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Design for User Participation: A Half Day Workshop

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A half-day workshop on designing online and in-gallery platforms for museum user participation. Topics include designing to visitor motivations, developing good feedback questions, creating social object feature sets, and exploring different models for institutional participation. Presented by Nina Simon of Museum 2.0 at the 2010 Museums and the Web conference in Denver, CO.

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Design for User Participation: A Half Day Workshop

  1. 1. design for participation a workshop at Museums and the Web nina simon, museum 2.0 nina@museumtwo.com @ninaksimon on twitter slides at http://bit.ly/MWnina
  2. 2. the plan introductions design theory with activities project brainstorming
  3. 3. where i live
  4. 4. what i do balboa park online collaborative boston children’s museum calgary science center chabot space science center chicago history museum denver art museum experience music project girls math and science partnership international spy museum monterey bay aquarium oakland museum SFMOMA smithsonian museum of natural history statens museum for kunst tech museum of innovation
  5. 5. what i focus on a participatory institution is a place where visitors can create, share, and connect with each other around content.
  6. 6. in cultural institutions, that can mean... Stanford Art Center upper: chicago children’s museum Minnesota History Museum lower: Science Museum of Minnesota
  7. 7. Authority is content provider Authority is platform provider
  8. 8. why? participation does five things best: deliver personal relevance celebrate and network diverse voices deliver dynamic content encourage interpersonal dialogue support collaborative + creative practice Authority is platform provider
  9. 9. why? To be most satisfying, leisure should resemble the best aspects of work: challenges, skills and important relationships. Geoff Godbey, professor of leisure studies Pennsylvania State University Authority is platform provider
  10. 10. how? what are you about? what will these relationships look like? what do they need? Authority is platform provider
  11. 11. web 2.0 is software that gets better the more people use it -Tim O’Reilly, technologist and publisher
  12. 12. how can your museum get better the more people participate?
  13. 13. an exhibit that gets better the more people use it? Worcester City Gallery and Museum
  14. 14. four techniques for participatory engagement 1. ask good questions 2. design for diverse user motivation and behavior 3. support dialogue around museum content 4. move from contribution to community
  15. 15. four techniques for participatory engagement 1. ask good questions 2. design for diverse user motivation and behavior 3. support dialogue around museum content 4. move from contribution to community
  16. 16. WHERE WERE YOU LAST NIGHT?
  17. 17. PHOTO BY NATHANINSANDIEGO, FLICKR (HTTP://WWW.FLICKR.COM/PHOTOS/NATHANINSANDIEGO/3455796359/)
  18. 18. WHAT IS NANOTECHNOLOGY?
  19. 19. LESSON 1: MAKE SURE YOU CARE ABOUT THE ANSWER. TO YOUR QUESTION.
  20. 20. LESSON 2: MAKE THE QUESTION PERSONAL.
  21. 21. NATIONAL CONSTITUTION CENTER
  22. 22. DAISY: How do I know I'm talking to a human and not just another machine? DAISY: Are you sure that I'm not a real person talking to you by e-mail? What would it take to convince you? EXPLORATORIUM
  23. 23. LESSON 3: ASK SPECULATIVE QUESTIONS.
  24. 24. PLAY.SIGNTIFIC.ORG
  25. 25. WORLDWITHOUTOIL.ORG
  26. 26. FRAMES EXPERIENCE SPECULATIVE WOULD YOU GO TO MARS? PERSONAL
  27. 27. Write down a question for which you have a genuine interest in knowing other peoples’ answers.
  28. 28. LESSON 4: SITUATE YOUR QUESTION WISELY.
  29. 29. STORYCORPS BOOTH BY LOCAL PROJECTS CANADA SCIENCE AND TECHNOLOGY MUSEUM
  30. 30. CHIC CHICAGO, CHICAGO HISTORY MUSEUM ADVICE, UNIVERSITY OF WASHINGTON STUDENT CENTER
  31. 31. Lowell National Historical Park
  32. 32. Take Action at the US Holocaust Memorial Museum http://www.ushmm.org/genocide/take_action/
  33. 33. Pick a good question. How would you situate it to make it most effective--both online and in-gallery?
  34. 34. four techniques for participatory engagement 1. ask good questions 2. design for diverse user motivation and behavior 3. support dialogue around museum content 4. move from contribution to community
  35. 35. what do people already do in museums? explorers experience seekers rechargers facilitators professional/hobbyists
  36. 36. what do people already do on the web?
  37. 37. and what do they need to be happy? satisfying work to do the experience of being good at something time spent with people we like the chance to be part of something bigger Jane
 McGonigal,
 Director
 of
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 Research
 &
 Development
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Institute
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  38. 38. where does it come together? http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
  39. 39. http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
  40. 40. http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
  41. 41. http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
  42. 42. http://www.vam.ac.uk/collections/textiles/lawty/world_beach/
  43. 43. What does your website or project tell people about what they will get out of participating?
  44. 44. four techniques for participatory engagement 1. ask good questions 2. design for diverse user motivation and behavior 3. support dialogue around museum content 4. move from contribution to community
  45. 45. what’s a social object? “social networks consist of people who are connected by a shared object” - Jyri Engeström, 2005 flickr
  46. 46. what kind of social behavior makes sense to promote around your objects?
  47. 47. pointing Science Museum of Minnesota
  48. 48. taking photos Experience Music Project
  49. 49. writing stories Powerhouse Museum
  50. 50. sharing memories Denver Art Museum
  51. 51. sharing experiences Chicago Children’s Museum
  52. 52. using familiar structures Advice, University of Washington
  53. 53. gaming lab.signtific.org
  54. 54. make it shareable Pick a piece of content or experience that you would like users to be able to share with each other. Using questions, instructions, secrets, or other design tools, develop a feature set for how people can share that object, content, or experience.
  55. 55. four techniques for participatory engagement 1. ask good questions 2. design for diverse user motivation and behavior 3. support dialogue around museum content 4. move from contribution to community
  56. 56. WHICH MODEL IS RIGHT FOR YOU? contributory collaborative visitors help weave a net at sfmoma co-design of media products for smithsonian co-creative host wing luke museum community exhibit process youtube meetup at the ontario science centre
  57. 57. expanding participation: Sound Off case study 150 entrants 12 finalists 4 concerts 1 cd
  58. 58. part 1 - identifying audiences Current Program Participants Their Audiences teen bands (13-21) (don’t family who come see have tight relationship) performance/show friends who come school groups teen artists (13-17) - for the show makers, musicians On Stage Sound Off audience bands who don’t get into Sound Off SoundLab peers other teen Experience the Band - fans of the bands ensemble musicians guest events musicians out-of-school youth advisory board (13-18) one-off programs facilitators who volunteer with Sound teachers Off + other projects Affinities car guys Interests/Desires from Site personal quest for improvement meet other kids like movie buffs musicians tattoo play the music you love them/finding community finding new things you’ll fans of rock like reading graphic design/illustration playing in a band meet pros DIY music collectors meet heroes becoming pro musicians close to celebrity skateboarding behind the scenes influence people into music get scholarships to science enthusiasts history entertainment Berklee comic books specific program interest learning to play music/ artists cultivate arts be a part of the music gaming dreamers activate historic making history interest architecture/design sharing passions with people into scifi history family/friends enthusiasts hope to replicate peak experiences validating your niche
  59. 59. part 2 - identifying opportunities Sound Off currently... Creators: kids in bands Critics: Facebook voting, pro critics, judges Collectors: Joiners: MySpace communities around bands, Spectators: people who come to the show ADD: -open submission process online (get other bands more out there) -YAB switch from judging to press corps/critics, bloggers -open vlogger competition -oral history live with youth -tracing past bands over time -fans and bands that lose have online community to support each -monthly challenges, lightweight, write a song based on X or using -Sound Off backstage - other roles
  60. 60. part 3 - rolling out new services with impact assessment year 1: - digital, online submissions (private), culled by staff + youth advisory board - engage the other bands in social network around Sound Off! - light merchandise contest, gig promotion, musician meetups - youth advisory board produces journalistic content about finalists and events - live event text voting “people’s choice” by audience year 2: - digital, online submissions (public), culled by online audience, then staff + youth advisory board - social network members produce journalistic content inc. behind-the-scenes - youth advisory board manages social network - youth advisory board begins oral history live project around all-ages scene
  61. 61. contact me anytime nina@museumtwo.com @ninaksimon http://www.museumtwo.com slides at http://bit.ly/MWnina

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