1 mg is an e-commerce health care company based in Gurgaon, Haryana, India. The company was founded in 2015 by Prashant Tandon, Gaurav Agarwal and Vikas Chauhan. 1 mg operates an online marketplace for medicines, besides facilitating medical appointments and diagnostic test bookings. For more info about Lemon Entrepreneurs visit:- www.lemon-school.com

1. 1mg
We want you to be in-charge of your medical care.
-Maitri Borundia

2. Background
 Online pharmacy network and generic medicine engine based
in Gurgaon, Haryana
 India’s largest and best consumer health platform
 Started as HealthKartPlus, a medical information repository (now a
nutrition brand)
 Hived off and Founded in 2015
 Recognized by Government of India - Ministry of Health & Family
Welfare as a m-health initiative
 Raised fresh funding of $2,20,00,000 and backed by the
competitior’s (Practo) investor- Sequoia capital
MAITRI BORUNDIA

3. Cofounders
Prashant Tandon
Co-founder, B.Tech (IIT-D), MBA (Stanford)
Past: McKinsey & Co.,
Hindustan Lever Ltd., MapMyIndia
Vikas Chauhan
Co-founder
MBA K.J.Somaiya
Past: Founder, Fresh 'n' Daily
Gaurav Agarwal
Co-founder
B.Tech (IIT-D)
Past : GM (Farmville)- Zynga, NetApp
MAITRI BORUNDIA

4. Mission:
To make healthcare understandable, accessible and affordable
• A comprehensive integrated platform that helps in-
 Understanding the medicines taken
 Buying medicines with just a click
 Providing cost-effective substitutes to the prescribed
medicines with same composition
 Free home sample pickups for diagnostic tests/check-ups
 Providing and booking several health packages from certified
labs
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5. Product/ Services Offerings:
Pharmacy
Diagnostics
Online doctor consultants
AYUSH( alternative to med)
My Health Tips and Feed
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6. Unique features
 Booking diagnostic tests with online report facility
 Comparison with certified labs for error-free results and
accuracy (1mg labs)
 Assistance in finding the doctors by providing their entire
profile, reviews, ratings, address, etc. (1mg Dr)
 Booking appointments with best doctors online
 Pill reminder to take medicines on time(1mg Med Reminder)
 Online Consultation Chat-bots for instantaneous aid
 Regular Heath tips (1mg Capsules)
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7. Safely Connecting public to local pharmacy
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8. User friendly Interface (Example)
1mg Dr. (Cluster of best doctors portfolios)
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9. Current scenario
 Grown by 600% over the last year in terms of app downloads
and user engagement
 Over two and a half million app downloads
 300 million monthly visits and in12 cities
 Database of about 100,000 medicines with detailed information
on side effects, interactions and composition
 Investors include-
 Maverick Capital, HBM healthcare investments,
 Intel Capital, Sequoia Capital,
 Omidyar Network, Kae Capital
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10. Future goals
 Make homeopathy and ayurvedic medicines available (recent
acquisition of Homeobuy)- 1mg Ayush
 Enter fitness market by offering gym memberships and
services of gym trainers and yoga trainers
 Mainstream on AYUSH (emphasis of Govt.)
 Penetrate into 30 more tier1, tier2 and tier3 cities
MAITRI BORUNDIA

11. Challenges
 E-pharmacy model not well understood
 Excessive risk at stake (healthcare segment)
 Slightest error/fault might lead to unacceptable consequences
 Same laws and regulations for online and brick-mortal
pharmacies
 Currently, not all the facilities outside Delhi and maximum
discounts only in specific cities
MAITRI BORUNDIA

12. THANK YOU
MAITRI BORUNDIA