Business Plan Grading Rubric 100 Company Name:“ROC IT” Tshirts________ ________ Total Points Earned: __________ Business Plan Elements Points Earned Comments Business Plan Format Guidelines Typed report Cover page: name, date, owners’ names, address, phone number Table of contents: organized, pages numbered, accurate Writing Mechanics Spelling, grammar, punctuation, sentence structure, APA format Executive Summary Introduction Company overview Management team summary Market opportunity overview Financial overview Conclusion Management Team Plan Key executives & their skills/experience Benefit of each executive to company Explain how team is positioned to operate the business Company Description Motivations for starting the business Business opportunity Company history Definition of business concept Product Plan Identify key product Describe how product meets customers’ needs Feature/benefit analysis Value proposition Product production plan Company Vision & Mission Statements Vision statement Mission statement Measurable goals/objectives Industry Overview Industry sector description Economic factors External threats Potential opportunities Industry barriers to entry Target Market Analysis Demographic characteristics of market Psychographic characteristics of market Behaviors of target market Strategies appealing to market Competitive Analysis Competitors’ strengths Competitors’ weaknesses Company’s competitive advantage Marketing Plan Positioning strategy Survey & survey results Pricing strategy Distribution plan Promotional message Media plan Promotion & advertising plan Personal selling strategy Incorporation of theme Samples of promotion materials Operational Plan Manufacturing process description How materials will be obtained Business location description Criteria for location selection Equipment list Product storage & distribution process Organizational Plan Human capital needs Employment strategies Description of legal ownership type How business will comply with laws Business organization chart Financial Plan Starting capital Budget/cash flow for purchases & vendor list Break-even analysis Projected income & profit Overall financial concerns Growth Plan Description of growth plan Strategies for market penetration Strategies for product development Strategies for market development Strategies for diversification Contingency Plan Internal risks External risks How risks will be avoided Actions when risks occur Total Points /64 61/ For the Myers-Briggs Personality Test I received the letters:  I, S, T and J (Personality Pathways, 1997). After reviewing what these letters specifically mean, I have to both agree and disagree. The websites states that I am “dependable, reliable and trustworthy” (Personality Pathways, 1997) which I can agree with. I am a de ...

1. Business Plan Grading Rubric
100
Company Name:“ROC IT” Tshirts________ ________
Total Points Earned: __________
Business Plan Elements
Points Earned
Comments
Business Plan Format Guidelines
Typed report
Cover page: name, date, owners’ names, address, phone number
Table of contents: organized, pages numbered, accurate
Writing Mechanics
Spelling, grammar, punctuation, sentence structure, APA format
Executive Summary
Introduction
Company overview
Management team summary

2. Market opportunity overview
Financial overview
Conclusion
Management Team Plan
Key executives & their skills/experience
Benefit of each executive to company
Explain how team is positioned to operate the business
Company Description
Motivations for starting the business
Business opportunity
Company history
Definition of business concept
Product Plan
Identify key product
Describe how product meets customers’ needs
Feature/benefit analysis

3. Value proposition
Product production plan
Company Vision & Mission Statements
Vision statement
Mission statement
Measurable goals/objectives
Industry Overview
Industry sector description
Economic factors
External threats
Potential opportunities
Industry barriers to entry
Target Market Analysis
Demographic characteristics of market
Psychographic characteristics of market
Behaviors of target market
Strategies appealing to market

4. Competitive Analysis
Competitors’ strengths
Competitors’ weaknesses
Company’s competitive advantage
Marketing Plan
Positioning strategy
Survey & survey results
Pricing strategy
Distribution plan
Promotional message
Media plan
Promotion & advertising plan
Personal selling strategy
Incorporation of theme
Samples of promotion materials

5. Operational Plan
Manufacturing process description
How materials will be obtained
Business location description
Criteria for location selection
Equipment list
Product storage & distribution process
Organizational Plan
Human capital needs
Employment strategies
Description of legal ownership type
How business will comply with laws
Business organization chart
Financial Plan
Starting capital
Budget/cash flow for purchases & vendor list
Break-even analysis

6. Projected income & profit
Overall financial concerns
Growth Plan
Description of growth plan
Strategies for market penetration
Strategies for product development
Strategies for market development
Strategies for diversification
Contingency Plan
Internal risks
External risks
How risks will be avoided
Actions when risks occur
Total Points
/64
61/

7. For the Myers-Briggs Personality Test I received the letters: I,
S, T and J (Personality Pathways, 1997). After reviewing what
these letters specifically mean, I have to both agree and
disagree. The websites states that I am “dependable, reliable
and trustworthy” (Personality Pathways, 1997) which I can
agree with. I am a dependable employee and person and I’ve
always considered myself reliable and trustworthy. I am very
stubborn in the fact, if a task is given to me I will see it through
until it is finished and I often times do things individually.
Sometimes I struggle with managing my time with everything
going on, but I try my best to stay on task and make sure things
are finished in a timely manner. I can’t exactly agree with the
statement when I “purchase something, it is after careful
consideration; rarely will they buy something without having a
known need or use for it” (Personality Pathways, 1997).
Sometimes I make purchases on a whim and without
consideration or research, I’m getting better though. On the flip
side, I am conscious of my money and how I spend it and I
budget constantly. I completely agree that I try to stay away
from surprises; I like to know what is going on at all times.
As far as how my personality relates to my job and tasks, I am
determined to get things done when they need to be done and
how they should be done. I always want my work to be done to
the best of my ability but I will make sure it is done correctly. I
feel that I am a trustworthy person and that goes a long way at
work and also at home with friends and family. Trust is
something that is earned and not just given away and when
people trust me, it is important.
Knowing your personality can benefit in so many ways;
knowing how someone thinks and manages themselves can help
to create a positive workforce. There are several different
personality traits that when they are put together can create a
great team. Knowing how you are can take you far when being
put into a team with other qualities that can be utilized.
Personality Pathways. (1997). Myers Briggs Test | MBTI

8. Personality Types. Retrieved from
http://www.personalitypathways.com/type_inventory.html
Personality Pathways. (1997). Myers-Briggs Personality Types |
MBTI Patterns. Retrieved from
http://www.personalitypathways.com/hidden-type-letters2.html