The document discusses various aspects of starting and running a successful business, including exploring market conditions, assessing feasibility, and understanding customer needs when venturing into food processing; examining different types of competitors businesses may face; and the importance of marketing through activities like product development, pricing, distribution, advertising, and understanding consumer rights and conducting market analysis. Effective businesses require innovative ideas to stay competitive, carefully considering both processes and human resources to solve problems creatively.
This Introduction to Fashion Marketing course from London College of Fashion is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.
Niche marketing is very common on the internet's, on various websites. These websites find their way out, to get more popularity in a way, to be the leading information source on a very new topic or any particular news.
This Introduction to Fashion Marketing course from London College of Fashion is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.
Niche marketing is very common on the internet's, on various websites. These websites find their way out, to get more popularity in a way, to be the leading information source on a very new topic or any particular news.
The presentation describes the diverse business scenarios of niche marketing possibilities in the present business market. Niche marketing business unfolds with the philosophy of “smaller is bigger” that integrates highly focused and segmented approach to define the niche market. The presentation also outlines 5 successful rules to achieve success via niche marketing.
Info e tips about pitching, some questions that could be used as a track.
How to find the right market, possibly segmenting it with demographics and psychographics, considering country specific constraint (and issues related to export).
SWOT analysis for target market. How to narrow a market.
Business to business versus business to consumer markets.
Carving a niche for your products and servicesFaakor Agyekum
The slides explain what niche marketing entails and why the need for businesses to create a niche for themselves. They outline factors to consider in carving a niche for your business as well as propose methods you can use to choose a niche for your business
The presentation describes the diverse business scenarios of niche marketing possibilities in the present business market. Niche marketing business unfolds with the philosophy of “smaller is bigger” that integrates highly focused and segmented approach to define the niche market. The presentation also outlines 5 successful rules to achieve success via niche marketing.
Info e tips about pitching, some questions that could be used as a track.
How to find the right market, possibly segmenting it with demographics and psychographics, considering country specific constraint (and issues related to export).
SWOT analysis for target market. How to narrow a market.
Business to business versus business to consumer markets.
Carving a niche for your products and servicesFaakor Agyekum
The slides explain what niche marketing entails and why the need for businesses to create a niche for themselves. They outline factors to consider in carving a niche for your business as well as propose methods you can use to choose a niche for your business
Tips and tools you need to help define or redefine the needs of your customers. I share the importance of market research and how to conduct a market analysis. I also discuss how you can apply what you’ve learned to strengthen your marketing plan.
Core Concept of Marketing, Nature and Scope of Marketing, Importance, Selling Vs Marketing, Marketing Concepts, Segmentation, Basis of Segmentation, Targeting, Strategies of Targeting, Positioning, Strategieis of Positioning, Consumer Markets and Buying Behaviour, Consumer Behaviour, Buying Decision Behaviour
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
According to Breonna Bergstrom, a marketing process is:
“A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.”
STEPS OF MARKETING PROCESS
1. Understand the customer needs.
2. Develop a basic strategy.
3. Make a decision.
4. Execute a plan.
5. Deliver the results.
The Marketing Mix is a concept established in 1960 by Jerome McCarthy while he was on a Ford Foundation Fellowship at Harvard Business School and MIT.
While the term marketing mix had been in use since the 40’s, it was McCarthy who distilled it to the four P’s (Product, Price, Place and Promotion).
The 4 Ps of Marketing Mix
Product
Price
Place
Promotion
Comprising of various Steps, the fundamentals of advertising can be broken down to 8 steps. Followed by an intense customer & competitor analysis, the STP strategies are set which becomes the foundation of the Advertising Campaign.
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. PLAYERS IN THE MARKET
• In any business, there is always a leader to lead and
guide the group and a follower to receive orders from
the leader as instructed.
• The success of any business depends of the
participation of every one involved especially the
people.
• For the business to keep on going, one should be
innovative or creative to keep a part from the rest of
the competitors,
3. KURATKO and HODGETTS (1989)
• There are two important aspects of creativity:
PROCESS – serves as the goal or aim designed to
obtain a solution from the problem that may arise or
may be encountered
PEOPLE – resources that determines the solution
though the solution varies depending on one’s
approach to go with the problem like formulating
innovative solution.
4. KURATKO (1976)
•People who want ot venture Food processing
business, s/he needs to venture the following:
Explore and examine the economic, cultural, and
social conditions prevailing in an area
Conducts feasibility of the business
Consider the needs and wants of the community
Availability of raw materials, tools and equipment
Proper training and skills; and
Appropriate technology
15. MARKETING
•Is an important aspect of businesses
•The process on how well a product is patronized
or solid and continuously be loved by customers.
•Conducting market research is needed and a
competitive analysis
•It covers advertising, public relations and
promotion activities.
17. Product Production
• Customer’s demand through
advertisement and promotion
• If it clicks the market then
produce enough to supply the
rest until eventually business
expansion is necessary based
on the demand
of the product
18. Optimal Pricing
• Pricing should be affordable
but competitive to justify
production cost, expenses, and
a portion for profits.
• It should be compensate for
the effort and time given.
19. Optimal Pricing
• Pricing should be affordable
but competitive to justify
production cost, expenses, and
a portion for profits.
• It should be compensate for
the effort and time given.
27. • This can be done
through media like tv,
newspaper,
magazines or the
internet
• Products to be known
Advertising and Promotion
28. • In purchasing buyers,
nowadays, are
knowledgeable and
intelligent enough in their
buying habits.
• WARRANTY – assurance
for the repair or support
of product or services for
a certain period of time.
SALES
29. Three Simple Things to Start a Business (Dave
Thomas)
1.Know your product
2.Know your customer
3.Burning desire to suceed
30. Building Up Customer’s Profile
1.Who the customers are (age, gender, etc)
2.Who the customers desire (wants,
interests)
3.Where the customers live (location to
visit/buy product)
4.What the customers can afford (buying
or purchasing power or behaviors; when and
how they will pay
31. ACTIVITY:
1. Think of a business that you would like to start.
2. List down the materials/resources/equipment that you need for
your business.
3. Identify where you going to locate your business; and
4. Workers you need to hire or pay yourselves
5. Are you skilled? If not how do you plan them?
6. How will you present your product? Does your business require
packaging?
32. COSTUMERS’ NEEDS AND WANTS
•Consumers have individual preferences
•Success of the business depends NOT
only the ability to create products and
services but primarily on how well one
goes with the trends.
33. COSTUMERS’ NEEDS AND WANTS
•Some Ways on How to Address the
needs and wants of Customers
Innovating products
Improving services
Giving high quality products and
servies
34. FOUR CATEGORIES OF CONSUMERS’ BASIC
RIGHTS
•Right to be protected –
has the right to be safe
against the marketing of
products that are
detrimental to one’s
health.
35. FOUR CATEGORIES OF CONSUMERS’ BASIC
RIGHTS
•Right to be
informed –
informed in the
nature or
conditions of the
product or
service offered
for sale.
36. FOUR CATEGORIES OF CONSUMERS’ BASIC
RIGHTS
•Right to be
selective –
assured of the
price, variety, and
the quality of the
products and
services offered.
37. FOUR CATEGORIES OF CONSUMERS’ BASIC
RIGHTS
•Right to be
entertained and
heard. –
assured of their
physical and
psychological
comfort and fair
treatment.
41. MARKET ANALYSIS
•How well the
products
services satisfy
consumers in
terms of
quality, pricing,
volume of
products to
produce,
among others.
42. Guidelines in conducting market analysis:
1. Identify the target market.
• Determine potential
customers by asking the
following questions:
oWho will buy your
product/service?
oWhat are the benefits and
features do the
product/service will offer?
43. Guidelines in conducting market analysis:
2. Divide your market into
smaller groups.
oWhy do you need to
segment your market?
oWhy do you have to
consider the behavior
and demographics of
your customers?
44. Guidelines in conducting market analysis:
3. Conduct market research.
oWhat are the features do you like about the
product/service?
oHow will you use the product service?
oWhat are the benefits the product/services
offer?
oAny suggestions you may give for the
improvement of the product?
45. Guidelines in conducting market analysis:
4. Identify selected market to serve for
distribution
oIs your chose market capable of housing
in all your products for sale?
Do not lean only one market. Consider
other markets for product expansion to
cater the rest of your consumers.
46. Guidelines in conducting market analysis:
5. Finalize your target market
projections.
oIs your market small or big?
oAre you capable of meeting consumer
needs regardless of the market size?
oIs your capital sufficient or more than
enough for your plans?
47. Guidelines in conducting market analysis:
6. Write your market analysis
oAfter market analysis, assess yourself
if you are now ready to start a
business.