused to a customer-focused approach and better serve existing customers. 3) By applying the IBM Design Thinking process of understanding, exploring, prototyping, and evaluating, the company gained insights into customer needs and preferences, developed new service concepts, tested prototypes, and improved based on feedback, leading to more frequent customer visits.