- Posting ads and offers
- Searching for ads and offers
- Subscribing to ads and offers
- Market intelligence
*via SMS (to short code such as 9595), close to standard SMS fee
*via internet site
*via mobile site
*via mobile apps
Что такое SmsBazar?
- Больше чем доска SMS-объявлений;
- Размещение объявлений с помощью SMS или на сайте;
- Поиск объявлений (ключевые слова) с помощью SMS или на сайте;
- Подписка на объявления (ключевые слова) с помощью SMS;
- Единый короткий номер - Например: 7575
Что такое SmsBazar?
- Больше чем доска SMS-объявлений;
- Размещение объявлений с помощью SMS или на сайте;
- Поиск объявлений (ключевые слова) с помощью SMS или на сайте;
- Подписка на объявления (ключевые слова) с помощью SMS;
- Единый короткий номер - Например: 7575
mobile marketing:
• What is mobile marketing?
• Why is mobile marketing important?
• Opportunities and challenges
• The foundational components explained
ASTROLOGY of MARKETING - How Digital Marketing will Change in 2020 and Beyond?Venkatrangan Gokul
Digital Marketing activity and spends have been growing every year consistently. Due to the recent digital boom in India, it is currently witnessing a huge growth. However, digital marketing in India and other growing markets are a different ball game compared to how it was done so far in other developed markets. The target audience and their behavior changes how brands are marketed to them. Let us transcend beyond tools and channels to look at strategic trends. Trends that will shape digital marketing in the coming years for fast growing digital economies across the globe. We will focus on how we can adapt to these changes and leverage them to the fullest benefit.
About me:
Venkat is an Award-Winning Digital Marketer. He is currently an independent strategic marketing consultant and trainer. He helps startups and SMEs across sectors in charting their marketing strategy and implementing the same. He also trains professionals and students on digital marketing. He has previously marketed to domestic and global markets in B2B and B2C spaces. He has been in leadership roles and mentored marketers for growth. He has worked with brands like Razorfish, Manipal Global Education, Headstart Network, Musicperk among others. Venkat specialises in early stage startup marketing at near - zero marketing budget. Social media marketing and content marketing excite him the most. He loves to write about environment, spirituality, digital, entrepreneurship, career development and life.
The mobile web is growing faster than any other segment of Internet users. With smart phones such as iPhones and Blackberries, and smart devices such as iPods and Playstation Portables, mobile devices can access the Internet like never before. Millions of people are surfing the web using mobile devices every day.
How can you capitalize on and market to these people? Brandon Eley, lead architect on the mobile McDonald's website, will show you where mobile Internet is going and how to effectively utilize it to market your business and that of your clients.
He'll talk about how the mobile experience differs from the standard Internet experience, even on devices such as the iPhone, and how you can use that to your advantage. He'll discuss your options for developing a mobile website and how to get started with mobile marketing.
Presentation by the Chief Product and Marketing Officer of Yodle.com, Louis Gagnon, going over the state of the hyperlocalized marketing industry, how Yodle is playing in the market, and the implications for success in the marketplace.
Similar to SmsBazar presentation in English (2012) (20)
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
2. Who are we?
• Aibek Dunaev
• Software engineer, IT-entrepreneur
• Middle East Technical University, Turkey (2004)
• 8 years of experience in IТ-industry (Turkey,
Singapore, Taiwan, Czech Republic, Kazakhstan)
• Founder of SMSBAZAR project – from idea till the
launch
• aibek@smsbazar.kg
3. Who are we?
• Dody Gunawinata
• IT-entrepreneur, 12 years of experience in IT
industry;
• Queensland Technological University, Australia
(1998);
• Founded SilverKey in 2003 in Chicago, USA;
• Currently SilverKey has offices in USA, Egypt, India,
Marocco and Azerbaijan;
• dodyg@silverkeytech.com
4. What we are solving?
Market access problem:
• between Producer and Consumer
• between Buyer and Seller
• non-transparent market, market information is not easily accessible
• unorganized market information
Problem of “digital divide”:
• between those who has access to information and
those who don’t
• between cities and other regions
5. What we are solving?
Ads on newspapers, TV and other media:
• limited coverage
• not accessible by everyone
• not affordable by majority
• almost no such resources in small towns and rural areas
6. What we are solving?
Ads on internet:
• low internet penetration
• concentrated only in big cities
• very low internet/tech literacy in small cities, towns and villages
7. How we are solving?
• mobile network + fixed-line internet = very high penetration
• mobile phone = a computer with computational power of yesterday’s
supercomputers
• e-classifieds base SMSBAZAR:
• real-time
• right interfaces for different categories of users
• information categorization
• system that can learn user behaviors
8. So what is SMSBAZAR?!
• Posting ads and offers
• Searching for ads and offers
• Subscribing to ads and offers
• Market intelligence
• via SMS (to short code such as 9595), close to standard SMS fee
• via internet site
• via mobile site
• via mobile apps (soon)
More than online classifieds base!
12. What we have completed!
Mobile site smsbazar.kg/mobile
13. What we have completed!
SMS based contextual ads
for businesses
14. What we have completed!
Online aggregator “Spider”
• “Spider” visits popular classifieds portals and collects the classified ads,
and adds them into SMSBAZAR database
• Continuous input of fresh ads from other portals
• Reference to the source are indicated
• Creates initial dynamism around the site
15. What we plan to add?
“Mobile shops”
• For microbusiness owners, traders, farmers, etc.
• Unique URL - www.smsbazar.kg/0550125487 (where 0550125487 is phone
number)
• Shop can be managed via internet site or only SMS!
16. What we plan to add?
Market intelligence – based on the analysis of data from SMSBAZAR database
• Get price – How much is …?
• Market trends & forecasts
• Short advices and consulting via SMS
17. What we plan to add?
Market intelligence detailed reports via internet and mobile site/apps
18. What we plan to add?
Mobile apps for popular platforms
19. Strengths
• Very easy to use
• Quick and simple
• Cheap prices (SMS costs close to standard SMS rates)
• Access to market - instantly, everywhere, on demand (not a spam)
• Multi-language support: English, Russian, local language
• Local alphabets: Latin, Cyrillic
20. Social mission
• Fosters social-economic growth in rural areas
• Direct access to the market without a middle-men
• Access for employment and trade opportunities
• Development of commerce in rural areas
• Trade of agriculture and farm products via SMS
• For-profit business with social mission
– growing trend among IT companies/projects in the world
– provides social good, makes lives better
21. Analogs in other countries
CellBazaar.com (Bangladesh)
• Founder – Qamal Quadir
• MIT "Ideas for Development“ Award, 2007
• "Young Global Leader (YGL) of 2009“ Award in World Economic
Forum in Davos
Investors:
• Gray Matters Capital
• Pierre Omidyar, основатель Ebay
22. Analogs in other countries
Google Trader (Africa)
• Marketplace for products and services
• Operates in Kenya, Nigeria, Uganda, Ghana
• Has a web version, a mobile web version and an SMS option
23. Analogs in other countries
Mobiya (UK)
• Powering the classifieds brands of leading media publishers/portals
• Distribution over classified advertising networks:
• Oodle, Trovit, Google and Yahoo
• Search and syndication agreements with high-traffic online classified
portals
• Offers revenue share plans for both classified content publication and
classified short code promotion
• Standard SMS fees
24. Mobile operators relationships
• SMSBAZAR can potentially create additional SMS traffic
• SMSBAZAR can potentially create additional voice traffic (people call each
other to get more info about the deal)
• SMSBAZAR can potentially create additional internet data traffic (people
search for information using mobile site and mobile apps)