This document discusses plans to distribute an affordable infant warmer internationally. It costs less than 1% of a traditional incubator. The distribution company aims to promote the product in developing countries like India, Cambodia, and Bangladesh. It explains the strengths of incubators but notes the warmer is portable, affordable, and can be used in areas without electricity. It outlines marketing strategies like advertising, building trust, and sales events. Financial projections estimate $10 million in capital and forecast sales increasing over three years to $7.5 million with corresponding profits growing each year. The document also describes management structure and how any profits will be split among shareholders.

2. LOGO

3. An innovative infant warmer that
costs less than 1% of a traditional
incubator.
Embrace Infant
Warmer is a product
with a mission.

5. INTERNATIONAL DISTRIBUTION
INTERNATIONAL DISTRIBUTION
INTERNATIONAL DISTRIBUTION
MAIN DISTRIBUTION

7. INNOVATION

8. MAKE PROFIT
OWNERS
&
PARTNERSHIPS
• As the typical profit margin of a wholesale distributor is
around 25%.
• Our distribution company with a 25% margin that
reported annual total revenues of $100,000 paid
$75,000 for the goods sold.

9. PROMOTE NEW PRODUCT
• Why we run this business?
• Promote a new brand of embrace infant
incubators to become a worldwide product.
• A planned rollout to the developing countries:
 India
 Cambodia
 Bangladesh

11. Distributor

13. Who are your
(potential)
competitors?

14. Incubator

16. Strengths of Incubator
-To provide better temperature
support
-protect new-borns
-isolation from infection risk

17. -specialized feeding
-transported to another
hospital

18. extremely expensive difficult to maintain and repair
non-portable

20. Poverty countries /
low income
-the price of this product is
reasonable
-everyone can afford to buy it

21. A resource constrained
area with limited or no
electricity
It is
portable
and is
safe and
simple to
use

22. Most of this
demand is still
being use by

24. A detailed explanation of product’s benefits.
The importance of embrace infant warmer.
Sales strategies
Pricing
Activities and events

26. Reasons why we need embrace infant
warmer
Global partnership for children:
report that 4 million babies die within the first 30 days of birth.
WHO
(World Health Organization)
UNICEF
(United Nations International Children's
Emergency Fund)

27. Premature babies are born without fat get cold very quickly,
also cannot regulate their temperature, our product does this
for them.
The common causes why babies dying:
Infection Birth asphyxia Premature birth

28. What so
good
about it?
Save Time
Save
Petrol
Portable
Cheap and
affordable
It does not
require
electricity

30. Advertising
(Flyers, Boucher, Banner,
TV advertising,
the power of internet,
and many more)
Get a sponsorship
• (Charity Event)

31. Trust
Build up the relationship
with shareholders,
partnership and
customer to get their trust.
Profession Salesperson
Good service and good attitude.
Giving out the information
and benefit of the product.

33. 3 YEARS

35. Event and Activities
Discount
Promotion
2) Membership Roadshow
(Promote people to sign up a
membership)
Held Baby Fair

36. Clear Stock Event
Anniversary Event
Promotion
Charity Donation Event

37. MANAGEME
NT
STRATEGIE
S

38. Levamentum
General
Partnership
Investor
Shareholder

39. Easy and Inexpensive
Less Risky
Complementary Skills
Employee’s Rewards
Why General Partnership?

40. Internal
Management
Team
Research and
Developement
Administration
and Production
Work
Human
Resources
Sales &
Marketing

41. Sales and Marketing
Joanne Tee Sin Yi
Internal
Communication
Discover and
Direct Outside
Vendors
Competition
Monitoring
Create Innovative
Ideas
Goal, Strategy and
Plan
Cotton On the
ROI
Centralize On The
Customer
Manage A Budget
Own The Brand

42. Administration and Production
Work
Khoo Xin Yee
Team Leading Judgment Call
Prepare Reports on
Employees’
Performance.
Assist Budgets
Development
Ensuring a
Department/Company
Running Smoothly
Schedules Making
Managing General
Clerical Tasks
Provide Training
Quality Prominence

43. Research and Development
Yong Seen Yee
Innovating
design, products
and style
Enhance existing
products
Surveying and
researching
Modify and
update products

44. Human Resources
Julie How Lee Jing
Compensations
Employees
Relations and
Performance
Compliance
Hiring

45. External Management
Resources
Professional
Services
Advisory
BoardIMR’s
Backup

46. MID-LEVEL EMPLOYEES
-50 EMPLOYEES AND ABOVE
-OVERSEEING SYSTEM
-IMPLEMENT DECISIONS
-GUIDANCE FOR LOW-LEVEL
EMPLOYEES
LOW-LEVEL EMPLOYEES
-100 EMPLOYEES AND ABOVE
-ASSEMBLE MERCHANDISE
- SERVING
-PROVIDING CUSTOMER SERVICE

47. FINANCIAL PLANNING
2 MILLION
4 MILLION
2 MILLION
2 MILLION
10
MILLION
DOLLARS
(CAPITAL)

48. OPERATING EXPENSES
REQUIREMENT EXPENSES
1) RENOVATION RM 500,000
2) EQUIPMENT RM 300,000
3) FURNITURE RM 200,000
4) STORAGE RM 1,000,000
5) MANAGEMENT RM 50,000
6) STAFF SALARIES RM 80,000
7) OTHERS
( Mortgage payments, Rental,
Utilities, Insurance, Loan
Payment, Maintenance,
Promotion)
RM 200,000
*THE REST OF THE FUNDS WILL BE KEPT IN THE BANK AS
AN INVESTMENT OF BACK-UP

49. SALES YEARS
3,000,000 2014
* 4,500,000 * 2015
* 6,000,000 * 2016
* 7,500,000 * 2017
FORECASTE
D SALES
OVER THE
NEXT 3
YEARS
FORECASTED SALES OF THE
BUSINESS

50. FORECASTED SALES LINE GRAPH
1 2 3 4
Sales 3,000,000 4,500,000 6,000,000 7,500,000
Year 2014 2015 2016 2017
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Amount
Sales

51. PROFIT FIGURES
YEAR CALCULATION PROFIT
2015 RM4,500,000
(Revenue) - RM
2,300,000
(Expenses) =
RM2,200,000
RM 2,200,000
2016 RM6,000,000(Reve
nue) - RM2,300,000
= RM3,700,000
RM3,700,000
2017 RM7,500,000(Reve
nue) –
RM2,300,000(Expe
nses) =
RM5,200,000
RM5,200,000
PROFIT = REVENUE - EXPENSES
(+)
(+)

52. SHAREHOLDERS OF LEVAMENTUM
PROFIT/LOSS
* PROFIT = REVENUE - EXPENSE

53. • 2.49% will go to the
company’s saving
account
• 1% as bonus to staffs
• 2.5% as bonus to
Levamentum
Company
• 50% will be divided equally among
the shareholders/partnerships
HOW TO SPLIT
THE
REMAINING
FIGURE/PROFI
T

54. http://extreme.stanford.edu/projects/embrace
https://www.google.com/search?q=incubator&rlz=1W4CHBA_enMY572&source=
lnms&tbm=isch&sa=X&ei=EXsPU8zyF4WYrAeY6IHQBw&ved=0CAgQ_AUoAg#img
dii=_
http://answers.yahoo.com/question/index?qid=20060925231626AA1QGfu
http://sbinfocanada.about.com/cs/businessplans/a/bizplanfinanc.htm
http://www.livestrong.com/article/233496-what-are-the-functions-of-an-infant-
incubator/
Engleman, R. (n.d.). Retrieved from
http://www.wiglafjournal.com/corporate/2007/03/what-does-a-marketing-
department-do/
http://www.mybusinessplansweb.com/structure/management-plan-1.htm

55. Moroley , M. (n.d.). Retrieved from http://smallbusiness.chron.com/characteristics-lowlevel-
employee-organization-18037.html