This presentation refers to the 4Ps of marketing mix and a detailed analysis of marketing mix of Idea. It analyzes the company and the marketing method used by them.
Marketing Strategies of Airtel - Project ReportSumit Goyal
LINKEDIN: https://www.linkedin.com/in/sumit-goyal11/
The objective behind this research project is to study the Different Marketing strategies which are used by Bharti Airtel to Survive in the highly competitive Telecommunications market and different products and services which are offered by Bharti Airtel.
This project is aimed at understanding the “Marketing strategies of Airtel” and its impact on the perception of Airtel Customers.
I hope that the research Project made by me will be of great help to get comprehensive knowledge about Airtel.
Marketing Strategies of Airtel - Project ReportSumit Goyal
LINKEDIN: https://www.linkedin.com/in/sumit-goyal11/
The objective behind this research project is to study the Different Marketing strategies which are used by Bharti Airtel to Survive in the highly competitive Telecommunications market and different products and services which are offered by Bharti Airtel.
This project is aimed at understanding the “Marketing strategies of Airtel” and its impact on the perception of Airtel Customers.
I hope that the research Project made by me will be of great help to get comprehensive knowledge about Airtel.
Justdial, India's local search engine, provides Best Deals, Shop Online, Ticket Booking for Flights, Hotels, Movies, Buses and Cabs. You can also Order Food, Book Restaurant Table, View Menu, Book Doctors' Appointments, Buy Books & Flowers in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata & other cities
Justdial is yellow pages on telephone . Here's a ppt on its marketing strateg...Shlomoh Samuel
Justdial was started in 1996 by VSS Mani in 3x5 feet garage which he took on hire and a seed capital of Rs 50,000 . Since that time ,it has come a long way in helping the Indian public and has even roped in Amitabh Bachchan has its brand ambassador . Marketing is an important aspect of business in which JUSTDIAL has hit all the right buttons at the right time .
a study on advertising in jio and its impact on customersmehul chopra
its the internship report on how the advertising in jio is done and what are its impact on the customers. this is a primary research done by me as i have done the internship in jio rajasthan in the head office sdm team
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
Advertising on internet webinar by_kiran_mandrawadkar_9886733833Kiran Mandrawadkar
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Justdial, India's local search engine, provides Best Deals, Shop Online, Ticket Booking for Flights, Hotels, Movies, Buses and Cabs. You can also Order Food, Book Restaurant Table, View Menu, Book Doctors' Appointments, Buy Books & Flowers in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata & other cities
Justdial is yellow pages on telephone . Here's a ppt on its marketing strateg...Shlomoh Samuel
Justdial was started in 1996 by VSS Mani in 3x5 feet garage which he took on hire and a seed capital of Rs 50,000 . Since that time ,it has come a long way in helping the Indian public and has even roped in Amitabh Bachchan has its brand ambassador . Marketing is an important aspect of business in which JUSTDIAL has hit all the right buttons at the right time .
a study on advertising in jio and its impact on customersmehul chopra
its the internship report on how the advertising in jio is done and what are its impact on the customers. this is a primary research done by me as i have done the internship in jio rajasthan in the head office sdm team
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
Advertising on internet webinar by_kiran_mandrawadkar_9886733833Kiran Mandrawadkar
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
A detail analysis on the roles of Digital marketing over Conventional marketingTanushree
The key to a great marketing campaign is to find the right balance between traditional and digital marketing. In the current scenario, digital marketing is the yin to traditional marketing’s yang. This report is purely focused on the work experience and whatever I have learned as an Intern at D.M Challenger, A Time
Bazaar Pvt Ltd. Company.
Adfactors B2B - India's first B2B focused PR agency. An agency exclusively de...Amit Deshmukh
This presentation aims to showcase our capabilities which we offer to SME clients. Adfactors B2B is India's first B2B focussed PR agency. It is part of Adfactors PR which is India's largest PR agency spread across 16 cities & 14 Industry verticals serving to 290 clients.
Every business big or small is aware that they need to market to reach out to their target audience. However, the trick is knowing how you can split a marketing budget between traditional and online marketing. Then allocate the online portion among various channels.
Digital marketing is about having a presence of your brand or company where your customers are. Therefore; the best strategy is to try something, track results, then tweak your strategy to maximize ROI.
For you, the thought of keeping up with the ever-changing digital marketing best practices of SEO, PPC, social media, content plan for blog posts, split testing Facebook ads, crafting email subject lines, and staying on top of the latest SEO tactics that keep Google happy, is overwhelming. I am here to support you in walking through these platforms profitably.
I understand that you might want to keep some social media or online marketing tasks in-house, and that’s totally cool with me, too! I am happy to be as hands on or hands off as needed. It’s never an ‘all or nothing’ scenario when you hire me.
How to choose the best social media channels for your business.pptxInterics Digital
For a small business, social media is one of the most effective marketing tools at its disposal. However, we must keep in mind that not all social media channels are created the same. Each platform comes with its own audience with its own quirks when interacting with content.
Businesses need to have awareness of these nuances when they choose to invest in social media marketing on a particular platform since that may impact the results of their marketing efforts.
Some facets that businesses should consider when choosing the best social media platforms for their online marketing are:
BOOSTING CHANDIGARH BUSINESSES THROUGH DIGITAL MARKETING.pptxLovina Kapoor
Chandigarh, often known as “The City Beautiful,” is well-known not just for its scenic beauty and urban development, but also for its vibrant commercial sector. The demand for competent digital marketing services in Chandigarh has increased in an era where the digital sphere is critical to corporate success.
Performance-based advertising, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. Performance Marketing is different from Brand Marketing which focuses on awareness, consideration and opinions among target consumers.
CHARACTERISTICS OF HIGH PERFORMANCE ORGANIZATIONAL CULTURES PRESENTATIONDivyansh Kaushik
This presentation of organizing Managing and Leadership subject in MBA talks about the high performance organizational cultures and its traits through many real life examples.
Strategic Management Presentation on Porter's Five forcesDivyansh Kaushik
This presentation was made to understand the influence of porter's five forces on the industries. it includes a special reference of the banking industry through the analysis.
This project was made to find out our creative approach. Contact lenses with night vision ability in today's time is a futuristic idea and the idea of how we can make this product is beautifully represented through this presentation
Analysis of Automobile Industry through marketing and economic factorsDivyansh Kaushik
The report uses economic and marketing factors to analyze the industry performance over the past years.it uses micro economic factors and porter's five force model for proper understanding of the concepts.It also talks in detail about Maruti Suzuki as the market leader of the industry.
This presentation gives a detailed analysis of Maruti suzuki and how it performs through SWOT analysis. it mentions the product and service offerings of the company.
This internship report tells us about the Uttarakhand Gramin Bank and how it tries to provide its banking service to different parts of north India. The internship was done at the Regional office of the bank under the supervision of Mr.Shailesh Mishra.
Fixed Deposits and Mutual funds- Final Research ProjectDivyansh Kaushik
This research paper speaks about the changing perception of the investors from fixed deposits to mutual funds. The paper was done to see the benefits of both these investment ways and finding out the best and the most popular among the students and people.
This is the summary of the book written by the the founder of Ford Motor Company who was popularly known for bringing assembly line production in the world.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Marketing Mix of IDEA
1. BBA 202 POM ASSIGNMENT 1
MARKETING MIX ANALYSIS OF IDEA
Submitted To : Dr. Navneet Rawat
Submitted By: Divyansh Kaushik
Class: BBA SEC B
Roll No.2401726 Batch 2016 - 2019
Department of Management Studies
INTERNAL ASSESSMENT BASED
ASSIGNMENT
2. What is Marketing MIX?
"Marketing mix" is a general phrase used to
describe the different kinds of choices
organizations have to make in the whole
process of bringing a product or service to
market. The 4Ps is one way – probably the
best-known way – of defining the marketing
mix, and was first expressed in 1960 by
Edmund Jerome McCarthy.
INTERNAL ASSESSMENT BASED
ASSIGNMENT
3. • The 4Ps are:
• Product (or Service).
• Place.
• Price.
• Promotion.
INTERNAL ASSESSMENT BASED
ASSIGNMENT
4. PRODUCT
• A product refers to an item that satisfies the
consumer's needs or wants.Products may be
tangible (goods) or intangible (services, ideas or
experiences).
• Product refers to what the business offers for sale
and may include products or services. Product
decisions include the "quality, features, benefits,
style, design, branding, packaging, services,
warranties, guarantees, life cycles, investments
and returns"
INTERNAL ASSESSMENT BASED
ASSIGNMENT
5. PRICE
• Price refers to decisions surrounding "list pricing, discount
pricing, special offer pricing, credit payment or credit terms".
Price refers to the total cost to customer to acquire the
product, and may involve both monetary and psychological
costs such as the time and effort expended in acquisition
• Price refers to the amount a customer pays for a product.
• Price may also refer to the sacrifice consumers are prepared
to make to acquire a product.
INTERNAL ASSESSMENT BASED
ASSIGNMENT
6. PLACE
• Place is defined as the "direct or indirect channels to market,
geographical distribution, territorial coverage, retail outlet,
market location, catalogues, inventory, logistics and order
fulfilment". Place refers either to the physical location where
a business carries out business or the distribution channels
used to reach markets. Place may refer to a retail outlet, but
increasingly refers to virtual stores such as "a mail order
catalogue, a telephone call centre or a website
INTERNAL ASSESSMENT BASED
ASSIGNMENT
7. PROMOTION
• Promotion refers to "the marketing
communication used to make the offer known
to potential customers and persuade them to
investigate it further". Promotion elements
include "advertising, public relations, direct
selling and sales promotions.
INTERNAL ASSESSMENT BASED
ASSIGNMENT
9. COMPANY’S INTRODUCTION
Idea is a subsidiary brand of its parent company
Aditya Birla Group. It is a public company of
Indian origins.Idea is a mobile service provider
and is associated with Telecommunication
industry. In terms of subscriber base this operator
is ranked at third position with 182 million
subscribers till year ending 2015. The idea has
targeted upper-middle and a middle class section
of society like workers, students and labourers as
its potential customers.
INTERNAL ASSESSMENT BASED
ASSIGNMENT
10. • Idea Cellular is an Indian mobile network
operator based in Mumbai,Maharashtra. Idea is a
pan-India integrated GSM operator offering
2G,3G and 4G mobile services. Idea is India’s third
largest mobile operator by subscriber base. Idea
has 191 million subscribers as of 31 December
2016.
• Idea Cellular Infrastructure Services is a wholly
owned subsidiary of Idea Cellular which
maintains the tower assets and network
infrastructures.
INTERNAL ASSESSMENT BASED
ASSIGNMENT
11. IDEA’S MARKETING MIX
Product in the Marketing Mix Of Idea :
• The idea is a pan-India brand offering services of 4G, 3G and 2G
natures for mobile applications. It was the first provider of
customised offerings to segmented and selected customers.
• Recently it has launched 4G LTE services in several cities. It also has a
partnership with Microsoft and on Windows store has started
operator billing system. The idea has strengthened its brand position
after the launch of one of the most important schemes MNP.
• It has turned out o be a boon as it is now the leading company for
maximum port-ins in the country. Product kit of Idea includes sim
card with post-paid and pre-paid options, convenient call rates,
value-added services, SMS services, free incoming, GRPS services and
roaming facilities. The idea is the only mobile operator to offer
special packages for female
INTERNAL ASSESSMENT BASED
ASSIGNMENT
12. Place in the Marketing Mix Of Idea
•Idea has its headquarters base at Mumbai in
Maharashtra. The idea has operations in places like Delhi,
Rajasthan, Himachal Pradesh, Haryana, Punjab, Uttar
Pradesh, Uttaranchal, Gujarat, Andhra Pradesh, Madhya
Pradesh, Kerala, Chattisgarh, Goa, Kerala and
Maharashtra. Currently, Idea provides 3G services in 13
telecom areas via its own spectrum.
•Latest areas to join these services are Kolkata and Delhi-
NCR region. 4G LTE services are available in 10 telecom
areas and are spread over three hundred and fifty towns.
For its 4G services Idea has covered mini metros like
Bangalore in Karnataka and large metro city like Chennai
in Tamil Nadu under its service area. The idea uses
selective distribution network to distribute its products to
consumers easily.
INTERNAL ASSESSMENT BASED
ASSIGNMENT
13. Price in the Marketing Mix Of Idea :
• Idea occupies 33% of revenue market share in India
and its estimated revenues for the fiscal year 2015-16
is rupees 354 billion. In the year 2010, during the
auction for 3G Spectrum, brand paid nearly 57.68
billion rupees for spectrum services in 11 circles.
• The idea has adopted a competitive pricing plan as it
faces competition with rival companies. Its product
prices and service options are nearly same as rival
companies so that they can retain the loyalty of its
customers. The company has kept its prices affordable
and pocket-friendly so that its products and services
are easily accessible to a common man. Prices are very
reasonable because of lower call rates and launch of
new schemes at periodic intervals.
INTERNAL ASSESSMENT BASED
ASSIGNMENT
14. Promotions in the Marketing Mix Of
Idea
• Idea realises the impact of a good and strong marketing plan and hence
has decided to follow an aggressive marketing strategy. During its early
days, it highlighted its value-added services and tariff plans via ad
campaigns because at the end of a day everyone appreciates a plan that
will prove beneficial for him. Later it decided to shift its marketing
strategy and decided to rope in famous personalities to become a part of
its promotional activities. Abhishek Bachchan is its brand ambassador
and endorses Idea via several innovative ad campaigns.
• These are shown in television channels, aired on radio and displayed via
newspapers, billboards and magazines. Brand Idea has a tie-up with
major IPL team Mumbai Indians to create brand awareness and popular
cricket players of Mumbai Indians like Zaheer Khan and Sachin Tendulkar
have also promoted this brand. The idea has been the recipient of several
awards and appreciation. In the year 2012, it received World
Communications Award and went on to win it for second consecutive
year. One of its most popular taglines is An idea can change your life.
INTERNAL ASSESSMENT BASED
ASSIGNMENT