This business plan proposes establishing an online snack business called MAHH Enterprise. The plan outlines the organizational structure, with three group members taking on roles of General Manager, Administration and Operational Manager, and Marketing and Financial Manager. It details the administration plan with organization charts and responsibilities of roles. The marketing plan discusses the 4P's of marketing - product, price, place, promotion as well as monthly activities. The operational plan outlines the business hours and production flow chart. Finally, the financial plan includes a forecasted cash flow statement and profit and loss statement projecting revenues, expenses and profits over one year.
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Assignment 3 Start Up.pptx
1. BUSINESS PLAN:
MAHH ENTERPRISE
GROUP MEMBERS:
• MUHAMMAD ALIF BIN RASHID (LG2002720)
• MUHAMMAD HAZIQ BIN KAMARULZAINI (LG200230)
• MUHAMMAD HAIQAL BIN ROSMAN (LG2002728)
4. BUSINESS BACKGROUND
The source of the idea for our business
comes from the demand on snacks and
having such a good market to sell it. So, we
created our own company called ‘MAHH’
and started an online business selling
snacks with various flavors.
Came up with the concept to establish this
business after noticing that most people have
a need for snacks and believe that snacks
have a big market to sell. As a result, we
decided to launch an internet store offering
various flavored snacks.
4
5. BUSINESS LOGO
The logo is
round in
shape to give
a more
elegant
shape
Superhero
pictures used
to impress
many users
of various
ages
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7. ORGANIZATION CHART
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MUHAMMAD HAIQAL BIN
ROSMAN
GENERAL MANAGER
MUHAMMAD ALIFF BIN RASYID
ADMINISTRATION AND OPERATIONAL
MANAGER
General worker (2) Driver(1)
MUHAMMAD HAZIQ BIN KAMARULZAINI
MARKETING AND FINANCIAL MANAGER
Salesperson (2) Clerk (1)
8. ROLES AND RESPONSIBILITY
General Manager
Improve efficiency and increase profits
Prepare regular reports for upper management
Maintain budgets and optimize expenses
Employing marketing strategies
Ensure employees are motivated and productive
Oversee recruitment and training of new employees
Evaluate and improve operations and financial performance
Direct the employee assessment process
Ensure staff follows health and safety regulations
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9. Administration & Operational Manager
Administration Manager:
Plan and coordinate administrative procedures and
systems and devise ways to streamline processes
Recruit and train personnel and allocate
responsibilities and office space
Evaluate staff performance and provide guidance
and coaching to ensure maximum efficiency
Monitor costs and expenses to assist in budget
preparation
Ensure operations adhere to policies and
regulations
Operational Manager:
Ensure all operations are carried on in an
appropriate, cost-effective way
Improve operational management systems,
processes, and best practices
Purchase materials, plan inventory and oversee
warehouse efficiency
Examine financial data and use them to improve
profitability
Formulate strategic and operational objectives
Perform quality controls and monitor production
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10. Marketing & Financial Manager
Marketing Manager:
Deploy successful marketing campaigns and own
their implementation from ideation to execution
Follow and analyse market trends to position
products
Build strategic relationships and partner with key
industry players, agencies and vendors
Develop strategies and tactics to get the word out
about our company and drive qualified traffic to
our front door
Test marketing product features, releases and ad
copy
Financial Manager:
Prepare financial reports and interpret financial
information to management staff while
recommending further action
Advise on investment activities and provide
strategies that the company should take
Maintain the financial health of the organization
Oversee operations of the finance department, set
goals and objectives, and design a framework for
these to be met.
Conduct reviews and evaluations for cost-
reduction opportunities
10
11. Clerk:
Maintain existing filing system and assist in
sorting and filing appropriate paperwork in
designated files
Prepare computerized correspondence, bills,
checks, statements, receipts, and other relevant
documents
Maintain inventory of office supplies and inform
purchase staff regarding items for purchase and
receive supplies, cabinets or bins and stock
shelves
Utilize office appliances such as photocopier,
printers etc. and computers for word processing,
spreadsheet creation
Arrange meetings and all departmental activities
and departmental work schedules as part of
effective office management and coordinate
various departmental activities and schedules
Salesperson:
Present, promote and sell products/services using
solid arguments to existing and prospective
customers
Perform cost-benefit and needs analysis of
existing/potential customers to meet their needs
Establish, develop and maintain positive business
and customer relationships
Supply management with reports on customer
needs, problems, interests, competitive activities,
and potential for new products and services
Coordinate sales effort with team members and
other departments
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12. General Worker:
Perform all work according to work orders and
load and unload materials as per requirement
Coordinate with the Production Manager and
perform all general duties as required by the
same
Monitor all machines and make repairs to same if
required
Handle all emergency and difficult situations
efficiently and investigate all issues to provide
resolution for same.
Report issues with equipment or unsafe
conditions
Driver:
Map the driving route ahead of time to determine
the most suitable trip
Take customers from the place and at the time
they request
Assist customers in loading and unloading their
luggage
Adjust routes to avoid congested traffic or road
construction, as needed
Schedule regular car service appointments and
report any issues
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14. 14
The process of organising and outlining our company's marketing
activities, as well as putting together plans and techniques to
achieve them, is known as market planning. First, we developed
our company's purpose and vision statements to make it easier for
us to make decisions and achieve our objectives.
Mission
'Ensuring continual customer satisfaction
in conjunction with the manufacture of
provided snack goods' became our goal
statement. According to our goal
statement, we really hope that everyone
can enjoy a snack throughout the course
of their day while also avoiding boredom.
Vission
Our company's vision is to be the best snack
supplier in our country. Being the best
means providing excellent quality, service
and value that makes every customer
satisfied with our products and services.
15. 4P’s MARKETING PLAN
15
PRODUCT
-NZ Crunchies
-Made from poppy skin and has
a wide variety of flavors
-Bottle packaging
PRICE
-RM12 per bottle
-RM2 for profit
-Teluk Intan/Bagan Serai/Kuala
Kangsar
PLACE
-Offline
promotion,brochuers,poster,
Flyer,whatsapp,instagram,
facebook
PROMOTION
17. Operation Hour
17
Day Operation Hours
Monday 9.00 am – 10.00 pm
Tuesday Not Working
Wednesday 9.00 am – 10.00 pm
Thursday 9.00 am – 10.00 pm
Friday 9.00 am – 10.00 pm
Saturday 9.00 am – 10.00 pm
Sunday 9.00 am – 10.00 pm
Closed on every Tuesday and public holidays