The document discusses performing a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats of a business. It provides questions to consider regarding the business's mission, customers, products/services, current performance, and goals. It then gives examples of internal and external factors to examine for the SWOT analysis and provides steps for matching strengths to opportunities, evaluating solutions, and implementing solutions.

1. Strategic planning using the SWOT Analysis Optimise- GB A sly rabbit will have three openings to its den. – Chinese proverb

2. SWOT Analysis Optimise- GB SWOT analysis is a strategic tool to evaluate the Strengths, Weaknesses, Opportunities, and Threats. It involves specifying the objective of the business and identifying the internal and external factors that are favourable and unfavourable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University in the 1960s and 1970

11. SWOT Analysis Optimise- GB For each action / idea / solution that has been identified, ensure that you validate them against your core objectives to ensure that they are congruent.

12. Evaluate solutions against the objectives & criteria If the solution meets the criteria then 3 points are allocated and 1 point allocated if not. The overall total is the multiple of the scores Optimise- GB Solutions Objective 1 Objective 2 Objective 3 Total Solution 1 3 1 1 3 Solution 2 1 1 3 3 Solution 3 3 3 1 9

13. Implementation STEP 1 - Use the star approach to solutions Solution 1 Who? What? When? Where? How? Why? Optimise- GB

14. Implementation Solution 1 Have you put a TIME frame to the solution Has the solution AGREED with people involved? Is the solution REALISTIC in its implementation Is the solution SPECIFIC? Can the solution be MEASURED? Optimise- GB