1. The document proposes an invention of an "invisible airumb" umbrella that uses air instead of fabric for its canopy. It would blow ambient air through a trunk to create an air dome over the user's head for protection from rain without getting floors wet or causing collisions between umbrellas. 2. The technology would use a digital fan motor to inhale air and expel it uniformly over the user in a canopy shape. Users could adjust the air flow to compensate for rain intensity. The trunk would be retractable for easy carrying. 3. The product could target all customers and be marketed and sold through various domestic channels like shopping complexes, supermarkets, and online to reach a large global market. Future

1. BUSINESS IDEA
Title of Business Idea: Invisible “airumb”
1. BUSINESS DESCRIPTION.
Using an umbrella on a rainy day is one way to prevent us from wetting. Does
the concept of an umbrella effective enough to be used by everyone? What about
the shape. It really does help on a rainy day but the concepts used may be some
drawbacks. One of them is, an umbrella that has been used on a rainy day causing
wet floor as rainwater hits the umbrella does not dry completely. Besides, a canvas
umbrella will be problematic when they are used in crowded public areas. It would
result in a collision between canvas umbrellas with others when everyone carrying an
umbrella.
In order to avoid this problem, some invention has to be made. As a consumer,
interesting products that provide facilities for them in the future is awaited.
Effectiveness of an umbrella without canvas is helping prevent dampness on the floor
after it was used on a rainy day. They do not have to mop the floor wet when using
an umbrella without canvas. For the canvas collision problem, the umbrella without
canvas helps avoid collisions with the use of air as the canvas. The invention of new
umbrella with no canvas may help in reducing the collision among umbrella user.
2. TECHNOLOGY DESCRIPTION.
The new invention does not need to use higher technology. A trunk is developed
with the motor controller that inhales the air from the surrounding and shoots it to the
top to create a full coverage where is look like a canvas. It just uses a digital fan that
blows the air through the trunk to flows out through the top notch. The air that flow
out from the notch creating an air canopy which the water bounces.
Instead of having to constantly adjust a fabric umbrella’s shade to prevent the
wind from pulling it out, the air flow in a way, one with the wind. Digital motor was
used to inhales ambient air and then expels it in a uniform canopy shape over the
user’s head. Is just need to dial up the motor to inhales the air and blow it out to
produce protection dome. Features of the umbrella allow the user to adjust the air
flow to compensate for how heavy a rain is present, and the trunk itself is retractable
for ease of carry.

2. 3. COMMERCIAL VIABILITY.
There are many possible customers such as buyers, users, administrators, and
distributors. Of course all potential customers will be selected in order to ensure that
the product will be received and get higher demand. Target customer can be
variation because most of all people can use the umbrella without any doubting it.
Due to the product are concerned with safety aspect, customer from various ages
and also from any sectors without separate the customer into class.
The product can address the large and growing market such as in the
domestic and? For domestic market, urban areas were chosen and focusing on
selling distribution of the air flow umbrella where the population density is higher. So
a good way to introduce this product is to sell it at the shopping complex,
supermarket, and electronic store due to the domestic market is at urban areas. In
order to do this, we will select a manufacturer’s representative as they know better
about the market. Besides that, online marketing are used as extra channel to
distribute these product for the large and growing market since it has growing rapidly.
This is because the product will be use worldwide especially in other country. By
using online marketing, it will more easily reachable.
Future products associated with the technology will be produce such as a
bladeless fan works like a jet engine, sucking air into a cyclone accelerator that
amplifies it 15 to 18 times before blowing it out over an air foil-shaped ramp. As that
air is blown out, more is sucked in from behind. With no blades, the air stream is
smooth and the contraption is easy to clean. The fan runs on a modest 40-watt
motor.
In addition to that, unique shower or spa experience with Air-curtain Shower
Cabin can be developing. It is actually a ring shaped shower unit which can also act
as a curtain. Instead of using traditional glass walls, this unit covers you with flowing
air from a single overhead ring. This large ring device blows air from its underside
and releases water from its inner wall surface. The unique air flow system forms an
invisible air curtain that prevents water from splashing outside the shower.

3. 4. Competition and competitive advantages.
Existence of the air flow umbrella without canvas on the market will certainly
amaze due to the interesting specifications where it just only using the air as the
canvas. This concept umbrella forms an air-curtain whose air comes into the intake
and goes out into the outlet and it’s possible to control the size of the air curtain and
is determined by the number of people using the air-umbrella. Since not so many
competitors that develop the same product, the position of the air flow umbrella quite
save in the market.
Invisible umbrella also can be categorized as natural conservation products
since the product do not need to use plastics. In the other hand we will avoid the
pollution of the environment because the umbrella did not use the plastic as the
canvas.
The barrier exists in order to promote the umbrella to the customer. It is hard
to conceive and convince people you sell the product to and talk to the customer
every day of the weeks that are not your primary customers. If there is no exist
product such this product, it will make it faster for them to enter the market. It not
needs to make a long time but just within a few month it can be famous product.