Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this new-fangled horseless carriage? 2014 will be the year in which small businesses find success with online advertising. It’ll be the year that the little guy really notices and takes advantage of the fact they can get a better ROI with online ads than they can with TV spots or flyers. A lot better. Here are 25 online statistics, starting with the field of online advertising as a whole and moving on to Youtube, Facebook, Twitter, Google Ads and the new Instagram Ads.

1. Online Advertising:
A Breakdown

3. ONLINE
ADVERTISING

4. 1
Clicking on an ad on a social site is often the
first step toward a sale, rather than the
last.
Because of this, advertisers are undervaluing
social advertising by as much as 116%.

5. 2
Online advertising revenue is up 36%
from 2011 to 2013 (86.4 billion to 117.6
billion).

6. 3
It’s estimated that by 2016, online ad spend
in the US will have doubled since 2011,
hitting 67.4 billion dollars/
year (13.7% compound annual growth).

7. Youtube

8. 4
The top three video ads of 2006 earned a
combined 244,395 shares.
In 2013 the top three have generated a total of
11.6 million shares - an increase of 4750%.

9. 5
The top three Youtube Ads of 2013 were Dove’s
“Real Beauty Sketches,” GEICO’s
“Hump Day,” and Evian’s “Baby and Me”.

10. 6
The most viral online ad this year was ‘Dove Beauty
Sketches’ with 4.24 million shares since its
release in April.
Not only is the ad the most shared ad of 2013, it is the
most viewed video ad of all time with 68.2
million views.

11. 7
A YouTube homepage ad typically costs around
$400,000.
On average, the homepage receives 60 million
views from 23 million unique users every day.

12. 8
YouTube’s monthly viewership is the equivalent
of roughly 10 Super Bowl
audiences.
Super Bowl ads are limited to 30 seconds and, for
XLVIII, will cost 10 times as much.

13. Twitter

14. 9
65% of Twitter Ad revenue is from mobile
tablets and smart phones.

15. 10
87% of Twitter’s revenue comes from advertising.

16. 11
Twitter delivered 400% the revenue per visit in 2013
than it did in 2011: 44 cents versus 11
cents.

17. FACEBOOK

18. 12
The average click-through-rate for Facebook Ads
has jumped 275% since 2012.

19. 13
The average click-through-rates for retailers who
use Facebook Ads are up 375%.

20. 14
A study of more than 200 billion ads on Facebook
says that mobile ads on iPhone generate 1,790%
more return on investment than ads on Android.

21. 15
ROI on Facebook Ads increased 152% between
2013 and 2012.

22. 16
Walmart is getting a marketing equivalent of 1000%
higher ROI on Facebook and Twitter compared to
other advertising spends.
During Black Friday, they were getting 42
comments every minute on their posts.

23. GOOGLE

24. 17
At least 95% of Google’s total revenue comes
from advertising (this, of course, includes
YouTube).

25. 18
Google rakes in 33% of all online ad revenue
(38.6 billion out of 117.6 billion). Facebook rakes
in around 5% by comparison.

26. 19
The average click-through rate for a Google ad is
3.16%.
An ad in the first position has an average clickthrough-rate of more than 7%.

27. 20
As of Spring 2011, Google had over 1.2
million businesses advertising on its search
network.

28. 21
Google AdWords has grown 20% this year.
Google AdSense’s growth, on the other hand, has
plateaued, with no growth at all.

29. INSTAGRAM

30. 22
Ben & Jerry’s has run 4 ads since Instagram ads
started in late October. They’ve generated 50,000
new fans in less than 2 months.

31. 23
Ben & Jerry’s first ad was the most liked with
386,877, an increase of 2,000% from their
average post.

32. 24
Since Ben & Jerry’s started using ads, their
average daily growth in followers has gone from
429 to 7,200.

33. 25
Despite Ben & Jerry’s success, the other
advertisers (though seeing huge increases in
brand involvement on the platform) are receiving
more negative comments than positive
overall.

34. Sources:
www.accuracast.com
www.zdnet.com
AdGooRoo
Google Investor Relations
mashable.com
www.adweek.com
venturebeat.com
www.fool.com
techcrunch.com
digiday.com
marketingland.com
www.statista.com

35. Get the Facebook Ads Ebook
it’s FREE!

36. Thank you for viewing!
Did you like this presentation?
Check out blog.wishpond.com for more!
Share our blog!
Wishpond
One Easy Tool for All of Your Online Marketing
create online ads, contests, landing pages & email automation campaigns