Jeff Hassemer is a creative and results-oriented product executive with over 15 years of experience leading teams and driving success. He has held executive leadership roles at several companies, where he was responsible for product strategy, marketing, and global operations. Jeff is currently the Head of Strategy at Integrate, where he supports all go-to-market activities. In previous roles, he led teams of up to 35 people as Chief Product Officer and SVP of Global Product Strategy. Outside of work, Jeff is an owner of a sporting goods store and coaches youth sports teams. He enjoys developing new ideas and sees opportunities that others may miss. Jeff values competence, intelligence, and efficiency in leadership.

1. JEFF
HASSEMERCREATIVE, RESULTS ORIENTED
PRODUCT EXECUTIVE WITH A
PROVEN TRACK RECORD OF
SUCCESS

2. Career Progression (Partial)
Aug 15 to Present Head of Strategy – Integrate
Executive leader supporting all Go To Market activities including
Sales Enablement, Pricing, Partner Development and Strategic
Planning
Jul 15 – Aug 15 Chief Product Officer – Trueffect
Executive leader supporting Product Strategy, Product Marketing
and Marketing activities. Led a team of 8 extraordinary people.
Dec 10 – Jul 14 SVP of Global Product Strategy – Experian
Executive leader across all regions and product for the $1.1BN
marketing services business. Responsible for all Go To Market
activities, Product Design and global rollout for the entire suite of
products. Led a global team of 35 product management and
marketing professionals across five global regions.
Aug 08 – Dec 10 CMO and SVP of Development – Entiera
Executive leader for Marketing and Development within a start up
environment. Managed an offshore development team as well as
supported all sales activity. Led 25 fantastic employees across
multiple disciplines.
Aug 06 – Aug 08 Director of Product Marketing – Responsys
Individual contributor on an exceptional team of product and
marketing pros. Led all sales enablement, pricing activity, beta
program and analyst activity.
Oct 01 – Aug 06 Director of Product Strategy – DoubleClick
Led a multiple initiatives from the purchase and integration of
companies to the launch of new product lines within the
Doubleclick eco-system. At various points led teams of 3-8
employees.
Side and Volunteer Projects
Professional The Start Up Playbook
A series of operational templates used to
increase business velocity and ensure strategic
fit to market.
Entrepreneurial Owner, Play it Again Sports, Aurora
Lead investor/owner in a retail sporting goods
business in Aurora, CO. The store is run by my
wife and I contribute to SMB marketing
activities and sponsorships.
Personal Coach, Hockey & Softball
Active youth sports coach focusing on the
development of multi-sport athletes and
restoring the FUN of youth sports to the kids.

3. Myers Briggs Preferences
• Creative, Imaginative, clever, enterprising and
resourceful
• Theoretical, conceptual, and curious
• Good at seeing opportunities in the outer world, see
patterns and connections not obvious to others
• Adept at generating possibilities and then analyzing
them strategically
• Stimulated by difficulties, quickly devise creative
responses and trust my ability to improvise
• Value competence, intelligence, precision and
efficiency
• Seen by others as independent, enthusiastic,
assertive and outspoken
E N T P

4. More About us ENTP Types
• We seek to understand the world that they live in – I live in a constant state of analysis and seek patterns in everything.
This include small things like testing my commute to work and large items like setting a strategy for our business.
• Constantly absorbing ideas and images – while I am very visual, I also seek to understand the meaning behind others
ideas and assimilate them into my vision.
• Quick and accurate in the ability to size up a situation – I bring in new information as additive to the current set of
thinking, which enables me to adjust my position as needed without a full reversal of the concept.
• Idea people – I am constantly thinking about where the patterns will lead us from a market perspective and often come
up with concepts that seem extremely bold or unique to others. This happens because I make connections in the
patterns more quickly than non-ENTP types.
• Less interested in making plans than generating possibilities – yes, but always within the framework and done with a
larger strategic plan in mind.
• Love to talk through the ideas and enjoy the debate that ensues – healthy debate makes us all better, provided that it is
done within an environment of trust and respect.
• Under Stress, can overlook others and their ideas – only when there is little time for patience. This is generally
employed in an, “ok, I’ll just have to show them.” type of manner.

5. Inclusion
13
Control
10
Affection
15
This suggests that as a Leader I strive to:
• Increase and maintain employee satisfaction
• Encourages and supports my team
• Gains legitimacy through personal commitment
and loyalty
• Enjoys being liked and warmly regarded by
others
• Wants to serve and nurture
• Invites feedback
• Reveres honest communication, and wholly
despises dishonesty
A team player who influences others through competence and
relationships

6. Change Style Indicator
Strong Originator
Prefer fast and comprehensive change
Comfortable with risk and uncertainty
May appear unconventional
Rules fit the circumstances, often will
change the rules
Seen as visionary
Viewed at times as unpractical
6
OriginatorConserver Pragmatist
13 13
26 26
50% 20%20%
34
Strengths:
• Sees the big picture
• Creates a vision that motivates
• Change agent
• Creative problem solver
Weaknesses:
• May focus on individual contributions over
teamwork
• May not appreciate details needed to coordinate
across groups
• May hop too early to new strategies
• Lack tolerance for consensus building

7. 7
How will you know if you are not performing well?- I will tell you
and provide examples/details
How will I assess your performance- We will set goals at the
beginning of each quarter, track your progress toward those goals
and discuss how well you reached those goals.
What is my definition of a top performer?- Always looks to take
things to the next level/ delivers every time/ learns from mistakes &
doesn’t repeat them/ shows passion
How should mistakes be handled?- Face them head on, learn and
move on.
Communication preferences- more is better/ provide any info in
advance through email
Status update expectations- weekly. Tell me what you’ve
accomplished, risks towards the goal, what you need to complete
the task, and what you expect to complete in the next week.
How should decisions get made?- I trust you to make the right
decision, if unsure, work it through with me.
How handle if ever unhappy or concerned about something?- Voice
your concern, we will address it together.
My quirks/ idiosyncrasies that you should know about- do not
position stuff with me, be honest, lay it out there…we will figure it
out together.
My Leadership Expectations
Quotes I Could Have Said Myself:
“If everyone is thinking alike, then someone
isn’t thinking.”
“Lead me, follow me or get the hell out of my
way.”
“Failure is an event, not a person.”
“Never tell people how to do things. Tell them
what you want done and they will surprise you
with their ingenuity.”
“The price of success is hard work, dedication
to the job at hand and the determination that
whether we win or lose, we have applied the
best of ourselves to the task at hand.”

8. What I believe…
There is work, then there is fulfilling work.
The kind of work that has your fingerprints all over it. The kind of work that
you’d never compromise on. That you’d put your heart and soul into and that
fulfills your spirit. The kind of work that makes a difference.
I want to do that work with my team.
Don’t join my team to play it safe. Don’t be afraid to take a risk, a leap, if you
believe it. Let’s swim in the deep end together.
Then, our work, your work will add up to something…Something big, something
that could not happen unless we made it so.