This document discusses designing user experiences without explicit requirements from clients. It explains that clients now often don't know their detailed requirements and want to see potential solutions first before defining specifics. The document then presents techniques like flipbooking, brainwriting, and role-playing to collaboratively generate new ideas and propositions for clients. It provides an example brief to develop ideas for the National Trust and guides the group through using techniques like flipbooking and brainwriting to develop an idea for a "My Great British Day Out" Facebook app to promote National Trust locations.