Sunil Seth Kakkad E-mail: sethkakkad@gmail.com Mobile: +91-9820614117/ +91-9322510025 In quest of senior Managerial positions in profit center management, sales & marketing, business development, business networking with a reputed and growth-oriented organization. Open to assignments overseas. Professional digest • An astute professional with 18 years of experience in sales & marketing, business development, market intelligence and customer relationship management with reputed organizations across industry verticals. • Strong domain experience for the following , • Retail, Residential Commercial, IT Park, lifestyle projects, second home & land acquisition. • experience in local market of Mumbai, Navi Mumbai Indore, Bhopal, Gwalior, chandigarh,panchkulla, mohali, karnal, panipat, kurushetra & Delhi • Highly resourceful in maintaining strong business networking with reputed developers, infrastructure company, ipc, real estate consultants & brand re-tailers with category for business promotion. • An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills. Core competencies Sales & Business Development • Driving sales strategies for attainment of periodical targets with a view to • Optimize revenue. • Monitoring and keeping collections under control, with timely recovery of • Outstanding. • Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business. Supporting b2b (business to business) initiatives of the company. Marketing • Conducting competitor/ market analysis by keeping abreast of market trends, competitor moves to achieve market share metrics. • Conducting feasibility studies to determine the viability of new and upcoming projects for the organization. Key account management • Utilizing public information and personal network for generating leads. • Liaising with corporate/ institutional clients for securing new business. • Making presentations before the prospective clients to promote the company’s services and negotiating with them to finalize mutually beneficial business deals. Experience sketch AVP Business Development April 2012 – Present (2years 1Months) Magus Consulting Pvt Ltd - Mumbai Ghatkopar 51-200 employees; Real Estate industry Expertise: Marketing & Sales, Investor Services, Transaction Management, Business Development Warehousing/ Industrial /Residential /commercial /Redevelopment /Retail/High End Transaction, client relationship management . Real Estate Funding / Real Estate Private Equity fund / Debt fund / Nbfc & Private fund raising

1. YOUR LOGO
Understanding Marketing & sales Strategy
for project
By Sunil Seth Kakkad
SEPTEMBER 24th, 2014

2. YOUR LOGO
Objectives
 : 1 Enquiry generation
 2 Prospect database generation
 3 Project information disbursement
 4 Brand Awareness / Saliency
Page  2

3. YOUR LOGO
process
 User Tools Marketing Collaterals Brochures Flyers PPTs Walk
Through
 Print Website Internet OBA Online Banners Pop ups Sponsor
Links Display Ads Interstital Ads Facebook Ads Google Adwords
 SMM Facebook Fan Page Linkedin page Linkedin discussion groups
 Direct Marketing Newsletters Direct Mailer Emailers
 OOH Hoardings Bus Shelters Kiosks Signages
 Events&Exhibitions Participation Seminars Sponsorships Stalls
Roadshows
Page  3

4. YOUR LOGO
Category/ Description Activities
 Property Exhibition
MCHI -Property Exhibition
 Magic Bricks Property Exhibition-
 Times Property Times Property
 Expo- J.W Marriot
 MCHI -Property Exhibition( BKC)
 Construction Exhibition - BKC Ads in IProperty Journal / Economic Times
 MCHI. Property Portals
 Contacting Top Management from Real Estate Industry Linked Inn
(Real Estate) Venture Capital Funding ·
 Contact All Builders in the Association all across India ·
 Online Marketing ; Property Portals ·
 Contacting all Land Owners

5. YOUR LOGO
Project Marketing services
 • Gap analysis of demand and supply
 • Market share and revenue forecasting
 • Pricing and penetration strategy
 • Option creation and evaluation for marketing mix
 • Indoor and outdoor marketing collateral creation
 • Formulation of the marketing strategy
 • Implementation of the marketing strategy
Page  5

6. YOUR LOGO
SALES
 Business acquisitions from domestic as well international markets.
 International - Tapping NRI business through broker’s channels, web sales,
 Also participating in International property expos, bank road shows, ads, at
respective international regions.
 Domestic – Tapping local business through ATL and BTL activities like exhibitions,
ads, mailers, sms, web sales, corporate activities and also through indirect channels
like brokers & bank tie ups, etc
 • Identifying the right clients through marketing strategies
 • Giving presentations and arranging site visits
 • Structuring of deal for buyer
 • Finalization of deals and closing
 • Issuing initial payment receipts
Page  6

7. Sales -Process
Copyright © 2009

8. TRANSACTION MANAGEMENT
• Keeping a record of client
transactions through post sales
team.
• Arranging all required documents
for inspection
• Ensuring both parties honour
their commitments
• Preparation and execution of legal
documents
• Registration of conveyance deed
and/or lease deed
• Handing over for possession
.Client Payment collection
Copyright © 2009

9. Target client
 Targeting a local, regional or national market/s
 High end Retailers, institutional investors, financial institutions and
corporate clients
 .Ideally will be targeting industrial Textile ,Auto Engineering& Logistics
industry
 Target market city Mumbai ,Anand, Surat, Pune.
Are going to reach your target audience, through the internet, through print
media, through Hoarding adverts, printed adverts and so on.
The above said is the target for Marketing activities& Branding the Project
Copyright © 2009

10. International Marketing
 By advertising in Magazine available in Flights
 Taking hoarding in Airports or near vicinity of Airports
 Participating in exhibition abroad
 Roads shows in up country
 Mailers & sms camping for Nri & Hni
 World Top Countries With Largest Hindu Populations
 Nepal / Bangladesh / Indonesia / Sri Lanka / Pakistan / Malaysia
USA / South Africa / Myanmar
 Above said study can be done on micro level further
Copyright © 2009

11. Broker Network
 To appoint International property consultant like
 Knight Frank (India) Private Limited
 Axiom Estates
 RE/MAX MUMBAI
 Jones Lang LaSalle Meghraj
 Cushman & Wakefield India P Ltd
 CB Richard Ellis
 And so on
 Tap Mumbai broker net work more then 700 brokers
 30% sales can be trapped by doing business with quality brokers
Copyright © 2009

12. DUE DELIGENCE
Clear Marketable
Title
Copyright © 2009
:
Enabling in
decision making
process
SALES
Approvals:

13. Copyright © 2009

14. Copyright © 2009
Gift from SUNIL SETH KAKKAD
MOBILE 9820614117
MADE BY

15. Copyright © 2009
BY
Sunil Seth kakkad
Mobile-9820614117
THANK YOU