P&G uses a decentralized organizational structure with Market Development Organizations and Global Business Units to pursue their marketing strategy globally and locally. They focus on total customer orientation, permanent innovation through open source R&D, and diversifying their business portfolio. P&G's position is that their BOP segment is not a priority target, as they aim to sell premium products at higher prices than competitors to maximize profits for reinvestment in advertising and R&D. Their vision combines opportunity, innovation, brand equity, and profits.